📌 Core Information
🔹 Job Title: Vice President, Creative Strategy
🔹 Company: Business Insider
🔹 Location: New York, United States
🔹 Job Type: Full-time, Hybrid (2-3 days on-site)
🔹 Category: Marketing & Advertising
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (New York, NY) with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading big idea development and pitch excellence for large commercial opportunities
- Driving strategic client partnerships and proactive growth
- Collaborating with editorial, brand marketing, and Studios teams to create compelling proactive campaign ideas
- Managing and motivating a high-performing team focused on strategic output and growth
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and leadership to drive impactful commercial programs and client partnerships.
📋 Key Responsibilities
✅ Serve as the senior lead on all seven-figure+ commercial opportunities, guiding pitch structure, narrative, and vision
✅ Build high-impact presentations that integrate editorial IP, branded content, events, video, data, and media into unified, client-ready ideas
✅ Act as the senior voice in the room with clients—leading brainstorms, proposals, and in-person meetings to close strategic deals
✅ Develop storytelling frameworks and ideation tools to upskill the marketing team and create consistent, high-quality responses
✅ Collaborate with editorial, brand marketing, and Studios teams to develop compelling proactive campaign ideas
✅ Design and implement a forward-looking client partnership strategy that drives long-term revenue growth, brand affinity, and deeper engagement across priority accounts
✅ Partner closely with Sales to lead high-stakes client meetings, uncover new opportunities, and position Business Insider as a strategic, consultative partner
✅ Oversee the Marketing solutions and strategy team, identifying opportunities to streamline workflows and elevate creative output
✅ Conduct process audits to improve pitch efficiency, production timelines, and team resourcing—especially around high-impact programs
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 10+ years of experience in creative strategy, marketing leadership, brand partnerships, or content operations
Required Skills:
- Proven track record of winning and delivering large-scale programs across publishing, agency, or brand environments
- Experience aligning sales, marketing, and editorial to build market-moving creative programs
- Strategic fluency in brand storytelling, content marketing, editorial packaging, and media
- Demonstrated experience integrating AI tools into pitch development or creative production workflows
- Strong client presence and ability to lead C-level conversations with confidence and clarity
- Experience managing and motivating high-performing teams with a focus on strategic output and growth
Preferred Skills:
- Experience working in a fast-paced, dynamic news environment
- Fluency in additional languages (Spanish, Mandarin, etc.)
ASSUMPTION: Candidates with experience in the publishing industry or a strong understanding of newsroom dynamics may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $200,000 - $220,000 base salary + performance bonus (dependent on skills, experience, and competencies)
Benefits:
- Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave
- Comprehensive medical, dental, and vision insurance plans
- Matched and vested 401k plan
- Access to resources for financial planning guidance, family planning services, mental health support, and Employee Assistance Programs (EAP)
- Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more
Working Hours: Full-time, typically Monday-Friday, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Online Audio and Video Media
Company Size: 201-500 employees
Founded: 2008
Company Description:
- Business Insider is a global journalism company that covers the world of business, tech, innovation, and beyond
- With headquarters in New York and offices in San Francisco, London, Belfast, and Singapore, they reach an audience of more than 375 million with storytelling that’s fascinating, unexpected, and always helpful
- Business Insider strives to be inspiring and effective, valuing Diversity, Equity, Inclusion, and Belonging
Company Specialties:
- Business News
- Tech News
- Innovation
- Brand Partnerships
Company Website: https://www.businessinsider.com
ASSUMPTION: Business Insider is a dynamic and fast-growing media company with a strong focus on innovative storytelling and strategic partnerships.
