Vice President Marketing - Energy Division

📌 Core Information

🔹 Job Title: Vice President Marketing - Energy Division

🔹 Company: Alfa Laval

🔹 Location: Lund, Sweden

🔹 Job Type: Full-time

🔹 Category: Energy, Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and insights to drive informed decision-making
• Product marketing to ensure market success of products
• Communications to create a superior customer journey and effective positioning
• Digital marketing to drive brand and business growth through long-term planning and short-term activations
• Commercial excellence to accelerate growth and generate leads

ASSUMPTION: This role requires a strong understanding of the energy transition landscape and the ability to translate complex market dynamics into actionable insights and strategies.

📋 Key Responsibilities

✅ Develop and execute strategic marketing plans and business plans based on customer, market, and competitor insights

✅ Define and communicate product value propositions and pricing strategies to ensure market success

✅ Own and execute the omnichannel content and communication strategy to create a superior customer journey and ensure effective positioning

✅ Own and drive the digital strategy and channels to achieve brand and business growth through long-term planning and short-term activations

✅ Accelerate growth by generating and nurturing leads, optimizing the customer journey, and aligning closely with sales to drive revenue

ASSUMPTION: This role requires a data-driven approach and the ability to challenge sales and management with actionable intelligence derived from customer data and insights.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.

Experience: 10+ years of relevant experience in strategic marketing and digital customer experience, with a strong preference for experience gained in an industrial manufacturing context.

Required Skills:

• Proven leadership and strategic planning skills
• Strong analytical skills and data-driven approach
• Ability to navigate complex matters and provide strategic guidance
• Excellent communication and stakeholder management skills
• Fluency in English

Preferred Skills:

• Experience in the energy industry or a related field
• Fluency in additional languages

ASSUMPTION: Candidates with experience in leading change and driving process improvements across diverse business areas will be highly sought after for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between SEK 1,200,000 - 1,800,000 per year (€115,000 - €170,000), based on industry standards for a Vice President Marketing role in Sweden with 10+ years of experience. The final offer will depend on the candidate's qualifications and experience.

Benefits:

• Competitive benefits package
• Pension plan
• Health insurance
• Flexible working hours

Working Hours: Full-time, with a standard workweek of 40 hours. Flexible working hours may be available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Alfa Laval operates in the industrial machinery manufacturing sector, with a focus on heat transfer, fluid handling, and separation technologies. The energy industry is a key market for the company, and the Energy Division plays a crucial role in driving the company's growth and success in this sector.

Company Size: Alfa Laval is a large, global company with over 21,000 employees and annual sales of SEK 63.6 billion (€5.5 billion) in 2023. As a member of the management team, the successful candidate will have the opportunity to work at a strategic level and make a significant impact on the company's growth and success.

Founded: Alfa Laval was founded in 1883 and has a strong track record of innovation and growth. The company has a pioneering start-up culture and is committed to creating positive impact through its products and solutions.

Company Description:

• Alfa Laval is a leading global provider of first-rate products in the areas of heat transfer, separation, and fluid handling
• The company aims to enhance the productivity and competitiveness of its customers in various industries throughout the world
• Alfa Laval contributes to 15 of the 17 UN Sustainable Development Goals and makes a difference in daily life through its products and solutions

Company Specialties:

• Heat transfer
• Fluid handling
• Separation
• Energy storage
• Marine
• Food
• Water
• Energy
• Renewable energy
• Water treatment
• Pharma

Company Website: www.alfalaval.com

ASSUMPTION: Alfa Laval's commitment to sustainability and positive impact is a key aspect of its company culture and is an important consideration for candidates who want to make a meaningful difference in the world through their work.

📊 Role Analysis

Career Level: This role is a senior leadership position within the Energy Division of Alfa Laval. The successful candidate will have the opportunity to shape and execute the division's strategy and make a significant impact on the company's growth and success in the energy industry.

Reporting Structure: The Vice President Marketing - Energy Division will report directly to the Executive Vice President of the Energy Division and will manage a strategic management team functionally. The role will also work closely with business units, sales companies, and the marketing community within Alfa Laval.

Work Arrangement: This role is based in Lund, Sweden, and requires on-site presence. However, flexible working arrangements may be available, depending on the candidate's needs and the company's policies.

Growth Opportunities:

• As a member of the management team, the successful candidate will have the opportunity to shape the division's strategy and make a significant impact on the company's growth and success in the energy industry
• The role offers the chance to work on high-impact projects and drive meaningful change within the company and the industry
• Alfa Laval is a global company with opportunities for international assignments and career progression

ASSUMPTION: The successful candidate will have a strong passion for the energy transition and a deep understanding of the evolving energy landscape. They will also be a strategic thinker with a data-driven approach and excellent communication and stakeholder management skills.

