📌 Core Information
🔹 Job Title: Vice President – Marketing
🔹 Company: Burai
🔹 Location: Vaughn, Ontario (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading the global marketing function to align with Burai’s business objectives
- Building and managing teams focused on demand generation and product marketing
- Collaborating cross-functionally with sales, marketing, customer success, and product teams
- Implementing marketing tech-stack with an emphasis on automation and reporting capabilities
ASSUMPTION: This role requires a strategic mindset to define and implement marketing strategies that drive business growth and align with Burai’s objectives.
📋 Key Responsibilities
✅ Define and lead the global marketing function in line with Burai’s business objectives
✅ Build and manage a demand generation team focused on driving pipeline growth across all aspects of the customer lifecycle
✅ Build and manage a product marketing team focused on clearly articulating Burai’s value proposition across various industries and global markets
✅ Foster a culture of cross-functional collaboration between sales, marketing, customer success, and product teams
✅ Define and implement the marketing tech-stack, with a strong emphasis on automation and reporting capabilities
ASSUMPTION: This role involves both strategic planning and hands-on execution, requiring a well-rounded marketing leader with experience in multiple marketing functions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 5+ years in a SaaS B2B leadership position (Director Level or higher)
Required Skills:
- Proven success in managing high-performing teams with direct ownership of multiple marketing functions
- Experience in developing brand messaging in an emerging/new SaaS category
- Experience in the implementation of successful marketing campaigns across all aspects of the customer lifecycle
- Strong leadership, communication, analytical, and project management skills
- Experience implementing new technology (with an emphasis on integrations with Salesforce)
Preferred Skills:
- Experience in the IT Services and IT Consulting industry
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in emerging SaaS categories and a proven track record of managing high-performing teams will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 USD (Based on industry standards for a VP of Marketing with 5-10 years of experience in a similar role and location)
Benefits:
- Competitive salary and benefits package
- Opportunities for professional growth and development
- Supportive, collaborative, and innovative work environment
- Flexible remote work arrangement
- Stock option plan
Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a VP of Marketing role with the required experience level and location. Actual compensation may vary based on qualifications and skills.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 11-50 employees (Small to mid-sized company, offering a more intimate work environment and the opportunity to make a significant impact)
Founded: 2020 (Relatively new company, providing opportunities for growth and development)
Company Description:
- Burai is a growing IT services and consulting firm specializing in cutting-edge solutions
- Focused on helping customers achieve success through innovative technology
- Committed to fostering a supportive, collaborative, and innovative work environment
Company Specialties:
- IT Services
- IT Consulting
- SaaS Solutions
Company Website: www.burai.com
ASSUMPTION: Burai is a growing company with a strong focus on innovation and customer success, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: Executive (VP) level, reporting directly to the CEO or another C-level executive
Reporting Structure: This role will oversee the Marketing team, with direct reports including Demand Generation Manager and Product Marketing Manager
Work Arrangement: Hybrid work arrangement, with a mix of remote and on-site work
Growth Opportunities:
- Potential to grow the Marketing team and expand its capabilities
- Opportunity to shape Burai’s marketing strategy and make a significant impact on the company’s growth
- Possibility to take on additional responsibilities or move into a more senior role as the company grows
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Burai continues to expand and grow its marketing capabilities.
🌍 Location & Work Environment
Office Type: Hybrid office environment, with a mix of remote and on-site work
Office Location(s): Vaughn, Ontario
Geographic Context:
- Vaughn is a city in the Greater Toronto Area, offering a mix of urban and suburban living
- Close proximity to major highways and public transportation
- Access to a variety of cultural, recreational, and entertainment amenities
Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between remote work and in-person collaboration, fostering a flexible and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Behavioral and situational interview with the hiring manager
- Case study or presentation preparation and presentation to the team
- Final interview with the CEO or another C-level executive
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Marketing expertise and campaign execution
- Cross-functional collaboration and communication
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns you’ve led and their outcomes
- Research Burai’s industry and competitors to demonstrate your understanding of the market
ATS Keywords: Marketing leadership, demand generation, product marketing, brand strategy, marketing tech-stack, cross-functional collaboration, SaaS, IT Services, IT Consulting
ASSUMPTION: Burai’s application process is designed to assess candidates’ strategic thinking, leadership skills, and marketing expertise, with a focus on finding the best fit for their team and company culture.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- CRM software (e.g., Salesforce)
- Marketing analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Candidates should have experience with marketing automation platforms, CRM software, and marketing analytics tools to be successful in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Success
- Collaboration
- Integrity
Work Style:
- Results-driven and proactive
- Adaptable and open to change
- Strong communicator and team player
- Data-informed and analytical
Self-Assessment Questions:
- How do you approach defining and implementing marketing strategies that align with business objectives?
- Can you provide an example of a successful marketing campaign you’ve led, and how you measured its impact?
- How do you foster a culture of cross-functional collaboration and communication within a team?
ASSUMPTION: Burai values candidates who are results-driven, adaptable, strong communicators, and data-informed, with a focus on innovation, customer success, and collaboration.
⚠️ Potential Challenges
- Managing a team in a hybrid work environment, balancing remote and on-site collaboration
- Adapting to a growing company with evolving priorities and objectives
- Navigating the competitive IT Services and IT Consulting industry
- Balancing strategic planning with hands-on execution
ASSUMPTION: These challenges can be overcome by a strong leader with experience in a similar role, who is adaptable, proactive, and results-driven.
📈 Similar Roles Comparison
- This role is similar to a VP of Marketing in other SaaS or IT Services companies, but may have more focus on demand generation and product marketing
- In comparison to other marketing leadership roles, this position offers significant growth opportunities as Burai continues to expand
- Career paths may include moving into a more senior role, such as Chief Marketing Officer, or transitioning into another C-level position as the company grows
ASSUMPTION: This role offers unique opportunities for growth and development, with a focus on driving business growth through strategic marketing initiatives.
📝 Sample Projects
- Developing and implementing a go-to-market strategy for a new product or service offering
- Launching a successful demand generation campaign that drives pipeline growth and increases brand awareness
- Conducting market research and analysis to inform marketing strategies and tactics
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of this role, requiring a well-rounded marketing leader with experience in multiple marketing functions.
❓ Key Questions to Ask During Interview
- How does Burai support the growth and development of its marketing team members?
- Can you describe the company’s approach to cross-functional collaboration and communication?
- What are the biggest challenges facing the Marketing team, and how can this role address them?
- How does Burai measure the success of its marketing initiatives, and how will this role contribute to those metrics?
- What opportunities exist for this role to shape Burai’s marketing strategy and make a significant impact on the company’s growth?
ASSUMPTION: These interview questions are designed to assess the candidate’s fit with Burai’s company culture, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns you’ve led and their outcomes
- Research Burai’s industry and competitors to demonstrate your understanding of the market
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
