Vice President Marketing

📌 Core Information

🔹 Job Title: Vice President Marketing

🔹 Company: EmmerScale

🔹 Location: United States (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies to boost brand visibility and drive business growth across multiple franchise brands.
• Overseeing digital marketing efforts, including social media, email marketing, SEO, and content creation.
• Building and maintaining valuable partnerships with franchisees, industry influencers, and stakeholders to enhance brand reach and impact.
• Guiding and developing the marketing team to foster a collaborative and innovative environment.
• Integrating marketing supports to mesh with the unique needs of franchisees while upholding brand consistency.
• Managing the marketing budget, developing budget plans, and ensuring optimal allocation of resources.
• Conducting market research to stay ahead of industry trends and competitors, and pivoting strategies as needed.
• Acting as a brand advocate, demonstrating the company's core values and mission to position EmmerScale as a leader in the industry.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles to drive business growth across multiple brands.

📋 Key Responsibilities

✅ Developing, refining, and executing comprehensive marketing strategies to boost brand visibility and foster business growth across our franchise brands that provide elder care, estate planning, and home services.

✅ Steering our digital presence with a keen focus on social media, email marketing, SEO, and content creation, while analyzing campaign data to continually refine our approach.

✅ Seeking and forging valuable partnerships and maintaining excellent relations with franchisees, industry influencers, and stakeholders to enhance brand reach and impact.

✅ Guiding the marketing team to encourage ingenuity and a spirit of collaboration.

✅ Tailoring marketing supports to mesh with the unique needs of our franchisees across all brands, ensuring local market nuances are respected while upholding brand consistency.

✅ Overseeing the marketing budget, developing budget plans, monitoring expenditures, and ensuring optimal allocation of resources to achieve marketing objectives while maintaining cost efficiency.

✅ Staying ahead of the curve with diligent market research, ready to pivot and innovate in response to industry shifts and competitive pressures.

✅ Demonstrating our core values and mission to position EmmerScale brands as a leader in our industry.

✅ Ensuring unwavering adherence to all brand(s) guidelines within our franchise portfolio, promoting a unified and powerful brand image.

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and adaptability to effectively manage multiple brands and marketing channels.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related area of study.

Experience: 5-10+ years of experience within a leadership marketing role, with a clear track record of strategy development and prior exposure to franchise systems.

Required Skills:

• Proven marketing mastery with a strong strategic mindset and analytical skills.
• Authentic embodiment of EmmerScale's G.R.O.W.T.H values, sparking inspiration and drive amongst team members and partners.
• Proficient in Microsoft Office, Google Workspace, and familiarity with current marketing software and tools.
• Exceptional communication skills that bridge gaps and foster strong relationships across all levels of the operation.

Preferred Skills:

• Familiarity with elder care, estate planning, or home services industries.
• Franchise industry experience preferred, overseeing multiple brands.

ASSUMPTION: Candidates with a strong background in marketing leadership, franchise experience, and a proven track record of driving business growth will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $150,000+ per year. This estimate is based on industry standards for a Vice President of Marketing role with 5-10 years of experience in a remote setting.

Benefits:

• 401(k) and 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Bonus potential

Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate remote work.

ASSUMPTION: The salary range and benefits package are competitive and in line with industry standards for a Vice President of Marketing role with the required experience level and remote work arrangement.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services. EmmerScale specializes in providing comprehensive support and services to increase the well-being of its clients and those closest to them, focusing on in-home care, senior placement and referral, estate sales and business liquidation, and gutter installation and maintenance.

Company Size: 51-200 employees. As a mid-sized company, EmmerScale offers a supportive and collaborative work environment with ample opportunities for growth and impact.

Founded: 2023. EmmerScale was founded with a mission to provide compassionate care for your health and home, focusing on exceptional support and services to increase the well-being of its clients.

Company Description:

• Based in Scottsdale, AZ, EmmerScale is a community of brands that help people live and thrive, providing exceptional support and services to increase the well-being of its clients and those closest to them.
• The company's premier franchise brands include Executive Home Care, Assisted Living Locators, Grasons, and The Brothers that just do Gutters.
• With private equity investment from The Riverside Company, EmmerScale is committed to delivering high-quality services and fostering a positive work environment.

Company Specialties:

• In-home care
• Senior placement and referral
• Estate sales and business liquidation
• Gutter installation and maintenance

Company Website: www.evivebrands.com

ASSUMPTION: EmmerScale's focus on compassionate care and exceptional services creates a unique work environment that prioritizes the well-being of both clients and employees.

📊 Role Analysis

Career Level: Executive. This role is a senior leadership position, reporting directly to the CEO or another C-level executive.

Reporting Structure: The Vice President of Marketing will oversee the marketing team and collaborate with other department heads, such as Sales, Operations, and Franchise Development, to ensure consistent branding and messaging across all channels.

Work Arrangement: Remote OK. This role offers a flexible work arrangement, allowing employees to work remotely from any location within the United States.

Growth Opportunities:

• As EmmerScale continues to grow, there may be opportunities for the Vice President of Marketing to expand their role or take on additional responsibilities within the organization.
• The company's focus on fostering a collaborative and innovative environment provides ample opportunities for professional development and growth.
• With a strong track record of success, the Vice President of Marketing may have the opportunity to advance to a Chief Marketing Officer or other C-level role within the company or its franchise brands.

ASSUMPTION: The Vice President of Marketing role offers significant growth potential, both within the marketing department and across the broader organization, for the right candidate.

🌍 Location & Work Environment

Office Type: Remote. EmmerScale offers a remote work environment, allowing employees to work from any location within the United States.