🌍 Location & Work Environment

Office Type: Alfa Laval's headquarters in Lund, Sweden, is a modern, collaborative workspace with a focus on sustainability and innovation. The company offers a flexible and inclusive work environment that supports work-life balance.

Office Location(s): Rudeboksvagen 1, Lund, Skane County 226 55, SE

Geographic Context:

• Lund is a university city in southern Sweden with a population of approximately 115,000 people
• The city is known for its strong academic institutions, including Lund University and the Swedish University of Agricultural Sciences
• Lund is located approximately 20 kilometers from the city of Malmo and the Oresund Bridge, which connects Sweden to Denmark

Work Schedule: The standard workweek is 40 hours, with flexible working hours available. The company offers a hybrid work arrangement, with a combination of on-site and remote work.

ASSUMPTION: The successful candidate will be comfortable working in a dynamic, international environment and will be able to thrive in a fast-paced, collaborative work setting.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager and other key stakeholders
• Final round interview with the Executive Vice President of the Energy Division
• Background check and offer

Key Assessment Areas:

• Strategic thinking and planning skills
• Analytical skills and data-driven approach
• Communication and stakeholder management skills
• Leadership and team management skills
• Industry knowledge and understanding of the energy transition landscape

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the energy transition landscape and Alfa Laval's role in the industry
• Prepare for behavioral and situational interview questions that focus on your strategic planning, leadership, and communication skills
• Research Alfa Laval's company culture and values to ensure a good fit

ATS Keywords: Strategic Marketing, Digital Customer Experience, Energy Transition, Leadership, Analytical Skills, Data-Driven Approach, Stakeholder Management, Strategic Planning, Industry Knowledge, Marketing Strategy, Product Marketing, Communications, Digital Marketing, Commercial Excellence

ASSUMPTION: The successful candidate will have a strong passion for the energy transition and a deep understanding of the evolving energy landscape. They will also be a strategic thinker with excellent communication and stakeholder management skills.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The successful candidate will have experience with relevant marketing tools and technologies and will be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation
• Collaboration
• Respect
• Entrepreneurship

Work Style:

• Dynamic and fast-paced
• Collaborative and inclusive
• Data-driven and analytical
• Strategic and forward-thinking

Self-Assessment Questions:

• How do you align with Alfa Laval's commitment to sustainability and positive impact?
• How do you approach strategic planning and insights in a dynamic, evolving market like the energy industry?
• How do you balance the need for data-driven decision-making with the ability to adapt and pivot quickly in a fast-paced environment?

ASSUMPTION: The successful candidate will be a strong cultural fit with Alfa Laval's values and work style, with a passion for the energy transition and a deep understanding of the evolving energy landscape.

⚠️ Potential Challenges

• The energy industry is dynamic and fast-paced, with constant changes in technology, regulation, and market demand
• The role requires a strong understanding of the energy transition landscape and the ability to translate complex market dynamics into actionable insights and strategies
• The role involves managing and developing a strategic management team, which can be challenging in a fast-paced, dynamic environment
• The role requires a strong ability to collaborate and build relationships with stakeholders at all levels, both within the company and externally

ASSUMPTION: The successful candidate will be comfortable working in a dynamic, fast-paced environment and will be able to thrive in a challenging, high-pressure role.

📈 Similar Roles Comparison

• This role is unique in its focus on the energy transition and the strategic marketing of Alfa Laval's Energy Division
• Similar roles in other industries may focus on different market dynamics and product portfolios, but the strategic marketing and leadership skills required are transferable
• Career progression in this role may lead to senior leadership positions within Alfa Laval or other global companies in the energy or industrial manufacturing sectors

ASSUMPTION: The successful candidate will have a strong background in strategic marketing and leadership, with experience in the energy industry or a related field.

📝 Sample Projects

• Developing and executing a strategic marketing plan for a new energy storage product launch
• Conducting market research and analysis to identify growth opportunities in the energy industry
• Leading a cross-functional team to optimize the customer journey and improve customer satisfaction scores

ASSUMPTION: The successful candidate will have experience with relevant marketing projects and will be able to provide specific examples of their achievements and impact.

❓ Key Questions to Ask During Interview

• How does the Energy Division's strategy align with Alfa Laval's overall corporate strategy, and how can this role contribute to its success?
• What are the key priorities for the first 90 days in this role, and how can I make a meaningful impact on the division's growth and success?
• How does Alfa Laval support the professional development and growth of its employees, particularly in senior leadership roles?
• What are the key challenges and opportunities facing the Energy Division in the next 3-5 years, and how can this role help address them?
• How does Alfa Laval measure and track the success of its marketing initiatives, and how can this role improve the company's marketing performance metrics?

ASSUMPTION: The successful candidate will be curious and proactive, with a strong desire to learn and grow in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your strategic planning, leadership, and communication skills
• Research Alfa Laval's company culture and values to ensure a good fit
• Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.