📌 Core Information
🔹 Job Title: Vice President/Director, SEO
🔹 Company: Sosemo
🔹 Location: New York, NY
🔹 Job Type: Full-time, Hybrid (3 days in office)
🔹 Category: Advertising Services
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (3 days a week)
🚀 Job Overview
Key aspects of this role include:
- Leading the SEO capability, services, and team
- Developing SEO and AI optimization strategies
- Managing client accounts and ensuring satisfaction
- Collaborating with other department leaders to build effective digital strategies
- Representing Sosemo as a thought leader at events and via publications
ASSUMPTION: This role requires a strategic leader with a strong background in SEO and AI optimization to drive the SEO team's success and client satisfaction.
📋 Key Responsibilities
✅ Lead the SEO capability, services, and team
✅ Develop and manage SEO strategies and implementation for client accounts
✅ Oversee keyword listening, technical SEO audits, optimization recommendations, and analysis
✅ Develop SEO and AI optimization recommendations based on AI metrics
✅ Report on AI metrics pertaining to SEO
✅ Engineer AI prompts for automating SEO-related workflows with human oversight and editing
✅ Train direct reports on AI prompt engineering best practices
✅ Collaborate with other department leaders to build effective digital strategies for clients
✅ Regularly measure and report on SEO performance to clients
✅ Assist with new business development and onboarding new SEO clients
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on SEO work to ensure clients' marketing objectives are met.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, computer science, or a related field
Experience: 8+ years of experience managing SEO campaigns
Required Skills:
- Expertise in SEO, data analytics, and technical SEO
- Proven ability to lead an SEO team and provide training and mentorship
- Strong analytical and problem-solving skills
- Excellent verbal and written communication skills
- Ability to manage multiple projects simultaneously and make decisions in a fast-paced environment
- Highly detail-oriented
Preferred Skills:
- Experience with AI prompt engineering for SEO-related tasks
- Experience measuring AI and AI optimization metrics related to SEO
- Prior experience at an agency
- Experience using enterprise SEO campaign management tools
- Health and pharmaceutical industry experience
ASSUMPTION: Candidates with a strong SEO background, experience in AI optimization, and a proven track record of leading teams will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $190,000 per year (based on experience and performance)
Benefits:
- Yearly bonus
- Free coffee and snacks
- Happy hours and other perks
- Opportunities for additional compensation through overtime and reward points
Working Hours: 40 hours per week, with flexibility for overtime
ASSUMPTION: The salary range is based on industry standards for similar roles and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, specializing in strategic media planning, digital marketing, and campaign management
Company Size: 11-50 employees, providing a collaborative and dynamic work environment
Founded: 2012, with a focus on staying at the forefront of AI integration with traditional search platforms
Company Description:
- Sosemo is an award-winning agency specializing in strategic media planning, digital marketing, and campaign management
- The company focuses on search marketing (SEO/SEM), paid social, and programmatic strategies, particularly in the pharmaceutical and consumer brand sectors
- Sosemo aims to help brands maintain visibility, optimize performance, and stay competitive as AI becomes increasingly integrated with traditional search platforms
Company Specialties:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Media buying
- Digital strategy
- Paid social
- Programmatic
- Email marketing
Company Website: https://www.sosemo.com
ASSUMPTION: Sosemo's expertise in SEO and AI optimization makes it an ideal fit for candidates with a strong background in these areas.
