📌 Core Information
🔹 Job Title: Vice President, Growth
🔹 Company: CourtAvenue (Gigantic Playground)
🔹 Location: San Diego, Los Angeles, Orlando
🔹 Job Type: Full-time
🔹 Category: Marketing & Sales
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK (preference for San Diego, Los Angeles, NYC, or Orlando)
🚀 Job Overview
Key aspects of this role include:
- Spearheading growth strategy for the agency and key accounts
- Driving net new client acquisition and existing client growth
- Defining agency positioning and go-to-market strategies
- Managing P&L and ensuring profitable growth
- Collaborating with senior leadership to build a positive team culture
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the digital agency landscape to drive growth and success.
📋 Key Responsibilities
✅ Lead growth strategy, including investment requests, KPI tracking, and quarterly refinement
✅ Drive new business development from lead generation to contract negotiation and onboarding
✅ Support growth for existing accounts by identifying additional service opportunities and aligning internal resources
✅ Shape agency positioning and develop go-to-market strategies
✅ Oversee account and business development P&L, working closely with Finance and Operations
✅ Identify and cultivate strategic alliances with platforms, emerging technologies, and industry leaders
✅ Establish and optimize sales operations, reporting frameworks, and tracking mechanisms
✅ Collaborate with senior leadership to define team structures, make staffing recommendations, and foster a positive team culture
ASSUMPTION: This role involves a mix of strategic planning, hands-on leadership, and cross-functional collaboration to achieve growth objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 10+ years of strategic, consultative sales experience, with 8+ years in a digital agency, consultancy, experiential, or tech services sales environment
Required Skills:
- Proven track record in driving growth and sales in a digital agency or similar environment
- Strong strategic thinking and leadership capabilities
- Deep understanding of market trends, consumer insights, and competitive landscapes in the digital agency space
- Ability to thrive in a fast-paced, entrepreneurial culture while maintaining focus on long-term goals
- Excellent communication and collaboration skills
Preferred Skills:
- Experience in the entertainment, retail, and consumer technology products industries
- Familiarity with AI, Voice, AR/MR, and complex bespoke creative technology solutions
ASSUMPTION: Candidates with a strong background in digital agency sales, a proven track record of driving growth, and a deep understanding of the industry will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 (based on experience and performance)
Benefits:
- Bonus structure based on growth goals
- Equity qualifies for GP's executive leadership equity pool
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for similar roles, experience levels, and locations. The compensation package is designed to attract and retain top talent in the digital agency industry.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: 51-200 employees
Founded: 2020
Company Description:
- CourtAvenue (Gigantic Playground) specializes in creating next-generation interactive experiences and intelligent technology products
- The company works with clients across retail, consumer brands, and entertainment verticals to launch digital and technology products
- Gigantic Playground focuses on AI, Voice, AR/MR, and complex bespoke creative technology solutions
Company Specialties:
- Digital Agency Services
- Creative Technology Solutions
- AI and Emerging Technologies
Company Website: http://www.courtavenue.com
ASSUMPTION: CourtAvenue (Gigantic Playground) is a growing digital agency with a focus on innovative technology solutions, offering opportunities for growth and impact in the marketing services industry.
📊 Role Analysis
Career Level: Executive Leadership
Reporting Structure: Reports directly to the CEO and works closely with the executive leadership team
Work Arrangement: Remote OK, with a preference for San Diego, Los Angeles, NYC, or Orlando locations
Growth Opportunities:
- Potential to shape the agency's future strategic positioning and drive overall growth
- Opportunity to collaborate with senior leadership and contribute to a healthy, fun, positive, and productive team culture
- Possibility to build and lead a high-performing sales team
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the agency's success.
🌍 Location & Work Environment
Office Type: Hybrid (remote with a preference for specific locations)
Office Location(s): San Diego, Los Angeles, Orlando
Geographic Context:
- San Diego: A coastal city in California known for its beaches, parks, and mild climate
- Los Angeles: A major city in California, known for its entertainment industry, cultural attractions, and diverse neighborhoods
- Orlando: A city in Florida, known for its theme parks, tourism, and growing tech industry
Work Schedule: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The remote work arrangement with a preference for specific locations allows for flexibility while maintaining a connection to the company's core offices.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the CEO and/or other members of the executive leadership team
- Case study or presentation to showcase strategic thinking and sales skills
- Final interview with the CEO and/or other stakeholders
Key Assessment Areas:
- Strategic thinking and growth planning
- Sales skills and business development acumen
- Leadership and team-building capabilities
- Industry knowledge and understanding of market trends
Application Tips:
- Tailor your resume and cover letter to highlight your strategic sales experience, growth achievements, and industry-specific knowledge
- Prepare for behavioral and situational interview questions that focus on your leadership style, problem-solving skills, and ability to drive growth
- Research the company, its clients, and the competitive landscape to demonstrate your understanding of the industry and market dynamics
ATS Keywords: Strategic Sales, Business Development, Client Growth, Market Positioning, P&L Management, Sales Operations, Leadership, Collaboration, Communication, Consumer Insights, Technology Disruption, Team Motivation, Entrepreneurial Culture, Growth Strategy, Networking, Experience Innovation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, sales skills, and leadership capabilities, as well as their cultural fit with the company's entrepreneurial culture.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
- Data visualization and analytics tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies required for this role are standard for the digital agency industry and will vary based on the company's specific tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Entrepreneurial Spirit
- Client Focus
- Integrity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, entrepreneurial environment?
- Are you comfortable working remotely and collaborating with distributed teams?
- Do you have a proven track record of driving growth and sales in a digital agency or similar environment?
- Are you passionate about staying up-to-date with market trends and emerging technologies in the digital agency space?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, entrepreneurial environment, have a strong sales background, and are passionate about the digital agency industry will be a good fit for this role.
⚠️ Potential Challenges
- Managing a diverse client portfolio with varying needs and expectations
- Balancing short-term sales targets with long-term growth strategies
- Navigating a competitive landscape and differentiating the agency's offerings
- Building and maintaining strong relationships with key clients and stakeholders
ASSUMPTION: The VP, Growth role presents unique challenges that require a strategic mindset, strong leadership skills, and a deep understanding of the digital agency landscape to overcome.
📈 Similar Roles Comparison
- Unlike traditional sales roles, this position focuses on both new business development and existing client growth, requiring a balanced approach to strategy and execution
- This role is unique in its focus on shaping the agency's strategic positioning and driving overall growth, rather than focusing solely on sales targets
- Career progression in this role could lead to senior leadership positions within the agency or other opportunities within the CourtAvenue Collective
ASSUMPTION: This role offers a unique blend of strategic planning, sales, and leadership responsibilities, setting it apart from other sales positions in the digital agency industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new AI-driven product offering
- Identifying and pursuing strategic partnerships with emerging technology platforms
- Conducting a competitive analysis and positioning the agency to differentiate its offerings in the market
ASSUMPTION: The sample projects listed above are representative of the strategic and growth-focused initiatives that the VP, Growth will be responsible for leading and executing.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company differentiate its offerings in the competitive digital agency landscape?
- What opportunities are there for collaboration and knowledge-sharing with other departments and teams within the agency?
- How does the company measure and track growth and success for this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to driving growth and success for the agency.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic sales experience, growth achievements, and industry-specific knowledge
- Prepare for behavioral and situational interview questions that focus on your leadership style, problem-solving skills, and ability to drive growth
- Research the company, its clients, and the competitive landscape to demonstrate your understanding of the industry and market dynamics
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
