Vice President of Digital Marketing

📌 Core Information 🔹 Job Title: Vice President of Digital Marketing 🔹 Company: goodr 🔹 Location: Los Angeles, California, United States 🔹 Job Type: Hybrid (Tuesdays, Thursdays, and occasionally a third day) 🔹 Category: Digital Marketing 🔹 Date Posted: July 9, 2025 🚀 Job Overview 🔹 Key aspects of this role include: - Leading and unifying digital marketing direction across multiple disciplines - Owning and evolving the overall digital direct-to-consumer strategy for goodr - Ensuring all digital strategy maintains alignment with goodr’s overall marketing and business objectives - Collaborating closely with cross-functional teams to deliver cohesive, compelling digital experiences - Monitoring industry shifts, consumer behavior, and platform changes to ensure goodr stays ahead of digital trends 🔹 Assumption: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing trends and best practices. 📋 Key Responsibilities 🔹 Leadership: - Lead by example by consistently living into goodr’s values of Fun and Authenticity - Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision - Hold monthly one-on-nes with each team member to build upon their role duties and hold everyone accountable - Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department - Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves - Own your team’s budget and ensure its accuracy - Use imagination and wisdom to set team goals and communicate them clearly - Challenge the status quo ALWAYS. The phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same 🔹 Role-Specific Responsibilities: - Own and evolve the overall digital direct-to-consumer strategy for goodr to drive growth, engagement, and brand impact across all digital channels - Lead and unify digital marketing direction across E-commerce, Customer Experience, Growth and Marketplace disciplines - Ensure all digital strategy maintains alignment with goodr’s overall marketing and business objectives - Own the P&L and GTM strategy for Direct To Consumer - Translate high-level goals into actionable digital initiatives, balancing brand expression with performance outcomes across multiple channels - Partner closely with the leadership of each digital team to align on strategy and ensure seamless execution of key initiatives - Set clear performance targets and success metrics that align with business goals - Use data and insights to drive prioritization, optimize execution, and uncover opportunities for innovation within the digital space - Oversee the planning, execution, and analysis of D2C campaigns and initiatives that fuel customer acquisition, retention, and loyalty - Ensure consistency in digital brand voice, tone, and storytelling while tailoring content and experiences to platform-specific behaviors and trends - Lead experimentation efforts to uncover new digital opportunities, leveraging A/B testing, emerging technologies, and channel innovation - Collaborate closely with cross-functional teams (Brand, Creative, Product, Customer Experience) to deliver cohesive, compelling digital experiences - Monitor industry shifts, consumer behavior, and platform changes to ensure goodr stays ahead of digital trends and maintains competitive advantage 🔹 Assumption: This role requires strong analytical skills, a deep understanding of digital marketing trends, and the ability to balance brand expression with performance outcomes. 🎯 Required Qualifications 🔹 Education: - May or may not have a degree (bonus points for Basset Hound Science or Dinosaur Law) 🔹 Experience: - 10+ years in digital marketing, e-commerce, or digital strategy with a minimum of 5 years in leadership positions - Proven success scaling D2C and omni-channel digital businesses, ideally within a consumer product or lifestyle brand 🔹 Required Skills: - Experience leading cross-functional teams and agency partners across the digital marketing and e-commerce space - Familiarity with digital tools and platforms - Expertise in customer acquisition, retention, and lifetime value strategies through full-funnel marketing approaches - Master of digital strategy and extremely analytical - Proven ability to lead teams in fast-paced, collaborative environments - Has an in-depth understanding of team dynamics - Excellent visual and verbal communication skills - Strong portfolio demonstrating cross-disciplinary leadership and successful campaign outcomes - Solid organizational skills including attention to detail and multitasking skills 🔹 Assumption: Candidates should have a proven track record in digital marketing leadership roles, with a strong focus on driving growth and engagement through data-driven strategies. 