Vice President, Communications - Consumer

📌 Core Information

🔹 Job Title: Vice President, Communications - Consumer

🔹 Company: Weber Shandwick

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: On-site

🔹 Category: 📣 Marketing Communications (MarCom)

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Overseeing key international consumer accounts
• Developing integrated marketing and communications strategies
• Leading and mentoring a team towards creating award-winning work
• Providing high-level guidance and strategic counsel to clients

ASSUMPTION: This role will require strong bilingual communication skills due to its international scope, focusing on strategic leadership and innovation in consumer marketing communications.

📋 Key Responsibilities

✅ Planning and execution of integrated marketing and communication strategies for international consumer clients

✅ Providing strategic counsel and solutions to clients

✅ Leading the development of media and channel strategies

✅ Managing and briefing account teams effectively to meet client goals

✅ Developing digital and social strategies with the regional digital team

✅ Maintaining positive client relationships and improving company reputation

ASSUMPTION: The role may include additional responsibilities related to crisis management and trend analysis, given the high level of strategic oversight involved.

🎯 Required Qualifications

Education: Not specified

Experience: At least 8 years of relevant PR and Communications experience, including agency experience with consumer clients

Required Skills:

• Fluency in Japanese and English
• Team leadership and mentoring
• Project management and strategic counsel

Preferred Skills:

• Experience with influencer programs
• Social media and digital strategy expertise

ASSUMPTION: A background in international communications is preferred to navigate global market requirements effectively.

💰 Compensation & Benefits

Salary Range: Not specified, but typically competitive for leadership roles in international communications

Benefits:

• Flexible working arrangements
• Global mobility opportunities
• Inclusive culture and focus on mental health and well-being

Working Hours: 40 hours per week, with some flexibility likely in handling international client demands

ASSUMPTION: Benefits align with industry standards, focusing on holistic employee well-being and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Public Relations and Communications Services

Company Size: 51-200 employees, offering a close-knit environment for collaboration

Founded: Not specified

Company Description:

• Award-winning global communications agency
• Focus on creating sustainable value for businesses and society
• Utilizes latest technology and innovative storytelling techniques

Company Specialties:

• Medical Education
• Public Relations
• Digital Communications

Company Website: http://www.dna-comms.com/

ASSUMPTION: The company operates as part of a larger network, supporting the dynamic and fast-paced nature of its operations.

📊 Role Analysis

Career Level: Senior executive role with significant strategic and leadership responsibilities

Reporting Structure: Reports directly to senior leadership, potentially including regional or global communications heads

Work Arrangement: Primarily on-site with potential for some remote work arrangements

Growth Opportunities:

• Potential to lead global communications strategies
• Opportunities to work with high-profile international clients
• Leadership development and innovation in marketing communications

ASSUMPTION: The role is positioned for growth into even more senior leadership roles within the company or industry.

🌍 Location & Work Environment

Office Type: Likely a modern, collaborative office space with high-tech facilities

Office Location(s): Tokyo, Japan

Geographic Context:

• Dynamic international city known for its business and cultural diversity
• Optimal location for accessing both local and international markets
• Rich in networking opportunities across multiple industries

Work Schedule: Standard business hours, with some flexibility for international client communications

ASSUMPTION: The work environment is fast-paced and challenging, tailored to highly skilled professionals navigating complex markets.

💼 Interview & Application Insights

Typical Process:

• Initial screening by HR
• Interview with department heads
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving abilities
• Leadership and team management skills
• Fluency in Japanese and English

Application Tips:

• Highlight experience with international clients
• Demonstrate leadership in communications strategy
• Emphasize bilingual capabilities and cultural awareness

ATS Keywords: Public Relations, Communications, Strategic Leadership, Client Relations, Team Management

ASSUMPTION: The application process favors candidates with proven track records in managing complex communications projects in diverse markets.

🛠️ Tools & Technologies

• Media monitoring platforms
• Digital analytics tools
• Social media management software

ASSUMPTION: Familiarity with digital communication tools is essential to effectively lead integrated campaigns.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Inclusion
• Courage and Impact

Work Style:

• Collaborative and team-oriented
• Adaptable to fast-paced environments
• Proactive in communication and problem-solving

Self-Assessment Questions:

• Can you manage cross-cultural communications effectively?
• Are you comfortable leading a diverse team towards common objectives?
• How do you adapt to rapidly changing market trends?

ASSUMPTION: Candidates should be aligned with the company's innovative culture, demonstrating a willingness to embrace change and lead transformational initiatives.

⚠️ Potential Challenges

• Navigating complex international market dynamics
• Balancing multiple high-demand client accounts
• Ensuring cultural sensitivity in communications
• Maintaining high-quality standards under tight deadlines

ASSUMPTION: The role may require overcoming challenges related to cross-border communications and rapid market shifts.

📈 Similar Roles Comparison

• Similar responsibilities to a Chief Communications Officer but with a consumer-focused lens
• More emphasis on digital strategy than traditional VP roles
• Requires a strong orientation towards international media landscapes

ASSUMPTION: The role compares to high-level strategic communications roles in global firms, though with a stronger consumer focus.

📝 Sample Projects

• Integrated global campaign for a multi-national consumer product
• Social media strategy overhaul for a leading brand in Japan
• Crisis management for an international PR incident

ASSUMPTION: Projects likely involve high-stake communications endeavors in various consumer sectors.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the consumer team currently?
• How does the company support ongoing professional development?
• What opportunities exist for global mobility within the role?
• Can you describe a particularly successful campaign led by the team?
• How is success measured for this position?

ASSUMPTION: Questions should focus on understanding team dynamics, strategic goals, and personal growth potential within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a tailored resume highlighting relevant experience
• Submit a cover letter detailing your strategic vision for the role
• Be prepared to discuss past leadership experiences and results
• Showcase fluence in Japanese and English during interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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