Office Location(s): Scottsdale, Arizona. EmmerScale's headquarters is located in Scottsdale, Arizona, but employees in this role are not required to be based in this location.

Geographic Context:

• Scottsdale, Arizona, is a vibrant and growing city with a strong economy and a high quality of life.
• The city offers a variety of cultural attractions, outdoor activities, and a thriving business community.
• EmmerScale's remote work arrangement allows employees to enjoy the benefits of living and working in a desirable location while maintaining a flexible work-life balance.

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate remote work. EmmerScale offers a flexible work environment, allowing employees to manage their time and priorities effectively.

ASSUMPTION: EmmerScale's remote work arrangement and flexible scheduling create a supportive and inclusive work environment that caters to a diverse range of employee needs and preferences.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth behavioral and skills-based interviews with department heads and other key stakeholders.
• Final interview with the CEO or another C-level executive to discuss the role's fit within the organization's strategic goals.

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team-building abilities
• Marketing expertise and industry knowledge
• Adaptability and resilience in the face of change

Application Tips:

• Tailor your resume and cover letter to highlight your marketing leadership experience, franchise exposure, and strategic thinking skills.
• Prepare examples of your past marketing campaigns, their outcomes, and the data-driven decisions you made to optimize their performance.
• Be ready to discuss your familiarity with EmmerScale's core values and how you embody them in your professional and personal life.

ATS Keywords: Marketing strategy, franchise marketing, digital marketing, brand management, team leadership, market research, budget management, brand advocacy, relationship building, communication skills, strategic thinking, analytical skills, franchise experience

ASSUMPTION: EmmerScale's interview process is designed to assess candidates' strategic thinking, leadership, and cultural fit, with a focus on identifying the best fit for both the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs, Sheets, Slides)
• Marketing software and tools (e.g., CRM, SEO, social media management, email marketing)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: The Vice President of Marketing will be expected to have proficiency in Microsoft Office and Google Workspace, as well as familiarity with current marketing software and tools relevant to the role.

👔 Cultural Fit Considerations

Company Values:

• Gratitude: We are grateful in our actions and words.
• Reputation: We care and always do the right thing.
• Opportunity: We create opportunity for others.
• Welcoming: We smile and make everyone feel valued.
• Timeliness: We get things done.
• Hungry: We pursue goals with relentless passion.

Work Style:

• Collaborative: EmmerScale fosters a team-oriented work environment, encouraging open communication and active participation in decision-making processes.
• Adaptable: The company values employees who can think on their feet and pivot strategies as needed to respond to changing market conditions and competitive pressures.
• Data-driven: EmmerScale relies on data and analytics to inform marketing strategies and measure their effectiveness.

Self-Assessment Questions:

• Do you embody EmmerScale's G.R.O.W.T.H values in your professional and personal life?
• Are you comfortable working remotely and managing your time and priorities effectively?
• Do you thrive in a collaborative and adaptable work environment, where open communication and data-driven decision-making are valued?

ASSUMPTION: EmmerScale's cultural fit assessment focuses on identifying candidates who embody the company's core values, thrive in a collaborative and adaptable work environment, and are comfortable working remotely.

⚠️ Potential Challenges

• Managing multiple brands with unique marketing needs and ensuring brand consistency across all channels.
• Staying ahead of industry trends and competitive pressures, requiring continuous learning and adaptation.
• Balancing the need for strategic, long-term planning with the demands of day-to-day marketing tasks and tactical execution.
• Managing a remote team and fostering a collaborative and innovative environment without the benefit of face-to-face interaction.

ASSUMPTION: The Vice President of Marketing role presents unique challenges that require a strategic mindset, strong leadership skills, and the ability to balance long-term planning with day-to-day tactical execution.

📈 Similar Roles Comparison

• Unlike other marketing leadership roles, this position requires a deep understanding of franchise systems and the ability to manage multiple brands with unique marketing needs.
• EmmerScale's focus on compassionate care and exceptional services creates a unique work environment that prioritizes the well-being of both clients and employees.
• As a mid-sized company, EmmerScale offers a supportive and collaborative work environment with ample opportunities for growth and impact, unlike larger enterprise organizations.

ASSUMPTION: The Vice President of Marketing role at EmmerScale presents unique opportunities and challenges compared to similar roles in other organizations, requiring a strategic mindset and a deep understanding of franchise systems and marketing principles.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to boost brand visibility and drive business growth for a new franchise brand entering a competitive market.
• Conducting market research to identify gaps in the competitive landscape and developing targeted marketing campaigns to capitalize on those opportunities.
• Managing a team of marketing professionals to execute a multi-channel marketing campaign, including social media, email marketing, SEO, and content creation, to promote a major company event or product launch.

ASSUMPTION: The Vice President of Marketing role at EmmerScale presents a unique opportunity to develop and execute strategic marketing campaigns that drive business growth and make a tangible impact on the organization's success.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for its franchise brands and how this role fits into that strategy?
• How does EmmerScale support the professional development and growth of its marketing team members?
• Can you provide examples of how EmmerScale's core values have been demonstrated in past marketing campaigns or initiatives?
• How does EmmerScale measure the success of its marketing efforts, and how does this role contribute to those metrics?
• What are the biggest challenges facing the marketing department currently, and how does this role address those challenges?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's strategic goals and cultural values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing leadership experience, franchise exposure, and strategic thinking skills.
• Prepare examples of your past marketing campaigns, their outcomes, and the data-driven decisions you made to optimize their performance.
• Be ready to discuss your familiarity with EmmerScale's core values and how you embody them in your professional and personal life.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.