💰 Compensation & Benefits 🔹 Salary Range: $180,000 - $230,000 per year, final number dependent on experience 🔹 Benefits: - Medical, Dental, and Vision benefits - 401(K) with company matching - Financial Wellness Counseling - Paid vacation (we encourage you to take time off!) - Flexible work environment (want to go for a run at 11am on Wednesday, go for it!) - Sunglasses. Duh. 🔹 Assumption: The salary range provided is an estimate based on industry standards for a role of this level, experience, and location. The final salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context 🔹 Industry: Consumer Goods 🔹 Company Size: 51-200 employees 🔹 Founded: 2015 🔹 Company Description: goodr creates and sells active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. The company values Fun and Authenticity and has a strong focus on company culture and personal growth. 🔹 Company Specialties: Running Sunglasses, Active Eyewear, Affordable Sunglasses, Fashionable Sunglasses For Athletes, Company Culture, Leadership, and Professional Growth 🔹 Company Website: goodr.com 🔹 Assumption: goodr's focus on company culture and personal growth creates an environment that prioritizes employee well-being and professional development. 📊 Role Analysis 🔹 Career Level: Executive 🔹 Reporting Structure: Reports directly to the Chief Marketing Officer 🔹 Work Arrangement: Hybrid (Tuesdays, Thursdays, and occasionally a third day) 🔹 Growth Opportunities: - This role offers the opportunity to lead and shape the digital marketing strategy for a growing consumer goods company - The ideal candidate will have the chance to make a significant impact on the company's digital presence and drive its continued success 🔹 Assumption: This role provides a unique opportunity for a digital marketing leader to make a significant impact on a growing company and drive its continued success. 🌍 Location & Work Environment 🔹 Office Type: Hybrid (Tuesdays, Thursdays, and occasionally a third day) 🔹 Office Location(s): 300 N Oak St, Inglewood, CA 90302, US 🔹 Geographic Context: - Los Angeles, California, United States - goodr's headquarters are located in Inglewood, California, with a retail store in Los Angeles - The company's products can be purchased directly from their website, as well as through leading national retailers like REI, Fleet Feet, Public Lands, and more 🔹 Work Schedule: Flexible, with a focus on results and productivity rather than hours worked 🔹 Assumption: goodr's hybrid work arrangement allows for a flexible work-life balance, with an emphasis on productivity and results. 💼 Interview & Application Insights 🔹 Typical Process: 1. Application 2. Fill out a form with basic questions 3. 20-minute virtual introductory interview with an HR team member 4. 20-minute virtual culture interview with an HR team member 5. 30-minute virtual interview with the hiring manager 6. 15-minute virtual interviews with various leaders and peers 7. 60-minute in-person assignment and presentation with a group panel 8. Final interview with the CEO 🔹 Key Assessment Areas: - Strategic thinking and digital marketing expertise - Leadership skills and team dynamics - Cultural fit and alignment with goodr's values 🔹 Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills - Be prepared to discuss your portfolio and examples of your work - Research goodr's company culture and values to ensure a strong cultural fit 🔹 ATS Keywords: Digital Marketing, E-commerce, Customer Acquisition, Retention Strategies, Team Dynamics, Leadership, Strategic Planning, Performance Metrics, Campaign Management, Cross-functional Collaboration, Innovation, Problem Solving, Organizational Skills, Feedback 🔹 Assumption: goodr's interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a strong focus on digital marketing expertise. 🛠️ Tools & Technologies 🔹 Tools and Technologies: - Google Analytics - Google Ads - Facebook Ads - Instagram Insights - Mailchimp - Asana - Slack - Microsoft Office Suite - Google Workspace 🔹 Assumption: Candidates should have experience with industry-standard digital marketing tools and platforms, as well as a strong understanding of emerging technologies and trends. 👔 Cultural Fit Considerations 🔹 Company Values: - Fun: Being sh*tty isn’t fun. Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun! - Authenticity: Focusing on being authentic over being liked. (Next-level guru stuff. Count it.) 🔹 Work Style: - goodr expects its leaders to be guiding lights for their teams, with a strong focus on communication, professionalism, and vision - The company encourages autonomy, empowerment, and accountability, allowing employees to be in control of their own life 🔹 Self-Assessment Questions: - How do you align with goodr's specific company value of [specific value]? - How comfortable are you working in a hybrid work environment with a focus on results and productivity? - How do you approach personal growth and continuous learning? 