Vice President, Marketing

📌 Core Information

🔹 Job Title: Vice President, Marketing

🔹 Company: nimble solutions

🔹 Location: Chesterfield, Missouri (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK (Chicago, Atlanta, Minneapolis preferred)

🚀 Job Overview

Key aspects of this role include:

• Establishing and executing a data-driven marketing strategy for lead generation
• Driving brand awareness and thought leadership in the market
• Managing and driving company trade show participation
• Collaborating with sales and client services teams to support growth initiatives

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in marketing to drive measurable results in a dynamic environment.

📋 Key Responsibilities

✅ Establish and execute a data-driven marketing strategy for lead generation that positively impacts sales growth and brand awareness

✅ Drive the development of innovative content, advertising spend, and social media presence

✅ Manage and drive company trade show participation to increase brand awareness and drive growth

✅ Collaborate with sales and client services teams to develop marketing plans to support growth initiatives, including cross-/up-sell and retention strategies

✅ Craft messaging and positioning in the market; conduct competitive and market analysis to determine and highlight Nimble’s key differentiator

✅ Build, further develop, and leverage relationships with industry media to evangelize the Nimble brand, mission, and movement in the market

✅ Manage external marketing/advertising/PR relationships

✅ Establish goals and create a strategy for meeting marketing deliverables and metrics; work with marketing directors to establish team and individual goals and metrics. Provide weekly, monthly, quarterly, and annual analytics reviews and reporting

✅ Develop and manage marketing budgets

✅ Oversee marketing team, including org design, hiring, training, workloads, and deadlines

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and project management skills to successfully manage and execute marketing initiatives.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or related field

Experience: Minimum 7-10 years of marketing experience; 2+ years in a leadership role

Required Skills:

• Proven experience in building and implementing digital marketing strategies, including SEO optimization
• Superior written and verbal communications skills
• Strong skills in Salesforce, HubSpot, G-Suite; Excel, Powerpoint, and Adobe preferred

Preferred Skills:

• Experience owning events strategy, planning, and execution

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on digital strategies and leadership experience.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (Based on industry standards for a VP of Marketing with 10+ years of experience in the healthcare services sector)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, with a flexible schedule and the ability to work remotely. The role requires travel to trade shows, key company events, and the company office (25%).

ASSUMPTION: The salary range provided is an estimate based on industry standards and the experience level required for this role. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: nimble solutions operates in the healthcare services sector, specifically focusing on revenue cycle management for ambulatory surgery centers, surgical clinics, surgical hospitals, and anesthesia groups.

Company Size: nimble solutions has 1,001-5,000 employees, providing a large-scale work environment with ample opportunities for growth and collaboration.

Founded: 2003, with a strong history and established presence in the market.

Company Description:

• nimble solutions is a leading provider of revenue cycle management solutions for surgical organizations
• The company offers tech-enabled solutions to streamline revenue cycle processes, reduce administrative burden, and improve financial outcomes
• nimble solutions serves over 1,100 surgical organizations nationwide

Company Specialties:

• Ambulatory Surgery Centers
• Complete Revenue Cycle Outsourcing
• Coding and Billing
• Managed Care Contracting
• Business Analytics
• Consulting
• Anesthesiology
• Professional Clinic
• Coding Education
• Hospitals

Company Website: nimblercm.com

ASSUMPTION: nimble solutions is a well-established company with a strong market presence and a focus on providing innovative solutions to the healthcare industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and leadership in marketing.

Reporting Structure: The VP of Marketing will report directly to the Chief Executive Officer and oversee the marketing team.

Work Arrangement: This role is open to remote work, with a preference for candidates located in Chicago, Atlanta, Minneapolis, or St. Louis. The role requires travel to trade shows, key company events, and the company office (25%).

Growth Opportunities:

• Potential to grow within the marketing department or explore other leadership opportunities within the company
• Chance to work closely with executive leadership and gain valuable experience in a high-growth end market
• Opportunity to build and further develop the marketing function within a high-growth healthcare services company

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their leadership skills and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: nimble solutions has a physical office in St. Louis, Missouri, but this role is open to remote work.

