📌 Core Information
🔹 Job Title: Vice President, Growth Marketing
🔹 Company: Prenuvo
🔹 Location: Remote USA (with preference for candidates near LA, NYC, San Francisco Bay Area, or Vancouver)
🔹 Job Type: Full-Time
🔹 Category: Medical Practices
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving revenue and market share through full funnel marketing strategies
- Managing a growing team and collaborating cross-functionally to drive a unified growth strategy
- Optimizing acquisition and lifecycle marketing efforts to increase brand awareness and customer lifetime value
- Leveraging data analytics, market research, and performance metrics to guide strategies
- Evolving the sophistication of conversion tracking, campaign attribution, and AI tools to enhance growth
ASSUMPTION: This role requires a strategic, data-driven, and hands-on leader with a proven track record in growth marketing and a strong understanding of digital marketing, customer engagement, and advertising constraints in regulatory environments.
📋 Key Responsibilities
✅ Design and implement short-term and long-term strategies to drive revenue, market share, and profitability through full funnel marketing in digital and non-digital channels
✅ Constantly link to supply and capacity side of the business, getting ahead of seasonal cycles and clinic expansions
✅ Preserve and reinforce the proven track record of highly efficient blended CAC across the brand while meeting/exceeding revenue targets
✅ Increase the depth and sophistication of targeting, audiences, while increasing the overall awareness reach of the brand
✅ Continuously work with Design on a feedback loop to create creative asset “machines” that are data-informed and brand-aligned, and constantly differentiated in a competitive space
✅ Remain agile and adaptive to changing business priorities and general industry and economic factors
✅ Develop initiatives to attract new customers while enhancing retention and lifetime value
✅ Evolve email as a performance channel, in addition to ongoing engagement and delivery of value to patients
✅ Work across various audiences from consumer, and increasingly healthcare providers, to enterprise audiences
✅ Develop and evolve a diversified portfolio of paid media channels with regular assessment of spend allocation and ROI
✅ Manage the media portfolio with a balanced eye toward increasing brand awareness while also meeting conversion and revenue targets
✅ Integrate emerging technologies and innovative approaches to enhance customer engagement and competitive advantage
✅ Leverage analytics, market research, and performance metrics to guide strategies
✅ Evolve the sophistication of conversion tracking, campaign, and channel attribution; test and leverage AI tools where relevant
✅ Implement multi-modal attribution models where applicable
✅ Work with internal product and data teams on infrastructure evolution, reporting, and insights generation
✅ Deliver regular senior leadership reporting on acquisition and lifecycle KPIs and targets
ASSUMPTION: This role requires a strong focus on data-driven decision making, strategic planning, and cross-functional collaboration to drive growth and revenue.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years of experience in analytical, quantitatively-oriented marketing and growth/revenue leadership roles with proven results
Required Skills:
- Strong understanding of data analytics, digital marketing, multi-modal attribution, and customer experience and lifecycle management
- Ability to align multiple business functions toward common growth objectives
- Strategic mindset with a hands-on approach to execution
- Excellent leadership, communication, and people management skills
- Deep curiosity and experience with AI that goes beyond ChatGPT and image models
- Ability to dive deep into areas under purview that can unlock the most impact
- Keen understanding of drivers of success in key acquisition and customer engagement channels
- Expertise in lead generation for high-ticket items, optimizing for ROAS or LTV / CAC, not merely CPL
- Experience working with product, technology, and sales teams to optimize conversion performance and customer experience
Preferred Skills:
- Comfort with SQL and/or Python
- Comfortable working with technical teams and translating complex concepts into compelling external narratives
- Strong bonus: experience working in a healthcare environment
ASSUMPTION: Candidates should have a proven track record in growth marketing, with a strong analytical background and experience in scaling businesses. A deep understanding of data analytics, digital marketing, and customer engagement is essential.
💰 Compensation & Benefits
Salary Range: $180,000 - $240,000 USD per year
Benefits:
- Health, dental, vision, and mental health coverage
- Flexible vacation policy
- Free whole-body scans for each team member
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on the company's provided information and industry standards for similar roles. Benefits are based on the company's provided information and industry-standard benefits for similar roles.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Practices
Company Size: 51-200 employees
Founded: Not specified
Company Description:
- Prenuvo is on a mission to flip the paradigm from reactive “sick-care” to proactive health care
- The company offers an award-winning whole-body scan that is fast, safe, and non-invasive, providing potentially life-saving insights
- Prenuvo is expanding its clinics in North America and internationally
Company Specialties:
- Cancer
- Diseases
- Early Detection
Company Website: https://www.prenuvo.com/
ASSUMPTION: Prenuvo is a leading provider of proactive health care services, with a focus on early detection and prevention. The company is expanding its reach and looking to drive growth through strategic marketing efforts.