📊 Role Analysis
Career Level: Executive/Management level, responsible for leading the SEO team and capability
Reporting Structure: This role reports directly to the leadership team and oversees 2-6 team members at various levels
Work Arrangement: Hybrid, with 3 days required in the office and the option to work remotely for the remaining days
Growth Opportunities:
- Potential to grow the SEO team and expand the capability's offerings
- Opportunities to represent Sosemo as a thought leader at events and via publications
- Potential to take on additional responsibilities and advance within the company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the SEO team and capability.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with common areas, free coffee and snacks, and happy hours
Office Location(s): 26 Broadway, STE 318, New York, NY 10004-1703, US
Geographic Context:
- New York, NY, with a vibrant and diverse cultural scene
- Close to public transportation and various amenities
- Convenient for both local and remote team members
Work Schedule: Monday-Friday, with flexibility for overtime and remote work
ASSUMPTION: The office location and work environment are designed to foster collaboration and creativity, with amenities to support employee well-being.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth interview with the leadership team, focusing on SEO expertise and strategic thinking
- Case study or project presentation to demonstrate problem-solving skills and SEO strategies
- Final interview with the CEO or other senior leadership
Key Assessment Areas:
- SEO expertise and strategic thinking
- Leadership and team management skills
- Problem-solving and analytical skills
- Communication and presentation skills
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Sosemo's focus on AI integration and SEO
- Prepare a case study or project presentation showcasing your SEO strategies and problem-solving skills
- Be ready to discuss your approach to leading a team and driving client satisfaction
ATS Keywords: SEO, AI optimization, strategy development, team management, client satisfaction, digital marketing, advertising services
ASSUMPTION: The interview process will focus on assessing the candidate's SEO expertise, strategic thinking, and leadership skills, as well as their fit with Sosemo's company culture.
🛠️ Tools & Technologies
- Atlassian: JIRA & Confluence work management tools
- Enterprise SEO campaign management tools (e.g., Bright Edge, Search Metrics, or Conductor)
- Google Keyword Planner or other keyword research platforms
- SEO tools (e.g., SEMRush, Ahrefs, Deep Crawl, or similar)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, Core Metrics, or similar)
- Link building campaign platforms
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage SEO campaigns and client accounts.
👔 Cultural Fit Considerations
Company Values:
- Strategic thinking and innovation
- Collaboration and teamwork
- Client-centric approach
- Continuous learning and improvement
Work Style:
- Dynamic and fast-paced environment
- Focus on results and performance
- Opportunities for growth and advancement
- Strong emphasis on teamwork and collaboration
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in SEO and AI optimization?
- Can you provide an example of a time when you had to adapt your SEO strategy to meet a client's unique business challenges?
- How do you approach training and mentoring team members to ensure high-quality work and continuous improvement?
ASSUMPTION: Candidates who align with Sosemo's values and work style, and can demonstrate their fit through self-assessment questions, will be most successful in this role.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Keeping up with the rapid evolution of AI and its integration with traditional search platforms
- Balancing client expectations with team capacity and resources
- Ensuring consistent high-quality work across multiple client accounts
ASSUMPTION: These challenges require strong leadership, strategic thinking, and effective team management to overcome.
📈 Similar Roles Comparison
- Unlike other SEO roles, this position requires a strong focus on AI optimization and integration with traditional search platforms
- Sosemo's emphasis on strategic thinking and innovation sets it apart from other advertising services companies
- This role offers significant growth potential, with opportunities to expand the SEO team and capability
ASSUMPTION: Candidates should consider the unique aspects of this role and how their skills and experience align with Sosemo's focus on AI integration and strategic thinking.
📝 Sample Projects
- Developing an AI prompt library for use in facilitating client campaign performance and process efficiency
- Conducting a comprehensive SEO audit and optimization strategy for a pharmaceutical client
- Managing a team to execute a large-scale SEO campaign for a major consumer brand launch
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to AI integration with traditional search platforms, and how this role fits into that strategy?
- How does Sosemo support the professional development and growth of its SEO team members?
- Can you provide an example of a time when Sosemo had to adapt its approach to meet a client's unique business challenges or objectives?
- How does Sosemo measure and report on SEO performance to clients, and how does this role contribute to that process?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and its culture, as well as the expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and achievements
- Write a cover letter demonstrating your understanding of Sosemo's focus on AI integration and SEO
- Prepare a case study or project presentation showcasing your SEO strategies and problem-solving skills
- Follow up with the hiring manager one week after submission, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
