Vice-président(e), Marketing, commerce électronique et présentation visuelle

📌 Core Information

🔹 Job Title: Vice-président(e), Marketing, commerce électronique et présentation visuelle

🔹 Company: Reitmans (Canada) Ltée/Ltd

🔹 Location: Montréal, QC

🔹 Job Type: Temps plein

🔹 Category: Marketing, Retail

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 10+ années d'expérience

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leadership in defining and orchestrating the brand strategy for RW&CO across all channels
• Driving marketing execution and customer engagement through innovative campaigns
• Collaboration with cross-functional teams to ensure brand consistency and excellence
• Fostering a creative environment that encourages brand growth and customer loyalty

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both traditional and digital marketing channels.

📋 Key Responsibilities

✅ Brand Strategy & Marketing Execution: Develop and implement strategic marketing plans to drive brand awareness, customer acquisition, and retention. Oversee marketing campaigns across all channels to ensure consistent brand messaging and maximum impact.

✅ Cross-Functional Collaboration: Work closely with merchandising, planning, sales, and operations teams to ensure brand consistency and alignment across all touchpoints. Facilitate interdepartmental communication and collaboration to drive brand success.

✅ E-commerce & Digital Marketing: Lead the development and execution of digital marketing strategies to drive online sales and customer engagement. Optimize the online shopping experience and leverage data insights to inform decision-making.

✅ Team Leadership & Development: Lead, mentor, and develop a high-performing marketing team. Foster a culture of creativity, innovation, and continuous learning. Encourage team members to grow both personally and professionally.

ASSUMPTION: This role requires strong leadership, strategic thinking, and the ability to inspire and motivate team members to achieve exceptional results.

🎯 Required Qualifications

Education: Bachelor's degree in business, marketing, or a related field. An MBA would be an asset.

Experience: A minimum of 15 years of experience in consumer brand marketing, with at least 7 years in leadership roles within customer-centric organizations.

Required Skills:

• Proven track record in brand strategy and marketing execution
• Strong leadership and team management skills
• Excellent communication and presentation skills in both French and English
• Deep understanding of both traditional and digital marketing channels
• Ability to analyze data and insights to inform decision-making
• Strong business acumen and financial literacy

Preferred Skills:

• Experience in the retail or fashion industry
• Fluency in additional languages
• Certifications in digital marketing or related fields

ASSUMPTION: Candidates with experience in leading marketing efforts for consumer brands in a retail or fashion context will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is CAD 150,000 - 200,000 per year, depending on experience and qualifications. This estimate is based on industry standards for similar roles in the retail and marketing sectors in Montreal.

Benefits:

• Flexible work schedule
• Comprehensive benefits program
• Paid time off (vacation, sick leave, and holidays)
• Exclusive discounts on Reitmans, PENN., and RW&CO. products
• Annual bonus and tuition reimbursement

Working Hours: This is a full-time position with a hybrid work arrangement, requiring employees to be on-site for a portion of the workweek. The specific office schedule will be determined based on business needs and team requirements.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Reitmans (Canada) Ltd. operates in the retail industry, specifically in the fashion and clothing sector. The company is a well-established player in the Canadian market, with a strong brand portfolio and a significant presence across the country.

Company Size: Reitmans (Canada) Ltd. is a mid-sized company with approximately 5,000 to 10,000 employees. This size allows for a structured and established work environment while still offering opportunities for growth and innovation.

Founded: Reitmans (Canada) Ltd. was founded in 1949 and has since grown to become one of Canada's leading fashion retail icons.

Company Description:

• Reitmans (Canada) Ltd. is a customer-centric organization that believes in the power of fashion to empower and inspire its customers.
• The company is committed to creating memorable experiences and offering high-quality, on-trend products at affordable prices.
• Reitmans (Canada) Ltd. operates under three flagship brands – Reitmans, PENN., and RW&CO. – each catering to a distinct customer segment.

Company Specialties:

• Retail
• Clothing
• Digital
• Fashion

Company Website: http://www.reitmanscanadalimited.com

ASSUMPTION: Reitmans (Canada) Ltd. is a well-established company with a strong brand portfolio and a significant presence in the Canadian retail market. The company's customer-centric approach and commitment to innovation make it an attractive employer for marketing professionals seeking to make a significant impact in the retail sector.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the General Manager of the RW&CO brand. The Vice-President, Marketing, E-commerce, and Visual Merchandising is responsible for leading the marketing efforts for the brand and collaborating with cross-functional teams to drive brand success.

Reporting Structure: The Vice-President, Marketing, E-commerce, and Visual Merchandising will oversee the marketing team and may have direct reports, depending on the organizational structure. They will also work closely with other department heads, such as merchandising, planning, sales, and operations, to ensure brand consistency and alignment.

Work Arrangement: This role has a hybrid work arrangement, requiring employees to be on-site for a portion of the workweek. The specific office schedule will be determined based on business needs and team requirements.

Growth Opportunities:

• As a senior leadership role, this position offers the opportunity to make a significant impact on the brand's success and contribute to the company's overall growth strategy.
• The Vice-President, Marketing, E-commerce, and Visual Merchandising may have the opportunity to take on additional responsibilities or advance to an even more senior role within the organization as the brand and the company continue to grow.

ASSUMPTION: This role offers a unique opportunity for a marketing professional to lead the marketing efforts for a well-established brand in the retail sector and contribute to the company's overall success.

