📌 Core Information
🔹 Job Title: Vice President, Digital Marketing
🔹 Company: Universal Music Group
🔹 Location: Nashville, Tennessee
🔹 Job Type: Full-Time
🔹 Category: Marketing, Streaming & Digital Media
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and implementing digital marketing strategies for Capitol Christian Music Group
- Managing day-to-day operations and a high-functioning team
- Developing comprehensive campaigns to drive brand awareness, fan engagement, and revenue growth for artists
- Collaborating with internal teams and artists to develop and execute integrated marketing strategies
- Analyzing campaign performance and providing insights to stakeholders
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing trends and best practices within the music industry.
📋 Key Responsibilities
✅ Lead and implement digital marketing strategy for Capitol Christian Music Group
✅ Manage and motivate a high-functioning digital marketing team
✅ Develop and execute fully integrated, progressive, and innovative digital marketing strategies for artists
✅ Oversee short form content strategy and execution, focusing on innovation, creativity, and speed
✅ Lead audience development strategy, driving growth across social media, streaming platforms, and paid channels
✅ Lead CRM strategy, including growth goals, implementation, and creative activations
✅ Develop weekly digital scorecard to track performance of digital KPIs and continually refine for industry trends and shifts
✅ Lead paid media strategy, ensuring campaigns perform optimally and align with brand guidelines
✅ Lead creation and optimization of all artist and label websites
✅ Research industry trends, artist communities, and word-of-mouth analysis/sentiment
✅ Manage relationships with top-level artists, managers, and other partners
✅ Collaborate closely with leaders across the company to execute on and manage industry partnerships
✅ Present to stakeholders across the company to educate and align them around strategic goals and individual initiatives
ASSUMPTION: This role requires strong project management, organization, and communication skills, as well as the ability to lead cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree preferred
Experience: 7-10+ years of experience in digital marketing within the music industry, preferably at a major label
Required Skills:
- Expert knowledge of all current social media and digital platforms
- Proven track record of amplifying content, creating on-platform engagement, and breaking artists through a social media lens
- Strong experience with short form content strategy & execution
- Creative thinker with ability to generate innovative marketing ideas
- Proven people leadership and development skills with 3+ years of managing a high-functioning team
- Ability to lead cross-functional teams (strong project management, organization, and communication skills)
- Excellent communication oral and written skills
- Social strategy and paid media planning experience
- Proficient with using Excel, PowerPoint or Keynote, Photoshop, video editing software, and collaboration tools
Preferred Skills:
- Experience breaking new artists with a keen understanding of current market conditions, trends, and best practices
- Analytical background and ability to create and update reports
ASSUMPTION: Candidates should have a strong understanding of artist development, streaming, digital, creative and content strategy, budget management, and artist relations.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Estimated based on industry standards for a VP-level role in the music industry with 10+ years of experience)
Benefits:
- Comprehensive medical, dental, vision, and FSA options
- 100% coverage for out-patient mental health services
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and more (up to $720/year)
- Lifetime fertility support allowance of $30,000 to plan participants
- Student loan repayment assistance and tuition reimbursement
- 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP-level role in the music industry with 10+ years of experience. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees (Global leader in music-based entertainment)
Founded: 1890 (as a record store; became a major record label in the 1930s)
Company Description:
- Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.
- UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world.
- Committed to artistry, innovation, and entrepreneurship, UMG fosters the development of services, platforms, and business models in order to broaden artistic and commercial opportunities for its artists and create new experiences for fans.
Company Specialties:
Company Website: Universal Music Group
ASSUMPTION: Universal Music Group is a large, global organization with a strong focus on innovation, artistry, and entrepreneurship. This role will provide opportunities to work with a wide range of artists and teams across the company.
