Vice President, AI Product Marketing

📌 Core Information

🔹 Job Title: Vice President, AI Product Marketing

🔹 Company: GE HealthCare

🔹 Location: Bellevue, WA (Remote)

🔹 Job Type: On-site (with remote flexibility)

🔹 Category: AI, Product Marketing, Healthcare

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 15+ years

🔹 Remote Status: Hybrid (on-site in Bellevue, WA preferred, with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Leading go-to-market strategy for AI-powered SaaS products
• Collaborating cross-functionally with product, engineering, and marketing teams
• Developing and executing marketing strategies to drive customer value
• Building and leading a high-performing marketing team
• Driving marketing excellence across GE HealthCare's software offerings

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of AI, SaaS, and cloud technologies, as well as the healthcare industry.

📋 Key Responsibilities

✅ Develop and implement go-to-market strategy for new AI and SaaS products

✅ Leverage data-driven insights to identify key audiences and understand user needs

✅ Create consumer-oriented marketing collateral, including case studies, testimonials, infographics, and videos

✅ Set, monitor, and drive key marketing metrics and analytics to track program effectiveness

✅ Build relationships with key opinion leaders, academic end-users, and customers to reflect their voice in product development and marketing efforts

✅ Advise leadership on product roadmap, business case, value proposition, and market fit

✅ Establish strategic partnerships to enhance offerings

✅ Mentor and lead a team of high-performing marketing professionals

✅ Drive marketing excellence through knowledge sharing, process standardization, and capability building

✅ Stay current on emerging consumer trends, competitor activities, and marketing best practices

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, Communications, or a related field; MBA or equivalent experience preferred

Experience: 15+ years of experience in product or solution marketing for cloud-first, enterprise Software-as-a-Service, with a focus on AI-powered products. Experience in healthcare marketing preferred.

Required Skills:

• Proven track record of creating successful, data-driven marketing programs and impactful marketing content
• Experience with software go-to-market strategies
• Elite written and verbal communication skills
• Strong cross-departmental communication skills, with a proven track record of managing complex, nuanced, and highly regulated products
• Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously

Preferred Skills:

• Flexibility with working hours to accommodate different global time zones when necessary
• Ability to perform under ambiguous, fast-paced, and high-intensity situations
• Experience leading marketing efforts during periods of rapid product evolution and market growth
• Intellectually curious and humble
• Ability to translate complex technical concepts into compelling consumer narratives
• Deep understanding of the evolving AI landscape and its intersection with customer needs and behaviors

ASSUMPTION: This role requires a unique blend of marketing expertise, industry knowledge, and leadership skills, with a strong focus on data-driven decision making and strategic thinking.

💰 Compensation & Benefits

Salary Range: $200,000.00 - $300,000.00 Annual (USD)

Benefits:

• Medical, Dental, Vision
• Paid Time Off
• 401(k) Plan with employee and company contribution opportunities
• Life, Disability, and Accident Insurance
• Tuition Reimbursement

Working Hours: Full-time (40 hours per week), with flexibility to accommodate different global time zones when necessary

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. The final offer may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Industrial Machinery Manufacturing, with a focus on healthcare technology and software solutions

Company Size: 10,001+ employees (GE HealthCare is a subsidiary of GE Vernova)

Founded: GE was founded in 1892, and GE HealthCare was established as a separate business in 2022

Company Description:

• GE HealthCare is a global leader in medical technology, diagnostic imaging, patient monitoring, and digital solutions
• The company is focused on transforming healthcare by delivering innovative, data-driven solutions that improve patient outcomes and enhance healthcare provider productivity
• GE HealthCare is committed to driving sustainable growth and improving the lives of patients around the world

Company Specialties:

• Medical Imaging
• Patient Monitoring & Diagnostics
• Digital Solutions & AI
• Healthcare Workflow & Analytics

Company Website: GE Vernova (GE HealthCare's parent company)

ASSUMPTION: GE HealthCare is a well-established company with a strong global presence and a commitment to innovation and growth in the healthcare technology sector.

