π Core Information
πΉ Job Title: Vice President, Marketing
πΉ Company: Unifocus
πΉ Location: Carrollton, Texas
πΉ Job Type: Full-Time, On-site (Hybrid)
πΉ Category: Marketing
πΉ Date Posted: July 16, 2025
πΉ Experience Level: 10+ years (5+ years in leadership roles)
πΉ Remote Status: On-site (Hybrid)
π Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive global marketing strategy aligned with Unifocusβ growth and revenue goals.
- Leading and scaling a high-performing marketing team, including demand generation, content, digital, product marketing, and events.
- Collaborating cross-functionally with Sales, Product, Customer Success, and HR to ensure unified customer and brand experiences.
- Partnering with Sales to align marketing-qualified leads with revenue-generating opportunities.
- Optimizing ROI on marketing spend, with a focus on CAC, LTV, and funnel conversion metrics.
ASSUMPTION: This role requires a strategic mindset with strong analytical and operational execution skills. The ideal candidate will have a proven track record in B2B SaaS marketing, preferably within HR tech, workforce management, or enterprise software.
π Key Responsibilities
β
Lead the development and execution of Unifocusβ global marketing strategy, focusing on brand positioning, demand generation, and communications.
β
Define and execute a comprehensive global marketing strategy aligned with Unifocusβ growth and revenue goals.
β
Develop and lead the go-to-market (GTM) approach for product launches, strategic partnerships, and customer campaigns.
β
Own brand strategy and ensure consistent messaging across all touchpoints and channels.
β
Collaborate cross-functionally with Sales, Product, Customer Success, and HR to ensure unified customer and brand experiences.
β
Partner with Sales to align marketing-qualified leads with revenue-generating opportunities.
β
Develop integrated marketing campaigns to drive pipeline and conversion through inbound and outbound strategies.
β
Oversee the use of marketing automation, CRM tools (e.g., HubSpot/Salesforce), and analytics to measure campaign performance.
β
Craft compelling product positioning, value propositions, and messaging that resonate with target personas.
β
Lead customer reference programs, case studies, testimonials, and loyalty initiatives.
β
Serve as the brand steward, ensuring strong identity, awareness, and thought leadership in core and emerging markets.
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration. The ideal candidate will have experience in demand generation, digital marketing, and brand building.
π― Required Qualifications
Education: Bachelorβs degree in Marketing, Business Administration, Communications, or a related field.
Experience: 10+ years of progressive marketing leadership, with 5+ years in leadership roles.
Required Skills:
- Proven experience in B2B SaaS marketing, preferably within HR tech, workforce management, or enterprise software.
- Executive presence and strong communication skills, including experience reporting to C-level executives and boards.
- Hands-on expertise in demand generation, digital marketing, and brand building.
- Strong analytical and operational execution skills.
- Fluency in English.
Preferred Skills:
- Experience in the hospitality industry or related fields.
- Fluency in additional languages.
ASSUMPTION: The ideal candidate will have a strong background in marketing leadership, with a focus on B2B SaaS marketing and brand building. Experience in the hospitality industry or related fields is a plus.
π° Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on experience and market rates for a VP of Marketing in the Dallas-Fort Worth area)
Benefits:
- Health insurance
- Paid time off
- A hybrid environment that promotes a healthy work-life balance
- Parental leave
- Professional development assistance
- Referral program
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:30 PM, with flexibility for remote work on certain days.
ASSUMPTION: The salary range provided is an estimate based on market rates for a VP of Marketing in the Dallas-Fort Worth area. The actual salary may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Hospitality technology, specifically workforce management and operations software.
Company Size: Unifocus is a small but growing team, with 51-200 employees globally. This means you'll have opportunities to express yourself and make meaningful contributions to the company's products and growth.
Founded: 1998, with over 25 years of experience in the hospitality industry.
Company Description:
- Unifocus is the leading provider of workforce management and operations software tailored for the global hospitality industry.
