📌 Core Information
🔹 Job Title: Vice President, Affiliate Marketing
🔹 Company: Westgate Resorts
🔹 Location: Orlando, Florida, United States
🔹 Job Type: Full-time, On-site
🔹 Category: Hospitality
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and leading the company's affiliate marketing strategy focused on lead generation and vacation package bookings.
- Identifying, negotiating, and securing affiliate partnerships across various digital platforms and channels.
- Managing day-to-day affiliate program operations and leading a team of affiliate marketing managers and coordinators.
- Collaborating cross-functionally with various teams to ensure partnership strategies support organizational goals.
- Representing Westgate Resorts at industry events and expanding the affiliate network.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of affiliate marketing and digital partnerships within the hospitality industry.
📋 Key Responsibilities
✅ Developing and leading the company's affiliate marketing strategy focused on lead generation and vacation package bookings.
✅ Identifying, negotiating, and securing affiliate partnerships across digital platforms, hospitality networks, entertainment, retail, and community-based channels.
✅ Managing day-to-day affiliate program operations, including partner onboarding, performance management, compliance monitoring, and contract negotiations.
✅ Establishing commission structures, incentive programs, and partnership terms to drive partner engagement and revenue.
✅ Collaborating cross-functionally with Sales, Digital Marketing, Brand & Creative, Legal, Finance, and Operations teams to ensure partnership strategies support organizational goals.
✅ Analyzing affiliate performance data and KPIs to optimize campaign results, improve lead quality, and maximize return on investment.
✅ Leading and mentoring a team of affiliate marketing managers and coordinators to execute program strategies and maintain strong partner relationships.
✅ Developing marketing campaigns, promotional offers, and co-branded initiatives with affiliate partners.
✅ Staying current on affiliate marketing trends, technologies, competitive landscape, and compliance regulations.
✅ Representing Westgate Resorts at industry events, conferences, and affiliate partner meetings to strengthen relationships and expand the affiliate network.
ASSUMPTION: This role involves a high level of strategic thinking, relationship management, and data-driven decision-making to maximize revenue and lead generation through affiliate marketing channels.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, Hospitality Management, or a related field or equivalent relevant work experience. Master's degree in Business Administration (MBA) preferred.
Experience: 10+ years of progressive leadership experience in affiliate marketing, digital partnerships, or business development within the hospitality, timeshare, or travel industry. Proven success in building and managing affiliate programs with measurable revenue and lead generation impact. Experience in contract negotiations, partnership management, and affiliate operations. Demonstrated experience leading a team and working cross-functionally in a fast-paced environment. Experience working in or supporting Timeshare Sales & Marketing and Call Center operations highly preferred.
Required Skills:
- Strong knowledge of affiliate marketing platforms, networks, and digital marketing best practices.
- Exceptional relationship management, negotiation, and communication skills.
- Analytical and data-driven mindset with experience in ROI analysis and affiliate performance optimization.
- Results-oriented with a focus on delivering qualified leads and revenue growth.
- Strong leadership, mentoring, and team development capabilities.
- Ability to manage multiple projects, partnerships, and priorities simultaneously.
- High level of integrity, professionalism, and attention to compliance standards.
- Proficiency in Microsoft Office Suite; experience with affiliate management systems, CRM platforms, and analytics tools preferred.
Preferred Skills:
- Experience in the timeshare or vacation ownership industry.
- Familiarity with Westgate Resorts or similar hospitality brands.
ASSUMPTION: The ideal candidate will possess a strong background in affiliate marketing, digital partnerships, or business development within the hospitality industry, with a proven track record of driving revenue growth and lead generation through affiliate channels.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a VP of Affiliate Marketing role in the hospitality industry with 10+ years of experience)
Benefits:
- Comprehensive health benefits – medical, dental, and vision
- Paid Time Off (PTO) – vacation, sick, and personal
- Paid Holidays
- 401K with generous company match
- Get access to your pay as you need it with our Daily Pay benefit
- Family benefits including pregnancy, and parental leave and adoption assistance
- Wellness Programs
- Flexible Spending Accounts
- Tuition Assistance
- Military Leave
- Employee Assistance Program (EAP)
- Life, Disability, Accident, Critical Illness & Hospital Insurance
- Pet Insurance
- Exclusive discounts for Team Members (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.)
- Advancement & development opportunities
- Community Involvement Programs
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility to work additional hours as needed to meet deadlines or attend events.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role in the hospitality industry. The actual salary may vary depending on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, specifically focused on timeshare and vacation ownership.
Company Size: Westgate Resorts is a mid-sized company with 5,001-10,000 employees, providing a structured yet growing environment for career development.
Founded: 1970, with a rich history and established brand in the hospitality industry.
Company Description:
- Westgate Resorts provides a diverse range of vacation experiences, from sandy beaches on the Atlantic Ocean to snow-covered Utah mountains.
- The company offers affordable vacation options for families, with resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona.
- Westgate Resorts is committed to enriching lives by creating exceptional vacation experiences and lifelong memories.
Company Specialties:
- Timeshare and vacation ownership
- Hospitality and resorts
- Hotel management
Company Website: http://www.westgateresorts.com/
ASSUMPTION: Westgate Resorts is a well-established hospitality company with a strong brand and a diverse range of vacation experiences, providing a stable and growing environment for employees.
📊 Role Analysis
Career Level: Executive-level role, reporting directly to senior leadership and responsible for strategic decision-making and team leadership.
Reporting Structure: This role reports directly to the Senior Vice President of Marketing or a similar executive position.
