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Vice President, Content Strategy - Versant

NBCUniversal
Full-time
On-site
New York, New York, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Vice President, Content Strategy - Versant

πŸ”Ή Company: NBCUniversal

πŸ”Ή Location: New York, New York, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Entertainment Providers

πŸ”Ή Date Posted: May 29, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Hybrid (3 days per week in the office)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing a comprehensive, data-driven content strategy for all platforms
  • Managing content planning, acquisition, scheduling, and original programming decisions
  • Collaborating with cross-functional teams to ensure content initiatives support broader company goals
  • Staying ahead of emerging technologies, content formats, and consumption trends
  • Representing the network in industry forums and partnerships

ASSUMPTION: This role requires a strategic thinker with a strong understanding of content performance analytics and a proven track record in content strategy.

πŸ“‹ Key Responsibilities

βœ… Develop and implement a comprehensive, data-driven content strategy for all platforms (cable, streaming, digital) to maximize audience acquisition, retention, brand goals, and engagement.

βœ… Manage content planning, acquisition, scheduling, and original programming decisions, ensuring alignment with network brand and business objectives.

βœ… Partner with analytics, research, and marketing teams to interpret viewership data to optimize content mix and inform future investments.

βœ… Collaborate with marketing, sales, product, and distribution teams to ensure content initiatives support broader company goals.

βœ… Stay ahead of emerging technologies, content formats, and consumption trends to future-proof the content strategy and maintain competitive advantage.

βœ… Develop and manage content budgets and resource allocation.

βœ… Represent the network in industry forums and partnerships, as needed.

ASSUMPTION: This role involves a high level of strategic decision-making and requires strong leadership, communication, and cross-functional collaboration skills.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Media, Marketing, or related field (advanced degree preferred)

Experience: 10+ years of experience in content strategy, programming, or related roles at a video streaming service or other relevant areas within the entertainment media industry.

Required Skills:

  • Demonstrated understanding of content performance analytics, viewer behavior, and industry metrics
  • Proven track record of developing successful, data-driven content strategies for cable or streaming platforms
  • Demonstrated understanding of audience analytics, content performance metrics, and digital distribution trends

Preferred Skills:

  • 5+ years in a senior leadership capacity
  • Experience managing large teams and budgets in a fast-paced, evolving media environment

ASSUMPTION: Candidates with experience in a similar role within the entertainment media industry and a strong understanding of content performance analytics are most likely to succeed in this role.

πŸ’° Compensation & Benefits

Salary Range: $200,000 - $250,000 (bonus and long-term incentive eligible)

Benefits:

  • Medical, Dental, and Vision Insurance
  • 401(k)
  • Paid Leave
  • Tuition Reimbursement
  • Discounts and Perks

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees

Founded: NBCUniversal was founded in 2004 as a result of the merger of NBC and Vivendi Universal Entertainment.

Company Description:

  • NBCUniversal is one of the world's leading media and entertainment companies, creating and distributing world-class content across its portfolio of film, television, and streaming services.
  • The company owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock.
  • NBCUniversal produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and has world-renowned theme parks and attractions through Universal Destinations & Experiences.

Company Specialties:

  • Content Creation and Distribution
  • Theme Parks and Consumer Experiences
  • News and Entertainment Broadcasting

Company Website: NBCUniversal

ASSUMPTION: NBCUniversal is a large, well-established company with a diverse range of brands and content offerings, providing ample opportunities for growth and development within the entertainment industry.

πŸ“Š Role Analysis

Career Level: Executive

Reporting Structure: This role reports directly to senior leadership within NBCUniversal.

Work Arrangement: Hybrid (3 days per week in the office)

Growth Opportunities:

  • As NBCUniversal continues to expand its content offerings and platforms, there may be opportunities for the successful candidate to grow into a more senior role or take on additional responsibilities.
  • With the upcoming spin-off of Versant, there may be new opportunities for growth and development within the new company.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's content strategy and business goals.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 30 Rockefeller Plaza, New York, NY 10112-0002, United States

Geographic Context:

  • New York City is a major hub for the entertainment industry, providing ample opportunities for networking and collaboration with other professionals in the field.
  • The office is located in Midtown Manhattan, offering easy access to public transportation and numerous amenities.

Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement requiring employees to be in the office for at least three days per week.

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work, allowing employees to maintain a healthy work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screen with a member of the HR team
  • In-person interview with the hiring manager and other key stakeholders
  • Final interview with senior leadership

Key Assessment Areas:

  • Content strategy and planning
  • Data-driven decision-making and analytics
  • Leadership and communication skills
  • Cross-functional collaboration and teamwork

Application Tips:

  • Highlight your experience with content strategy and data-driven decision-making in your resume and cover letter.
  • Prepare for behavioral interview questions that focus on your leadership, communication, and collaboration skills.
  • Research NBCUniversal and the entertainment industry to demonstrate your knowledge and enthusiasm for the role.

ATS Keywords: Content Strategy, Programming, Data Analysis, Audience Engagement, Leadership, Collaboration, Budget Management, Market Research, Content Acquisition, Scheduling, Emerging Technologies, Digital Distribution, Viewership Data, Content Performance, Brand Strategy, Communication

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills, and be prepared to discuss their approach to content strategy and data-driven decision-making in the interview process.

πŸ› οΈ Tools & Technologies

  • Content management systems (e.g., NBCUniversal's proprietary CMS)
  • Data analytics tools (e.g., Nielsen, Comscore, YouTube/OTT analytics)
  • Project management tools (e.g., Asana, Trello)
  • Communication and collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: Familiarity with industry-standard content management and analytics tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Excellence
  • Integrity
  • Inclusion

Work Style:

  • Fast-paced and dynamic
  • Data-driven and strategic
  • Collaborative and team-oriented

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment?
  • Are you comfortable making data-driven decisions and using analytics to inform your strategy?
  • Do you have strong leadership and communication skills, with the ability to collaborate effectively with cross-functional teams?

ASSUMPTION: Successful candidates will be strategic thinkers with strong leadership and communication skills, comfortable working in a fast-paced, dynamic environment and making data-driven decisions.

⚠️ Potential Challenges

  • Managing a large team and budget in a fast-paced, evolving media environment
  • Staying ahead of emerging technologies, content formats, and consumption trends
  • Balancing the need for innovation with the need to maintain brand consistency and alignment with business objectives
  • Navigating a large, complex organization with numerous stakeholders

ASSUMPTION: This role presents significant challenges, but also offers the opportunity to make a meaningful impact on the company's content strategy and business goals.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other vice president-level content strategy positions within the entertainment media industry, but may offer unique opportunities for growth and development within the upcoming spin-off of Versant.
  • Compared to similar roles in other industries, this position may offer greater exposure to emerging technologies and content formats, as well as the opportunity to work with high-profile talent and content.
  • Career path comparison: This role may lead to senior leadership positions within NBCUniversal or Versant, or to other executive roles within the entertainment media industry.

ASSUMPTION: This role offers unique opportunities for growth and development within the entertainment media industry, with the potential for significant impact on the company's content strategy and business goals.

πŸ“ Sample Projects

  • Developing a comprehensive content strategy for a new streaming service, including audience acquisition, retention, and engagement metrics
  • Managing the content planning, acquisition, scheduling, and original programming for a cable network, ensuring alignment with brand and business objectives
  • Conducting a competitive analysis of content offerings and performance metrics for similar networks or streaming services

ASSUMPTION: These sample projects illustrate the strategic, data-driven approach required for success in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the company's long-term vision for content strategy and how this role fits into that vision?
  • How does the company support the professional development and growth of its employees in this role?
  • What are the key priorities for this role in the first 90 days?
  • How does the company measure the success of its content strategy, and how will my performance be evaluated in this role?
  • What is the company's approach to innovation and staying ahead of emerging technologies and content formats?

ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates your interest in and understanding of the role and the company's content strategy.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills, including your experience with content strategy and data-driven decision-making.
  • Prepare for behavioral interview questions that focus on your leadership, communication, and collaboration skills.
  • Research NBCUniversal and the entertainment industry to demonstrate your knowledge and enthusiasm for the role.
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.