Vice President, Marketing & Communications

📌 Core Information

🔹 Job Title: Vice President, Marketing & Communications

🔹 Company: Boys & Girls Clubs of Sonoma-Marin

🔹 Location: Santa Rosa, California

🔹 Job Type: Full-Time, On-Site

🔹 Category: Non-profit Organizations

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 3-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing and communications strategies to enhance the organization's visibility in the nonprofit community.
• Managing brand voice, executing marketing plans, and fostering relationships with donors and the media.
• Collaborating with the Chief Development Officer and other stakeholders to ensure marketing activities support the organization's strategic plan.
• Leading a small team and driving innovative ideas while monitoring progress against goals.
• Representing the organization in key communities and maintaining active presence in local media.

ASSUMPTION: This role requires a creative, dynamic, self-starter who is comfortable working in a small team and trying new ideas. Strong communication skills and the ability to manage projects and teams are essential.

📋 Key Responsibilities

✅ Plan and execute marketing & communications strategies to enhance the organization's visibility and impact.

✅ Manage brand voice, talking points, facts, and documents to convey the organization's mission and impact.

✅ Develop and implement direct marketing plans for donor acquisition and cultivation, and measure their performance.

✅ Build awareness and expand the reach and recognition of the organization through various channels, including email marketing, social media, and the website.

✅ Maintain active presence in local media, submit press releases, and track media coverage to increase public awareness of the organization's impact.

✅ Manage the concept and creative development, design execution, production, and distribution of all marketing components, including appeal mailings, acquisition programs, fundraising events, and newsletter publications.

✅ Provide promotional resources to Clubs & Communities as needed, including brochures, donor acknowledgment materials, displays, videos, and social media resources.

✅ Maintain the Marketing Committee, meeting at least quarterly, to support building the organization's community awareness.

✅ Author and design creative materials for specific funding opportunities, donors, and grant reports.

✅ Other skills required include strong communication skills, both verbal and written, demonstrated organizational, staff, and project management abilities, and commitment to being a high-performance team player.

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong project management skills to plan and execute marketing and communications strategies effectively.

🎯 Required Qualifications

Education: Four-year degree in a related field from an accredited college or university strongly preferred. Masters preferred.

Experience: Three to five years of progressively responsible communications and/or marketing experience required.

Required Skills:

• Strong communication skills, both verbal and written.
• Demonstrated organizational, staff, and project management abilities.
• Commitment to being a high-performance team player.
• Interest and ability to represent the agency in the public eye.
• Squarespace & Constant Contact experience preferred.
• HTML/CSS experience preferred.

Preferred Skills:

• Experience in the non-profit sector.
• Fluency in Spanish or other languages spoken in the community.

ASSUMPTION: Candidates with relevant experience in communications, marketing, or a related field and a strong portfolio demonstrating their skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $125,000 - $150,000 per year. This range is based on industry standards for similar roles in the non-profit sector, considering the experience level and location.

Benefits:

• Health, dental, and vision insurance.
• Retirement plan with employer contribution.
• Paid time off, including vacation, sick leave, and holidays.
• Professional development opportunities.

Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM. Some evenings and weekends may be required for events or meetings.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the non-profit sector. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Boys & Girls Clubs of Sonoma-Marin is a non-profit organization focused on providing youth development programs for children and teens in Sonoma and Marin counties.

Company Size: The organization has 74 employees, making it a mid-sized non-profit. This size allows for a more personal work environment and the opportunity to make a significant impact on the organization's mission.

Founded: The organization was founded in 2008 and has been serving youth in Sonoma and Marin counties for over 75 years, with many alumni fondly remembering their days at the Barbieri Boxing Club in Healdsburg, which became the first Club in the County.

Company Description:

• The organization's mission is to enable all young people, especially those who need them most, to reach their full potential as productive, caring, responsible adults.
• Boys & Girls Clubs of Sonoma-Marin serves more than 10,000 children every year at 40 Clubs, providing a safe and positive environment for young people to learn, grow, and develop essential life skills.
• The organization is committed to creating a diverse, equitable, and inclusive community and stands against racial injustice and discrimination of all kinds.