- Their all-in-one platform includes tools for forecasting and budgeting, automated scheduling, time and attendance, operations management, and communications.
- Unifocus supports over 31 languages and seamlessly integrates with Property Management Systems (PMS) and other core hospitality platforms.
Company Specialties:
- Guest Service Management
- Houskeeping Software
- Guest Data on Smartphones
- Guest Complaint Management - Service Breakdown
- Preventive Maintenance
- Hotel Checklists
- Labor Management
- Time and Attendance
- Scheduling
- Staff Surveys
- Guest Surveys
- Automated Scheduling
- Workforce Management
- Labor Budgeting
- Labor Forecasting
- Time clocks
- Compliance
- Mobile app
- Guest Requests
- Guest Messaging
- Hotel Operations
- Hotel Management
- Resorts
- Casinos
Company Website: http://www.unifocus.com
ASSUMPTION: Unifocus is a well-established company in the hospitality technology industry, with a strong focus on workforce management and operations software. Their platform is designed to drive significant improvements in operational efficiency and guest satisfaction.
π Role Analysis
Career Level: Executive-level, reporting directly to the CEO or another C-level executive.
Reporting Structure: This role will lead and manage a team of marketing professionals, including demand generation, content, digital, product marketing, and events.
Work Arrangement: Hybrid, with a mix of on-site and remote work. The specific work arrangement will be determined based on the company's needs and the candidate's preferences.
Growth Opportunities:
- As a growing company, Unifocus offers opportunities for professional growth and advancement within the marketing team and the organization as a whole.
- The ideal candidate will have the opportunity to shape the company's marketing strategy and make a significant impact on its growth and success.
- This role may also provide opportunities to work closely with other departments, such as Sales, Product, and Customer Success, to drive cross-functional collaboration and innovation.
ASSUMPTION: The ideal candidate for this role will be a strategic thinker with strong leadership skills and a proven track record in B2B SaaS marketing. They will be able to work collaboratively with other departments and stakeholders to drive unified customer and brand experiences.
π Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work.
Office Location(s): 2455 McIver Lane, Carrollton, TX 75006, USA
Geographic Context:
- Carrollton is a city in the Dallas-Fort Worth metroplex, located approximately 20 miles north of downtown Dallas.
- The Dallas-Fort Worth area is a major hub for the hospitality, technology, and business sectors, offering a diverse range of cultural, recreational, and professional opportunities.
- The area is also home to a vibrant food and entertainment scene, with numerous restaurants, bars, and live music venues.
Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:30 PM, with flexibility for remote work on certain days.
ASSUMPTION: The ideal candidate for this role will be comfortable working in a hybrid environment and be able to balance on-site and remote work effectively. They will also be able to thrive in a dynamic and growing company culture.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager or a panel of stakeholders
- Case study or project presentation (if applicable)
- Final interview with the CEO or another C-level executive
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and execution
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
- Analytical and operational execution skills
- Cultural fit and alignment with Unifocus' core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Be prepared to discuss your marketing strategy and execution experience, as well as your leadership and team management skills.
- Demonstrate your ability to work collaboratively with other departments and stakeholders to drive unified customer and brand experiences.
- Showcase your analytical and operational execution skills, and be ready to discuss your approach to measuring campaign performance and optimizing ROI.
- Research Unifocus and the hospitality technology industry to demonstrate your understanding of the company's mission and the market landscape.
ATS Keywords: Marketing strategy, demand generation, digital marketing, brand building, cross-functional collaboration, stakeholder management, analytics, ROI optimization, hospitality technology, workforce management, operations software
ASSUMPTION: The ideal candidate will have a strong background in marketing leadership, with a focus on B2B SaaS marketing and brand building. They will be able to work collaboratively with other departments and stakeholders to drive unified customer and brand experiences.
π οΈ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM tools (e.g., Salesforce, HubSpot)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The ideal candidate will have experience with marketing automation, CRM, and analytics tools, as well as project management and design/content creation tools. They will be able to leverage these tools to optimize marketing campaigns and measure performance.
