📌 Core Information
🔹 Job Title: Vice President Marketing
🔹 Company: Watts Water Technologies
🔹 Location: North Andover, MA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-23
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving transformative marketing strategies to achieve business development goals
- Leading cross-functional collaboration and alignment across diverse teams
- Setting strategic direction and tactical execution for all marketing functions
- Building a brand strategy away from equipment seller and toward total solutions provider
- Dominating current markets, capturing new markets, and protecting industry leadership position
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and execution to drive marketing success and business growth.
📋 Key Responsibilities
✅ Develop and execute innovative marketing vision and roadmap to grow market share
✅ Drive brand development, marketing, and digital go-to-market strategies with a focus on revenue and EBITDA management
✅ Ensure effective market segment marketing, publicity, and marketing communications, as well as uniform promotion design and branding
✅ Provide vision, leadership, and department direction to further attainment of company strategic goals and objectives
✅ Live the Employee Value Proposition, articulating features, attributes, benefits, and opportunities to internally market the EVP across Watts
✅ Oversee development and execution of all product and solution marketing programs, including advertising, competitive analysis, and promotion
✅ Design and deliver high-impact digital marketing campaigns informed by market analysis, customer feedback, and business priorities
✅ Act as a change agent, driving efforts in the industry and SaaS competitive landscape, ensuring Watts product offerings are the solution of choice for global customers
✅ Ensure ownership of marketing results and take corrective action to guarantee achievement of marketing objectives within designated budgets
✅ Monitor and maintain a thorough understanding of the external environment by continuous interaction with the Manufacturing Representative and Distribution network
✅ Translate company strategy into data-driven, action-oriented plans that result in organic and inorganic growth for the company
✅ Collaborate effectively with all levels of the organization, identifying continuous improvement opportunities and refined people strategies throughout the organization
✅ Develop and implement the company’s New Product Development process, identify resource needs, and work with development and other management teams in determining the schedule of product releases
✅ Drive the Americas strategic plan across all businesses, including segmentation and 80/20 and where to play
✅ Establish and maintain an effective system of communications throughout the organization
✅ Inspire a high-performing team, developing and mentoring direct reports to exceed individual, department, and corporate goals
✅ Demonstrate executive management leadership for their own department and as a model for the entire organization both inside and outside of the company
ASSUMPTION: This role requires a strong understanding of marketing strategies, brand development, and digital marketing, as well as the ability to lead and manage cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree in business, marketing, product management, or related field required. Graduate degree in business (MBA) preferred.
Experience: 15+ years of marketing and product management experience. Minimum of 5 years as the senior decision-maker with increasing levels of budgetary and operational management responsibilities.
Required Skills:
- Proven ability to drive financial results in a high-growth, global organization
- Proven track record of optimizing lead funnels and driving demand, while simultaneously leading brand perception and market positioning
- Strong leadership, branding, analytical ability, and excellent interpersonal, communications, and presentation skills
- Ability to perform on a strategic and tactical level, with well-developed organizational skills and the ability to manage multiple priorities
- Must excel in a team environment and embrace change
Preferred Skills:
- Related industrial experience; plumbing, HVAC, Flow Control, and prior experience with SaaS and solutions selling
- Ability to travel – up to 20%
ASSUMPTION: Candidates should have a strong background in marketing and product management, with a proven track record of driving business growth and leading cross-functional teams.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Estimated based on industry standards for a VP of Marketing role with 15+ years of experience)
Benefits:
- Competitive compensation
- Comprehensive medical and dental coverage
- Retirement benefits
- Family building benefits, including paid maternity/paternity leave
- 10 paid holidays and Paid Time Off
- Professional development opportunities and educational reimbursement
- Fitness reimbursements and employee discount programs
Working Hours: Full-time, typically 40 hours per week, with the possibility of working additional hours as needed
ASSUMPTION: The salary range is estimated based on industry standards for a VP of Marketing role with the required experience level. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Watts Water Technologies is a global leader in the innovation, development, and manufacturing of water technologies, systems, and solutions. They operate in the wholesale building materials industry, focusing on plumbing, HVAC, water quality, and drainage products.
Company Size: Watts Water Technologies has 5,001-10,000 employees, making it a large organization with significant resources and opportunities for career growth.
Founded: 1874, Watts Water Technologies has a rich history and extensive experience in the water technology industry.
Company Description:
- Watts Water Technologies is a global leader of quality water solutions for residential, industrial, municipal, and commercial settings
- The company offers a varied product line focused on plumbing & flow control, water quality & conditioning, water reuse & drainage, HVAC, and municipal waterworks
- Watts Water is traded on the New York Stock Exchange under the symbol “WTS” and focuses on growing shareholder value through a five-part global strategy: Growth, Commercial Excellence, Operational Excellence, “One Watts Water,” and a Talent & Performance Culture
Company Specialties:
- Plumbing
- HVAC
- Water Quality
- Gas Conditioning
- Waterworks
- and Drainage
Company Website: Watts Water Technologies
ASSUMPTION: Watts Water Technologies is a well-established company with a strong global presence and a diverse product portfolio. They are committed to innovation, quality, and sustainability in the water technology industry.
