Vice President of Global Influencer Marketing

📌 Core Information

🔹 Job Title: Vice President of Global Influencer Marketing

🔹 Company: National Football League

🔹 Location: Inglewood, California, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: No remote or hybrid work available

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a global influencer marketing strategy
• Building and managing influencer partnerships
• Collaborating with cross-functional teams for integrated marketing initiatives
• Driving content creation and amplification with influencers
• Expanding the NFL's global influencer marketing programs

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and deep industry relationships to drive global engagement and fandom.

📋 Key Responsibilities

✅ Develop and execute a global influencer marketing strategy to amplify league initiatives and drive fan engagement

✅ Lead existing and create new programs to connect with Gen Z, Gen A, and emerging audiences through innovative, culturally relevant, and authentic influencer collaborations

✅ Collaborate closely with content marketing, social media, brand, sponsorship, events, international, and other cross-functional teams to integrate influencer programs within overall marketing initiatives

✅ Build relationships with a diverse array of influencers, content creators, artists, and brand ambassadors who align with the values and goals of the NFL

✅ Oversee negotiations, contracts, and partnership management to maximize opportunities year-round

✅ Foster long-term partnerships that support the core values, including inclusivity, innovation, and growth

✅ Drive the creation of engaging, shareable content with influencers and creators for platforms such as TikTok, YouTube, Instagram, Snapchat, and emerging channels

✅ Ensure influencer-generated storytelling aligns with brand guidelines of the NFL, maintaining authenticity and cultural sensitivity while also maximizing creative impact related to the brief

✅ Partner with analytics team to effectively measure, analyze, and merchandise content performance, adjusting strategies to optimize impact and reach for both the league as well as the creator

✅ Ensure the global creator marketing strategies are clearly understood across the international markets

✅ Support international teams with enhancing local nuances such as the following: consider regional trends, platforms, and cultural nuances

✅ Collaborate with international teams to ensure cohesive messaging and localized success

✅ Lead and grow a high-performing team of marketing professionals, fostering individual growth, overall creativity, and innovation

✅ Manage budgets and resources effectively to deliver on global objectives

✅ Maintain strong relationships with internal stakeholders across a wide range of departments

ASSUMPTION: This role involves a high level of strategic thinking, leadership, and collaboration to drive global influencer marketing programs that enhance fan engagement and strengthen the NFL's brand.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, business, or a related field (Masters preferred)

Experience: 11+ years of experience in influencer marketing, creator partnerships, or a related field, with a proven track record of global success

Required Skills:

• Deep relationships across the influencer / creator industry including key talent
• Strong knowledge of broader marketing functions, social platforms, and creator ecosystems
• Exceptional leadership, communication, and interpersonal skills with the ability to work with the most senior and junior level employees
• Demonstrated ability to manage complex initiatives and partnerships across multiple markets and platforms
• Passion for sports, football, entertainment, and the evolving creator economy
• Clear ability and willingness to work seamlessly in a highly collaborative fashion across the organization and 32 clubs

Preferred Skills:

• Previous experience in the sports or entertainment industry
• Experience working across global markets
• Established relationships with high-profile influencers, creators, and agents

ASSUMPTION: Candidates should have a strong background in influencer marketing, proven leadership skills, and a passion for sports and entertainment to excel in this role.

💰 Compensation & Benefits

Salary Range: $215,000 - $300,000 USD

Benefits:

• Competitive benefits package
• Opportunity to work in a high-profile, dynamic industry
• Potential for career growth and development

Working Hours: Full-time, with approximately 20% - 30% travel, primarily domestic

ASSUMPTION: The salary range is provided by the company and is competitive for a role of this level in the sports and entertainment industry.

📌 Applicant Insights

🔍 Company Context

Industry: The National Football League (NFL) is a professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC).

Company Size: The NFL has approximately 1,000-5,000 employees, making it a mid-sized organization with a significant impact on the sports and entertainment industry.

Founded: The NFL was founded in 1920 and is headquartered in New York City, with additional offices in Inglewood, California, and Mount Laurel, New Jersey.

Company Description:

• The NFL is responsible for organizing and operating professional American football leagues, including the National Football League (NFL), the National Football League of America (NFL Europe), and the World League of American Football (WLAF).
• The league also oversees the development of college football via the NCAA and provides training, counseling, and financial assistance to players and their families.
• The NFL is the wealthiest professional sports league in the United States and the second wealthiest in the world.

Company Specialties:

• Football
• Sports
• Digital Media
• Engineering
• Entertainment
• Media
• Marketing
• Community
• Technology
• and Sponsorship

Company Website: http://www.nfl.com/

ASSUMPTION: The NFL is a well-established, highly visible organization with a strong brand and a significant impact on the sports and entertainment industry.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the NFL's senior leadership team.