Company Specialties:

• Youth development programs.
• After-school and summer programs.
• Character-building experiences.
• Homework help and academic support.
• Sports, fitness, and recreation activities.
• Arts and cultural programs.
• Career exploration and workforce development.

Company Website: http://www.bgcsonoma-marin.org

ASSUMPTION: Boys & Girls Clubs of Sonoma-Marin is a well-established non-profit organization with a strong commitment to serving the youth in its communities. The organization's mission and values make it an attractive place to work for individuals passionate about youth development and making a positive impact on the community.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Chief Development Officer and working closely with other stakeholders to achieve the organization's strategic goals.

Reporting Structure: The Vice President of Marketing & Communications will report directly to the Chief Development Officer and collaborate with other departments, including Resource Development, to ensure marketing activities support the organization's philanthropic plans.

Work Arrangement: This is an on-site, full-time position with a typical workweek of Monday through Friday, 8:00 AM to 5:00 PM. Some evenings and weekends may be required for events or meetings.

Growth Opportunities:

• As a senior-level position, this role offers opportunities for professional growth and development within the organization.
• The organization provides professional development opportunities, including in-house training certifications, management training programs, annual retreats, and individual coaching/mentoring and job shadowing.
• With the organization's commitment to creating a diverse, equitable, and inclusive community, there are opportunities for career advancement for qualified candidates from diverse backgrounds.

ASSUMPTION: This role offers a unique opportunity for a marketing and communications professional to make a significant impact on a well-established non-profit organization and grow both personally and professionally.

🌍 Location & Work Environment

Office Type: The organization has a single office location in Santa Rosa, California.

Office Location(s): 1400 N. Dutton Avenue #14, Santa Rosa, CA 95401, US

Geographic Context:

• Santa Rosa is located in Sonoma County, approximately 55 miles north of San Francisco.
• The area is known for its beautiful landscapes, vineyards, and outdoor recreation opportunities.
• The cost of living in Santa Rosa is generally lower than in nearby urban areas like San Francisco and Oakland.

Work Schedule: The typical workweek is Monday through Friday, 8:00 AM to 5:00 PM. Some evenings and weekends may be required for events or meetings.

ASSUMPTION: The organization's single office location in Santa Rosa, California, offers a convenient and accessible work environment for employees living in or near the area. The organization's commitment to creating a diverse, equitable, and inclusive community extends to its work environment, fostering a positive and supportive atmosphere for employees.

💼 Interview & Application Insights

Typical Process:

• Submit your application through the provided link.
• If selected, participate in a phone or video screening with the hiring manager.
• If successful, attend an in-person or virtual interview with a panel consisting of the hiring manager and other relevant stakeholders.
• If offered the position, complete a background check and provide references.

Key Assessment Areas:

• Communication skills, both verbal and written.
• Project management and organizational skills.
• Creativity and strategic thinking in marketing and communications.
• Alignment with the organization's mission, values, and commitment to diversity, equity, and inclusion.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the organization's mission and commitment to serving the youth in its communities.
• Provide examples of your marketing and communications experience and achievements.
• Prepare questions to ask the interview panel about the organization's culture, work environment, and growth opportunities.

ATS Keywords: Marketing Strategy, Communications, Public Relations, Brand Management, Digital Marketing, Social Media Management, Content Creation, Project Management, Donor Relations, Grant Writing, Team Collaboration, Analytical Skills, Creative Development, Event Planning, Community Engagement, Training, Non-profit Organizations, Youth Development, Boys & Girls Clubs

ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, project management abilities, creativity, and alignment with the organization's mission and values. Candidates who can demonstrate their relevant experience and skills and provide compelling examples of their achievements will be highly competitive for this role.