📊 Role Analysis
Career Level: This role is at the executive level, reporting directly to the Americas Leadership team and overseeing multiple marketing teams.
Reporting Structure: The Vice President of Marketing will have direct supervision of the Marketing Communications, Digital Marketing, and Global Training teams.
Work Arrangement: This role requires working from the office (hybrid and/or remote arrangements will not be considered).
Growth Opportunities:
- As a member of the Americas Leadership team, the Vice President of Marketing will have the opportunity to influence the strategic direction of the company and drive business growth
- This role offers the potential for career advancement within the marketing department and the broader organization
- The company's focus on talent development and performance culture provides opportunities for professional growth and skill-building
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing strategy and business success.
🌍 Location & Work Environment
Office Type: Watts Water Technologies has a traditional office environment, with on-site work required for this role.
Office Location(s): 815 Chestnut St, North Andover, MA 01845, US
Geographic Context:
- North Andover, MA is a suburban town located north of Boston, with easy access to major highways and public transportation
- The area offers a mix of urban and rural environments, with numerous cultural, recreational, and educational opportunities
- North Andover has a diverse population and a strong sense of community, making it an attractive place to live and work
Work Schedule: Full-time, typically 40 hours per week, with the possibility of working additional hours as needed
ASSUMPTION: The office environment at Watts Water Technologies is professional and collaborative, with a strong focus on teamwork and communication. The location in North Andover, MA offers a convenient and enjoyable work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other members of the Americas Leadership team
- Final interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and team management skills
- Brand development and digital marketing experience
- Ability to work collaboratively and drive cross-functional initiatives
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and leadership experience, as well as your ability to drive business growth and innovation
- Prepare for behavioral interview questions that focus on your experience with marketing strategy, brand development, and digital marketing
- Research the company and industry to demonstrate your understanding of Watts Water Technologies' business and competitive landscape
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Marketing strategy, brand development, digital marketing, leadership, team management, cross-functional collaboration, business growth, innovation, marketing expertise
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and leadership skills, as well as their ability to drive business growth and align with the company's strategic goals and cultural values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role will depend on the specific marketing strategies and tactics employed by the company. However, the list above provides a general overview of the types of tools and technologies that may be used.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Results-driven and data-informed
- Collaborative and team-oriented
- Adaptable and open to change
- Strategic and forward-thinking
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you results-driven and data-informed in your decision-making?
- Do you have a proven track record of driving business growth through innovative marketing strategies?
- Are you comfortable working collaboratively and leading cross-functional teams?
- Do you align with the company's values of being customer-centric, innovative, collaborative, accountable, and inclusive?
ASSUMPTION: Watts Water Technologies values candidates who are strategic, innovative, and results-driven, with a strong focus on customer-centricity and collaboration.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking and leadership, which may be challenging for candidates without extensive marketing and product management experience
- The on-site work arrangement may be a barrier for candidates who prefer remote or hybrid work arrangements
- The role may require occasional travel, which could be challenging for candidates with personal or family commitments
- The competitive landscape in the water technology industry is dynamic and ever-changing, requiring the Vice President of Marketing to stay up-to-date with industry trends and competitor activities
ASSUMPTION: The challenges associated with this role are primarily related to the level of experience and leadership required, as well as the need to adapt to a dynamic and competitive industry landscape.
📈 Similar Roles Comparison
- Compared to other VP of Marketing roles, this position places a greater emphasis on driving business growth and innovation through strategic marketing initiatives
- Watts Water Technologies is a large, global organization with a diverse product portfolio, offering more significant growth opportunities and career advancement potential than smaller companies
- This role requires a higher level of industry-specific knowledge and experience than related positions in other industries, such as consumer goods or retail
ASSUMPTION: This role offers unique opportunities for growth and career advancement, but also requires a high level of industry-specific knowledge and experience.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to launch a new product line or expand into a new market
- Conducting market research and analysis to identify trends, opportunities, and threats in the water technology industry
- Designing and implementing a digital marketing campaign to drive brand awareness and customer engagement
- Leading a cross-functional team to develop and execute a product marketing strategy that drives revenue growth and market share
ASSUMPTION: The sample projects listed above provide a general overview of the types of marketing initiatives and strategies that the Vice President of Marketing may be responsible for developing and executing.
❓ Key Questions to Ask During Interview
- What are the key priorities for the first 90 days in this role?
- How does the Americas Leadership team collaborate and make decisions?
- What are the most significant challenges facing the marketing department, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing initiatives, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving marketing success and business growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and leadership experience, as well as your ability to drive business growth and innovation
- Prepare for behavioral interview questions that focus on your experience with marketing strategy, brand development, and digital marketing
- Research the company and industry to demonstrate your understanding of Watts Water Technologies' business and competitive landscape
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
