Vice President, Marketing EMEA

📌 Core Information

🔹 Job Title: Vice President, Marketing EMEA

🔹 Company: Workday

🔹 Location: London, United Kingdom

🔹 Job Type: Hybrid (Flex Work)

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive regional marketing strategy
• Leading and managing a regional marketing team
• Collaborating with corporate teams to create impactful marketing programs
• Driving brand awareness and positioning Workday effectively in EMEA

ASSUMPTION: This role requires a strategic and creative executive leader with deep experience in demand generation marketing within the EMEA region, preferably in a SaaS technology company.

📋 Key Responsibilities

✅ Developing and implementing a comprehensive regional marketing strategy that aligns with business goals and sales targets

✅ Driving brand awareness and positioning Workday effectively in EMEA

✅ Leading, inspiring, and managing the regional marketing team, providing clear direction and ongoing professional development

✅ Collaborating with corporate Marketing, Sales, Product, Partner, and other key teams to create marketing programs that resonate with customers and prospects in the EMEA region

✅ Constructing and analyzing marketing data and metrics to adjust strategies and make data-driven decisions that support business growth objectives

✅ Managing and shaping the regional event strategy, ensuring Workday’s brand maximizes impact and value from each setting

✅ Overseeing the marketing budget and ensuring resources are used efficiently throughout the region

✅ Staying updated with market trends, customer behaviors, and competitor activities, and adapting strategies accordingly

ASSUMPTION: This role requires strong leadership skills, a hands-on approach, and the ability to drive transformation and growth at scale. Excellent communication and collaboration skills are also essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 15+ years of experience leading a marketing team in and across an EMEA/Europe regional construct, with a preference for experience in the B2B technology/SaaS industry

Required Skills:

• Proven ability to craft and carry out effective and impactful regional marketing strategies that drive recurring ACV
• Strong leadership skills, success with managing and leading a diverse and dynamic team in a growing region
• Strong analytical skills and data-driven thinking, with rigor in execution and intellectual horsepower to engage in the detail and translate to wider audiences in a compelling manner
• Excellent communication and presentation skills, with the ability to influence and build credibility at all levels in the company
• Familiarity with the latest trends, technologies, and methodologies in digital marketing, sales, and the broader market landscape, with an appetite and interest in AI and future horizons for SaaS organizations

Preferred Skills:

• Proficiency in CRM, marketing automation, and digital marketing tools
• Prior experience in handling complex budgets and forecasting
• Ability to thrive and handle multiple priorities in a fast-paced, global environment with busy, successful teams
• Good evaluation of business pressure, what is important vs. urgent. The ability to prioritize at speed and engage stakeholders/partners in the right way
• Outstanding negotiation and problem-solving skills. Ability to think strategically and execute with operational rigor
• Flexibility to change/engage change management with the tolerance to lead through ambiguity
• Willingness to travel as necessary to meet with customers, sales teams, partners, or participate in key events in the region/global level
• Comfortable making decisions with imperfect information, in a rapidly evolving industry
• Experience working closely with and/or supporting sales teams to achieve business objectives and drive ACV
• Experience with keynote and event speaker placement, and content development

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the customer journey and a passion for understanding and meeting customer needs.

💰 Compensation & Benefits

Salary Range: £150,000 - £200,000 per annum (Estimated based on industry standards for a VP of Marketing role in London)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• 401(k) matching and employee stock purchase plan
• Flexible work arrangements (Flex Work)
• Generous time off, including vacation, sick, and holiday time
• Employee referral program

Working Hours: Full-time (40 hours per week), with a flexible schedule that caters to business, team, and personal needs, while spending at least half (50%) of time each quarter in the office or in the field

ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP of Marketing role in London. Actual compensation may vary based on factors such as experience, skills, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 10,001+ employees (Enterprise)

Founded: 2005 (Pleasanton, California, USA)

Company Description:

• Workday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive in a changing world
• Workday applications for financial management, human resources, planning, spend management, and analytics are built with artificial intelligence and machine learning at the core
• Workday is used by more than 10,000 organizations around the world and across industries – from medium-sized businesses to more than 50% of the Fortune 500

Company Specialties:

• Financial Management
• Human Capital Management (Human Resources Management, Workforce Planning + Talent Management)
• Payroll
• Expenses
• Time Tracking
• Procurement
• Grants Management
• Recruiting and Planning

Company Website: http://www.workday.com

ASSUMPTION: Workday is a well-established, enterprise-level company with a strong focus on innovation and customer success. They prioritize employee development and offer competitive benefits packages.

