🔹 **Job Title:** Vice President of Corporate Marketing
🔹 **Company:** Vyne
🔹 **Location:** Dunwoody, Georgia, United States
🔹 **Job Type:** On-site, Hybrid, or Remote
🔹 **Category:** Marketing
🔹 **Date Posted:** July 30, 2025
🔹 **Experience Level:** 10+ years
🔹 **Remote Status:** Remote OK (preference for Georgia, Utah, or Indiana)
**🚀 Job Overview**
Key aspects of this role include:
- Developing and leading a comprehensive marketing strategy aligned with company goals and revenue targets.
- Overseeing demand generation and growth marketing efforts to deliver high-quality pipeline at scale.
- Collaborating with cross-functional teams to align go-to-market strategies across the funnel.
- Building and scaling multi-functional teams across brand, growth, and lifecycle marketing.
- Leveraging data, analytics, and attribution modeling to make decisions grounded in metrics and experimentation.
**ASSUMPTION:** This role requires a strategic visionary with a strong analytical background and proven experience in driving growth through marketing strategies.
**📋 Key Responsibilities**
✅ **Strategic Leadership:**
- Develop and lead the execution of a comprehensive marketing strategy aligned with company goals, revenue targets, and product roadmaps.
- Partner with Sales, Product, Revenue Operations, and Customer Success to align go-to-market (GTM) strategies across the funnel.
- Serve as the voice of the customer within the organization, leveraging insights to inform product positioning and messaging.
**ASSUMPTION:** The ideal candidate will have a proven track record of developing and executing successful marketing strategies in a B2B SaaS environment.
✅ **Brand & Positioning:**
- Own and evolve the company's brand architecture and market narrative across all products and segments.
- Ensure consistent and compelling messaging across all channels, with a particular focus on differentiation in the dental and acute care spaces.
**ASSUMPTION:** This role requires a strong understanding of branding and positioning, with the ability to adapt messaging to different market segments.
✅ **Demand Generation & Growth Marketing:**
- Lead a high-performance growth and demand generation engine to deliver high-quality pipeline at scale.
- Oversee paid media, SEO/SEM, ABM, webinars, content syndication, and campaign performance across channels.
- Leverage a strong analytical framework to measure effectiveness and optimize ROI.
**ASSUMPTION:** The ideal candidate will have a deep understanding of demand generation tactics and a strong analytical background to optimize ROI.
✅ **Lifecycle & Customer Marketing:**
- Build a lifecycle marketing function that drives engagement, expansion, retention, and advocacy across customer segments.
- Partner with CS and Product to support onboarding, upsell, renewal, and NPS programs.
**ASSUMPTION:** This role requires experience in lifecycle marketing and a strong understanding of customer engagement strategies.
✅ **Team Development & Operations:**
- Recruit, mentor, and retain top marketing talent across multiple disciplines.
- Implement scalable processes, technologies, and workflows to drive marketing efficiency.
- Own marketing budget, planning, forecasting, and vendor management.
**ASSUMPTION:** The ideal candidate will have proven experience in team development and marketing operations, with a strong focus on driving efficiency and growth.
**🎯 Required Qualifications**
**Education:**
- Bachelor's degree in Marketing, Business, or a related field (MBA or advanced degree preferred)
**Experience:**
- 10+ years of progressive marketing leadership experience, with at least 5+ years in a senior leadership role at a B2B SaaS company.
- Proven success in marketing to healthcare audiences, with a strong preference for experience in dental and/or acute care segments.
- Deep understanding of the full marketing funnel and performance marketing principles.
- Strong command of data, analytics, and attribution modeling.
- Demonstrated ability to build and scale multi-functional teams across brand, growth, and lifecycle.
- Exceptional communication, storytelling, and executive presence.
- Experience in fast-scaling environments and driving change through cross-functional influence.
**🎯 Preferred Qualifications**
- Prior experience at a company with $100M+ in ARR and multiple product lines.
- Familiarity with Salesforce, HubSpot/Marketo, Google Analytics, Pardot, Chili Piper, Outreach, and other GTM tools.
- MBA or advanced degree in Marketing, Business, or a related field.
**💰 Compensation & Benefits**
**Salary Range:** $200,000 - $250,000 (based on industry standards for a VP of Marketing with 10+ years of experience in a B2B SaaS company)
**Benefits:**
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Generous PTO and flexible work arrangements
- Employee stock purchase plan
- Professional development opportunities
- Competitive compensation and bonus structure
**Working Hours:** Full-time (40 hours per week)
**📌 Applicant Insights**
**🔍 Company Context**
**Industry:** Healthcare Technology
**Company Size:** 11-50 employees
**Founded:** 2019
**Company Description:** Vyne is a $100M+ ARR healthcare technology company that helps connect disparate data and streamline communication across the healthcare ecosystem. They serve both the acute/medical and dental markets with a suite of solutions designed to improve operational efficiency, reduce administrative burden, and enhance both provider and patient experiences.
**Company Specialties:** Healthcare technology, data integration, communication streamlining, provider-patient experience improvement
**📊 Role Analysis**
**Career Level:** Executive
**Reporting Structure:** Reports directly to the Chief Revenue Officer
**Work Arrangement:** On-site, hybrid, or remote (preference for Georgia, Utah, or Indiana)
**Growth Opportunities:** Potential to shape the company's marketing strategy and drive growth in the healthcare technology sector.
