Vice President, Media Partnerships

📌 Core Information 🔹 Job Title: Vice President, Media Partnerships 🔹 Company: DeepIntent 🔹 Location: New York, New York 🔹 Job Type: On-site, Full-time 🔹 Category: Advertising Services 🔹 Date Posted: May 12, 2025 🔹 Experience Level: 8+ years of experience 🚀 Job Overview Key aspects of this role include: - Strategizing and leading business development for publishers and ad technology partners - Negotiating and executing complex partnerships - Developing strategic business plans for growth and innovation - Managing a team to ensure operational excellence - Collaborating with cross-functional teams to drive business growth ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the adtech and media ecosystems. 📋 Key Responsibilities ✅ Own the strategy and lead the business development team for publishers and relevant ad technology partners ✅ Negotiate and execute highly technical partnerships ✅ Develop strategic business plans with partners for growth in scaled access to supply and relevant capabilities ✅ Develop a long-term strategy for partnerships, identifying the best ways to unlock growth and innovation across all media channels and relevant data capabilities ✅ Manage a team that ensures operational excellence against planned growth milestones, with scheduled business reviews as necessary ✅ Build and maintain strong relationships with executive-level leadership at strategic partners ✅ Partner with DeepIntent’s Commercial, Marketing, and Product Teams to create a roadmap of supply-focused strategic initiatives that support business growth ✅ Collaborate with DeepIntent’s product marketing and commercial enablement teams to develop story, collateral, and training for the company’s Commercial teams ASSUMPTION: This role involves a high level of strategic thinking, stakeholder management, and team leadership. 🎯 Required Qualifications Education: Bachelor's degree in Business, Marketing, or a related field (MBA preferred) Experience: - 8+ years of Business Development experience in adtech and media ecosystems - Proven ability to lead high-performing teams in delivering growth with complex, multi-year partnership roadmaps - Sharp business development instincts with data-backed partner engagement Required Skills: - Ability to leverage data to shape strategic partnerships and drive stakeholder alignment - Ability to turn complex strategies into clear, persuasive stories that win partner support and spark long-term collaboration - Ability to force trusted relationships with teams, executives, and industry partners - Ahead of the curve; ability to stay ahead of media trends and shifts in programmatic advertising - Proven ability to pick up new technologies fast and stay comfortable with complex ideas in a rapid-fire environment Preferred Skills: - Experience in the healthcare advertising industry - Familiarity with healthcare data and regulations ASSUMPTION: Candidates with experience in healthcare advertising or familiarity with healthcare data may have an advantage in this role. 💰 Compensation & Benefits Salary Range: $215,000 - $275,000 per year (AI-estimated based on experience level and location) Benefits: - Annualized Bonus Plan - Competitive Benefits Working Hours: Full-time, typically 40 hours per week, with flexibility for meetings and project demands ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on individual qualifications and company discretion. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services, focusing on healthcare advertising and programmatic advertising Company Size: 201-500 employees Founded: 2016 Company Description: - DeepIntent is a healthcare advertising technology company, purpose-built for the healthcare industry - The company's platform is proven to drive higher audience quality and script performance with patented technology and comprehensive health data - DeepIntent is trusted by 600+ pharmaceutical brands and all the leading healthcare agencies to reach the most relevant healthcare provider and patient audiences across all channels and devices Company Specialties: - Marketing Technology - Advertising Technology - Programmatic Advertising - Healthcare Marketing - Pharmaceutical Advertising - DSP (Demand-Side Platform) - Artificial Intelligence - Machine Learning - Display Advertising - Mobile Advertising - Native Advertising - Video Advertising - Connected TV Advertising - HCP (Healthcare Professional) Advertising - Patient Advertising - Contextual Targeting - Digital Advertising Company Website: DeepIntent.com ASSUMPTION: DeepIntent's focus on the healthcare industry sets it apart from other adtech companies, offering unique opportunities and challenges for employees. 📊 Role Analysis Career Level: Executive-level role, reporting directly to the CEO or another C-level executive Reporting Structure: This role is expected to have direct reports, including business development team members Work Arrangement: On-site, full-time position with flexibility for remote work as needed Growth Opportunities: - Potential to grow into a C-level role within the company - Opportunities to expand the team and take on additional responsibilities as the company grows - Exposure to various aspects of the business, fostering a well-rounded understanding of the company's operations ASSUMPTION: This role offers significant growth potential for the right candidate, as DeepIntent is a growing company in a rapidly evolving industry. 