Office Location(s): 7 Arnage Dr, Chesterfield, MO 63005

Geographic Context:

• Chesterfield, Missouri, is a suburb of St. Louis, offering a mix of urban and suburban living
• The area has a humid subtropical climate, with hot summers and cold winters
• Chesterfield is known for its high-quality schools, parks, and recreational facilities

Work Schedule: Full-time, with a flexible schedule and the ability to work remotely. The role requires travel to trade shows, key company events, and the company office (25%).

ASSUMPTION: The remote work arrangement and flexible schedule provide a good work-life balance, allowing employees to manage their time effectively while still meeting the demands of the role.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the hiring manager (VP of Marketing or CEO)
• Case study or presentation to showcase marketing strategy and leadership skills
• Final interview with key stakeholders

Key Assessment Areas:

• Marketing strategy and leadership skills
• Digital marketing expertise and SEO optimization
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements
• Prepare a case study or presentation demonstrating your marketing strategy and thought leadership
• Research the company and industry to show your enthusiasm and understanding of the role

ATS Keywords: Marketing Strategy, Brand Awareness, Thought Leadership, Demand Generation, Digital Marketing, SEO Optimization, Event Strategy, Salesforce, HubSpot, G-Suite, Excel, Powerpoint, Adobe, Communication Skills, Team Building, Customer Focus

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit within the company.

🛠️ Tools & Technologies

• Salesforce
• HubSpot
• G-Suite (Google Workspace)
• Excel
• Powerpoint
• Adobe Creative Suite

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage marketing initiatives and collaborate with the team.

👔 Cultural Fit Considerations

Company Values:

• Accelerate growth
• Leverage intelligent analytics
• Achieve powerful financial results

Work Style:

• Collaborative and team-oriented
• Data-driven and strategic
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you align with nimble solutions' core values, and how have you demonstrated these values in your previous roles?
• Describe a time when you had to adapt your marketing strategy due to changes in the market or company priorities. How did you approach this situation, and what was the outcome?
• How do you foster a collaborative work environment, and how have you supported the growth and development of your team members in previous roles?

ASSUMPTION: Cultural fit is essential for success in this role, as the ideal candidate will be able to work effectively within the company's values and work style to drive marketing initiatives and achieve organizational goals.

⚠️ Potential Challenges

• Managing a team remotely and ensuring consistent performance across multiple locations
• Balancing the demands of trade shows, key company events, and office visits while maintaining a flexible work schedule
• Adapting to the unique needs and priorities of a high-growth end market within the healthcare services sector
• Keeping up with the latest marketing trends and technologies to maintain a competitive edge

ASSUMPTION: These challenges can be overcome with strong leadership, strategic planning, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from other marketing leadership positions in its focus on the revenue cycle management sector within healthcare services
• Industry-specific context: The healthcare services sector is highly regulated and competitive, requiring a deep understanding of market trends and customer needs
• Career path comparison: This role offers a clear path to advancement within the marketing department or exploration of other leadership opportunities within the company

ASSUMPTION: Understanding the unique aspects of this role and its industry context is crucial for candidates to make an informed decision about their application and career prospects.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to support the launch of a new revenue cycle management product
• Conducting market research and competitive analysis to identify opportunities for growth and differentiation within the healthcare services sector
• Managing and driving company participation in key industry trade shows and events to increase brand awareness and drive growth

ASSUMPTION: These sample projects provide insight into the types of initiatives and responsibilities the VP of Marketing will be expected to manage and execute in this role.

❓ Key Questions to Ask During Interview

• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for the marketing department in the first 90 days, and how will my role contribute to achieving these goals?
• How does the company measure the success of its marketing initiatives, and what key performance indicators (KPIs) are used to track progress?
• What is the company's approach to fostering a positive and inclusive work environment, and how does this translate to the marketing department?
• How does the company support work-life balance for its employees, particularly those in remote or hybrid work arrangements?

ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements
• Prepare a case study or presentation demonstrating your marketing strategy and thought leadership
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.