A

Vice President Marketing - Energy Division

Alfa Laval
Full-time
On-site
Sweden
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Vice President Marketing - Energy Division

πŸ”Ή Company: Alfa Laval

πŸ”Ή Location: Lund, Sweden

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Energy, Marketing

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic planning and insights to drive informed decision-making
  • Product marketing to ensure market success of products
  • Communications to create a superior customer journey and effective positioning
  • Digital marketing to drive brand and business growth through long-term planning and short-term activations
  • Commercial excellence to accelerate growth and generate leads

ASSUMPTION: This role requires a strong understanding of the energy transition landscape and the ability to translate complex market dynamics into actionable insights and strategies.

πŸ“‹ Key Responsibilities

βœ… Develop and execute strategic marketing plans and business plans based on customer, market, and competitor insights

βœ… Define and communicate product value propositions and pricing strategies to ensure market success

βœ… Own and execute the omnichannel content and communication strategy to create a superior customer journey and ensure effective positioning

βœ… Own and drive the digital strategy and channels to achieve brand and business growth through long-term planning and short-term activations

βœ… Accelerate growth by generating and nurturing leads, optimizing the customer journey, and aligning closely with sales to drive revenue

ASSUMPTION: This role requires a data-driven approach and the ability to challenge sales and management with actionable intelligence derived from customer data and insights.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.

Experience: 10+ years of relevant experience in strategic marketing and digital customer experience, with a strong preference for experience gained in an industrial manufacturing context.

Required Skills:

  • Proven leadership and strategic planning skills
  • Strong analytical skills and data-driven approach
  • Ability to navigate complex matters and provide strategic guidance
  • Excellent communication and stakeholder management skills
  • Fluency in English

Preferred Skills:

  • Experience in the energy industry or a related field
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in leading change and driving process improvements across diverse business areas will be highly sought after for this role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between SEK 1,200,000 - 1,800,000 per year (€115,000 - €170,000), based on industry standards for a Vice President Marketing role in Sweden with 10+ years of experience. The final offer will depend on the candidate's qualifications and experience.

Benefits:

  • Competitive benefits package
  • Pension plan
  • Health insurance
  • Flexible working hours

Working Hours: Full-time, with a standard workweek of 40 hours. Flexible working hours may be available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Alfa Laval operates in the industrial machinery manufacturing sector, with a focus on heat transfer, fluid handling, and separation technologies. The energy industry is a key market for the company, and the Energy Division plays a crucial role in driving the company's growth and success in this sector.

Company Size: Alfa Laval is a large, global company with over 21,000 employees and annual sales of SEK 63.6 billion (€5.5 billion) in 2023. As a member of the management team, the successful candidate will have the opportunity to work at a strategic level and make a significant impact on the company's growth and success.

Founded: Alfa Laval was founded in 1883 and has a strong track record of innovation and growth. The company has a pioneering start-up culture and is committed to creating positive impact through its products and solutions.

Company Description:

  • Alfa Laval is a leading global provider of first-rate products in the areas of heat transfer, separation, and fluid handling
  • The company aims to enhance the productivity and competitiveness of its customers in various industries throughout the world
  • Alfa Laval contributes to 15 of the 17 UN Sustainable Development Goals and makes a difference in daily life through its products and solutions

Company Specialties:

  • Heat transfer
  • Fluid handling
  • Separation
  • Energy storage
  • Marine
  • Food
  • Water
  • Energy
  • Renewable energy
  • Water treatment
  • Pharma

Company Website: www.alfalaval.com

ASSUMPTION: Alfa Laval's commitment to sustainability and positive impact is a key aspect of its company culture and is an important consideration for candidates who want to make a meaningful difference in the world through their work.

πŸ“Š Role Analysis

Career Level: This role is a senior leadership position within the Energy Division of Alfa Laval. The successful candidate will have the opportunity to shape and execute the division's strategy and make a significant impact on the company's growth and success in the energy industry.

Reporting Structure: The Vice President Marketing - Energy Division will report directly to the Executive Vice President of the Energy Division and will manage a strategic management team functionally. The role will also work closely with business units, sales companies, and the marketing community within Alfa Laval.

Work Arrangement: This role is based in Lund, Sweden, and requires on-site presence. However, flexible working arrangements may be available, depending on the candidate's needs and the company's policies.

Growth Opportunities:

  • As a member of the management team, the successful candidate will have the opportunity to shape the division's strategy and make a significant impact on the company's growth and success in the energy industry
  • The role offers the chance to work on high-impact projects and drive meaningful change within the company and the industry
  • Alfa Laval is a global company with opportunities for international assignments and career progression

ASSUMPTION: The successful candidate will have a strong passion for the energy transition and a deep understanding of the evolving energy landscape. They will also be a strategic thinker with a data-driven approach and excellent communication and stakeholder management skills.

🌍 Location & Work Environment

Office Type: Alfa Laval's headquarters in Lund, Sweden, is a modern, collaborative workspace with a focus on sustainability and innovation. The company offers a flexible and inclusive work environment that supports work-life balance.

