- **Job Title:** Vice President of Corporate Marketing
- **Company:** Vyne
- **Location:** Dunwoody, Georgia, United States
- **Job Type:** Full-Time
- **Date Posted:** July 30, 2025
- **Experience Level:** 10+ years of experience, with at least 5+ years in a senior leadership role
- **Remote Status:** Remote OK (Strong preference for candidates residing in Georgia, Utah, or Indiana)
**🚀 Job Overview**
Vyne, a $100M+ ARR healthcare technology company, is seeking a Vice President of Corporate Marketing to drive strategic vision and hands-on execution across performance and brand marketing. The ideal candidate will be highly analytical, experienced in data-driven decision-making, and skilled at turning insights into marketing strategies that drive growth, elevate brand equity, and support the full customer lifecycle.
**📋 Key Responsibilities**
- **Strategic Leadership:**
- Develop and lead the execution of a comprehensive marketing strategy aligned with company goals, revenue targets, and product roadmaps.
- Partner with Sales, Product, Revenue Operations, and Customer Success to align go-to-market (GTM) strategies across the funnel.
- Serve as the voice of the customer within the organization, leveraging insights to inform product positioning and messaging.
- **Brand & Positioning:**
- Own and evolve the company's brand architecture and market narrative across all products and segments.
- Ensure consistent and compelling messaging across all channels, with a particular focus on differentiation in the dental and acute care spaces.
- **Demand Generation & Growth Marketing:**
- Lead a high-performance growth and demand generation engine to deliver high-quality pipeline at scale.
- Oversee paid media, SEO/SEM, ABM, webinars, content syndication, and campaign performance across channels.
- Leverage a strong analytical framework to measure effectiveness and optimize ROI.
- **Lifecycle & Customer Marketing:**
- Build a lifecycle marketing function that drives engagement, expansion, retention, and advocacy across customer segments.
- Partner with CS and Product to support onboarding, upsell, renewal, and NPS programs.
- **Team Development & Operations:**
- Recruit, mentor, and retain top marketing talent across multiple disciplines.
- Implement scalable processes, technologies, and workflows to drive marketing efficiency.
- Own marketing budget, planning, forecasting, and vendor management.
**🎯 Required Qualifications**
- **Education:** Bachelor's degree in Marketing, Business, or a related field (MBA or advanced degree preferred)
- **Experience:** 10+ years of progressive marketing leadership experience, with at least 5+ years in a senior leadership role at a B2B SaaS company.
- **Required Skills:**
- Proven success in marketing to healthcare audiences, with a strong preference for experience in dental and/or acute care segments.
- Deep understanding of the full marketing funnel and performance marketing principles.
- Strong command of data, analytics, and attribution modeling.
- Demonstrated ability to build and scale multi-functional teams across brand, growth, and lifecycle.
- Exceptional communication, storytelling, and executive presence.
- Experience in fast-scaling environments and driving change through cross-functional influence.
**💰 Compensation & Benefits**
- **Salary Range:** $200,000 - $250,000 (Based on industry standards for a role of this level and location)
- **Benefits:**
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Unlimited PTO
- Flexible work arrangements
- Professional development opportunities
- Employee referral bonuses
- Company-paid life and disability insurance
**📈 Applicant Insights**
**🔍 Company Context**
- **Industry:** Healthcare Technology
- **Company Size:** 11-50 employees
- **Founded:** 2019
- **Company Description:** Vyne is a $100M+ ARR healthcare technology company that helps connect disparate data and streamline communication across the healthcare ecosystem. We serve both the acute/medical and dental markets with a suite of solutions designed to improve operational efficiency, reduce administrative burden, and enhance both provider and patient experiences.
- **Company Specialties:** Healthcare technology, data integration, communication streamlining, provider-payer collaboration, patient experience improvement
**📊 Role Analysis**
- **Career Level:** Executive
- **Reporting Structure:** Reports to the Chief Revenue Officer
- **Work Arrangement:** Remote OK (Strong preference for candidates residing in Georgia, Utah, or Indiana)
- **Growth Opportunities:** Potential to grow into a Chief Marketing Officer role as the company expands
- **Potential Challenges:** Balancing strategic vision with hands-on execution, managing a remote team, navigating a fast-paced, growing organization
**🌍 Location & Work Environment**
- **Office Type:** Hybrid (Strong preference for candidates residing in Georgia, Utah, or Indiana)
- **Office Location(s):** Dunwoody, Georgia
- **Geographic Context:** Dunwoody, Georgia, is a suburb of Atlanta with a mix of urban and suburban environments. It offers a variety of housing options, excellent schools, and a strong sense of community.
- **Work Schedule:** Flexible, with a core hours requirement of 10:00 AM - 3:00 PM EST
**💼 Interview & Application Insights**
- **Typical Process:** Phone/Video Screen → Virtual On-Site Interview → Final Round Interview → Background Check → Job Offer
- **Key Assessment Areas:** Strategic thinking, data analysis, team leadership, communication skills, cultural fit
- **Application Tips:**
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work in a fast-paced environment.
- Be ready to discuss your experience with marketing to healthcare audiences, particularly in dental and acute care segments.
**🛠️ Tools & Technologies**
- Marketing Automation Platforms (e.g., HubSpot, Marketo)
- CRM (e.g., Salesforce)
- SEO/SEM Tools (e.g., Google Analytics, SEMrush)
- ABM Platforms (e.g., Pardot, Chili Piper, Outreach)
- Project Management Tools (e.g., Asana, Trello)
- Data Analysis Tools (e.g., Tableau, Power BI)
- Collaboration Tools (e.g., Slack, Microsoft Teams)
**👔 Cultural Fit Considerations**
- **Company Values:** Customer-centric, innovative, collaborative, accountable, and passionate about improving healthcare
- **Work Style:** Fast-paced, dynamic, data-driven, and focused on continuous improvement
- **Self-Assessment Questions:**
- How do you ensure that marketing strategies align with customer needs and market trends in the healthcare industry?
- Can you provide an example of a time when you had to pivot a marketing strategy due to changing customer preferences or market conditions?
- How do you approach building and managing a high-performing, multi-functional marketing team?
**⚠️ Potential Challenges**
- Balancing strategic vision with hands-on execution in a fast-paced, growing organization
- Managing a remote team with a strong preference for candidates residing in specific states
- Navigating a complex, highly regulated industry (healthcare) with evolving market dynamics
**📈 Similar Roles Comparison**
- **Vice President of Marketing, Healthcare Technology Company (Mid-size):** This role offers more strategic focus and less day-to-day execution compared to a mid-size company. It also provides more opportunities for growth as the company expands.
- **Director of Marketing, Healthcare Software Company (Enterprise):** This role may have more resources and a larger team, but it might also involve more bureaucracy and less agility. It may also have less direct influence on the company's overall strategy.
**📝 Sample Projects**
- Developing and executing a go-to-market strategy for a new product launch in the dental market
- Conducting a comprehensive market analysis and competitive landscape assessment for the acute care segment
- Implementing a new marketing automation platform and integrating it with existing tech stack
**💡 Key Questions to Ask During Interview**
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for the marketing team in the first 90 days, and how can this role contribute to their success?
**📌 Next Steps for Applicants**
- To apply for this position, submit your application through [this link](https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=266594&clientkey=24453CF3643AA69726FFAF7E52330EC1).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work in a fast-paced environment.
- Be ready to discuss your experience with marketing to healthcare audiences, particularly in dental and acute care segments.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
- If you are selected for an interview, research the company's mission, values, and recent news to demonstrate your enthusiasm and preparation.
