📌 Core Information
🔹 Job Title: Vice President Marketing, Ecommerce & Visual Presentation
🔹 Company: Reitmans (Canada) Ltée/Ltd
🔹 Location: Montréal, QC
🔹 Job Type: Full-time
🔹 Category: Retail
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Strategic brand leadership across omnichannel platforms
- Cross-functional collaboration with merchandising, planning, and sales & operations teams
- Ecommerce growth and digital channel planning
- Customer-centric marketing strategies to drive engagement and loyalty
- Executive team presence and collaborative leadership
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and leadership to drive brand success in a dynamic retail environment.
📋 Key Responsibilities
✅ Lead and drive 360 brand strategy and marketing execution, ensuring cross-functional collaboration and leveraging consumer insights to create compelling brand narratives and campaigns
✅ Create and implement innovative strategies to expand brand reach and foster a creative environment, crafting the marketing roadmap in collaboration with other teams
✅ Drive ecommerce growth through digital channel planning, online merchandising, and on-site optimizations, leveraging customer insights and intelligence to predict consumer behavior
✅ Deliver best-in-class customer experience by translating strategic brand vision across a multi-disciplinary marketing team, ensuring pristine execution of all content and media
✅ Inspirationally guide and develop a creative marketing team, creating a strong executive team presence and working collaboratively across brand and corporate teams to align partners to a common vision
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and data-driven decision-making to deliver on customer needs and brand expectations.
🎯 Required Qualifications
Education: Bachelor's degree, commerce, marketing, or related field - MBA is an asset
Experience: 15+ years in consumer brand marketing, with 7+ years in executive leadership roles
Required Skills:
- Strategic brand leadership
- Cross-functional collaboration
- Ecommerce growth strategies
- Customer-centric marketing
- Executive leadership
- Data analysis and creative storytelling
- Bilingual oral and written communication skills
Preferred Skills:
- Experience in the retail industry
- Fluency in French
- Proven track record of driving brand growth and profitability
ASSUMPTION: Candidates with a strong background in consumer brand marketing, executive leadership, and cross-functional collaboration will be best suited for this role.
💰 Compensation & Benefits
Salary Range: CAD 150,000 - 200,000 (Based on industry standards for a VP Marketing role in Montréal)
Benefits:
- Hybrid work environment
- Comprehensive benefits program
- Paid leave, sick days, and vacation time
- Exclusive discounts on Penningtons, Reitmans, and RW&CO products
- Referral rewards
- Annual bonuses, career advancement, and tuition reimbursement
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP Marketing role in Montréal. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically fashion apparel
Company Size: 5,001-10,000 employees, offering a large platform for growth and impact
Founded: 1909, with a rich history and strong brand presence in Canada
Company Description:
- Canada's fashion retail icon with a great success story
- Operates under three flagship brands: Reitmans, PENN., and RW&CO.
- Committed to creating memorable experiences, backed by a strong brand portfolio and passionate people
Company Specialties:
- Retail
- Clothing
- Digital and fashion
Company Website: http://www.reitmanscanadalimited.com
ASSUMPTION: Reitmans (Canada) Ltd. is a well-established retail company with a strong brand presence and a commitment to creating memorable customer experiences.
📊 Role Analysis
Career Level: Executive, reporting directly to the General Manager of the RW&CO brand
Reporting Structure: This role is part of the executive leadership team and will have the opportunity to actively participate in cross-functional brand and commercialization planning
Work Arrangement: Hybrid, with a balance between remote work and on-site collaboration
Growth Opportunities:
- Annual bonuses and career advancement opportunities
- Tuition reimbursement for professional development
- Potential to grow within the organization as the company continues to expand
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of professional development and career advancement.
🌍 Location & Work Environment
Office Type: Hybrid, with a balance between remote work and on-site collaboration at the Montréal headquarters
Office Location(s): 250 Rue Sauvé O, Montréal, QC H3L 1Z2, Canada
Geographic Context:
- Montréal is a vibrant, multicultural city with a thriving fashion scene
- The company's headquarters is located in the Sauvé neighborhood, offering easy access to public transportation and nearby amenities
- The city is known for its high quality of life, with a variety of cultural attractions, restaurants, and outdoor activities
Work Schedule: Full-time, with a flexible hybrid work arrangement
ASSUMPTION: The hybrid work environment offers a balance between the benefits of remote work and the collaboration and networking opportunities that come with an on-site office setting.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with key stakeholders, including cross-functional team members
- Final interview with the General Manager of the RW&CO brand
Key Assessment Areas:
- Strategic thinking and brand leadership
- Cross-functional collaboration and teamwork
- Customer-centric mindset and data-driven decision-making
- Executive presence and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past accomplishments in brand strategy, marketing execution, and ecommerce growth
- Demonstrate your understanding of the retail industry and the company's brand portfolio
ATS Keywords: Brand strategy, marketing execution, ecommerce growth, customer experience, cross-functional collaboration, consumer insights, creative leadership, data analysis, bilingual communication, team mentoring, omni-channel marketing, visual presentation, public relations, event marketing, business acumen, financial acumen
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and ability to drive brand success in a dynamic retail environment.
🛠️ Tools & Technologies
- Customer relationship management (CRM) tools
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used will depend on the candidate's experience and the company's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Passion for fashion and customer experience
- Collaboration and teamwork
- Innovation and continuous improvement
Work Style:
- Creative and strategic thinking
- Data-driven decision-making
- Strong communication and leadership skills
Self-Assessment Questions:
- How do you balance data-driven insights with creative storytelling to drive brand success?
- Can you provide an example of a time when you successfully led a cross-functional team to achieve a common goal?
- How do you stay up-to-date with industry trends and consumer behavior in the retail sector?
ASSUMPTION: Candidates who align with the company's values and possess strong strategic thinking, leadership, and communication skills will be well-suited for this role.
⚠️ Potential Challenges
- Managing a diverse, multi-disciplinary marketing team with varying skillsets and priorities
- Balancing the needs of multiple stakeholders, including internal teams and external partners
- Adapting to a dynamic retail environment and evolving consumer behavior
- Driving brand success in a competitive market with a strong focus on customer experience and engagement
ASSUMPTION: These challenges can be overcome by a strong leader with excellent communication, collaboration, and strategic thinking skills.
📈 Similar Roles Comparison
- This role is unique in its focus on driving brand success across omnichannel platforms, requiring a strong balance of strategic thinking, creativity, and data-driven decision-making
- Compared to other marketing roles, this position places a greater emphasis on executive leadership, cross-functional collaboration, and ecommerce growth strategies
- Career progression in this role may lead to senior leadership positions within the company or other retail organizations
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path in the retail industry.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy to drive customer engagement and loyalty across omnichannel platforms
- Collaborating with cross-functional teams to create a seamless customer experience, from in-store to online
- Leveraging customer insights and data analysis to inform marketing strategies and optimize ecommerce performance
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, requiring a strong balance of creativity and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the RW&CO brand and how this role contributes to that strategy?
- How does the company support the growth and development of its marketing team members?
- Can you provide an example of a successful marketing campaign executed by the company, and what made it successful?
- How does the company measure the success of its marketing efforts, and how do these metrics inform future strategies?
- What is the company's approach to fostering a positive and inclusive work environment, and how does this role contribute to that culture?
ASSUMPTION: These questions demonstrate the candidate's interest in the company's long-term vision, team dynamics, and data-driven approach to marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past accomplishments in brand strategy, marketing execution, and ecommerce growth
- Demonstrate your understanding of the retail industry and the company's brand portfolio
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