🛠️ Tools & Technologies

• Squarespace (for website management and design)
• Constant Contact (for email marketing)
• HTML/CSS (for website development and design)
• Microsoft Office Suite (for document creation and management)
• Social media platforms (for content creation and management)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. The organization provides professional development opportunities to help employees build the skills they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Belief in the potential of all young people
• Commitment to youth development and creating positive experiences for young people
• Respect for and understanding of the diverse backgrounds and experiences of young people and their families
• Collaboration and teamwork
• Accountability and results-driven approach
• Integrity and ethical behavior

Work Style:

• Collaborative and team-oriented
• Results-driven and goal-focused
• Creative and innovative
• Adaptable and responsive to change
• Committed to the organization's mission and values

Self-Assessment Questions:

• How do you demonstrate your commitment to creating positive experiences for young people and fostering their growth and development?
• How do you ensure that your communication strategies and messages are inclusive and respectful of the diverse backgrounds and experiences of young people and their families?
• How do you approach collaboration and teamwork in a small team environment, and how do you ensure that your work supports the organization's overall strategic goals?

ASSUMPTION: Candidates who can demonstrate their alignment with the organization's values and work style, and who can provide compelling examples of their commitment to youth development and creating positive experiences for young people, will be highly competitive for this role.

⚠️ Potential Challenges

• The organization's single office location in Santa Rosa, California, may limit the pool of candidates for this role.
• The role requires a high level of creativity, strategic thinking, and strong project management skills, which may be challenging for candidates with less experience in marketing and communications.
• The organization's commitment to creating a diverse, equitable, and inclusive community may require additional effort and resources to ensure that the organization's marketing and communications strategies are inclusive and respectful of the diverse backgrounds and experiences of young people and their families.
• The role may require some evenings and weekends for events or meetings, which may be challenging for candidates with personal or family commitments during these times.

ASSUMPTION: These challenges can be mitigated by a strong commitment to the organization's mission and values, a willingness to learn and adapt, and a proactive approach to collaboration and teamwork.

📈 Similar Roles Comparison

• This role is similar to a Marketing & Communications Director or Manager in a non-profit organization, but with a focus on youth development and creating positive experiences for young people.
• Unlike similar roles in the for-profit sector, this role requires a strong commitment to the organization's mission and values and a deep understanding of the unique challenges and opportunities facing young people in the communities served by the organization.
• Career paths for this role may include advancement to a Chief Marketing Officer or other senior leadership position within the non-profit sector or transition to a similar role in a for-profit organization with a strong commitment to social responsibility and community engagement.

ASSUMPTION: This role offers a unique opportunity for a marketing and communications professional to make a significant impact on a well-established non-profit organization and grow both personally and professionally. Candidates with relevant experience and a strong commitment to the organization's mission and values will be highly competitive for this role.

📝 Sample Projects

• Developing and implementing a comprehensive marketing and communications strategy to launch a new after-school program, including branding, messaging, and promotional materials.
• Creating and executing a social media campaign to raise awareness of the organization's impact on the community and engage with stakeholders, including donors, partners, and the media.
• Managing the production and distribution of a quarterly newsletter featuring success stories, program updates, and donor acknowledgments.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of creativity, strategic thinking, and project management skills required for this role. Candidates with relevant experience and a strong portfolio showcasing their achievements in marketing and communications will be highly competitive for this role.

❓ Key Questions to Ask During Interview

• How does the organization support the professional development and growth of its employees?
• What are the biggest challenges facing the organization in the next 1-3 years, and how can this role help address them?
• How does the organization ensure that its marketing and communications strategies are inclusive and respectful of the diverse backgrounds and experiences of young people and their families?
• What are the key priorities for this role in the first 3-6 months, and how will they support the organization's overall strategic goals?
• How does the organization foster a positive and supportive work environment, and what resources are available to help employees succeed in their roles?

ASSUMPTION: These questions demonstrate the candidate's interest in the organization's culture, work environment, and growth opportunities, as well as their commitment to the organization's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of the organization's mission and commitment to serving the youth in its communities.
• Prepare questions to ask the interview panel about the organization's culture, work environment, and growth opportunities.
• If selected, participate in a phone or video screening with the hiring manager and, if successful, attend an in-person or virtual interview with a panel consisting of the hiring manager and other relevant stakeholders.
• If offered the position, complete a background check and provide references.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.