Vice President, Marketing

📌 Core Information

🔹 Job Title: Vice President, Marketing

🔹 Company: Govini

🔹 Location: Arlington, Virginia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving customer acquisition, expansion, and retention through strategic marketing programs.
• Strengthening Govini's brand marketing and positioning as the lead brand steward.
• Managing and supporting public relations and media outreach to maintain relationships with relevant reporters and outlets.
• Executing field marketing programs, including the annual Defense Software and Data Summit.
• Advancing Govini's online presence through content, engagement, and best practices.
• Leading product marketing to strengthen market differentiation and reinforce brand equity.
• Evolving Govini's corporate brand with a keen eye for design attributes and consistent application.
• Leading a high-performance marketing organization using a metrics-based approach to outcomes.

ASSUMPTION: This role requires a strategic and operational mindset, with a focus on driving revenue growth and market leadership in the defense, intelligence, and federal civilian markets.

📋 Key Responsibilities

✅ Drive Customer Acquisition, Expansion, and Retention by collaborating with Sales Account Leads to accelerate ARR growth through understanding market needs and developing marketing programs and sales enablement in support of business development motions in each account.

✅ Strengthen Brand Marketing and Positioning by guiding brand strategy, positioning, and messaging both internally and externally, concisely articulating product-market fit and competitive differentiation, and using paid media, advertising, and sponsorships as levers to do so.

✅ Manage and Support Public Relations and Media Outreach by maintaining relationships with reporters and media outlets on topics relevant to company interests.

✅ Execute Field Marketing Programs by overseeing the development, planning, execution, and evaluation of Govini’s calendar of 40+ events, including the annual Defense Software and Data Summit.

✅ Advance Online Presence by using content, engagement, and the latest best practices to foster and grow a community of followers online through social media and email.

✅ Lead Product Marketing by strengthening market differentiation through Product Marketing, with a focus on Ark’s proprietary data, Applications, and Hubs, using video, impact stories, and messaging.

✅ Elevate Govini’s Brand by evolving the look and feel of Govini’s corporate brand with a keen eye for design attributes, differentiation, and consistent application to reinforce brand equity.

✅ Lead a High-Performance Organization by managing the day-to-day operations of internal staff and external consultants, leading, managing, and developing a professional and growing Marketing team using a metrics-based approach to outcomes.

ASSUMPTION: This role requires a strong understanding of the defense, intelligence, and federal civilian markets, as well as the ability to work effectively with cross-functional teams and external stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in business, marketing, or communications

Experience: 15+ years of experience in marketing category-leading software products, including at a high-growth company

Required Skills:

• Proven success at creating strategic plans, translating them to executable tactics, and overseeing execution to success
• Existing portfolio of best-in-class brands, campaigns, and launches
• Demonstrable track record of driving revenue by increasing sales directly through marketing activities; deep understanding that the singular goal of marketing is to scale revenue
• Expertise in utilizing data analytics and owned content as a major lever of Marketing activity
• Fluency in latest digital marketing best practices
• Strong business acumen and an eagerness to learn Govini’s strategy, operations, and processes
• Entrepreneurial spirit with a desire to contribute to a scale up business; ability to work in a fast-paced, changing environment, while collaborating across the business to solve mission problems at speed
• Excellent verbal and written communication skills

Preferred Skills:

• MBA
• Familiarity with DoD and FedCiv operations and nuances; history of effective communication and engagement with media, including in Defense and National Security

ASSUMPTION: Candidates with a strong background in B2B marketing, particularly in the tech or defense sectors, are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: $180,000 - $250,000 per year (based on industry standards for a VP of Marketing with 15+ years of experience in the defense and tech sectors)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for occasional evening or weekend work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Govini operates in the software development industry, focusing on transforming defense acquisition into a strategic advantage for the United States. The company's flagship product, Ark, supports various teams within the defense and intelligence sectors with AI-enabled applications and best-in-class data.