Work Arrangement: On-site, full-time position with flexibility to work remotely for specific tasks or events as needed.
Growth Opportunities:
- Expanding the affiliate marketing program and exploring new partnership opportunities.
- Developing and mentoring team members to advance their careers within the affiliate marketing department or the broader organization.
- Potential career progression into senior leadership roles within the marketing department or other areas of the business.
ASSUMPTION: This role offers significant growth opportunities, both in terms of expanding the affiliate marketing program and advancing one's career within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional and collaborative work environment.
Office Location(s): 5601 Windhover Drive, Orlando, Florida 32819, United States
Geographic Context:
- Orlando, Florida, is a major tourist destination with a diverse range of cultural, entertainment, and recreational opportunities.
- The office is located near major highways, providing easy access to the rest of the city and its attractions.
- Orlando has a subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility to work additional hours as needed to meet deadlines or attend events.
ASSUMPTION: The office environment at Westgate Resorts is professional and collaborative, with a strong focus on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review.
- Phone or video screening to assess cultural fit and basic qualifications.
- In-person or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and qualifications.
- Final interview with senior leadership to assess fit for the role and the organization.
- Background check and reference check for the final candidate.
Key Assessment Areas:
- Affiliate marketing expertise and strategic thinking.
- Leadership and team management skills.
- Cross-functional collaboration and communication skills.
- Data-driven decision-making and analytical skills.
- Cultural fit and alignment with Westgate Resorts' values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your affiliate marketing experience, leadership skills, and relevant industry knowledge.
- Be prepared to discuss specific examples of your success in building and managing affiliate programs, as well as your approach to data-driven decision-making and optimization.
- Research Westgate Resorts and the hospitality industry to demonstrate your understanding of the company and its competitive landscape.
ATS Keywords: Affiliate marketing, digital partnerships, business development, contract negotiations, partnership management, team leadership, cross-functional collaboration, data analysis, ROI analysis, performance optimization, relationship management, communication skills, project management, compliance standards, Microsoft Office Suite, CRM platforms, analytics tools
ASSUMPTION: The interview process at Westgate Resorts is designed to assess the candidate's technical skills, leadership abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Affiliate marketing platforms and networks (e.g., CJ Affiliate, Impact Radius, Awin)
- CRM platforms (e.g., Salesforce, HubSpot, Zoho CRM)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The tools and technologies required for this role are standard in the affiliate marketing and digital partnerships industry, with a focus on data analysis, project management, and communication.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all aspects of our business.
- Passion: Committing to our mission of enriching lives through exceptional vacation experiences.
- Work Ethic: Demonstrating a strong work ethic and dedication to our guests and team members.
Work Style:
- Collaborative: Working closely with team members and other departments to achieve common goals.
- Data-driven: Making informed decisions based on data and analytics to optimize performance.
- Adaptable: Embracing change and continuously improving our processes and strategies.
Self-Assessment Questions:
- How do you align with Westgate Resorts' core values of integrity, passion, and work ethic?
- How comfortable are you working in a collaborative, data-driven, and adaptable work environment?
- How do you approach continuous learning and professional development to stay current in the affiliate marketing industry?
ASSUMPTION: Westgate Resorts values a strong work ethic, collaboration, and data-driven decision-making, with a focus on continuous improvement and professional development.
⚠️ Potential Challenges
- Managing a large portfolio of affiliate partners and ensuring strong performance across all channels.
- Keeping up with industry trends and regulatory changes in the affiliate marketing landscape.
- Balancing the demands of affiliate partner management with strategic planning and team leadership responsibilities.
- Navigating a large organization with multiple departments and stakeholders.
ASSUMPTION: The challenges associated with this role are primarily related to the scale of the affiliate marketing program, the dynamic nature of the industry, and the complexity of a large organization.
📈 Similar Roles Comparison
- Compared to other affiliate marketing roles, this position offers a higher level of strategic decision-making and team leadership responsibilities.
- In the hospitality industry, this role is unique in its focus on vacation ownership and timeshare affiliate marketing strategies.
- Career progression in this role could lead to senior leadership positions within the marketing department or other areas of the business, such as general management or executive roles.
ASSUMPTION: This role offers a unique combination of strategic decision-making, team leadership, and industry-specific expertise in vacation ownership and timeshare affiliate marketing.
📝 Sample Projects
- Developing and executing a comprehensive affiliate marketing strategy to drive qualified leads and vacation package bookings for Westgate Resorts' vacation ownership division.
- Negotiating and securing strategic affiliate partnerships with key players in the hospitality, entertainment, and retail industries to expand Westgate Resorts' affiliate marketing network.
- Optimizing affiliate performance through data analysis, A/B testing, and continuous improvement initiatives to maximize return on investment and lead quality.
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the affiliate marketing role at Westgate Resorts, with a focus on driving revenue growth and lead generation through affiliate partnerships.
❓ Key Questions to Ask During Interview
- How does Westgate Resorts support the growth and development of its affiliate marketing team members?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does Westgate Resorts approach cross-functional collaboration and communication within the marketing department and other areas of the business?
- What opportunities exist for career progression within the marketing department or other areas of the organization for someone in this role?
- How does Westgate Resorts support work-life balance for its employees, particularly in a role with strategic decision-making and team leadership responsibilities?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the organization, and the industry, as well as their fit with Westgate Resorts' values and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your affiliate marketing experience, leadership skills, and relevant industry knowledge.
- Prepare examples of your success in building and managing affiliate programs, as well as your approach to data-driven decision-making and optimization.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and confirm receipt of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
