Vice President Marketing

📌 Core Information

🔹 Job Title: Vice President Marketing

🔹 Company: Weekday AI

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving growth across inbound and outbound lead generation channels
• Leading end-to-end brand building efforts
• Managing marketing campaigns and a high-performance marketing team
• Scaling enterprise lead generation and optimizing customer journeys

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B marketing and SaaS products.

📋 Key Responsibilities

✅ Develop and execute strategies to promote the platform across various industries

✅ Build and manage an editorial/content calendar for content marketing efforts

✅ Scale social media presence and optimize ad spend based on analytics

✅ Lead event planning initiatives and build relationships with media outlets

✅ Gain a deep understanding of product features and lead product marketing efforts

✅ Optimize automated funnel conversions and build a high-performing marketing team

✅ Act as the face of the organization for internal and external stakeholders

ASSUMPTION: This role involves a high level of strategic planning, execution, and team management, with a strong focus on driving growth and leadership.

🎯 Required Qualifications

Education: Master’s degree or higher in business management, marketing, science, statistics, engineering, technology, or a related field

Experience: Minimum of 12 years of global experience in B2B marketing, SaaS, cloud platforms, or technology consulting, with a focus on scaling revenue across the US and Europe

Required Skills:

• Expertise in various marketing channels such as SEO, SEM/PPC campaigns, social media, content creation and distribution, public relations, analyst relations, corporate communications, and event management
• Strong understanding of marketing automation for B2B, including conversion analytics, account-based marketing campaigns, and inside sales strategies
• Keen eye for design and polished writing skills, with the ability to bring humor and personality into communications

Preferred Skills:

• Experience with tools such as CRM (e.g., HubSpot), Google AdWords, Google Analytics, PR Newswire, SEM Rush, and others

ASSUMPTION: Candidates should have a strong background in B2B marketing, with a proven track record of driving growth and leadership in a SaaS or technology environment.

💰 Compensation & Benefits

Salary Range: INR 30,00,000 - 40,00,000 per annum (Estimated based on industry standards for a VP Marketing role with 10+ years of experience in Mumbai)

Benefits:

• Health insurance
• Retirement benefits
• Performance-based bonuses

Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: The salary range is an estimate based on industry standards for a VP Marketing role with the required experience level in Mumbai. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 11-50 employees (Small to mid-sized company, offering a more agile and collaborative work environment)

Founded: 2022 (Relatively new company, with opportunities for growth and impact)

Company Description:

• Weekday AI is a YC-backed recruitment startup that curates top jobs for applicants
• The company focuses on posting select jobs from premium YC and VC-backed startups
• Weekday AI offers hand-curated job listings, providing a high-quality candidate experience

Company Specialties:

• Recruitment technology
• Job curation
• Startup and VC-backed company job listings

Company Website: http://jobs.weekday.works

ASSUMPTION: Weekday AI is a growing startup with a focus on providing high-quality job listings for candidates. The company's small size offers opportunities for growth and impact, while its focus on startup and VC-backed companies provides access to exciting and innovative roles.

📊 Role Analysis

Career Level: Executive (This role is a senior leadership position, reporting directly to the CEO or another C-level executive)

Reporting Structure: The Vice President of Marketing will report directly to the CEO and oversee the marketing team

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential to grow into a C-level role as the company expands
• Opportunity to shape the marketing function and build a high-performing team
• Chance to gain experience in a fast-paced, growing startup environment

ASSUMPTION: This role offers significant growth opportunities, as the company is still in its early stages and the marketing function is yet to be fully established. The Vice President of Marketing will have the chance to shape the team and the company's marketing strategy.

🌍 Location & Work Environment

Office Type: Co-working space or shared office (Based on the company's small size and startup nature)

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the financial capital of India
• The city offers a vibrant and diverse culture, with a mix of traditional and modern influences
• Mumbai is well-connected by air, rail, and road, making it easily accessible from other major cities in India and abroad

Work Schedule: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: The work environment at Weekday AI is likely to be collaborative and agile, with a focus on innovation and growth. The company's small size and startup nature may offer a more casual and flexible work environment compared to larger corporations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interviews with the CEO and other team members
• Final round with the CEO and/or other C-level executives

Key Assessment Areas:

• Marketing strategy and leadership
• Understanding of B2B marketing and SaaS products
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and achievements
• Demonstrate your understanding of B2B marketing and SaaS products in your application materials
• Showcase your leadership skills and ability to drive growth and innovation

ATS Keywords: B2B marketing, SaaS, lead generation, brand building, marketing automation, team management, strategic planning, growth, leadership

ASSUMPTION: The application process at Weekday AI is likely to be competitive, with a focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit. Applicants should tailor their application materials to highlight their relevant experience and achievements.

🛠️ Tools & Technologies

• CRM (e.g., HubSpot)
• Google AdWords
• Google Analytics
• PR Newswire
• SEM Rush
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: The tools and technologies required for this role are likely to be standard for a VP Marketing position in a B2B or SaaS company. The specific tools used may vary depending on the company's internal policies and preferences.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Growth

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Creative and strategic

Self-Assessment Questions:

• How do you approach strategic planning and execution in a fast-paced environment?
• Can you provide an example of a time when you drove growth and leadership in a B2B or SaaS marketing role?
• How do you balance creativity and data-driven decision-making in your marketing strategies?

ASSUMPTION: Weekday AI is likely to value candidates who are innovative, collaborative, and data-driven, with a strong focus on growth and strategic planning. Applicants should assess their fit with these values and work styles before applying.

⚠️ Potential Challenges

• Managing a high-performing marketing team in a fast-paced, growing startup environment
• Balancing creativity and data-driven decision-making in marketing strategies
• Adapting to the company's small size and agile work environment
• Competing with larger, more established companies for marketing talent and resources

ASSUMPTION: This role may present challenges related to team management, strategic planning, and adaptation to a small, fast-paced work environment. Candidates should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic and evolving role.

📈 Similar Roles Comparison

• Compared to a VP Marketing role in a larger corporation, this role offers more opportunities for growth and impact in a smaller, agile company
• Unlike some B2C marketing roles, this position focuses on B2B marketing and SaaS products, requiring a strong understanding of enterprise-level marketing strategies
• This role may offer more flexibility and autonomy compared to a marketing manager position, with the opportunity to shape the company's marketing function and build a high-performing team

ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions in larger corporations or B2C-focused companies. Candidates should consider the specific requirements and context of this role when evaluating their fit and career prospects.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new SaaS product
• Optimizing lead generation campaigns across multiple channels to improve conversion rates
• Building and managing a high-performing marketing team, with a focus on mentoring and skill development

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities that the Vice President of Marketing may be expected to undertake. The specific projects and priorities may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• How does Weekday AI support the growth and development of its marketing team?
• Can you describe the company's approach to marketing automation and data-driven decision-making?
• How does Weekday AI differentiate itself from other recruitment startups and platforms?
• What are the key priorities for the Vice President of Marketing in the first 90 days in this role?
• How does Weekday AI foster a culture of innovation and collaboration within its teams?

ASSUMPTION: These interview questions are designed to help candidates assess their fit with the company's culture, values, and priorities. Applicants should tailor their questions to address their specific concerns and interests related to the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://jobs.weekday.works
• Tailor your resume and cover letter to highlight your marketing experience and achievements
• Prepare for interviews by researching the company and practicing your responses to common marketing and leadership questions
• Follow up with the hiring manager within one week of your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.