📊 Role Analysis

Career Level: Executive (VP)

Reporting Structure: Reports directly to the Chief Marketing Officer (CMO) or a similar executive role

Work Arrangement: Hybrid (Flex Work) – Spend at least half (50%) of time each quarter in the office or in the field

Growth Opportunities:

• Potential to expand the role’s scope and influence as the company continues to grow and expand in the EMEA region
• Opportunities to work closely with senior leadership and collaborate with global teams
• Possibility to transition into a more global or corporate role as the company’s needs evolve

ASSUMPTION: This role offers significant growth potential and the opportunity to make a substantial impact on the company’s success in the EMEA region.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities

Office Location(s): London, United Kingdom

Geographic Context:

• London is a major global city with a thriving tech industry and a multicultural environment
• The office is located in a central business district with easy access to public transportation
• London offers a wide range of cultural, recreational, and dining options

Work Schedule: Full-time (40 hours per week), with a flexible schedule that caters to business, team, and personal needs

ASSUMPTION: The London office provides a dynamic and collaborative work environment, with easy access to the city’s many amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and other team members
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership skills and team management
• Data-driven decision-making and analytical skills
• Communication and presentation skills
• Cultural fit and alignment with Workday’s values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your marketing strategies, data analysis, and leadership approach in detail
• Research Workday’s company culture and values to demonstrate your fit with the organization
• Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement

ATS Keywords: Demand Generation Marketing, EMEA, Regional Marketing Strategy, Brand Awareness, Marketing Team Leadership, Data Analysis, Collaboration, Event Management, Budget Management, Customer Engagement, Communication, Problem Solving, Digital Marketing, Sales Alignment, Market Trends, Change Management, Negotiation, Team Development

ASSUMPTION: Workday’s interview process is designed to assess candidates’ strategic thinking, marketing expertise, leadership skills, and cultural fit. Preparation and research are key to success in the application process.

🛠️ Tools & Technologies

• CRM and marketing automation tools (e.g., Salesforce, Marketo)
• Digital marketing tools (e.g., Google Analytics, SEO tools)
• Event management platforms (e.g., Cvent, Eventbrite)
• Budget management and forecasting tools (e.g., Microsoft Excel, Google Sheets)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Integrity
• Innovation
• Collaboration
• Inclusion

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to change
• Customer-focused and results-driven

Self-Assessment Questions:

• How do you approach driving brand awareness and positioning a company effectively in a specific region?
• Can you provide an example of a time when you successfully led a team through a significant change or transformation?
• How do you prioritize and manage multiple priorities in a fast-paced, global environment with busy, successful teams?

ASSUMPTION: Workday values candidates who align with their customer-centric, innovative, and collaborative culture. Strong communication and leadership skills are essential for success in this role.

⚠️ Potential Challenges

• Managing a large, diverse, and dynamic marketing team across multiple countries in the EMEA region
• Balancing the need for regional customization with the need for global consistency in marketing strategies and messaging
• Keeping up with the rapidly evolving marketing landscape and emerging technologies
• Adapting to changing business priorities and market conditions
• Managing a complex marketing budget and ensuring resources are used efficiently

ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability. Successful candidates will be able to navigate these challenges and drive growth in the EMEA region.

📈 Similar Roles Comparison

• This role is unique in its focus on the EMEA region and the opportunity to drive growth in a specific geographic market
• Compared to other VP of Marketing roles, this position offers a greater emphasis on regional strategy and event management
• Career path comparison: This role provides a clear path to senior leadership and global influence within the marketing organization

ASSUMPTION: While this role shares similarities with other VP of Marketing positions, its focus on the EMEA region and growth opportunities sets it apart.

📝 Sample Projects

• Developing and executing a comprehensive regional marketing strategy that drives recurring ACV and expands brand presence in the EMEA market
• Managing and growing a high-performing marketing team, with a focus on professional development and employee engagement
• Collaborating with global teams to create impactful marketing programs that resonate with customers and prospects in the EMEA region

ASSUMPTION: These sample projects highlight the strategic, leadership, and collaborative aspects of the role, as well as the opportunity to drive significant impact on the company’s success in the EMEA region.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategy for the EMEA region, and how this role fits into that strategy?
• How does the marketing team collaborate with sales, product, and other departments to create effective marketing programs?
• What are the most significant challenges facing the marketing team in the EMEA region, and how can this role address them?
• How does Workday support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how can I contribute to their successful execution?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and provides valuable information about the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Workday’s company culture, values, and marketing strategies
• Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement
• Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.