📊 Role Analysis

Career Level: Executive (Vice President)

Reporting Structure: This role will report directly to the Chief Marketing Officer (CMO) of GE HealthCare

Work Arrangement: On-site in Bellevue, WA, with remote flexibility

Growth Opportunities:

• Potential to grow within the marketing organization or take on broader leadership roles within GE HealthCare
• Opportunity to shape the marketing strategy for AI-powered SaaS products and drive business growth
• Chance to work with and learn from experienced marketing and industry professionals

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's AI product marketing efforts.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative work environment

Office Location(s): Bellevue, WA (with remote flexibility)

Geographic Context:

• Bellevue is located in the Seattle metropolitan area, offering a mix of urban and suburban living
• The region is known for its vibrant tech industry, with many leading companies based in the area
• Bellevue offers a high quality of life, with excellent schools, cultural attractions, and outdoor recreation opportunities

Work Schedule: Full-time (40 hours per week), with flexibility to accommodate different global time zones when necessary

ASSUMPTION: The Bellevue office offers a modern, collaborative work environment with easy access to nearby amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring manager and other team members
• Final interview with the CMO or another senior leader
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and presentation skills
• Industry knowledge and marketing expertise
• Cultural fit and alignment with GE HealthCare's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving abilities
• Research GE HealthCare and the AI product marketing landscape to demonstrate your industry knowledge
• Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement

ATS Keywords: AI, Product Marketing, SaaS, Cloud, Healthcare, Marketing Strategy, Cross-Functional Collaboration, Team Leadership, Data-Driven Insights, Market Segmentation, Product Launches, Consumer Trends, Analytical Skills, Strategic Thinking, Technical Concepts

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and marketing expertise, as well as their cultural fit with GE HealthCare.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data visualization and analytics tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, JIRA)
• AI and machine learning platforms (e.g., TensorFlow, PyTorch)

ASSUMPTION: This role requires proficiency in marketing automation, CRM, and data visualization tools, as well as a working knowledge of AI and machine learning platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Inclusive
• Performance-driven
• One GE HealthCare

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Agile and adaptable
• Customer-focused
• Inclusive and respectful

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with GE HealthCare's customer-centric values?
• How do you approach working with cross-functional teams and stakeholders to drive marketing success?
• How do you stay current on emerging trends and technologies in AI and healthcare marketing?

ASSUMPTION: GE HealthCare values a diverse and inclusive work environment, with a strong focus on collaboration, customer-centricity, and innovation.

⚠️ Potential Challenges

• Managing a team remotely, with team members located in various global time zones
• Balancing strategic thinking and tactical execution in a fast-paced, dynamic environment
• Navigating the complexities of the healthcare industry and regulatory landscape
• Keeping up with the rapid evolution of AI and SaaS technologies

ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and a deep understanding of the AI, SaaS, and healthcare industries.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position focuses specifically on AI-powered SaaS products and requires a strong understanding of AI and cloud technologies
• This role offers a unique opportunity to drive marketing strategy for innovative AI products in the healthcare industry
• Career progression in this role may lead to broader marketing leadership or general management opportunities within GE HealthCare

ASSUMPTION: This role is distinct from other product marketing positions due to its focus on AI-powered SaaS products and the unique challenges and opportunities presented by the healthcare industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-powered diagnostic imaging software
• Creating a comprehensive marketing plan for a cloud-based patient monitoring platform, including target audience identification, messaging, and channel strategy
• Launching a new AI-driven analytics tool for healthcare providers, including market research, product positioning, and launch event planning

ASSUMPTION: These sample projects illustrate the strategic and tactical marketing responsibilities required for this role, with a focus on AI-powered SaaS products in the healthcare industry.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for GE HealthCare's AI-powered SaaS products?
• What are the key priorities for the first 90 days in this role?
• How does the marketing team collaborate with product, engineering, and other cross-functional teams to drive marketing success?
• What opportunities exist for growth and development within the marketing organization or broader GE HealthCare?
• How does GE HealthCare support work-life balance for its employees, particularly those in remote or hybrid roles?

ASSUMPTION: These interview questions are designed to help the candidate understand the role's strategic fit, team dynamics, and growth opportunities, as well as the company's approach to work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on AI, SaaS, and cloud technologies
• Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving abilities
• Research GE HealthCare and the AI product marketing landscape to demonstrate your industry knowledge
• Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement
• Follow up with the hiring manager or HR representative within one week of submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.