Company Size: Govini has 201-500 employees, which means applicants can expect a mid-sized company culture with opportunities for collaboration and growth. As a mid-sized company, Govini offers the benefits of a larger organization, such as established processes and resources, while maintaining a more agile and entrepreneurial environment.

Founded: Govini was founded in 2011, and has since grown to become a leading provider of AI-driven solutions for the defense and intelligence sectors. The company's history reflects a commitment to innovation and continuous improvement in the defense acquisition process.

Company Description:

• Govini transforms Defense Acquisition from an outdated manual process to a software-driven strategic advantage for the United States.
• The company's flagship product, Ark, supports various teams within the defense and intelligence sectors with AI-enabled applications and best-in-class data to more rapidly imagine, develop, and field the capabilities needed to maintain a competitive edge.
• Today, the national security community and every department of the military rely on Govini to enable faster and more informed Acquisition decisions.

Company Specialties:

• SaaS
• Machine Learning
• Software
• Defense
• National Security
• Modernization
• Defense Industrial Base
• Technology
• Innovation
• Public Sector
• Government Data
• Taxonomies
• Portfolio Management
• Vendor Risk
• Supply Chain Risk Management

Company Website: http://www.govini.com

ASSUMPTION: Govini's focus on innovation and data-driven decision-making makes it an attractive employer for candidates interested in the defense and tech sectors.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the CEO. The Vice President of Marketing is responsible for driving strategic and operational management of all marketing programs and initiatives to further scale Govini's market leadership in the defense, intelligence, and federal civilian markets.

Reporting Structure: The Vice President of Marketing will report directly to the CEO and work closely with the Founder, CEO, and Executive Team to develop annual strategic plans and lead the execution of those programs.

Work Arrangement: This role is based in Govini’s Arlington, Virginia office and is on-site. However, there may be opportunities for flexible work arrangements, such as working from home occasionally or adjusting hours to accommodate personal needs.

Growth Opportunities:

• As Govini continues to grow, there may be opportunities for the Vice President of Marketing to take on additional responsibilities or advance to an even higher leadership role within the company.
• The company's focus on innovation and continuous improvement provides ample opportunities for professional development and skill-building.
• Working closely with cross-functional teams and external stakeholders will enable the Vice President of Marketing to build a strong network and gain valuable experience in various aspects of the business.

ASSUMPTION: The Vice President of Marketing role offers significant growth potential, both within the marketing department and across the organization as a whole.

🌍 Location & Work Environment

Office Type: Govini's Arlington, Virginia office is a modern, collaborative workspace designed to foster innovation and creativity. The office is equipped with state-of-the-art technology and amenities to support a productive and comfortable work environment.

Office Location(s): Govini has offices in Arlington, Virginia, and Pittsburgh, Pennsylvania. The Vice President of Marketing role is based in the Arlington office.

Geographic Context:

• Arlington, Virginia, is located just across the Potomac River from Washington, D.C., and is home to numerous defense and intelligence agencies, as well as many tech companies and startups.
• The area offers a diverse range of cultural attractions, restaurants, and outdoor activities, making it an attractive place to live and work.
• The Washington, D.C. metropolitan area is a major hub for defense and national security, providing ample opportunities for networking and collaboration with industry peers.

Work Schedule: The work schedule for this role is typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for occasional evening or weekend work as needed to support events or other marketing initiatives.

ASSUMPTION: The Arlington, Virginia office provides a collaborative and innovative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• The application process typically involves submitting a resume and cover letter through the company's careers page.
• Candidates who meet the qualifications for the role will be invited to participate in a phone or video screen with a member of the HR team.
• Strong candidates will then be invited to on-site interviews with the hiring manager and other members of the marketing team.
• Finalists may be asked to complete a case study or presentation as part of the interview process.

Key Assessment Areas:

• Strategic thinking and planning
• Marketing expertise and experience
• Leadership and team management skills
• Communication and presentation skills
• Alignment with Govini's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your strategic approach to marketing and your experience driving revenue growth through marketing activities.
• Demonstrate your understanding of the defense and intelligence markets and your ability to work effectively with cross-functional teams and external stakeholders.
• Prepare questions to ask the interviewer about the company, the team, or the role to show your interest and engagement.