Office Location(s): Rudeboksvagen 1, Lund, Skane County 226 55, SE

Geographic Context:

  • Lund is a university city in southern Sweden with a population of approximately 115,000 people
  • The city is known for its strong academic institutions, including Lund University and the Swedish University of Agricultural Sciences
  • Lund is located approximately 20 kilometers from the city of Malmo and the Oresund Bridge, which connects Sweden to Denmark

Work Schedule: The standard workweek is 40 hours, with flexible working hours available. The company offers a hybrid work arrangement, with a combination of on-site and remote work.

ASSUMPTION: The successful candidate will be comfortable working in a dynamic, international environment and will be able to thrive in a fast-paced, collaborative work setting.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening
  • On-site or virtual interview with the hiring manager and other key stakeholders
  • Final round interview with the Executive Vice President of the Energy Division
  • Background check and offer

Key Assessment Areas:

  • Strategic thinking and planning skills
  • Analytical skills and data-driven approach
  • Communication and stakeholder management skills
  • Leadership and team management skills
  • Industry knowledge and understanding of the energy transition landscape

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of the energy transition landscape and Alfa Laval's role in the industry
  • Prepare for behavioral and situational interview questions that focus on your strategic planning, leadership, and communication skills
  • Research Alfa Laval's company culture and values to ensure a good fit

ATS Keywords: Strategic Marketing, Digital Customer Experience, Energy Transition, Leadership, Analytical Skills, Data-Driven Approach, Stakeholder Management, Strategic Planning, Industry Knowledge, Marketing Strategy, Product Marketing, Communications, Digital Marketing, Commercial Excellence

ASSUMPTION: The successful candidate will have a strong passion for the energy transition and a deep understanding of the evolving energy landscape. They will also be a strategic thinker with excellent communication and stakeholder management skills.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • CRM software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The successful candidate will have experience with relevant marketing tools and technologies and will be comfortable learning and adapting to new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer focus
  • Innovation
  • Collaboration
  • Respect
  • Entrepreneurship

Work Style:

  • Dynamic and fast-paced
  • Collaborative and inclusive
  • Data-driven and analytical
  • Strategic and forward-thinking

Self-Assessment Questions:

  • How do you align with Alfa Laval's commitment to sustainability and positive impact?
  • How do you approach strategic planning and insights in a dynamic, evolving market like the energy industry?
  • How do you balance the need for data-driven decision-making with the ability to adapt and pivot quickly in a fast-paced environment?

ASSUMPTION: The successful candidate will be a strong cultural fit with Alfa Laval's values and work style, with a passion for the energy transition and a deep understanding of the evolving energy landscape.

⚠️ Potential Challenges

  • The energy industry is dynamic and fast-paced, with constant changes in technology, regulation, and market demand
  • The role requires a strong understanding of the energy transition landscape and the ability to translate complex market dynamics into actionable insights and strategies
  • The role involves managing and developing a strategic management team, which can be challenging in a fast-paced, dynamic environment
  • The role requires a strong ability to collaborate and build relationships with stakeholders at all levels, both within the company and externally

ASSUMPTION: The successful candidate will be comfortable working in a dynamic, fast-paced environment and will be able to thrive in a challenging, high-pressure role.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on the energy transition and the strategic marketing of Alfa Laval's Energy Division
  • Similar roles in other industries may focus on different market dynamics and product portfolios, but the strategic marketing and leadership skills required are transferable
  • Career progression in this role may lead to senior leadership positions within Alfa Laval or other global companies in the energy or industrial manufacturing sectors

ASSUMPTION: The successful candidate will have a strong background in strategic marketing and leadership, with experience in the energy industry or a related field.

πŸ“ Sample Projects

  • Developing and executing a strategic marketing plan for a new energy storage product launch
  • Conducting market research and analysis to identify growth opportunities in the energy industry
  • Leading a cross-functional team to optimize the customer journey and improve customer satisfaction scores

ASSUMPTION: The successful candidate will have experience with relevant marketing projects and will be able to provide specific examples of their achievements and impact.

❓ Key Questions to Ask During Interview

  • How does the Energy Division's strategy align with Alfa Laval's overall corporate strategy, and how can this role contribute to its success?
  • What are the key priorities for the first 90 days in this role, and how can I make a meaningful impact on the division's growth and success?
  • How does Alfa Laval support the professional development and growth of its employees, particularly in senior leadership roles?
  • What are the key challenges and opportunities facing the Energy Division in the next 3-5 years, and how can this role help address them?
  • How does Alfa Laval measure and track the success of its marketing initiatives, and how can this role improve the company's marketing performance metrics?

ASSUMPTION: The successful candidate will be curious and proactive, with a strong desire to learn and grow in the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral and situational interview questions that focus on your strategic planning, leadership, and communication skills
  • Research Alfa Laval's company culture and values to ensure a good fit
  • Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.