📌 Core Information
🔹 Job Title: Vice President, Consumer Marketing
🔹 Company: Medline Industries, LP
🔹 Location: Northfield, Illinois
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: August 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in developing and executing marketing strategies for Medline's consumer product portfolio
- Driving consumer insights and integrated marketing campaigns to accelerate growth and strengthen customer partnerships
- Overseeing brand management and go-to-market strategies for new product launches and category expansion
- Collaborating cross-functionally with Sales, Product Management, and Operations to ensure excellence in execution
- Building and leading a high-performing marketing team with capabilities in brand, private label, and content marketing
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both branded and private label marketing strategies to drive success in a fast-paced, matrixed organization.
📋 Key Responsibilities
✅ Lead the creation of comprehensive consumer marketing strategies across Medline’s private label, licensed, and owned brands
✅ Partner with retail customers to develop and execute joint business plans that support private label growth
✅ Oversee go-to-market strategy for new product launches and category expansion
✅ Own and evolve Medline’s private label positioning and portfolio strategy in alignment with customer and consumer needs
✅ Develop differentiated value propositions and packaging strategies to support private label success across multiple retail partners
✅ Collaborate cross-functionally with Sales, Product Management, and Operations to ensure excellence in execution
✅ Translate consumer, customer, and category insights into actionable strategies that drive brand relevance and business impact
✅ Guide research initiatives to understand shopper behavior, channel dynamics, and emerging trends
✅ Oversee brand management across product lines and ensure consistent visual identity and messaging across all touchpoints
✅ Lead the execution of integrated marketing campaigns across retail, shopper, and traditional media
✅ Drive performance marketing initiatives to support e-commerce and in-store sales
✅ Build and lead a high-performing marketing team with capabilities in brand, private label and content marketing
✅ Foster a culture of collaboration, creativity, and accountability
✅ Establish clear KPIs to measure campaign effectiveness, brand health, and marketing ROI
✅ Leverage data and analytics to continuously refine strategy and improve performance
ASSUMPTION: This role requires a strong understanding of both branded and private label marketing strategies, as well as the ability to navigate a fast-paced, matrixed organization and influence across various teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field (MBA strongly preferred)
Experience: 15+ years of progressive consumer marketing experience, with demonstrated success in both branded and private label strategy
Required Skills:
- Proven experience evaluating and designing effective marketing team structures, defining roles and responsibilities, and leading organizational change
- Experience working with major retail partners and leading integrated marketing efforts across channels
- Strong background in developing data-driven marketing strategies based on consumer insights
- Exceptional leadership, collaboration, and communication skills
- Ability to navigate a fast-paced environment and influence across a matrixed organization
Preferred Skills:
- Experience in the medical or healthcare industry
- Fluency in Spanish or other languages
ASSUMPTION: While experience in the medical or healthcare industry is not explicitly required, it may be beneficial for understanding the unique aspects of marketing within this sector.
💰 Compensation & Benefits
Salary Range: $175,760.00 - $263,640.00 Annual
Benefits:
- Health Insurance
- Life and Disability
- 401(k) Contributions
- Paid Time Off
- Employee Assistance Program
- Employee Resource Groups
- Employee Service Corp
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the information given in the job listing and is typical for a Vice President-level role in the marketing field. Benefits may vary depending on the employee's work schedule.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 10,001+ employees
Founded: Medline was founded in 1969 and has since grown to become the largest provider of medical-surgical products and supply chain solutions serving all points of care.
Company Description:
- Medline is the largest provider of medical-surgical products and supply chain solutions serving all points of care.
- The company offers a unique combination of world-class products, supply chain resilience, and clinical practice expertise to deliver improved clinical, financial, and operational outcomes.
- Medline operates in over 100 countries and territories and employs 43,000 people worldwide.
Company Specialties:
- Manufacturing and distribution of medical supplies
- Medical Devices
- and Supply Chain
Company Website: www.medline.com
ASSUMPTION: Medline's extensive experience and global presence in the medical industry make it an attractive employer for candidates seeking a stable and growth-oriented work environment.
📊 Role Analysis
Career Level: Executive (Vice President)
Reporting Structure: This role reports directly to the Senior Vice President of Marketing and oversees a team of marketing professionals.
Work Arrangement: On-site, with the possibility of occasional remote work for meetings or specific projects.
Growth Opportunities:
- Potential to expand the consumer marketing team and take on additional responsibilities as the consumer product portfolio grows
- Opportunities to collaborate with other departments and gain exposure to various aspects of the business
- Possibility to advance to a more senior role within the marketing organization or the company as a whole
ASSUMPTION: This role offers significant growth potential for the right candidate, given Medline's expanding consumer product portfolio and the company's commitment to investing in its marketing efforts.