**ASSUMPTION:** This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing strategy and overall success.
**🌍 Location & Work Environment**
**Office Type:** Hybrid (preference for candidates residing in Georgia, Utah, or Indiana)
**Office Location(s):** Dunwoody, Georgia, United States
**Geographic Context:** Dunwoody is a suburb of Atlanta, Georgia, with a population of approximately 49,000 people. It offers a mix of urban and suburban living, with easy access to Atlanta's amenities and cultural attractions.
**Work Schedule:** Full-time (40 hours per week), with flexible work arrangements available.
**ASSUMPTION:** The ideal candidate will be comfortable working in a hybrid work environment and have the ability to commute to the office as needed.
**💼 Interview & Application Insights**
**Typical Process:**
1. Phone or video screening
2. In-depth behavioral and skills assessments
3. Final round interviews with key stakeholders
**Key Assessment Areas:**
- Strategic thinking and problem-solving skills
- Analytical and data-driven decision-making abilities
- Leadership and team development capabilities
- Cultural fit and alignment with company values
**Application Tips:**
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interview questions by reflecting on your past experiences and how they relate to the job requirements.
- Research the company and its products to demonstrate your enthusiasm and understanding of their mission.
**ASSUMPTION:** The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit, with a strong emphasis on their ability to drive growth through marketing strategies.
**🛠️ Tools & Technologies**
- Salesforce
- HubSpot/Marketo
- Google Analytics
- Pardot
- Chili Piper
- Outreach
- Other GTM tools relevant to the role
**ASSUMPTION:** The ideal candidate will have experience with the listed tools and be comfortable learning and integrating new technologies as needed.
**Work Style:**
- Strategic and data-driven
- Collaborative and inclusive
- Adaptable and responsive to change
- Results-oriented and focused on continuous improvement
**Self-Assessment Questions:**
1. How do you ensure that your marketing strategies align with the company's overall goals and objectives?
2. Can you provide an example of a time when you had to adapt your marketing approach due to changing market conditions or customer feedback?
3. How do you foster a culture of collaboration and innovation within your marketing team?
**ASSUMPTION:** The ideal candidate will be a strong cultural fit, with a deep understanding of the company's values and a commitment to fostering a collaborative and innovative work environment.
**⚠️ Potential Challenges**
1. **Market dynamics:** The healthcare technology market is rapidly evolving, with new competitors and regulations emerging regularly. The ideal candidate will be able to navigate these changes and adapt marketing strategies accordingly.
2. **Cross-functional collaboration:** This role requires close collaboration with various departments, including Sales, Product, and Customer Success. The ideal candidate will be an effective communicator and influencer, able to drive alignment and consensus across teams.
3. **Budget management:** The role involves owning the marketing budget, planning, and forecasting. The ideal candidate will have strong financial acumen and be able to make data-driven decisions to optimize ROI.
4. **Work-life balance:** As a senior leader, the ideal candidate will need to balance their own workload with mentoring and supporting their team members. They must be able to prioritize tasks and delegate effectively to maintain a healthy work-life balance.
**📈 Similar Roles Comparison**
1. **Vice President of Marketing vs. Chief Marketing Officer (CMO):** While both roles involve strategic leadership and oversight of marketing efforts, the CMO role typically encompasses a broader scope, including market research, product development, and overall brand management. The VP of Marketing role focuses more on tactical execution and demand generation.
2. **Industry-specific context:** The healthcare technology industry is unique, with its own set of regulations, customer needs, and competitive landscape. The ideal candidate will have relevant industry experience and a deep understanding of the healthcare ecosystem.
3. **Career path comparison:** This role offers a unique opportunity to shape the company's marketing strategy and drive growth in the healthcare technology sector. The ideal candidate will be looking to make a significant impact and advance their career in a dynamic and growing industry.
**📝 Sample Projects**
1. **Product launch campaign:** Develop and execute a comprehensive go-to-market strategy for a new product, including market research, positioning, messaging, and launch event planning.
2. **Customer segmentation and personalization:** Analyze customer data to identify segments with unique needs and preferences, and develop targeted marketing campaigns to improve engagement and drive growth.
3. **Marketing automation and optimization:** Implement and optimize marketing automation tools to streamline workflows, improve efficiency, and enhance campaign performance.
**ASSUMPTION:** The ideal candidate will have experience with these types of projects and be able to apply their knowledge to drive success in this role.
**❓ Key Questions to Ask During Interview**
1. **Role responsibilities:** What are the key priorities for this role in the first 30, 60, and 90 days?
2. **Team dynamics:** How does this role fit into the broader marketing organization, and what are the key relationships with other departments?
3. **Company culture:** How does the company support work-life balance, and what resources are available to help employees grow both personally and professionally?
4. **Growth opportunities:** What are the potential growth paths for this role, and how does the company support the development of its marketing leaders?
5. **Marketing strategy:** What are the company's long-term marketing goals, and how does this role contribute to achieving them?
**ASSUMPTION:** The ideal candidate will ask thoughtful questions that demonstrate their understanding of the role and their commitment to driving growth and success within the company.
**📝 Next Steps for Applicants**
To apply for this position:
1. Submit your application through [this link](https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=266594&clientkey=8123237EE194AEF90E36ACA57C5464AE).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for behavioral interview questions by reflecting on your past experiences and how they relate to the job requirements.
4. Research the company and its products to demonstrate your enthusiasm and understanding of their mission.
5. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