🌍 Location & Work Environment

Office Type: Reitmans (Canada) Ltd.'s headquarters is located in Montreal, Quebec. The office is a modern, professional environment designed to foster collaboration and innovation.

Office Location(s): 250 Sauvé West, Montreal, Quebec H3L 1Z2, Canada

Geographic Context:

• Montreal is the second-largest city in Canada and the largest city in the province of Quebec.
• The city is known for its vibrant cultural scene, diverse neighborhoods, and rich history.
• Montreal is also a major commercial hub, with a strong retail sector and a thriving economy.

Work Schedule: The work schedule for this role is a hybrid arrangement, with employees required to be on-site for a portion of the workweek. The specific office schedule will be determined based on business needs and team requirements.

ASSUMPTION: The hybrid work arrangement offers employees the flexibility to balance their work and personal lives while still maintaining a strong connection to the office and their colleagues.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other key stakeholders
• Final round interviews, which may include case studies or presentations
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and brand management skills
• Leadership and team management abilities
• Communication and presentation skills in both French and English
• Digital marketing and e-commerce expertise
• Data analysis and insights-driven decision-making
• Cultural fit and alignment with the company's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Demonstrate your understanding of the retail and fashion industries, as well as the specific brand and company.
• Showcase your strategic thinking and innovative approach to marketing and brand management.
• Prepare for behavioral and situational interview questions that focus on your leadership, team management, and problem-solving skills.

ATS Keywords: Brand strategy, marketing execution, customer engagement, digital marketing, e-commerce, team leadership, cross-functional collaboration, retail, fashion, consumer insights, data analysis, French, English

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit with the organization.

🛠️ Tools & Technologies

• Marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Marketo)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• SEO and content management systems (e.g., WordPress, Shopify, Magento)
• Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's technology stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: Putting the customer at the heart of everything we do
• Collaboration: Working together to achieve exceptional results
• Innovation: Embracing change and continuous improvement
• Integrity: Acting with honesty and accountability in all our actions
• Diversity, equity, and inclusion: Fostering a workplace that values and respects the unique contributions of all employees

Work Style:

• Data-driven and insights-focused
• Collaborative and team-oriented
• Agile and adaptable to change
• Results-oriented and focused on continuous improvement
• Customer-centric and committed to exceptional customer experiences

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with the company's values and customer needs?
• Can you provide an example of a time when you led a team through a significant change or transformation, and how did you ensure their engagement and support throughout the process?
• How do you approach continuous learning and professional development, both for yourself and your team members?

ASSUMPTION: Candidates who demonstrate a strong alignment with Reitmans (Canada) Ltd.'s values and work style will be particularly well-suited to this role and the company's culture.

⚠️ Potential Challenges

• The retail industry is highly competitive, and marketing professionals must stay up-to-date with the latest trends and best practices to remain effective.
• Leading a marketing team in a fast-paced, dynamic environment requires strong leadership, adaptability, and the ability to make strategic decisions under pressure.
• The hybrid work arrangement may present challenges in maintaining team cohesion and collaboration, requiring effective communication and virtual management skills.
• The role may require occasional travel to other Reitmans (Canada) Ltd. locations or industry events, which could disrupt personal schedules and require flexibility.

ASSUMPTION: Candidates who are proactive, adaptable, and able to thrive in a fast-paced, dynamic environment will be well-equipped to overcome these potential challenges.

📈 Similar Roles Comparison

• Compared to other senior marketing roles in the retail sector, this position offers a unique opportunity to lead the marketing efforts for a well-established brand with a strong presence in the Canadian market.
• The retail industry in Canada is highly competitive, with a diverse range of brands and retailers vying for market share. This role offers the chance to make a significant impact on the brand's success and contribute to the company's overall growth strategy.
• Career progression in this role may include opportunities to take on additional responsibilities or advance to an even more senior role within the organization as the brand and the company continue to grow.

ASSUMPTION: This role offers a unique opportunity for a marketing professional to lead the marketing efforts for a well-established brand in the retail sector and contribute to the company's overall success.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new product launch, including advertising campaigns, in-store promotions, and digital marketing initiatives
• Conducting market research and customer segmentation analysis to inform targeted marketing campaigns and improve customer engagement
• Leading a team to redesign the brand's website and optimize the online shopping experience to drive e-commerce growth

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a marketing professional in this role might undertake to drive brand success and contribute to the company's overall growth strategy.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the RW&CO brand and how this role contributes to achieving that vision?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide an example of a recent marketing campaign that the company has executed, and how it aligned with the brand's overall strategy and customer needs?
• How does the company measure the success of its marketing efforts, and how are those metrics used to inform decision-making and strategy development?
• What is the company's approach to fostering a diverse, equitable, and inclusive work environment, and how does that manifest in the marketing team's dynamics and initiatives?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.smartrecruiters.com/ReitmansCanadaLteLtd/en/job/744000061692957-vice-president-e-marketing-commerce-electronique-et-presentation-visuelle
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, emphasizing your strategic thinking, leadership, and marketing expertise.
• Prepare for interviews by researching the company, the brand, and the retail industry, and by practicing common interview questions and your responses.
• If selected for an interview, be prepared to discuss your approach to brand strategy, marketing execution, and team leadership, as well as your understanding of the retail and fashion industries.
• Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role and to address any remaining questions or concerns.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.