📊 Role Analysis
Career Level: Executive (VP-level)
Reporting Structure: Reports directly to the President of Capitol Christian Music Group
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential to work with a wide range of artists and teams across the company
- Opportunities to develop and implement innovative digital marketing strategies
- Potential to advance within the company as the label and artist roster grow and evolve
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work with high-profile artists and collaborate with teams across the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 2220 Colorado Avenue, Santa Monica, California 90401, US
Geographic Context:
- Nashville, Tennessee is known as the "Music City" and is home to many music industry professionals and artists
- The city offers a vibrant music scene, with numerous live music venues, festivals, and recording studios
- Nashville has a humid subtropical climate, with hot summers and mild winters
Work Schedule: Full-time (40 hours per week), with potential for flexible hours and remote work arrangements depending on the role and team's needs
ASSUMPTION: Working in Nashville offers unique opportunities to engage with the local music industry and network with professionals in the field.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth phone or video interview with the hiring manager and/or team members
- On-site or virtual final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Digital marketing strategy and execution
- Leadership and team management skills
- Industry knowledge and trends
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the music industry and digital marketing trends
- Prepare examples of successful digital marketing campaigns you've led or contributed to
- Be ready to discuss your leadership style and approach to managing a high-functioning team
- Showcase your ability to think creatively and strategically about digital marketing opportunities
ATS Keywords: Digital Marketing, VP, Music Industry, Streaming, Social Media, Paid Media, Content Strategy, Team Leadership, Artist Development, Marketing Campaigns
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing expertise, leadership skills, and cultural fit within the company.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram/FaceBook, YouTube/VEVO, Twitter, etc.)
- Paid media platforms (Google Ads, Facebook Ads, etc.)
- Project management tools (Asana, Trello, etc.)
- Collaboration and asset management tools (Google Drive, Dropbox, Evernote, Basecamp, etc.)
- Video editing software (Premiere, Final Cut, etc.)
- Graphic design software (Photoshop, Illustrator, etc.)
ASSUMPTION: The tools and technologies required for this role are standard for digital marketing professionals in the music industry.
👔 Cultural Fit Considerations
Company Values:
- Artistry: UMG fosters and supports artistic expression and innovation
- Innovation: UMG embraces change and continually evolves to stay ahead of industry trends
- Entrepreneurship: UMG encourages and supports employees' initiative and creativity
Work Style:
- Collaborative: UMG values teamwork and cross-functional collaboration
- Dynamic: UMG operates in a fast-paced and ever-changing industry
- Creative: UMG encourages and supports employees' creative thinking and problem-solving
Self-Assessment Questions:
- How do your personal values align with UMG's company values?
- How do you approach collaboration and teamwork in a dynamic and fast-paced environment?
- Can you provide an example of a time when you demonstrated creative problem-solving in a professional setting?
ASSUMPTION: Cultural fit is essential for success in this role, as it requires strong collaboration, adaptability, and creativity.
⚠️ Potential Challenges
- Managing a high-functioning team in a fast-paced and dynamic environment
- Keeping up with industry trends and shifts in digital marketing
- Balancing the needs and priorities of multiple artists and teams
- Working with tight deadlines and competing priorities
- Navigating a large, global organization with multiple departments and teams
ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and strategic thinking.
📈 Similar Roles Comparison
- This role is unique in its focus on the Christian music genre and Capitol Christian Music Group's specific artist roster
- However, the digital marketing strategies and skills required for this role are transferable to other music genres and labels
- Career path comparison: This role offers potential growth opportunities within the company, as well as the possibility of transitioning to other labels or departments within UMG
ASSUMPTION: While this role is unique in its focus on the Christian music genre, the digital marketing skills and strategies required are applicable to other music genres and labels.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing campaign for a new Christian music artist, including short form content strategy, audience development, and paid media planning
- Analyzing and optimizing the digital presence of an established Christian music artist, including website design, social media engagement, and streaming platform performance
- Collaborating with an artist and their management team to create and execute a unique and innovative digital marketing campaign that aligns with the artist's brand and values
ASSUMPTION: These sample projects demonstrate the range of digital marketing responsibilities and opportunities for this role.
❓ Key Questions to Ask During Interview
- What are the most pressing digital marketing challenges facing Capitol Christian Music Group and its artists?
- How does the team currently approach short form content strategy and execution, and where do you see opportunities for improvement?
- What are the key priorities for the first 90 days in this role, and how can I best support the team in achieving these goals?
- How does the company support the professional development and growth of its employees, particularly in the digital marketing department?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Asking these questions will help you better understand the role's priorities, the team's dynamics, and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing, leadership, and industry trends
- Prepare examples of successful digital marketing campaigns you've led or contributed to, demonstrating your ability to develop and execute comprehensive strategies
- Be ready to discuss your leadership style and approach to managing a high-functioning team, as well as your understanding of the music industry and digital marketing trends
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
