📌 Core Information
🔹 Job Title: Vice President of Marketing
🔹 Company: Matic
🔹 Location: Columbus, Ohio, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Owning and scaling omni-channel marketing efforts, with a focus on email, lifecycle, and digital performance marketing
- Shaping the company’s growth trajectory by leading a dynamic marketing team
- Collaborating with Product, Operations, Data, and Partnership teams to drive measurable results
- Developing and executing marketing strategies that optimize customer journeys across channels
ASSUMPTION: This role requires a strategic and hands-on leader with a proven track record in B2B2C marketing environments. The ideal candidate will have a strong analytical background and a passion for customer behavior and experimentation.
📋 Key Responsibilities
✅ Own the marketing strategy and execution for all B2B marketing and B2B2C campaigns across email, digital, customer lifecycle, and CRM
✅ Oversee the customer journey across channels, ensuring consistency, personalization, and performance optimization
✅ Lead and grow a high-performing marketing team, fostering a data-driven, test-and-learn culture
✅ Drive lifecycle marketing initiatives that increase activation, retention, and cross-sell opportunities
✅ Partner with Product and Data teams to build robust segmentation and targeting strategies
✅ Develop marketing plans tailored to our partner channels and work closely with external partners to optimize our marketing efforts
✅ Establish KPIs, dashboards, and regular reporting cadences for visibility across marketing performance
✅ Shape brand voice and positioning, ensuring consistency across touchpoints while driving relevance in partner-driven funnels
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will be comfortable moving between these two aspects and driving results through their team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 7+ years of experience in growth or digital marketing, with at least 4+ years in leadership roles
Required Skills:
- Proven track record in B2B2C or partner-driven environments
- Deep expertise in email marketing, lifecycle marketing, CRM platforms, and performance marketing
- Highly analytical and metrics-oriented with a passion for customer behavior and experimentation
- Strong leadership skills with experience scaling and mentoring marketing teams
- Ability to move seamlessly between strategic thinking and hands-on execution
Preferred Skills:
- Experience in highly regulated or complex industries (insurance, fintech, healthtech)
ASSUMPTION: While an MBA is preferred, a strong track record in marketing leadership roles and a demonstrated ability to drive results may be considered in lieu of an advanced degree.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 (Based on industry standards for a VP of Marketing role with 10+ years of experience in the Columbus, OH area)
Benefits:
- Unlimited Paid Time Off
- Company Covered Health Insurance
- Company Covered Dental Insurance
- Company Covered Vision Insurance
- 401(k) Retirement Plan
- Continuing Education Paid
- Licensing Paid
- Professional Development Paid
- Stock Options
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP of Marketing role with the required experience level in the Columbus, OH area. The actual salary may vary based on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 201-500 employees
Founded: 2014
Company Description:
- Matic is a digital insurance marketplace with over 50 A-rated home and auto carriers and distribution partners across various industries
- The company integrates insurance within the home and auto ownership experience, changing the landscape of the insurtech industry since 2014
- Matic offers ample opportunities for growth and has a culture that focuses on internal promotion and career growth
Company Specialties:
- Homeowners Insurance
- Insurance
- Auto Insurance
Company Website: http://www.matic.com
ASSUMPTION: Matic is a well-established company in the insurtech industry, offering a unique value proposition through its digital insurance marketplace.
📊 Role Analysis
Career Level: Executive
Reporting Structure: This role will oversee a dynamic marketing team and collaborate with various departments, including Product, Operations, Data, and Partnerships
Work Arrangement: On-site, with the opportunity for occasional remote work
Growth Opportunities:
- Potential for internal promotion and career growth within the company
- Opportunity to shape the company's growth trajectory and make a significant impact on its marketing efforts
- Chance to lead and mentor a high-performing marketing team
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on the company's marketing strategy and team development.