🌍 Location & Work Environment Office Type: Modern, collaborative office space in New York City Office Location(s): - 4 Bryant Park, 4th Floor, New York, New York 10018, US Geographic Context: - New York City offers a vibrant and diverse environment, with numerous cultural attractions, restaurants, and entertainment options - The office is located in Midtown Manhattan, providing easy access to public transportation and amenities Work Schedule: Standard full-time work hours, with flexibility for meetings and project demands ASSUMPTION: The office environment at DeepIntent is expected to be dynamic and collaborative, with a strong emphasis on teamwork and innovation. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screen with the HR team 3. In-depth interviews with the hiring manager and other team members 4. Final interview with the CEO or another C-level executive Key Assessment Areas: - Strategic thinking and problem-solving skills - Leadership and team management abilities - Industry knowledge and understanding of the adtech and media ecosystems - Communication and presentation skills - Cultural fit and alignment with DeepIntent's values Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare for behavioral and situational interview questions, focusing on your leadership and strategic thinking abilities - Research DeepIntent and the healthcare advertising industry to demonstrate your knowledge and enthusiasm for the role ATS Keywords: Business Development, Adtech, Media Partnerships, Strategic Planning, Team Leadership, Data Analysis, Partnership Negotiation, Media Trends, Programmatic Advertising, Technology Adoption, Collaboration, Operational Excellence, Growth Strategy, Negotiation, Communication, Innovation ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, leadership, and industry knowledge. 🛠️ Tools & Technologies - Salesforce - LinkedIn Sales Navigator - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Gmail, Google Drive, Google Docs) - CRM and marketing automation tools (e.g., HubSpot, Marketo) - Data visualization tools (e.g., Tableau, Power BI) ASSUMPTION: The specific tools and technologies used in this role may evolve as DeepIntent continues to grow and adopt new technologies. 👔 Cultural Fit Considerations Company Values: - Innovation - Collaboration - Integrity - Customer-centricity - Data-driven decision making Work Style: - Fast-paced and dynamic environment - Strong emphasis on teamwork and cross-functional collaboration - Data-driven and analytical approach to problem-solving - Results-oriented and goal-focused Self-Assessment Questions: - How do you approach strategic planning and execution in a rapidly changing environment? - Can you provide an example of a time when you successfully negotiated a complex partnership? - How do you foster a collaborative and inclusive team culture? - How do you stay up-to-date with industry trends and adapt your strategies accordingly? ASSUMPTION: DeepIntent values candidates who are strategic thinkers, strong communicators, and effective collaborators, with a passion for driving growth and innovation in the healthcare advertising industry. ⚠️ Potential Challenges - Navigating the complex and evolving healthcare advertising landscape - Building and maintaining strong relationships with executive-level leadership at strategic partners - Managing a team through rapid growth and change - Balancing short-term priorities with long-term strategic goals - Staying ahead of media trends and shifts in programmatic advertising ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively. 📈 Similar Roles Comparison - Vice President, Business Development (Adtech) - Director, Strategic Partnerships (Media) - Head of Media Partnerships (Adtech) - Vice President, Media Sales (Broadcast/Media) - Vice President, Strategic Initiatives (Adtech) ASSUMPTION: This role is unique in its focus on the healthcare advertising industry and the strategic nature of the partnerships involved. However, it shares similarities with other business development and partnership roles in the adtech and media industries. 📝 Sample Projects - Developing a strategic partnership roadmap for a major healthcare publisher - Negotiating a complex data-sharing agreement with a leading ad technology platform - Leading a team to execute a high-stakes media campaign for a pharmaceutical client - Conducting market research to identify emerging trends and opportunities in healthcare advertising - Developing and presenting a business case for a new strategic initiative to the executive team ASSUMPTION: These sample projects are designed to illustrate the strategic, collaborative, and data-driven nature of the role. ❓ Key Questions to Ask During Interview - How does this role fit into DeepIntent's long-term growth strategy? - What are the most pressing challenges facing the business development team currently? - How does DeepIntent support the professional development and growth of its employees? - What is the company's approach to data privacy and security in healthcare advertising? - How does DeepIntent foster a culture of innovation and continuous learning? ASSUMPTION: These questions are designed to provide insight into the company's strategic priorities, culture, and approach to employee development. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare for behavioral and situational interview questions, focusing on your leadership and strategic thinking abilities - Research DeepIntent and the healthcare advertising industry to demonstrate your knowledge and enthusiasm for the role - Follow up with the hiring manager or HR team after submitting your application to express your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.