📌 Core Information
🔹 Job Title: Vice-président·e, ventes et marketing
🔹 Company: Mirego
🔹 Location: Montréal, QC & Québec, QC
🔹 Job Type: Temps plein
🔹 Category: Information Technology & Services
🔹 Date Posted: 2025-04-18
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and implementing ambitious sales objectives while establishing reliable financial forecasts and actionable strategies.
- Developing a comprehensive acquisition strategy to maximize business opportunities and ensure a steady flow of qualified new leads.
- Actively participating in key business events to meet new clients, expand Mirego’s network, and build lasting relationships.
- Identifying and transforming new client needs into opportunities while strengthening relationships with existing partners.
- Leading, inspiring, and supporting the sales and marketing teams by providing a clear vision and support.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the B2B sales landscape.
📋 Key Responsibilities
✅ Define and implement ambitious sales objectives while establishing reliable financial forecasts and actionable strategies.
✅ Develop a comprehensive acquisition strategy to maximize business opportunities and ensure a steady flow of qualified new leads.
✅ Actively participate in key business events to meet new clients, expand Mirego’s network, and build lasting relationships.
✅ Identify and transform new client needs into opportunities while strengthening relationships with existing partners.
✅ Lead, inspire, and support the sales and marketing teams by providing a clear vision and support.
✅ Implement tools and processes to evaluate, track, and effectively communicate the results of deployed strategies.
✅ Explore new markets opportunities and generate ideas to drive sales growth while ensuring effective execution.
ASSUMPTION: This role involves a high level of autonomy and requires strong decision-making skills and the ability to work effectively under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 10+ years of experience, including at least 5 years in a leadership role overseeing sales and marketing teams, with notable expertise in B2B environments.
Required Skills:
- Proven experience in sales management and marketing strategy
- Significant experience in the technology sector
- Experience using sales management tools (CRM) and marketing platforms to optimize performance, such as HubSpot
- Availability to travel regularly between Montreal and Quebec City, demonstrating flexibility and a strong commitment to building on-the-ground relationships
- In-depth knowledge of the Quebec business landscape, combined with active participation in business events and networks
- Proven ability to develop and implement innovative client acquisition strategies while exploring promising new markets
- Clear and effective communication skills, paired with inspiring leadership that motivates and influences your team and peers
- Result-oriented mindset, with the ability to deliver tangible outcomes quickly through a strategic planning approach
- Proficiency in both French and English, spoken and written, to interact effectively with clients across Canada and beyond
Preferred Skills:
- Experience with AI and its applications in business
- Familiarity with the Quebec City and Montreal tech ecosystems
ASSUMPTION: Given the role's focus on sales and marketing, candidates should have a strong background in these areas and a proven track record of driving results.
💰 Compensation & Benefits
Salary Range: Based on the experience level and industry standards, the estimated salary range for this role is CAD 120,000 - 160,000 per year.
Benefits:
- Health and dental insurance
- Retirement savings plan
- Flexible work arrangements
- Professional development opportunities
- Employee referral program
Working Hours: Full-time position with a standard workweek of 35-40 hours, with flexibility for remote work and overtime as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mirego operates in the Information Technology & Services sector, focusing on digital transformation, strategy, design, and development for its partners.
Company Size: Mirego is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Mirego was founded in 2007 and has since grown to become a leading digital product development company in Quebec.
Company Description:
- Mirego is a multidisciplinary development, strategy, and design team that powers the digital transformation of its partners.
- The company aims to build the best team, the best place to work, and a better world through its work.
- Mirego has developed unique expertise and experience in strategy, design, and engineering to create successful and delightful digital products.
Company Specialties:
- Vision
- Innovation
- Strategy and Execution (Mobile & Internet)
- and Design
Company Website: https://www.mirego.com
ASSUMPTION: Mirego's focus on digital transformation and innovation makes it an attractive employer for tech professionals seeking to work on cutting-edge projects.
📊 Role Analysis
Career Level: This role is at the executive level, reporting directly to the CEO or another senior executive.
Reporting Structure: The Vice President of Sales and Marketing will oversee the sales and marketing teams and may have direct reports, depending on the organization's structure.
Work Arrangement: This is an on-site position with regular travel between Montreal and Quebec City required. Flexible work arrangements may be available for specific tasks or projects.
Growth Opportunities:
- Potential advancement to a C-level position, such as Chief Revenue Officer or Chief Marketing Officer, as the company grows
- Expansion of responsibilities to include additional areas, such as product management or business development
- Opportunities to mentor and develop junior team members, fostering a culture of growth and learning
ASSUMPTION: Given Mirego's focus on growth and innovation, there are likely to be numerous opportunities for professional development and advancement within the company.