🌍 Location & Work Environment
Office Type: Modern office environment with amenities such as ping pong tables, coffee/espresso bar, and flavored water bar
Office Location(s): 585 S Front St, Suite 300, Columbus, Ohio 43215, US
Geographic Context:
- Columbus, Ohio, is the state capital and the most populous city in Ohio
- The city offers a vibrant downtown area with various amenities, including restaurants, shops, and cultural attractions
- Columbus is home to several Fortune 500 companies and has a thriving tech industry
Work Schedule: Full-time, with flexible hours and unlimited paid time off
ASSUMPTION: The modern office environment and flexible work schedule provide an attractive work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and skills-based interviews with the hiring manager and other team members
- Final interview with the CEO or another executive team member
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Analytical and data-driven mindset
- Customer-centric approach and understanding of customer behavior
- Adaptability and comfort with partner-driven marketing environments
Application Tips:
- Highlight your experience in B2B2C marketing and any relevant achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Matic's business model and how your skills and experience align with the role's requirements
- Prepare examples of your ability to drive results through marketing strategies and team leadership
ATS Keywords: B2B Marketing, B2B2C Marketing, Email Marketing, Lifecycle Marketing, CRM, Performance Marketing, Data Analysis, Team Leadership, Segmentation Strategies, Customer Journey Optimization, Brand Positioning, KPI Development, Collaboration, Customer Behavior
ASSUMPTION: The interview process at Matic is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit. Applicants should be prepared to discuss their experience in B2B2C marketing environments and their ability to drive results through data-driven strategies.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role may vary depending on the company's tech stack and the candidate's specific needs.
👔 Cultural Fit Considerations
Company Values:
- Customer-obsessed
- Data-driven
- Collaborative
- Adaptable
- Results-oriented
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and action-oriented
Self-Assessment Questions:
- How have you demonstrated a customer-obsessed approach in your previous marketing roles?
- Can you provide an example of a data-driven marketing strategy you've implemented, and what were the results?
- How do you approach collaboration and teamwork in a dynamic, fast-paced environment?
- How have you adapted to new marketing channels or strategies in the past, and what were the outcomes?
ASSUMPTION: Matic values candidates who are customer-obsessed, data-driven, collaborative, adaptable, and results-oriented. Applicants should be prepared to provide specific examples of how their work style and experience align with these values.
⚠️ Potential Challenges
- Managing a team in a fast-paced, dynamic environment
- Adapting to partner-driven marketing environments and optimizing strategies across various channels
- Balancing strategic thinking and hands-on execution
- Driving results through a data-driven, test-and-learn approach
ASSUMPTION: The potential challenges in this role require a strong leader who can adapt to new environments, balance strategic thinking and execution, and drive results through data-driven strategies.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on B2B2C marketing and requires a strong understanding of partner-driven marketing environments
- This role offers significant growth opportunities and the chance to shape the company's marketing strategy and team development
- Compared to other marketing leadership roles, this position requires a strong balance of strategic thinking and hands-on execution
ASSUMPTION: Applicants should be aware that this role is unique in its focus on B2B2C marketing and requires a strong balance of strategic thinking and hands-on execution. The growth opportunities and the chance to shape the company's marketing strategy make this role an attractive option for experienced marketing leaders.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to increase customer activation and retention
- Optimizing the customer journey across channels to improve performance and consistency
- Partnering with the Product and Data teams to build robust segmentation and targeting strategies
ASSUMPTION: These sample projects provide a glimpse into the types of initiatives the Vice President of Marketing may undertake to drive results and optimize marketing efforts at Matic.
❓ Key Questions to Ask During Interview
- How does the company support the professional development and growth of its marketing team members?
- Can you describe the company's approach to partner-driven marketing, and how has it evolved over time?
- How does the company measure the success of its marketing efforts, and what KPIs are most important for this role?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does the company foster a data-driven, test-and-learn culture, and what resources are available to support this approach?
ASSUMPTION: These key questions help applicants better understand the company's marketing strategy, culture, and the specific challenges and opportunities facing the marketing team in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in B2B2C marketing and any relevant achievements
- Prepare examples of your ability to drive results through marketing strategies and team leadership
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