Reporting Structure: The Vice President of Global Influencer Marketing will oversee a team of marketing professionals and collaborate with various departments across the organization.

Work Arrangement: This role requires on-site presence at an NFL office location, with approximately 20% - 30% travel, primarily domestic.

Growth Opportunities:

• Potential to expand the global influencer marketing team and programs
• Opportunity to work closely with senior leadership and gain valuable industry insights
• Potential for career advancement within the NFL or related industries

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the global influencer marketing team and programs, and potential for career advancement within the organization.

🌍 Location & Work Environment

Office Type: The NFL's headquarters is located in New York City, with additional offices in Inglewood, California, and Mount Laurel, New Jersey. The successful candidate for this role will be based in either the Inglewood or New York City office.

Office Location(s): 345 Park Ave, New York, NY 10154, US and 900 District Dr, Inglewood, California 90305, US

Geographic Context:

• The NFL's headquarters in New York City offers a vibrant, multicultural urban environment with numerous entertainment, dining, and cultural attractions.
• Inglewood, California, is a suburb of Los Angeles, providing a more laid-back, suburban lifestyle with easy access to beaches, outdoor activities, and the entertainment industry.

Work Schedule: The work schedule for this role is full-time, with approximately 20% - 30% travel, primarily domestic.

ASSUMPTION: The location of this role offers a unique blend of urban and suburban environments, with access to numerous cultural, entertainment, and outdoor activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and situational interview with the hiring team
• Final interview with senior leadership
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and leadership skills
• Industry knowledge and relationships
• Cultural awareness and sensitivity
• Communication and interpersonal skills
• Ability to work collaboratively across departments and teams

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research the NFL and its global influencer marketing programs to demonstrate your understanding of the organization and its goals
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

ATS Keywords: Influencer Marketing, Global Strategy, Creator Partnerships, Content Creation, Team Leadership, Budget Management, Collaboration, Negotiation, Cultural Relevance, Analytics, Social Media, Brand Alignment, Global Marketing, Relationship Building, Communication, Passion for Sports, Adaptability

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, industry knowledge, and cultural awareness, as well as their ability to work collaboratively across departments and teams.

🛠️ Tools & Technologies

• Social media platforms (TikTok, YouTube, Instagram, Snapchat, etc.)
• Influencer marketing and creator partnership platforms
• Project management and collaboration tools (e.g., Asana, Trello, Slack)
• Data analysis and reporting tools (e.g., Google Analytics, Tableau, Power BI)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in marketing and communications roles.

👔 Cultural Fit Considerations

Company Values:

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on delivering impact
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do your personal values align with the NFL's core values?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• Can you provide an example of a successful influencer marketing campaign you've led or contributed to? What was your role, and what were the results?

ASSUMPTION: The NFL values a collaborative, adaptable, and results-driven work style, with a strong emphasis on integrity, team responsibility, and resiliency.

⚠️ Potential Challenges

• Managing a global team with diverse cultural backgrounds and time zones
• Balancing the demands of multiple departments and stakeholders
• Keeping up with the rapidly evolving influencer marketing landscape
• Ensuring consistent brand messaging and quality control across global influencer partnerships
• Meeting the high expectations and standards set by the NFL and its fans

ASSUMPTION: This role presents unique challenges related to global team management, stakeholder communication, industry adaptability, and maintaining high standards for influencer marketing programs.

📈 Similar Roles Comparison

• This role is unique in its global scope and senior leadership responsibilities compared to other influencer marketing positions.
• While similar to other senior marketing roles, this position requires a deep understanding of the influencer marketing landscape and strong relationships with key industry players.
• Career progression in this role could lead to senior leadership positions within the NFL or related industries, with a focus on global marketing and brand management.

ASSUMPTION: This role offers a unique blend of global strategy, influencer marketing expertise, and senior leadership responsibilities, setting it apart from other similar positions in the industry.

📝 Sample Projects

• Developing and executing a global influencer marketing strategy to drive fan engagement for a major sporting event
• Building and managing long-term influencer partnerships to create authentic, culturally relevant content for a brand's social media channels
• Collaborating with international teams to adapt global influencer marketing programs for local markets, considering regional trends, platforms, and cultural nuances

ASSUMPTION: These sample projects illustrate the global scope, strategic thinking, and collaborative nature of the Vice President of Global Influencer Marketing role.

❓ Key Questions to Ask During Interview

• How does this role fit into the organization's long-term strategy for global influencer marketing?
• What are the key priorities for the first 90 days in this role?
• How does the NFL support the professional development and growth of its employees?
• What are the most significant challenges facing the global influencer marketing team, and how can this role address them?
• How does the NFL measure the success of its influencer marketing programs, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the organization, and its long-term success, while also providing valuable insights into the position's responsibilities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research the NFL and its global influencer marketing programs to demonstrate your understanding of the organization and its goals
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.