π Cultural Fit Considerations
Company Values:
- Unite: Combine diverse talents, perspectives, and expertise to thrive together and achieve greatness.
- Inspire: Inspire and empower each other to excel, with professionalism and a touch of fun.
- Empower: Empower each other to make meaningful contributions to the company's products and growth.
- Excel: Deliver exceptional value, challenge norms, and leave a lasting impact within the hospitality industry.
Work Style:
- Collaborative and cross-functional, with a focus on driving unified customer and brand experiences.
- Dynamic and growing, with opportunities for professional growth and advancement.
- Hybrid, with a mix of on-site and remote work.
Self-Assessment Questions:
- Do you align with Unifocus' core values of unite, inspire, empower, and excel?
- Are you comfortable working in a hybrid environment and balancing on-site and remote work effectively?
- Do you thrive in a dynamic and growing company culture, and are you eager to make a significant impact on the company's growth and success?
ASSUMPTION: The ideal candidate will be a strong cultural fit with Unifocus, aligning with the company's core values and work style. They will be comfortable working in a hybrid environment and be eager to make a significant impact on the company's growth and success.
β οΈ Potential Challenges
- As a growing company, Unifocus may face challenges in scaling its marketing team and infrastructure to support its growth and expansion into new markets.
- The hospitality industry is dynamic and competitive, with a constant need to innovate and adapt to changing market conditions and customer expectations.
- The ideal candidate may face challenges in balancing the strategic and tactical aspects of the role, as well as managing a team of marketing professionals with diverse skills and expertise.
- The hybrid work arrangement may present challenges in maintaining a cohesive and collaborative team culture, as well as ensuring consistent communication and coordination among team members.
ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively and contribute to the company's growth and success.
π Similar Roles Comparison
- Compared to other VP of Marketing roles in the hospitality technology industry, this role may offer a greater opportunity for strategic input and impact on the company's growth and expansion.
- However, the ideal candidate may face more significant challenges in scaling the marketing team and infrastructure to support the company's growth and expansion into new markets.
- In terms of career path comparison, this role may offer opportunities for professional growth and advancement within the marketing team and the organization as a whole.
ASSUMPTION: The ideal candidate will be able to compare this role to similar roles in the industry and make an informed decision about their career goals and aspirations.
π Sample Projects
- Developing and executing a comprehensive global marketing strategy for a new product launch, including brand positioning, demand generation, and communications.
- Leading a team of marketing professionals to create and execute integrated marketing campaigns to drive pipeline and conversion through inbound and outbound strategies.
- Crafting compelling product positioning, value propositions, and messaging that resonate with target personas, and leading customer reference programs, case studies, testimonials, and loyalty initiatives.
ASSUMPTION: These sample projects are intended to illustrate the types of marketing initiatives the ideal candidate may be expected to lead and execute in this role. The actual projects and responsibilities may vary depending on the company's needs and priorities.
β Key Questions to Ask During Interview
- Can you describe the company's growth and expansion plans, and how this role will contribute to those objectives?
- How does the marketing team collaborate with other departments, such as Sales, Product, and Customer Success, to drive unified customer and brand experiences?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured and evaluated?
- How does the company support the professional growth and development of its marketing team members?
- What are the key challenges facing the company and the marketing team, and how can this role help to address and overcome them?
ASSUMPTION: These key questions are intended to help the ideal candidate better understand the role, the company, and the marketing team's priorities and challenges. The actual questions may vary depending on the candidate's interests and the company's needs.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on B2B SaaS marketing, brand building, and cross-functional collaboration.
- Prepare for your interviews by researching Unifocus and the hospitality technology industry, and be ready to discuss your marketing strategy and execution experience, as well as your leadership and team management skills.
- If applicable, prepare a case study or project presentation to showcase your marketing expertise and achievements.
- Follow up with the hiring manager or HR department within one week of your final interview to express your interest in the role and reiterate your qualifications.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.