📌 Core Information
🔹 Job Title: Vice President of Digital Marketing
🔹 Company: Quintessa Marketing
🔹 Location: Oklahoma City, Oklahoma, United States
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: June 13, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a digital marketing strategy that aligns with the company mission and long-term impact goals
- Collaborating cross-functionally to ensure marketing supports the full client journey
- Overcoming platform volatility, market saturation, and shifting privacy landscapes with smart pivots and relentless optimization
- Owning KPIs, forecasting performance, managing budgets, and ensuring consistent delivery of high-quality leads to sales with measurable impact
- Mentoring and growing a world-class digital team into elite performers
ASSUMPTION: This role requires a strategic and data-driven leader with a proven track record in digital marketing to drive customer acquisition and marketing excellence.
📋 Key Responsibilities
✅ Lead with vision and develop a digital marketing strategy that aligns with the company mission and long-term impact goals
✅ Collaborate cross-functionally with brand, sales, product, and intake to ensure marketing is in service of the full client journey
✅ Overcome platform volatility, market saturation, and shifting privacy landscapes with smart pivots and relentless optimization
✅ Own KPIs, forecast performance, manage budgets, and ensure consistent delivery of high-quality leads to sales with measurable impact
✅ Mentor and grow a world-class digital team—SEM, paid social, SEO, and CRO specialists—into elite performers
✅ Demand exceptional creative, copy, and campaign execution from internal and external contributors
✅ Build frameworks for A/B testing, funnel optimization, attribution modeling, and full-funnel reporting
ASSUMPTION: This role requires a hands-on leader who can balance strategic thinking with day-to-day execution and team management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7-10+ years in digital marketing with a proven track record of scaling lead generation and performance marketing
Required Skills:
- Deep expertise in Google Ads, Meta, SEO, programmatic, YouTube, and CRO best practices
- Strong leadership experience managing both in-house teams and external agencies
- Analytical fluency—able to translate data into strategy and communicate results clearly to execs
- Background in legal marketing or other high-compliance, high-competition verticals a strong plus
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Familiarity with legal industry regulations and compliance requirements
ASSUMPTION: Candidates with experience in legal marketing or high-compliance industries will have a competitive advantage for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a VP of Digital Marketing role with 7-10+ years of experience in Oklahoma City)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time position with standard business hours (Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for occasional evening or weekend work as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, specifically focused on legal marketing and lead generation
Company Size: 201-500 employees, offering a mid-sized company environment with opportunities for growth and impact
Founded: Quintessa Marketing was founded in 2010, with a history of providing highly qualified leads for personal injury lawyers
Company Description:
- Quintessa Marketing delivers highly qualified leads for personal injury lawyers at volume, using custom qualification criteria
- The company specializes in legal marketing and lead generation, focusing on delivering potential clients who have already been vetted for a signed retainer
- Quintessa Marketing aims to provide a seamless transfer of leads to law firms, with a goal of converting leads into cases
Company Specialties:
- Legal Marketing and Lead Generation
Company Website: http://quintessamarketing.com/
ASSUMPTION: Quintessa Marketing's focus on the legal industry and commitment to delivering highly qualified leads sets it apart in the advertising services sector.
