Vice President Marketing (w/m/d) 100 % remote

📌 Core Information

🔹 Job Title: Vice President Marketing (w/m/d) 100% Remote

🔹 Company: easybill GmbH

🔹 Location: Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Scaling an all-in-one SaaS platform for freelancers, startups, SMEs, and eCommerce businesses
• Developing and implementing end-to-end demand generation strategies
• Driving product-led growth and optimizing customer lifetime value
• Minimizing churn and strengthening customer relationships

ASSUMPTION: This role requires a strategic mindset and a strong understanding of SaaS, B2B marketing, and data-driven decision making. Experience in the eCommerce sector is a plus.

📋 Key Responsibilities

✅ Develop and execute comprehensive demand generation strategies to drive platform growth

✅ Foster product-led growth and optimize customer lifetime value

✅ Minimize churn and strengthen customer relationships

✅ Collaborate with cross-functional teams to align marketing efforts with business objectives

✅ Analyze and interpret SaaS KPIs to inform marketing strategies and improve performance

ASSUMPTION: This role requires a hands-on approach, with a focus on data-driven decision making and continuous optimization of marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of experience in demand generation, SaaS, and digital marketing

Required Skills:

• Proven expertise in SaaS, B2B marketing, and digital marketing strategies
• Strong analytical skills and data-driven mindset
• Excellent leadership and team-building skills
• Fluency in German and English

Preferred Skills:

• Experience in the eCommerce sector
• Knowledge of bookkeeping or financial services industry

ASSUMPTION: Candidates with a proven track record of driving organic hypergrowth in a software company and strong leadership skills are highly desired.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (AI estimated based on experience level and market rates for VP Marketing roles in Germany)

Benefits:

• 100% remote work with no fixed location
• Workation on Mallorca starting from autumn
• Flexible and inspiring work environment
• Regular virtual team events
• Training budget up to €1,500 per year
• 39 hours per week and 30 days of annual leave

Working Hours: 39 hours per week, with flexible scheduling

ASSUMPTION: The salary range is estimated based on market data for similar roles in Germany. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2007

Company Description:

• Leading provider of cloud-based invoicing software
• Supports small and medium-sized enterprises (SMEs) in optimizing their financial processes
• Serves over 20,000 active customers and experiences continuous growth

Company Specialties:

• E-Rechnungen (E-invoices)
• GoBD (German tax law compliance)
• OSS (One-Stop-Shop for VAT compliance)
• E-Commerce integration

Company Website: easybill.de

ASSUMPTION: easybill is a well-established company in the cloud-based invoicing software industry, focusing on providing tailored solutions for SMEs.

📊 Role Analysis

Career Level: Executive (VP) level

Reporting Structure: This role reports directly to the CEO and is responsible for leading the marketing team

Work Arrangement: 100% remote work, with no fixed location

Growth Opportunities:

• Potential to shape the future of the company's all-in-one SaaS platform
• Chance to develop and lead a high-performing marketing team
• Opportunity to drive significant business growth and impact the company's success

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: 100% remote, with no physical office

Office Location(s): Germany (Remote)

Geographic Context:

• Germany has a strong and growing market for cloud-based software solutions
• The remote work arrangement allows for a flexible and balanced work-life integration
• easybill offers workation opportunities on Mallorca starting from autumn

Work Schedule: 39 hours per week, with flexible scheduling

ASSUMPTION: The remote work arrangement and flexible work schedule provide candidates with a high degree of flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data-driven mindset and analytical skills
• Leadership and team-building abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in demand generation, SaaS, and digital marketing
• Demonstrate a strong understanding of data-driven decision making and KPI optimization
• Showcase leadership skills and team-building abilities
• Tailor your resume and cover letter to emphasize your fit for this role and company

ATS Keywords: Demand Generation, SaaS, B2B Marketing, Digital Marketing, Product-Led Growth, Customer Lifetime Value, Churn Minimization, Data-Driven Decision Making, Leadership, Team Building

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing the candidate's strategic thinking, data-driven mindset, and leadership skills.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Transparency and open communication

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Flexible and adaptable
• Proactive and solution-oriented

Self-Assessment Questions:

• Do I have a strong data-driven mindset and a proven track record of optimizing marketing strategies based on data and analytics?
• Am I comfortable working remotely and collaborating with a distributed team?
• Do I thrive in a dynamic and fast-paced environment, and am I able to adapt to changing priorities and market conditions?

ASSUMPTION: Candidates who are a strong cultural fit for easybill are likely to be data-driven, collaborative, and adaptable, with a strong focus on customer-centricity and continuous improvement.

⚠️ Potential Challenges

• Managing a remote team and fostering a collaborative work environment
• Balancing the need for data-driven decision making with the need for quick execution and adaptation
• Scaling marketing efforts to support the company's rapid growth
• Minimizing churn and maximizing customer lifetime value in a competitive market

ASSUMPTION: The challenges associated with this role are likely to be related to managing a remote team, balancing data-driven decision making with quick execution, and scaling marketing efforts to support the company's growth.

📈 Similar Roles Comparison

• This role is similar to a VP Marketing or Growth role in a SaaS company, but with a focus on driving product-led growth and optimizing customer lifetime value
• Unlike traditional marketing roles, this position requires a strong understanding of SaaS KPIs and data-driven decision making
• This role offers significant growth potential and the opportunity to make a substantial impact on the company's success

ASSUMPTION: This role is similar to other VP Marketing or Growth roles in the SaaS industry, but with a unique focus on driving product-led growth and optimizing customer lifetime value.

📝 Sample Projects

• Developing and executing a comprehensive demand generation strategy to drive platform growth
• Optimizing customer lifetime value through targeted marketing campaigns and product improvements
• Minimizing churn by identifying at-risk customers and implementing retention strategies

ASSUMPTION: The specific projects required for this role may vary depending on the company's current marketing strategies and business objectives.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategies and their performance?
• How does the marketing team collaborate with other departments, such as product and sales?
• What are the key priorities for this role in the first 90 days?
• How does easybill support the professional development and growth of its employees?
• What are the most significant challenges facing the company, and how can this role address them?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their understanding of the role, the company, and the industry, while also showcasing their strategic thinking and problem-solving skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the easybill job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interviews by researching the company, industry, and role, and practicing common interview questions
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.