📌 Core Information
🔹 Job Title: Vice President, Crypto & Social Media Marketing (Remote)
🔹 Company: ExpertHiring
🔹 Location: New York, United States
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Leading multi-channel marketing campaigns tailored for crypto/blockchain communities
- Building, managing, and scaling SafeHaven's presence across key platforms
- Implementing advanced social media growth tactics and influencer outreach strategies
- Collaborating with external agencies and managing tactical deployments
- Overseeing digital community dynamics and crisis management
- Monitoring campaign effectiveness and providing daily updates to senior leadership
ASSUMPTION: This role requires a high level of expertise in crypto and social media marketing, with a focus on community engagement and growth.
📋 Key Responsibilities
✅ Lead hands-on execution of detailed, multi-channel marketing campaigns tailored specifically for crypto/blockchain communities
✅ Build, manage, and scale SafeHaven’s presence and virality across Telegram, Discord, Reddit, Twitter, and other key platforms
✅ Implement advanced social media growth tactics, influencer outreach, and partnership-driven strategies to rapidly expand community and platform adoption
✅ Collaborate closely with external marketing and technology agencies, managing tactical deployments and ensuring alignment with strategic goals
✅ Direct and manage targeted content creation, including oversight of GPT-driven sentiment analysis tools and viral engagement techniques
✅ Oversee digital community dynamics, ensuring consistent messaging, timely responsiveness, and proactive crisis management
✅ Conduct rigorous monitoring of campaign effectiveness, adjusting strategies and tactics in real time to optimize performance
✅ Provide daily tactical updates to senior leadership, delivering clear, actionable insights on marketing outcomes
ASSUMPTION: This role requires a strong understanding of crypto communities and the ability to manage multiple simultaneous campaigns effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in digital marketing, with a focus on crypto, blockchain, or fintech industries
Required Skills:
- Proven mastery of Telegram, Discord, Twitter (X), Reddit, and other core platforms central to crypto community engagement
- Extensive hands-on experience managing, moderating, and rapidly scaling digital communities within blockchain, crypto, or fintech industries
- Demonstrable expertise in growth hacking methodologies and community-driven marketing campaigns
- Familiarity with influencer-driven promotions and sophisticated content-driven viral strategies
- Technical aptitude for utilizing advanced digital marketing tools, including sentiment analytics, community management platforms, and automation technologies
- Excellent written and verbal communication skills, capable of producing persuasive content for diverse crypto audiences
- Detail-oriented, execution-focused mindset with the ability to manage multiple simultaneous campaigns effectively
Preferred Skills:
- Experience with GPT-driven sentiment analysis tools
- Fluency in additional languages relevant to global crypto communities
ASSUMPTION: Candidates with experience in crypto and blockchain industries are strongly preferred for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $170,000 Annually
Benefits:
- Competitive benefits package
Working Hours: Full-time, with flexible hours to accommodate global crypto communities
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting, with a focus on AI-driven talent acquisition
Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: 2012, with over a decade of experience in the recruitment industry
Company Description:
- ExpertHiring specializes in quickly finding top talent not easily uncovered by corporate recruiters or other agencies
- The company merges the power of Artificial Intelligence with highly trained and experienced recruiting staff
- ExpertHiring focuses on providing access to unique, hidden talent and more quality candidates, not just more candidates
- The company aims to deliver faster hiring and better screening for its clients
Company Specialties:
Company Website: http://www.ExpertHiring.com
ASSUMPTION: ExpertHiring's focus on AI-driven recruitment may provide unique opportunities for innovation and growth in this role.
📊 Role Analysis
Career Level: Executive-level position, reporting directly to senior leadership
Reporting Structure: This role does not have direct reports but will collaborate with external agencies and internal teams
Work Arrangement: Remote solely, with flexibility to work from anywhere with a reliable internet connection
Growth Opportunities:
- Potential to expand the role's scope as the company grows and enters new markets
- Opportunities to mentor and collaborate with junior marketing team members
- Possibility to take on additional responsibilities as the company expands its AI-driven recruitment offerings
ASSUMPTION: This role offers significant growth potential as ExpertHiring continues to expand its AI-driven recruitment services.