🔹 Assumption: goodr's company culture prioritizes authenticity, personal growth, and a strong work-life balance, with a focus on results and productivity. ⚠️ Potential Challenges 🔹 Challenges specific to this role: - Balancing brand expression with performance outcomes across multiple channels - Staying ahead of digital trends and maintaining competitive advantage - Collaborating effectively with cross-functional teams and agency partners 🔹 Challenges specific to goodr: - Maintaining a strong company culture and work-life balance in a growing organization - Balancing the need for innovation with the need for consistent, high-quality products 🔹 Challenges specific to the work arrangement: - Managing a hybrid team with employees working remotely and on-site - Ensuring consistent communication and collaboration across multiple locations 🔹 Assumption: goodr's hybrid work arrangement and focus on digital marketing present unique challenges that require strong leadership, communication, and collaboration skills. 📈 Similar Roles Comparison 🔹 Comparison points: - This role differs from related positions in its focus on digital marketing strategy and leadership, rather than tactical execution - goodr's focus on company culture and personal growth sets it apart from other consumer goods companies 🔹 Assumption: This role offers a unique opportunity for a digital marketing leader to drive growth and engagement through strategic, data-driven initiatives. 📝 Sample Projects 🔹 Project examples specific to this role: - Developing and executing a comprehensive digital marketing strategy to drive customer acquisition, retention, and loyalty - Leading cross-functional teams to deliver cohesive, compelling digital experiences that align with business objectives - Monitoring industry shifts and consumer behavior to uncover new digital opportunities and maintain competitive advantage 🔹 Project examples specific to the industry: - Launching a new e-commerce platform to drive direct-to-consumer sales and engagement - Developing and executing targeted digital campaigns to reach specific customer segments and drive brand awareness 🔹 Assumption: This role requires a strong understanding of digital marketing trends, consumer behavior, and industry-specific best practices. ❓ Key Questions to Ask During Interview 🔹 Questions specific to role responsibilities: - How do you balance brand expression with performance outcomes across multiple channels? - Can you describe a time when you stayed ahead of digital trends and maintained competitive advantage? - How do you collaborate effectively with cross-functional teams and agency partners? 🔹 Questions specific to team structure: - How do you approach leading and managing a hybrid team with employees working remotely and on-site? - How do you ensure consistent communication and collaboration across multiple locations? 🔹 Questions specific to company culture: - How do you align with goodr's specific company value of [specific value]? - How do you approach personal growth and continuous learning in a fast-paced, collaborative environment? 🔹 Assumption: Asking thoughtful, strategic questions during the interview process demonstrates a strong understanding of the role, team, and company, and helps to ensure a good fit. 📌 Next Steps for Applicants 🔹 To apply for this position: 1. Review goodr’s Applicant Privacy Policy and agree to its terms. 2. Submit your resume, cover letter, and any relevant links to projects or groups you’re involved with. 3. If requested, submit a drawing of an octopus fighting a pirate (goodr accepts submissions using accessibility tools). 🔹 Concrete preparation steps related to resume customization: - Tailor your resume to highlight your relevant experience and skills - Use specific, measurable achievements to demonstrate the impact you've made in previous roles 🔹 Concrete preparation steps related to the cover letter: - Write a compelling cover letter that showcases your personality and aligns with goodr's company culture - Address the specific requirements and qualifications outlined in the job description 🔹 Concrete preparation steps related to portfolio/examples if applicable: - Prepare examples of your work that demonstrate your skills and accomplishments - Tailor your portfolio to highlight the specific skills and experiences required for this role 🔹 Follow-up recommendation with timeline: - Follow up with the hiring manager one week after submitting your application, if you haven't heard back - Be persistent but respectful in your follow-ups, and be prepared to provide additional information or clarify any aspects of your application 🔹 Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.