Vertical Product Lead-CREDIT CARD-Marketing HO

📌 Core Information

🔹 Job Title: Vertical Product Lead - CREDIT CARD - Marketing HO

🔹 Company: Kotak Mahindra Bank

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full time

🔹 Category: Banking

🔹 Date Posted: 2025-06-30

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive digital acquisition strategies for credit card products
• Analyzing market trends and consumer behavior to identify opportunities for growth
• Optimizing digital marketing campaigns across various channels
• Collaborating with cross-functional teams to enhance the customer journey
• Monitoring, evaluating, and reporting on campaign performance metrics and KPIs

ASSUMPTION: This role requires a strategic thinker with a strong background in digital marketing and customer acquisition to drive growth and innovation in the credit card marketing space.

📋 Key Responsibilities

✅ Develop and implement comprehensive digital acquisition strategies for credit card products

✅ Analyze and interpret data to understand customer preferences and market trends

✅ Optimize digital marketing campaigns across various channels, including key partnerships, social media, and email

✅ Collaborate with cross-functional teams to enhance the customer journey from awareness to acquisition

✅ Monitor, evaluate, and report on campaign performance metrics and key performance indicators (KPIs)

✅ Identify opportunities for growth and innovation in digital marketing initiatives

✅ Stay up-to-date with industry trends, competitor activities, and emerging digital marketing technologies

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently while collaborating effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: Minimum of 10 years of experience in digital space, specifically in customer acquisition roles

Required Skills:

• Proficient in digital marketing tools and platforms, including Google Analytics, social media advertising, and email marketing software
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Excellent communication skills, both verbal and written, with the ability to present information clearly to stakeholders
• Proven experience in managing and optimizing multi-channel acquisition campaigns
• Strong project management skills with the ability to handle multiple priorities in a fast-paced environment
• Call center & funnel management

Preferred Skills:

• Experience in the banking industry or financial services sector
• Fluency in local languages (e.g., Hindi, Marathi)

ASSUMPTION: Given the competitive nature of the banking industry and the specialized requirements of this role, candidates with relevant industry experience and a strong track record in digital marketing are likely to be most successful.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (AI estimate based on industry standards for a senior digital marketing role in Mumbai)

Benefits:

• Medical insurance
• Retirement benefits
• Employee stock options
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time position with standard banking hours (Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project demands)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and negotiation abilities.

📌 Applicant Insights

🔍 Company Context

Industry: Kotak Mahindra Bank is one of India's leading banks, offering a wide range of financial services that encompass every sphere of life, including banking, capital markets, stock broking, mutual funds, life insurance, and investment banking.

Company Size: Kotak Mahindra Bank has over 10,000 employees, providing a large and diverse work environment.

Founded: Kotak Mahindra Bank was founded in 1985 and received a banking license in 2003, transforming from a non-banking finance company to a full-fledged bank.

Company Description:

• Kotak Mahindra Bank is known for its innovative approach to banking and customer-centric focus
• The bank offers a wide range of products and services tailored to individual and corporate customers
• Kotak Mahindra Bank is committed to sustainable and responsible banking practices

Company Specialties:

• Retail banking
• Corporate and investment banking
• Life insurance
• Mutual funds
• Stock broking

Company Website: http://www.kotak.com

ASSUMPTION: Kotak Mahindra Bank's extensive product offerings and customer-centric approach provide ample opportunities for growth and innovation in the digital marketing space.

📊 Role Analysis

Career Level: Senior-level role with significant autonomy and responsibility for driving digital acquisition strategies

Reporting Structure: This role reports directly to the Head of Marketing and may oversee a team of digital marketing specialists

Work Arrangement: On-site, full-time position with flexible working hours to accommodate project demands

Growth Opportunities:

• Progression to a leadership role within the marketing department
• Expansion into related roles within the broader financial services sector
• Opportunities to work on high-impact projects and drive digital transformation initiatives

ASSUMPTION: Given the competitive nature of the banking industry and the specialized requirements of this role, candidates with relevant industry experience and a strong track record in digital marketing are likely to be most successful.

🌍 Location & Work Environment

Office Type: Modern, well-equipped banking offices with a collaborative work environment

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the most populous city in India
• The city is a major commercial and financial hub, with a thriving banking and financial services industry
• Mumbai offers a diverse cultural experience, with a mix of historical and modern attractions

Work Schedule: Standard banking hours with flexibility for project demands

ASSUMPTION: The on-site work arrangement may require occasional travel to other Kotak Mahindra Bank offices or client locations, depending on project requirements.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interviews with hiring managers and team members
• Final round with senior leadership

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Cross-functional collaboration and teamwork
• Cultural fit and alignment with Kotak Mahindra Bank's values

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Kotak Mahindra Bank's products and services, as well as your enthusiasm for the role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership, and adaptability

ATS Keywords: Digital Marketing, Customer Acquisition, Data Analysis, Campaign Optimization, Social Media, Email Marketing, Project Management, Communication Skills, Market Trends, Performance Metrics, Cross-Functional Collaboration, Funnel Management, Partnership Management, Google Analytics, Advertising, Customer Journey

ASSUMPTION: Kotak Mahindra Bank's interview process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a dynamic banking environment.

🛠️ Tools & Technologies

• Google Analytics
• Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be proficient in using digital marketing tools and platforms, as well as project management software to effectively manage multiple priorities and campaigns.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity and ethical conduct
• Respect and diversity
• Excellence and continuous learning
• Collaboration and teamwork

Work Style:

• Data-driven and analytical
• Innovative and strategic
• Collaborative and cross-functional
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a proven track record of driving digital marketing campaigns and achieving measurable results?
• Are you comfortable working in a fast-paced, dynamic environment with multiple priorities?
• Do you thrive in a collaborative, cross-functional team setting?

ASSUMPTION: Kotak Mahindra Bank values candidates who are customer-focused, data-driven, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple priorities and campaigns simultaneously
• Keeping up with industry trends and emerging technologies in digital marketing
• Collaborating effectively with cross-functional teams and stakeholders
• Navigating a large, complex organization with a diverse range of products and services

ASSUMPTION: The successful candidate will be able to balance multiple priorities, adapt to change, and thrive in a dynamic, collaborative work environment.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Senior Digital Marketing Specialist within the banking or financial services industry
• However, this role focuses specifically on credit card products and requires a deep understanding of the banking industry and its unique marketing challenges
• Career progression may involve moving into a leadership role within the marketing department or expanding into related roles within the broader financial services sector

ASSUMPTION: Candidates should compare this role to similar digital marketing positions within the banking industry to better understand the unique requirements and opportunities.

📝 Sample Projects

• Developing and implementing a comprehensive digital acquisition strategy for a new credit card product launch
• Optimizing email marketing campaigns to improve open rates, click-through rates, and conversions
• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns

ASSUMPTION: These sample projects illustrate the data-driven, strategic, and collaborative nature of the role, as well as the opportunity to drive meaningful impact on business outcomes.

❓ Key Questions to Ask During Interview

• Can you describe the current digital marketing landscape for Kotak Mahindra Bank's credit card products?
• How does this role collaborate with other departments, such as product management and risk, to enhance the customer journey?
• What are the most significant challenges facing the digital marketing team in the coming year, and how can this role address them?
• How does Kotak Mahindra Bank support the professional development and growth of its employees?
• What is the expected timeline for onboarding and ramping up in this role?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute effectively to the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant digital marketing experience and achievements
• Write a compelling cover letter that demonstrates your enthusiasm for the role and your understanding of Kotak Mahindra Bank's products and services
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership, and adaptability
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.