📌 Core Information
🔹 Job Title: Vice President, Marketing and Digital
🔹 Company: U.S. Travel Association
🔹 Location: Washington, D.C.
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Leading a future-focused marketing function to increase travel to and within the United States.
- Elevating the U.S. Travel Association brand and refining messaging to inform and persuade key audiences.
- Driving intentional outreach to members, policymakers, media, and the broader travel industry.
- Overseeing brand management, digital platforms, content strategy, social media, email marketing, and analytics.
ASSUMPTION: This role requires a strategic and creative marketing leader with a strong background in digital innovation and integrated marketing campaigns.
📋 Key Responsibilities
✅ Brand, Audience & Content Strategy: Own and evolve U.S. Travel's brand identity and narrative, maintain a clear understanding of key audiences, and translate complex policy, research, and industry issues into compelling, multichannel content.
✅ Integrated Marketing & Campaigns: Lead integrated marketing for major events, design campaigns to mobilize members and influence key stakeholders, and plan and execute cross-channel campaigns in support of events, advocacy, research, and membership priorities.
✅ Digital Strategy & Marketing Operations: Lead the strategy, design, and launch of a new user-centric website, oversee marketing platforms to enable segmentation, personalization, and measurement, and streamline project intake and production of creative assets.
✅ Analytics & Strategic Insights: Define and report KPIs for campaigns and content, deliver actionable insights on engagement and performance, and foster a data-driven mindset across the team.
✅ Team Leadership & Organizational Impact: Lead and develop a high-performing, multi-disciplinary marketing team, drive alignment across departments, and collaborate with senior leaders and agency partners to ensure seamless, integrated execution.
ASSUMPTION: This role requires a strong leader who can balance strategic thinking with hands-on execution, and who can effectively manage and develop a team of marketing professionals.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, business, or a related field (preferred)
Experience: 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role managing a high-performing team and budget.
Required Skills:
- Proven track record of building successful brand and digital marketing campaigns.
- Ability to manage external agencies and other stakeholders effectively.
- Strong background in content strategy, lifecycle marketing, audience segmentation, campaign planning, and digital tools.
- Experience marketing major events, conventions, or trade shows to drive attendance and sponsorship revenue (highly desirable).
- Strong understanding of the marketing technology stack (e.g., Salesforce, ESP, Google Analytics).
Preferred Skills:
- Experience translating policy/advocacy objectives into compelling campaigns.
ASSUMPTION: Candidates with a strong background in marketing for a trade association, travel company, high-growth company, or complex organization with multiple stakeholders will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $200,000 - $230,000 per year
Benefits:
- Comprehensive healthcare package with fertility coverage
- Generous paid leave including family leave
- Snacks, lunches, and many opportunities for social connection
- Transportation and cell phone benefits
- Robust wellness initiatives and Employee Assistance Plan (EAP)
- Education and professional development assistance
Working Hours: Full-time, with the option to work remotely on Mondays and Fridays
ASSUMPTION: The salary range provided is based on industry standards for a vice president-level marketing role in the Washington, D.C. area.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality and travel
Company Size: 51-200 employees
Founded: 1941
Company Description:
- U.S. Travel Association is the national, non-profit organization representing the $1.3 trillion travel industry.
- Their mission is to increase travel to and within the United States by establishing travel as essential and responsible, advancing seamless and secure travel, shaping solutions to operational challenges, and building a strong business.
- They advocate for policies to strengthen the industry, power the nation's economy, and protect the workforce.
Company Specialties:
- Research
- Advocacy
- Promotion
- Networking
- Travel & Tourism
- Hospitality
- Strategic Communications
- Destination Marketing
- Travel Promotion
- IPW
- Convening
- Industry Thought Leader
Company Website: http://www.ustravel.org
ASSUMPTION: U.S. Travel Association is a well-established organization with a strong presence in the travel industry, offering a comprehensive benefits package and opportunities for professional growth.
📊 Role Analysis
Career Level: Executive (Vice President)
Reporting Structure: This role reports directly to the President and CEO of U.S. Travel Association and oversees the marketing team.