📊 Role Analysis
Career Level: Executive/VP
Reporting Structure: Reports directly to the SVP, Global Marketing and Studios
Work Arrangement: Hybrid (2-3 days on-site in New York, NY)
Growth Opportunities:
- Potential to shape and grow the creative strategy function within Business Insider
- Opportunities to collaborate with and learn from industry-leading journalists, marketers, and strategists
- Possibility to expand the role's scope and impact based on performance and business needs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Business Insider's commercial success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 1 Liberty Plaza, 8th floor, New York, New York 10006, US
Geographic Context:
- New York, NY is a major global hub for media, finance, and technology
- The office is located in the Financial District, offering easy access to public transportation and nearby amenities
- The city offers a vibrant cultural scene, diverse neighborhoods, and a wide range of housing options
Work Schedule: Full-time, typically Monday-Friday, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility, catering to different work styles and preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the SVP, Global Marketing and Studios
- Final interview with key stakeholders from the Global Marketing team
Key Assessment Areas:
- Strategic thinking and creative problem-solving
- Client management and communication skills
- Leadership and team management capabilities
- Understanding of Business Insider's brand and content
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your experience with big idea development, client management, and team leadership
- Demonstrate your understanding of Business Insider's brand and content by referencing recent articles or initiatives
ATS Keywords: Creative Strategy, Marketing Leadership, Brand Partnerships, Content Operations, Pitch Development, Client Management, Team Leadership, AI Integration, Strategic Thinking, Cross-Functional Collaboration
ASSUMPTION: Business Insider's interview process is designed to assess candidates' strategic thinking, creativity, and cultural fit, with a focus on their ability to drive impactful commercial programs and client partnerships.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, Jira)
- AI tools for pitch development and creative production workflows
ASSUMPTION: Familiarity with industry-standard project management tools and AI technologies relevant to pitch development and creative production is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Inspiring and effective
- Valuing Diversity, Equity, Inclusion, and Belonging
- Getting better every day
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Focused on strategic output and growth
Self-Assessment Questions:
- How do you align with Business Insider's values and work style?
- What specific examples can you provide of your experience driving strategic client partnerships and proactive growth?
- How do you approach upskilling and motivating high-performing teams?
ASSUMPTION: Business Insider values candidates who are inspired by their mission, effective in their approach, and committed to continuous improvement and growth.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Balancing on-site collaboration with remote work flexibility
- Adapting to a hybrid work arrangement and maintaining strong team cohesion
- Navigating a large, complex organization with multiple stakeholders
ASSUMPTION: These challenges can be mitigated with strong project management skills, effective communication, and a proactive approach to building and maintaining relationships across teams.
📈 Similar Roles Comparison
- This role is unique in its focus on creative strategy and commercial program development within a global media company
- Compared to similar roles in advertising agencies or brand partnerships teams, this role offers a more integrated and cross-functional approach to client management and marketing strategy
- Career path comparison: This role provides an opportunity to grow into a senior leadership position within Business Insider's Global Marketing team, with potential for further advancement based on performance and business needs
ASSUMPTION: This role offers a unique blend of creative strategy, client management, and team leadership, with a strong focus on driving impactful commercial programs and client partnerships within a dynamic media environment.
📝 Sample Projects
- Developing a comprehensive pitch strategy for a major brand partnership, integrating editorial IP, branded content, events, video, data, and media into a unified, client-ready idea
- Designing and implementing a forward-looking client partnership strategy that drives long-term revenue growth, brand affinity, and deeper engagement across priority accounts
- Collaborating with editorial, brand marketing, and Studios teams to develop compelling proactive campaign ideas that differentiate Business Insider's offering and drive incremental opportunities
ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the role, highlighting the importance of strong project management skills and a deep understanding of Business Insider's brand and content.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader organizational structure and strategic goals of Business Insider?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Global Marketing team collaborate with other departments, such as Sales, Editorial, and Brand Marketing?
- What opportunities are there for growth and development within this role and the Global Marketing team?
- How does Business Insider support work-life balance and employee well-being, particularly in a hybrid work environment?
ASSUMPTION: These questions demonstrate your interest in the role, the organization, and your commitment to driving impactful commercial programs and client partnerships.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your experience with big idea development, client management, and team leadership
- Demonstrate your understanding of Business Insider's brand and content by referencing recent articles or initiatives
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
