Vice President, Marketing

📌 Core Information

🔹 Job Title: Vice President, Marketing

🔹 Company: GetWellNetwork, Inc.

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving full-stack marketing efforts across brand, demand generation, and product marketing
• Building and managing a high-functioning, data-driven marketing team
• Crafting a differentiated brand narrative around complex AI technologies
• Partnering with sales, product, and other teams to drive revenue growth
• Occasional travel to Bethesda, MD headquarters and other locations as needed

ASSUMPTION: This role requires a strategic, data-driven, and collaborative leader with a strong background in enterprise B2B marketing, preferably in healthcare or a related industry.

📋 Key Responsibilities

✅ Drive full-stack marketing efforts, creating an integrated marketing strategy across multiple channels

✅ Build and manage a high-functioning, data-driven marketing team across multiple disciplines and levels

✅ Craft a differentiated brand narrative that clearly communicates the impact of Get Well’s AI-powered solutions on patient care and operational ROI

✅ Translate complex AI technologies into simple, compelling value propositions tailored to healthcare executives, clinicians, and IT decision-makers

✅ Create scalable approaches to increase revenue growth, driving all inbound/outbound lead gen efforts and planning, executing, and measuring results

✅ Partner with sales leadership to define monthly, quarterly, and annual targets for qualified leads across a portfolio of products in order to support Get Well’s growth objectives

✅ Track and report out to leadership on key metrics and performance indicators such as conversion rates and attribution relative to the viable sales pipeline

ASSUMPTION: This role requires a strong understanding of healthcare industry trends, AI technologies, and enterprise B2B marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 15+ years of enterprise marketing experience with a minimum of 5 years leading a full-stack marketing team; enterprise healthcare experience is preferred

Required Skills:

• Proven experience in building and leading marketing strategies that emphasize AI or advanced analytics in healthcare or life sciences

• Deep experience in and understanding of enterprise healthcare, payor, and/or government healthcare

• Strong ability to develop high-impact storytelling that connects emerging tech with real-world ROI

• Highly analytical and data-driven with an execution mindset based on quantifiable business outcomes and ROI

• Quantifiable lead generation through strong demand generation and outbound/inbound efforts; proven track record in directly contributing to revenue, not just top-line leads

• Understanding of how to quickly accelerate Account-Based Marketing (ABM) work to drive deep connection with key accounts

• Demonstrated ability to build market leadership through strong PR, digital media, and branding strategy

• Experience bringing new products to market, packaging, and driving utilization within the existing client base

• Exceptional communicator and inspirational leader – must be comfortable working with clients, internal constituents, and vendors and exceptional at motivating and developing team members into incredible talent

Preferred Skills:

• Experience working with AI or advanced analytics in healthcare or life sciences

• Familiarity with healthcare industry trends and regulations

• Strong project management skills and ability to manage multiple projects simultaneously

ASSUMPTION: Candidates with a strong background in enterprise B2B marketing, preferably in healthcare or a related industry, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $190,000 - $250,000 in base salary, plus annual bonus potential of 20%. Base salary is dependent upon many factors including education, experience, and skills, and this range is subject to change and may be modified in the future.

Benefits:

• Comprehensive benefit package

• 401K and incentive plans

• Generous paid-time away

• Paid leave programs

• Wellness reimbursement

• Cell phone subsidy

• Peer recognition programs

• Health advocacy and employee assistance programs

• Pet insurance

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Vice President of Marketing role with the given experience level and location. Actual compensation may vary based on factors such as education, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare Technology

Company Size: 201-500 employees

Founded: 2000

Company Description:

• Get Well is redefining digital patient engagement by putting patients in control of their personalized healthcare journeys, both inside and outside the hospital.

• The company combines high-tech AI navigation with high-touch care experiences, driving patient activation, loyalty, and outcomes while reducing the cost of care.

• Get Well serves more than 10 million patients per year across over 1,000 hospitals and clinical partner sites, using longitudinal data analytics to better serve patients and clinicians.

Company Specialties:

• Patient Education

• Patient Satisfaction

• Patient Engagement

• Ambulatory

• Cross-Continuum Care

• Digital Health

• Health Information Technology

• Health Technology

• Healthcare

• Telehealth

• Health IT

• mHealth

• Mobile Health

• Virtual Healthcare

• And Payers

Company Website: GetWellNetwork.com

ASSUMPTION: Get Well is a well-established company in the healthcare technology industry, with a strong focus on patient engagement and digital health solutions.