📊 Role Analysis
Career Level: Executive
Reporting Structure: Reports directly to the Chief Marketing Officer
Work Arrangement: Remote OK, with a strong preference for candidates located near Prenuvo’s core clinics in LA, NYC, San Francisco Bay Area, or Vancouver
Growth Opportunities:
- Potential to make a significant impact on the company's growth and revenue
- Opportunity to build and lead a growing team
- Potential to shape the company's growth strategy and marketing efforts
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote (with preference for candidates near Prenuvo’s core clinics)
Office Location(s): Los Angeles, California; New York, New York; San Francisco Bay Area, California; Vancouver, Canada
Geographic Context:
- Los Angeles, California: Known for its diverse culture, entertainment industry, and Mediterranean climate
- New York, New York: A global hub for finance, media, and technology, with a fast-paced and competitive job market
- San Francisco Bay Area, California: Home to Silicon Valley and a thriving tech industry, with a high cost of living
- Vancouver, Canada: A multicultural city with a high quality of life, known for its natural beauty and outdoor activities
Work Schedule: Full-time (40 hours per week), with flexibility for the right candidate
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from various locations, with a preference for candidates near Prenuvo’s core clinics for better collaboration and communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Chief Marketing Officer
- Background check (if applicable)
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision making and analytical skills
- Leadership and team management skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your strategic thinking and data-driven approach in your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership experience
- Research the company and its mission to demonstrate your enthusiasm and alignment with its goals
ATS Keywords: Growth Marketing, Data Analytics, Digital Marketing, Customer Experience, Lifecycle Management, Media Planning, Acquisition Marketing, Email Marketing, Performance Metrics, Leadership, Communication, AI, Strategic Thinking, Team Management, Hiring Manager, Chief Marketing Officer
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data-driven approach, leadership skills, and cultural fit. Candidates should be prepared to discuss their relevant experience and accomplishments in detail.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- AI and machine learning tools (e.g., Python, R, TensorFlow)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: The required tools and technologies may vary depending on the candidate's specific role and responsibilities. However, strong proficiency in data analysis and marketing automation tools is essential.
👔 Cultural Fit Considerations
Company Values:
- Pioneers: Transforming healthcare requires divergent thinking, bias for action, disciplined experimentation, and consistent grit and determination to maintain momentum
- Platform-Builders: Always building foundations that allow us to achieve tomorrow more than we did today, with a mindset of ownership and duty to our mission
- Patients: We could all be the next person who walks through our very doors, seeking clarity or peace of mind. We are proud of our impact on our patients’ lives, and we won’t stop till everyone can benefit from our work
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Agile and adaptive
- Patient-centric and empathetic
Self-Assessment Questions:
- Do you have a proven track record of driving growth and revenue through strategic, data-driven marketing efforts?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to changing priorities?
- Do you share Prenuvo's commitment to patient-centric care and proactive health care solutions?
ASSUMPTION: Prenuvo values candidates who are data-driven, collaborative, and patient-centric, with a strong commitment to the company's mission and values.
⚠️ Potential Challenges
- Managing a growing team and balancing multiple priorities
- Adapting to changing business priorities and industry trends
- Working remotely and collaborating effectively with team members in different time zones
- Navigating the competitive landscape of the medical practices industry
ASSUMPTION: This role may present challenges related to team management, adaptability, remote work, and competition within the industry. Candidates should be prepared to address these challenges proactively and strategically.
📈 Similar Roles Comparison
- Compared to other growth marketing roles, this position requires a deeper understanding of data analytics and a stronger focus on driving revenue and market share through full funnel marketing strategies
- In the medical practices industry, this role requires a strong understanding of regulatory environments and the unique challenges and opportunities of proactive health care solutions
- Career path comparison: This role offers significant growth opportunities, with the potential to advance to a Chief Marketing Officer or other executive leadership positions within the company
ASSUMPTION: This role is unique in its focus on driving revenue and market share through strategic, data-driven marketing efforts in the medical practices industry. Candidates should have a strong understanding of data analytics, digital marketing, and customer engagement to succeed in this role.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to drive revenue and market share for a new clinic location
- Optimizing email marketing campaigns to improve open rates, click-through rates, and conversions
- Conducting market research and competitive analysis to inform strategic decision-making and identify growth opportunities
- Collaborating with cross-functional teams to optimize the customer experience and enhance customer lifetime value
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, with a focus on driving growth and revenue through marketing efforts.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the company's growth and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing efforts and what metrics are most important?
- What is the company's approach to AI and how can this role leverage AI tools to enhance growth and efficiency?
ASSUMPTION: These key questions help candidates better understand the role's priorities, the company's growth strategy, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership experience
- Research the company and its mission to demonstrate your enthusiasm and alignment with its goals
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