🌍 Location & Work Environment
Office Type: Corporate Headquarters
Office Location(s): Northfield, Illinois
Geographic Context:
- Northfield is a suburb of Chicago, offering a mix of urban and suburban living
- The area provides easy access to major highways, public transportation, and numerous amenities
- Northfield is home to several other corporate headquarters and offers a diverse range of housing options
Work Schedule: Full-time (40 hours per week), with the possibility of occasional overtime or weekend work for specific projects or events
ASSUMPTION: The Northfield location offers a convenient and comfortable work environment for employees, with easy access to amenities and a diverse range of housing options.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and situational interviews to evaluate problem-solving skills, leadership potential, and strategic thinking
- Presentation or case study component to demonstrate marketing strategy and execution capabilities
- Final interview with the Senior Vice President of Marketing or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team-building capabilities
- Understanding of both branded and private label marketing strategies
- Ability to navigate a matrixed organization and influence across various teams
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in branded and private label strategies
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Medline's products, services, and industry to demonstrate your understanding of the business and market trends
- Prepare a marketing strategy or plan for a hypothetical product launch or category expansion to showcase your strategic thinking and execution capabilities
ATS Keywords: Consumer Marketing, Brand Management, Private Label Strategy, Integrated Marketing, Retail Marketing, Shopper Marketing, Data-Driven Strategies, Team Leadership, Organizational Change, Campaign Measurement, Go-To-Market Strategy, Product Launch, Category Expansion, Consumer Insights, Market Research, Marketing Team Structure
ASSUMPTION: Medline's application process is designed to assess candidates' strategic thinking, leadership potential, and marketing expertise, with a focus on both branded and private label strategies.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, it is assumed that Medline uses industry-standard marketing, project management, and productivity tools to support its marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered: Medline prioritizes the needs and well-being of its patients and customers
- Integrity: Medline upholds the highest ethical standards in all its business practices
- Innovation: Medline fosters a culture of continuous improvement and embraces new ideas and technologies
- Collaboration: Medline values teamwork and cross-functional collaboration to drive success
- Accountability: Medline holds its employees responsible for delivering on their commitments and driving results
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional partnerships
- Data-driven and analytical, with a focus on leveraging insights to inform decision-making
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy driving results and continuous improvement?
- Are you an effective collaborator and team player, with a proven track record of success in cross-functional partnerships?
- Do you have a strong analytical mindset and a proven ability to leverage data and insights to inform decision-making?
ASSUMPTION: Medline's culture is characterized by a strong commitment to patient-centered care, integrity, innovation, collaboration, and accountability. Successful candidates will demonstrate a strong fit with these values and be able to thrive in a fast-paced, dynamic, and data-driven work environment.
⚠️ Potential Challenges
- Navigating a large, matrixed organization with multiple stakeholders and competing priorities
- Balancing the needs and expectations of multiple retail partners while driving private label growth
- Managing a team of marketing professionals with diverse skills and expertise in a fast-paced, dynamic environment
- Keeping up with the latest trends and developments in the medical and consumer markets
ASSUMPTION: While Medline offers significant growth potential and a dynamic work environment, candidates should be prepared to navigate a complex organizational structure, balance competing priorities, and adapt to a fast-paced, ever-changing market.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong understanding of both branded and private label marketing strategies, as well as the ability to navigate a matrixed organization and influence across various teams
- Medline's focus on the medical and healthcare industry presents unique challenges and opportunities compared to other consumer product markets
- This role offers significant growth potential, with the opportunity to expand the consumer marketing team and take on additional responsibilities as the consumer product portfolio grows
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on both branded and private label strategies, as well as its matrixed organizational structure, sets it apart from other opportunities in the field.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new private label product launch, including market research, consumer insights, and integrated marketing campaigns
- Conducting a comprehensive review of Medline's private label portfolio and recommending strategic adjustments to optimize growth and profitability
- Leading a cross-functional team to develop and implement a new e-commerce platform for Medline's consumer products, including SEO optimization, content creation, and marketing automation
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the Vice President, Consumer Marketing role at Medline.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Medline's consumer product portfolio and the key priorities for growth in the next 12-24 months?
- How does Medline support the development and advancement of its marketing team members, and what opportunities exist for professional growth and career progression within the organization?
- Can you provide an example of a recent marketing initiative that drove significant business impact and how the team measured its success?
- How does Medline collaborate with its retail partners to drive private label growth and strengthen customer relationships?
- What are the most pressing challenges facing the consumer marketing team in the near term, and how can this role help address them?
ASSUMPTION: These interview questions are designed to assess the strategic priorities, team dynamics, and growth opportunities within Medline's consumer marketing organization, as well as the candidate's fit with the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://medline.wd5.myworkdayjobs.com/Medline/job/Northfield-Illinois/Vice-President--Consumer-Marketing_R2513046
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in branded and private label strategies
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Medline's products, services, and industry to demonstrate your understanding of the business and market trends
- Prepare a marketing strategy or plan for a hypothetical product launch or category expansion to showcase your strategic thinking and execution capabilities
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