📊 Role Analysis

Career Level: Executive

Reporting Structure: Reports directly to the Chief Revenue Officer

Work Arrangement: Remote with occasional travel to Bethesda, MD headquarters and other locations as needed

Growth Opportunities:

• Potential to grow within the marketing department or the broader organization as the company continues to expand

• Opportunity to make a significant impact on the company's growth and market position

• Chance to work with cutting-edge AI technologies and drive innovation in the healthcare industry

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Remote with occasional travel

Office Location(s): Bethesda, MD (headquarters), San Diego, CA, and Menlo Park, CA

Geographic Context:

• The United States has a diverse and expansive healthcare market, with a strong focus on technology and innovation

• Get Well's headquarters in Bethesda, MD, places the company near the heart of the US healthcare industry

• The company's remote work arrangement allows for flexibility and the ability to attract top talent from across the country

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement and flexible hours provide a good work-life balance for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening

• Phone or video screen with the hiring manager

• On-site or virtual interview with the hiring manager and other team members

• Final interview with the Chief Revenue Officer

• Background check and reference check

Key Assessment Areas:

• Marketing strategy and execution

• Leadership and team management skills

• Communication and presentation skills

• Industry knowledge and AI technology expertise

• Cultural fit and alignment with Get Well's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills

• Be prepared to discuss your marketing strategy and approach to driving revenue growth

• Demonstrate your ability to translate complex AI technologies into clear, compelling value propositions

• Showcase your leadership and team management skills, as well as your ability to work collaboratively with other departments

ATS Keywords: Marketing strategy, revenue growth, AI technologies, lead generation, team management, collaboration, healthcare industry, enterprise B2B

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and strategic thinking throughout the interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)

• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)

• Search engine optimization (SEO) and marketing tools (e.g., Google Analytics, SEMrush)

• Social media management platforms (e.g., Hootsuite, Buffer)

• Project management tools (e.g., Asana, Trello)

• AI and machine learning platforms (e.g., Python, R, TensorFlow)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and Get Well's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered

• Innovative

• Collaborative

• Accountable

• Adaptable

Work Style:

• Data-driven and metrics-oriented

• Strategic and forward-thinking

• Collaborative and team-focused

• Adaptable and responsive to change

• Patient-centered and empathetic

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with Get Well's patient-centered mission?

• Describe a time when you had to adapt your marketing approach in response to changing market conditions or feedback

• How do you foster a collaborative and inclusive work environment, particularly when working with diverse teams or stakeholders?

ASSUMPTION: Cultural fit is essential for success in this role, as the Vice President of Marketing will work closely with various teams and stakeholders across the organization.

⚠️ Potential Challenges

• The competitive nature of the healthcare technology industry may present challenges in driving market leadership and revenue growth

• The need to balance strategic, long-term marketing initiatives with tactical, short-term demands may require strong prioritization and time management skills

• The remote work arrangement may present challenges in building and maintaining a cohesive, high-performing marketing team

• The need to translate complex AI technologies into clear, compelling value propositions may require strong communication and storytelling skills

ASSUMPTION: The right candidate will be able to overcome these challenges and drive success in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-powered patient engagement solutions and its remote work arrangement

• Compared to other Vice President of Marketing roles in the healthcare technology industry, this role offers a unique opportunity to drive growth and market leadership in a specific, innovative niche

• Career progression in this role may lead to broader leadership opportunities within Get Well or the healthcare technology industry as a whole

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new AI-powered patient engagement product

• Conducting market research and competitive analysis to identify opportunities for growth and differentiation in the healthcare technology market

• Building and managing a high-performing marketing team, including hiring, onboarding, and training new team members

ASSUMPTION: The specific projects required for this role may vary depending on the candidate's background and Get Well's current marketing priorities.

❓ Key Questions to Ask During Interview

• How does Get Well plan to leverage AI and advanced analytics to drive further growth and market leadership in the patient engagement space?

• What are the key priorities for the marketing department in the first 90 days, and how can I contribute to driving success in these areas?

• How does Get Well support the professional development and growth of its marketing team members?

• What are the key challenges facing the healthcare technology industry, and how can Get Well maintain its competitive edge in this dynamic market?

• How does Get Well foster a collaborative and inclusive work environment, particularly when working with diverse teams or stakeholders?

ASSUMPTION: Asking thoughtful, strategic questions during the interview process will demonstrate your interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills

• Prepare a portfolio or examples of your marketing work, including any projects that demonstrate your ability to drive revenue growth and market leadership

• Research Get Well's company history, mission, and values to demonstrate your understanding of and alignment with the organization

• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.