📊 Role Analysis
Career Level: Executive-level role, reporting directly to the CEO or another C-level executive
Reporting Structure: This role is expected to have direct reports, including SEM, paid social, SEO, and CRO specialists, as well as external agency partners
Work Arrangement: On-site, with the expectation of working from the company's headquarters in Oklahoma City, Oklahoma
Growth Opportunities:
- Potential to build and lead a high-performing digital marketing team
- Opportunity to shape the company's digital marketing strategy and drive growth
- Possibility to expand the role's scope to include additional marketing channels or functions
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Corporate office environment, with a focus on collaboration and teamwork
Office Location(s): Oklahoma City, Oklahoma, United States
Geographic Context:
- Oklahoma City is the capital and largest city in the state of Oklahoma, with a population of approximately 650,000 people
- The city offers a relatively low cost of living compared to other major metropolitan areas in the United States
- Oklahoma City is home to a diverse range of industries, including energy, healthcare, and technology
Work Schedule: Standard business hours, with flexibility for occasional evening or weekend work as needed to meet project deadlines or attend industry events
ASSUMPTION: Oklahoma City offers a competitive job market and a reasonable cost of living, making it an attractive location for digital marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the CEO or another C-level executive to discuss the role's responsibilities and the candidate's fit for the company's culture
- Presentation or case study challenge to evaluate the candidate's strategic thinking and problem-solving skills
- Final interview with key stakeholders to discuss the candidate's fit within the team and the company's long-term goals
Key Assessment Areas:
- Strategic thinking and digital marketing expertise
- Leadership and team management skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your experience in digital marketing, leadership, and strategic planning
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams
- Research Quintessa Marketing's unique value proposition and be prepared to discuss how your skills and experience align with the company's goals and objectives
ATS Keywords: Digital Marketing, Customer Acquisition, Ad Strategy, Team Mentoring, Data-Driven, Google Ads, Meta, SEO, Programmatic, YouTube, CRO, Analytical Fluency, Legal Marketing, High-Compliance, High-Competition, Performance Marketing
ASSUMPTION: Quintessa Marketing's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for the company's long-term goals.
🛠️ Tools & Technologies
- Google Ads platform
- Meta Ads platform (Facebook and Instagram)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk)
- CRM and marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: Candidates should have experience with industry-standard digital marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all aspects of business
- Excellence: Pursuing continuous improvement and outstanding results
- Collaboration: Working together to achieve common goals and drive success
- Innovation: Embracing creativity and adaptability to stay ahead of industry trends
Work Style:
- Data-driven and analytical, with a focus on performance metrics and continuous optimization
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Adaptable and resilient, with the ability to thrive in a dynamic and ever-changing environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment, and are you comfortable making data-driven decisions to optimize performance?
- Are you an effective collaborator, able to work seamlessly with cross-functional teams to achieve common goals?
- Do you have a proven track record of driving results and making a significant impact in your previous roles?
ASSUMPTION: Candidates who are a strong cultural fit for Quintessa Marketing will demonstrate a strong alignment with the company's values and work style, as well as a proven track record of driving results in a dynamic and collaborative environment.
⚠️ Potential Challenges
- Navigating the unique regulatory and compliance requirements of the legal industry
- Managing a team of diverse digital marketing specialists with varying skill sets and areas of expertise
- Adapting to the ever-changing digital marketing landscape, including platform volatility and shifting privacy landscapes
- Balancing the need for short-term performance with long-term strategic planning and growth
ASSUMPTION: Candidates should be prepared to address these potential challenges head-on, demonstrating their ability to navigate complex environments and drive results in the face of adversity.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position requires a strong focus on legal marketing and lead generation, with a unique emphasis on delivering highly qualified leads to law firms
- Compared to other VP-level roles, this position offers significant growth potential and the opportunity to shape the company's digital marketing strategy
- In terms of career path, this role could serve as a stepping stone to a Chief Marketing Officer (CMO) or other executive-level position within the legal marketing industry
ASSUMPTION: Candidates should be aware of the unique aspects of this role and be prepared to discuss how their skills and experience align with the specific requirements and challenges of the position.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive customer acquisition and revenue growth for a personal injury law firm
- Optimizing paid search and social media campaigns to improve conversion rates and reduce cost per acquisition (CPA)
- Building and managing a high-performing digital marketing team, including SEM, paid social, SEO, and CRO specialists
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and provide specific examples of their achievements and the impact they made in their previous roles.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for digital marketing, and how this role fits into that strategy?
- How does the company support the professional development and growth of its digital marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the company approach collaboration and cross-functional partnerships, particularly with the sales and intake teams?
- What are the most significant challenges facing the digital marketing team currently, and how can this role help address them?
ASSUMPTION: Candidates should use the interview process to gather information about the company's long-term goals, team dynamics, and the specific challenges and opportunities facing the digital marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in digital marketing, leadership, and strategic planning
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams
- Research Quintessa Marketing's unique value proposition and be prepared to discuss how your skills and experience align with the company's goals and objectives
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