🌍 Location & Work Environment
Office Type: Remote-only, with no physical office location
Office Location(s): N/A
Geographic Context:
- The role is based in New York, United States, but can be performed from anywhere with a reliable internet connection
- Candidates should be comfortable working in different time zones and collaborating with global teams
- The role may require occasional travel for meetings and industry events
Work Schedule: Full-time, with flexible hours to accommodate global crypto communities
ASSUMPTION: The remote nature of this role may provide greater flexibility and work-life balance, but also requires strong self-motivation and time management skills.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by ExpertHiring's AI-driven recruitment system
- Phone or video call with a member of the recruitment team to discuss qualifications and fit
- Technical assessment or case study to evaluate marketing strategy and execution skills
- Final interview with senior leadership to discuss career goals and cultural fit
Key Assessment Areas:
- Candidates' understanding of crypto and blockchain communities
- Marketing strategy and execution skills
- Cultural fit with ExpertHiring's values and work environment
- Problem-solving and adaptability in a fast-paced, remote work environment
Application Tips:
- Highlight relevant experience in crypto, blockchain, or fintech industries
- Demonstrate a strong understanding of growth hacking methodologies and community-driven marketing campaigns
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for the technical assessment or case study by researching recent trends and developments in crypto and social media marketing
ATS Keywords: Crypto, blockchain, social media marketing, growth hacking, community engagement, digital marketing, campaign management, sentiment analysis, influencer outreach, viral engagement
ASSUMPTION: ExpertHiring's AI-driven recruitment system may place a strong emphasis on keywords and skills matching in the initial resume screening process.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Sentiment analysis tools (e.g., Brand24, Hootsuite Insights, Mention)
- Community management platforms (e.g., Sprout Social, Hootsuite, Buffer)
- Automation technologies (e.g., Zapier, IFTTT, Integromat)
- GPT-driven sentiment analysis tools (e.g., custom-built solutions, third-party integrations)
ASSUMPTION: Candidates should have experience with relevant marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing cutting-edge technology and new ideas to drive recruitment success
- Collaboration: Working together with clients, candidates, and internal teams to achieve shared goals
- Integrity: Upholding the highest ethical standards in all aspects of the recruitment process
- Expertise: Continuously developing and sharing knowledge to improve recruitment outcomes
Work Style:
- Self-motivated and results-driven, with a strong focus on execution and delivery
- Adaptable and resilient, able to thrive in a fast-paced, dynamic work environment
- Collaborative and communicative, with excellent written and verbal communication skills
- Data-driven and analytical, with a strong focus on performance metrics and continuous improvement
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in crypto and social media marketing?
- Can you provide an example of a successful growth hacking campaign you've executed in the past?
- How do you approach managing multiple simultaneous campaigns and ensuring consistent messaging across platforms?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with ExpertHiring's company values and work style in order to be successful in this role.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the crypto industry may require frequent adjustments to marketing strategies and tactics
- The remote work environment may present challenges in terms of communication and collaboration with global teams
- The role may require occasional travel for meetings and industry events, which could disrupt work-life balance
- The competitive nature of the crypto and social media marketing landscape may present challenges in terms of standing out and driving results
ASSUMPTION: Candidates should be prepared to navigate these potential challenges and demonstrate resilience and adaptability in the face of change.
📈 Similar Roles Comparison
- This role is unique in its focus on crypto and blockchain communities, requiring a deep understanding of these specific markets
- Compared to traditional social media marketing roles, this position places a greater emphasis on community engagement and growth hacking strategies
- Career paths in this role may include progression to senior leadership positions within ExpertHiring or other AI-driven recruitment agencies
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from related positions in the marketing industry.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new crypto product or service
- Conducting a comprehensive analysis of a competitor's social media presence and developing a strategy to differentiate and outperform their marketing efforts
- Managing a crisis communication plan in response to a negative event or controversy within a crypto community
ASSUMPTION: Candidates should be prepared to discuss their experience with relevant projects and provide specific examples of their marketing strategy and execution skills.
❓ Key Questions to Ask During Interview
- How does ExpertHiring plan to leverage AI-driven recruitment to expand its offerings in the crypto and blockchain industries?
- What are the most significant challenges facing crypto and social media marketing professionals in the current landscape, and how can this role address them?
- How does ExpertHiring support the professional development and growth of its employees, particularly in roles that require a deep understanding of emerging technologies and markets?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
- How does ExpertHiring foster a culture of innovation and collaboration in its remote work environment?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in crypto, blockchain, and social media marketing
- Prepare for the technical assessment or case study by researching recent trends and developments in crypto and social media marketing
- Follow up with ExpertHiring's recruitment team within 7 days of submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