🌍 Location & Work Environment
Office Type: Mirego has offices in both Montreal and Quebec City, providing a modern and collaborative work environment.
Office Location(s): 2327 boulevard Versant-Nord, Suite 200, Quebec City, QC & 1195 rue Wellington, Suite 501, Montreal, Quebec H3C 1W1
Geographic Context:
- Montreal and Quebec City are both vibrant, multicultural cities with a rich history and a thriving tech industry.
- The cost of living in both cities is generally lower than in major international tech hubs, providing a better work-life balance.
- The cities are well-connected by public transportation, making it easy to commute between the two offices.
Work Schedule: The standard workweek is 35-40 hours, with flexibility for remote work and overtime as needed. The role may require occasional travel to attend industry events or meet with clients.
ASSUMPTION: The geographic context of this role provides candidates with the opportunity to live and work in two dynamic and historic cities while enjoying a lower cost of living than in many other major tech hubs.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Mirego careers page
- Phone or video screen with the HR department
- In-depth interviews with key stakeholders, including the CEO and other senior team members
- Case study or presentation preparation and delivery
- Final decision and offer
Key Assessment Areas:
- Sales and marketing strategy development and execution
- Leadership and team management skills
- Communication and presentation skills
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with Mirego's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Mirego's business and the Quebec tech landscape in your application materials
- Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company
ATS Keywords: Sales management, marketing strategy, B2B expertise, client acquisition, lead generation, strategic partnerships, CRM tools, business development, networking, bilingual, Quebec business landscape
ASSUMPTION: Given Mirego's focus on digital transformation and innovation, candidates should be prepared to discuss their experience with cutting-edge technologies and their ability to drive results in a dynamic and evolving business environment.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation platform)
- Salesforce (CRM)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Candidates should be comfortable using a range of sales and marketing tools, as well as project management software, to streamline their work and collaborate effectively with the team.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Excellence
- Fun
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- How do you embody Mirego's values in your daily work?
- Can you describe a time when you had to adapt to a significant change in your work environment, and how did you handle it?
- How do you approach building and maintaining strong relationships with clients and team members?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Mirego's values and work style, as well as a willingness to adapt and grow in a dynamic and innovative environment.
⚠️ Potential Challenges
- Managing a team spread across two offices, requiring strong communication and collaboration skills
- Balancing the need for growth and innovation with the realities of the Quebec business landscape
- Adapting to the unique cultural and linguistic context of Quebec, with a focus on bilingualism and cultural sensitivity
- Managing the expectations and priorities of multiple stakeholders, including clients, team members, and senior leadership
ASSUMPTION: Candidates should be prepared to address these challenges proactively and demonstrate their ability to thrive in a complex and dynamic work environment.
📈 Similar Roles Comparison
- Unlike other sales and marketing roles, this position requires a deep understanding of the Quebec business landscape and a strong commitment to bilingualism
- Mirego's focus on digital transformation and innovation sets it apart from more traditional tech companies, offering candidates the opportunity to work on cutting-edge projects
- This role provides a unique opportunity for career growth and advancement within a mid-sized company, with the potential to take on additional responsibilities as the company expands
ASSUMPTION: Candidates should carefully consider the unique aspects of this role and how it aligns with their career goals and personal values.
📝 Sample Projects
- Developing and executing a comprehensive go-to-market strategy for a new AI-powered product
- Expanding Mirego's client base in the Quebec City region through targeted outreach and networking events
- Implementing a new CRM system and training the sales and marketing teams on its use
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that the Vice President of Sales and Marketing may face in this role, requiring strong strategic thinking, leadership, and execution skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for growth and expansion, and how this role fits into that strategy?
- How does the company support the professional development and growth of its employees, particularly in the sales and marketing teams?
- Can you provide examples of how the company has adapted to changes in the market or industry, and how this role has evolved as a result?
- How does the company measure the success of its sales and marketing efforts, and how does this role contribute to those metrics?
- What are the most significant challenges facing the sales and marketing teams currently, and how can this role help address them?
ASSUMPTION: These questions demonstrate the candidate's interest in the role and the company, as well as their ability to think critically about the challenges and opportunities that the Vice President of Sales and Marketing may face.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Mirego careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of Mirego's business and the Quebec tech landscape
- Prepare thoughtful questions to ask during the interview process, showcasing your interest in the role and the company
- If selected for an interview, be prepared to discuss your sales and marketing strategy development and execution experience, as well as your leadership and team management skills
- Follow up with the hiring manager within 48 hours after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