ATS Keywords: Marketing strategy, revenue growth, brand management, public relations, field marketing, product marketing, event management, leadership, team management, defense industry, intelligence, federal civilian markets

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, marketing expertise, and leadership skills, as well as their cultural fit with Govini's mission and values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
• Project management and collaboration tools (e.g., Asana, Trello)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Govini values continuous improvement and encourages employees to think creatively and challenge the status quo.
• Collaboration: The company fosters a culture of teamwork and cross-functional collaboration to drive success.
• Integrity: Govini is committed to acting with honesty, transparency, and ethical behavior in all aspects of its business.

Work Style:

• Govini's work environment is fast-paced and dynamic, with a focus on driving results and continuous improvement.
• The company values a data-driven approach to decision-making and encourages employees to use data and analytics to inform their strategies.
• Govini is committed to maintaining a positive and inclusive work environment that supports the success of all employees.

Self-Assessment Questions:

• Do you have a proven track record of driving revenue growth through marketing activities in the defense or tech sectors?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams to drive results?
• Do you share Govini's commitment to innovation, collaboration, and integrity, and are you excited about the opportunity to contribute to the company's mission?

ASSUMPTION: Candidates who are strategic thinkers, experienced marketers, and strong leaders with a passion for innovation and collaboration are likely to be a good fit for Govini's culture.

⚠️ Potential Challenges

• The defense and intelligence markets can be complex and highly regulated, requiring a strong understanding of the unique nuances and requirements of these sectors.
• The role may require occasional travel to attend industry events or meet with clients and partners.
• The fast-paced and dynamic nature of the work environment may present challenges for candidates who prefer a more structured or predictable work environment.
• The role may require working with sensitive or classified information, which can present additional security and compliance challenges.

ASSUMPTION: Candidates with relevant experience in the defense or tech sectors and a strong understanding of the unique challenges and requirements of these markets are likely to be successful in this role.

📈 Similar Roles Comparison

• Compared to other VP of Marketing roles in the defense and tech sectors, this role offers a unique opportunity to drive strategic and operational management of all marketing programs and initiatives for a leading provider of AI-driven solutions for the defense and intelligence sectors.
• The defense and intelligence markets present unique challenges and opportunities compared to other industries, requiring a strong understanding of the unique nuances and requirements of these sectors.
• This role offers significant growth potential, both within the marketing department and across the organization as a whole, providing ample opportunities for professional development and skill-building.

ASSUMPTION: Candidates with relevant experience in the defense or tech sectors and a strong understanding of the unique challenges and opportunities presented by the defense and intelligence markets are likely to be successful in this role.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive revenue growth and market leadership in the defense, intelligence, and federal civilian markets.
• Managing and supporting public relations and media outreach efforts to maintain relationships with reporters and media outlets on topics relevant to company interests.
• Executing field marketing programs, including the annual Defense Software and Data Summit, to engage with customers, partners, and industry peers and drive brand awareness and thought leadership.

ASSUMPTION: The sample projects provided are illustrative of the types of initiatives the Vice President of Marketing may be responsible for, but the specific projects and priorities may vary depending on the company's strategic goals and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the company's strategic priorities for the next 12-24 months, and how this role fits into that plan?
• How does the marketing team collaborate with other departments, such as sales, product, and customer success, to drive overall company success?
• What are the key challenges and opportunities facing the defense and intelligence markets, and how does this role contribute to addressing those challenges and capitalizing on those opportunities?
• How does the company support the professional development and growth of its employees, particularly in the marketing department?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's mission, values, and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and cover letter through the Govini careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your strategic approach to marketing and your experience driving revenue growth through marketing activities.
• Prepare for your interview by researching the company, the team, and the role, and be ready to discuss your qualifications and fit for the position.
• Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications.
• If selected for the role, be prepared to complete a background check and any other onboarding requirements.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.