Work Arrangement: Hybrid (3 office days per week, with the option to work remotely on Mondays and Fridays)
Growth Opportunities:
- Potential to shape the marketing strategy and direction of a prominent travel industry organization.
- Opportunity to lead a high-performing marketing team and drive organizational impact.
- Chance to work closely with senior leaders and collaborate with agency partners.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the organization's marketing efforts and overall success.
🌍 Location & Work Environment
Office Type: Hybrid (3 office days per week)
Office Location(s): 1899 Pennsylvania Avenue NW, Washington, District of Columbia 20006, US
Geographic Context:
- Washington, D.C. is a vibrant and diverse city with a strong job market and numerous cultural attractions.
- The office is located in the heart of the city, close to many amenities and public transportation options.
- The area has a humid subtropical climate, with hot, humid summers and mild winters.
Work Schedule: Full-time, with the option to work remotely on Mondays and Fridays
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with the President and CEO
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and team management skills
- Cultural fit and alignment with U.S. Travel Association's mission and values
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
- Be prepared to discuss your approach to brand strategy, audience intelligence, and integrated marketing campaigns.
- Demonstrate your understanding of the travel industry and U.S. Travel Association's mission.
ATS Keywords: Marketing strategy, brand management, digital innovation, integrated marketing, campaign planning, team leadership, stakeholder management, advocacy marketing, data-driven marketing, content strategy, audience segmentation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic marketing expertise, leadership skills, and cultural fit with U.S. Travel Association.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Salesforce, ESP)
- Content management systems (CMS)
- Analytics tools (e.g., Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be easily learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Integrity
- Accountability
Work Style:
- Strategic and forward-thinking
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you approach evolving a brand to remain relevant and competitive in a changing market landscape?
- Can you describe a time when you successfully mobilized a team to achieve a significant marketing goal?
- How do you balance the need for data-driven decision-making with the importance of creativity and innovation in marketing?
ASSUMPTION: U.S. Travel Association values strategic and innovative marketing leaders who can drive results through collaboration and data-driven decision-making.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills.
- Balancing the need for strategic, long-term planning with the demands of day-to-day marketing execution and campaign management.
- Navigating the complexities of a hybrid work arrangement, ensuring effective communication and collaboration among team members.
- Adapting to the unique dynamics of the travel industry and U.S. Travel Association's mission and priorities.
ASSUMPTION: These challenges can be overcome by a strong leader with excellent communication, organizational, and strategic planning skills.
📈 Similar Roles Comparison
- This role is unique in its focus on increasing travel to and within the United States, requiring a strong understanding of the travel industry and its trends.
- Compared to other marketing leadership roles, this position offers a unique opportunity to shape the marketing strategy of a prominent industry organization.
- Career progression in this role may lead to senior leadership or executive positions within the travel industry or related fields.
ASSUMPTION: Candidates with experience in travel industry marketing or related fields will find this role particularly appealing and well-suited to their skills and interests.
📝 Sample Projects
- Developing and executing a comprehensive brand refresh strategy, including brand identity, messaging, and visual guidelines.
- Launching a new, user-centric website that enhances digital engagement and aligns with the refreshed brand.
- Designing and implementing a data-driven marketing analytics strategy to measure and optimize campaign performance and ROI.
ASSUMPTION: These sample projects reflect the strategic and innovative marketing approach required for this role, focusing on brand management, digital strategy, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- How does U.S. Travel Association support the professional growth and development of its marketing team members?
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the organization?
- How does U.S. Travel Association approach collaboration and communication in a hybrid work environment?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does U.S. Travel Association engage with and support its members, and what role does marketing play in this process?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization's priorities, ensuring a strong fit and a successful transition into the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, emphasizing your strategic thinking, leadership skills, and cultural fit with U.S. Travel Association.
- Prepare for your interviews by researching the travel industry, U.S. Travel Association's mission and values, and the key responsibilities of the role.
- Follow up with the hiring manager within one week of your final interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
