Vice President of Marketing

📌 Core Information

🔹 Job Title: Vice President of Marketing

🔹 Company: Prime Data Centers

🔹 Location: Denver, Colorado

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Real Estate

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive global marketing strategy
• Driving brand awareness and customer engagement through targeted multichannel initiatives
• Supporting hyperscale leasing initiatives and enhancing overall marketing performance
• Cultivating relationships with private equity firms and investors
• Overseeing corporate communications and leading high-impact advertising campaigns

ASSUMPTION: This role requires a strategic and visionary leader with a strong background in B2B marketing, preferably within the data center or technology industry.

📋 Key Responsibilities

✅ Develop and execute a comprehensive global marketing strategy that amplifies Prime Data Centers’ industry presence and competitive advantage

✅ Drive brand awareness and customer engagement by leading targeted multichannel marketing initiatives across digital, social, content, and traditional platforms

✅ Partner with executive leadership to position Prime Data Centers as a preferred provider for hyperscale lease opportunities through strategic marketing campaigns

✅ Cultivate and maintain relationships with private equity firms and investors, ensuring alignment between brand messaging and corporate growth objectives

✅ Oversee corporate communications, including press releases, media relations, and investor communications, to strengthen industry credibility and visibility

✅ Lead the development and execution of high-impact advertising, promotional campaigns, and thought leadership content that reinforces Prime’s market authority

✅ Manage website and digital platforms, ensuring compelling, data-driven content that enhances customer engagement and lead generation

✅ Conduct market research and competitive analysis to identify emerging trends, customer needs, and opportunities for brand differentiation

✅ Define key performance indicators (KPIs) and leverage marketing-qualified leads (MQLs) and analytics to optimize marketing effectiveness and ROI

✅ Plan and execute trade shows, industry events, and sponsorship opportunities to strengthen relationships and drive business development

✅ Collaborate with cross-functional teams, including Sales and Product Development, to ensure alignment between marketing initiatives and business objectives

✅ Establish internal communication strategies that foster transparency, alignment, and engagement across departments

ASSUMPTION: This role requires a hands-on leader with a balance of strategic vision and tactical execution, as well as exceptional written and verbal communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field

Experience: 10+ years of experience in B2B marketing, preferably within the data center or technology industry

Required Skills:

• Proven expertise in multichannel marketing, including digital, content, social media, and traditional marketing strategies
• Strong track record of supporting enterprise sales efforts, including hyperscale lease acquisitions
• Hands-on leadership approach with a balance of strategic vision and tactical execution
• Exceptional written and verbal communication skills, with the ability to craft compelling brand narratives
• Proficiency in Salesforce and marketing automation tools
• Strong analytical mindset with experience measuring marketing performance through MQLs and other key metrics
• Ability to thrive in a fast-paced, high-growth environment with shifting priorities

Preferred Skills:

• Experience managing third-party agencies, vendors, and cross-functional teams to execute marketing initiatives

ASSUMPTION: Candidates should have a proven ability to engage and influence private equity stakeholders and C-level executives.

💰 Compensation & Benefits

Salary Range: $180,000 - $220,000 (Based on industry standards for a VP of Marketing with 10+ years of experience in the data center or technology industry)

Benefits:

• Competitive salary and performance bonus program
• 401k fully vested upon enrollment, up to a 4% employer match
• 100% employee premiums paid by employer for medical, dental, vision, life insurance, and disability
• Paid Time Off + Sick time

Working Hours: Full-time, typically 40 hours per week, with flexible hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the data center or technology industry. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate, specifically focused on data center development, acquisition, and operation

Company Size: 51-200 employees, which offers a mid-sized company environment with opportunities for growth and impact

Founded: 2017, with a 15-year tenure in technology and real estate development

Company Description:

• Prime Data Centers develops, acquires, and operates data centers for some of the world's largest enterprises
• Offers ownership options and dynamic leasing models, defining a true corporate partnership
• Provides customers with scalable and efficiently designed data centers that help them advance, defend, and achieve their technology and sustainability objectives

Company Specialties:

• Hyperscale data centers
• Wholesale data centers
• Build-to-suit data centers
• Powered-shell data centers
• Data center management
• Data center construction
• Data center site selection
• Data center financing
• Data center joint ventures
• Data center sustainability

Company Website: www.primedatacenters.com

ASSUMPTION: Prime Data Centers is a well-established company with a strong focus on data center solutions and a commitment to sustainability.

📊 Role Analysis

Career Level: Executive-level role, reporting directly to the EVP of Acquisitions

Reporting Structure: This role will oversee corporate communications and marketing initiatives, collaborating with internal teams and external stakeholders

Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work

Growth Opportunities:

• Potential to expand the marketing team and take on additional responsibilities as the company grows
• Opportunities to work on high-impact projects and initiatives that drive business growth
• Possibility to transition into a more senior leadership role within the organization

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts and overall business success.

🌍 Location & Work Environment

Office Type: Hybrid work environment, with a mix of on-site and remote work

Office Location(s): Denver, Colorado

Geographic Context:

• Denver is a major tech hub with a thriving data center industry
• Colorado offers a high quality of life with outdoor recreation, cultural attractions, and a vibrant tech community
• The Denver office is centrally located, providing easy access to amenities and public transportation

Work Schedule: Full-time, typically 40 hours per week, with flexible hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth behavioral and skills-based interview with the hiring manager and/or team members
• Final interview with the EVP of Acquisitions
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team management skills
• Communication and presentation skills
• Alignment with company culture and values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns, their outcomes, and the impact you made on the business
• Research Prime Data Centers and the data center industry to demonstrate your understanding of the role and the company
• Prepare thoughtful questions to ask the interviewer about the company, the team, and the role

ATS Keywords: B2B Marketing, Data Center, Technology, Strategic Planning, Brand Awareness, Customer Engagement, Private Equity, Corporate Communications, Advertising, Marketing Automation, Salesforce

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, marketing expertise, leadership skills, and cultural fit with the company.

🛠️ Tools & Technologies

• Salesforce
• Marketing automation tools (e.g., Marketo, Pardot)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Social media platforms (LinkedIn, Twitter, Facebook)

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are commonly used in the marketing industry.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Sustainable

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• How do you align with Prime Data Centers' customer-centric approach, and can you provide an example of a time when you put customers first in a marketing role?
• How do you balance strategic vision with tactical execution in your marketing approach?
• Can you describe a situation where you had to adapt to a significant change in priorities or market conditions, and how did you handle it?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with Prime Data Centers' values and work style, with a focus on customer-centricity, innovation, collaboration, data-driven decision-making, and sustainability.

⚠️ Potential Challenges

• Managing a marketing team in a fast-paced, high-growth environment with shifting priorities
• Balancing strategic vision with tactical execution and day-to-day marketing tasks
• Engaging with private equity stakeholders and C-level executives to align brand messaging with corporate growth objectives
• Adapting to the hybrid work environment and managing remote team members
• Keeping up with industry trends and emerging technologies in the data center and marketing industries

ASSUMPTION: These challenges require a proactive, adaptable, and strategic leader who can thrive in a dynamic work environment and manage multiple priorities effectively.

📈 Similar Roles Comparison

• This role differs from other marketing leadership positions in its focus on the data center industry and the need to engage with private equity stakeholders
• Prime Data Centers' focus on sustainability and data-driven decision-making sets it apart from other real estate and technology companies
• Career path comparison: This role offers a clear path to senior leadership within the marketing function or the broader organization

ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing leadership positions, with a focus on the data center industry and a commitment to sustainability.

📝 Sample Projects

• Developing and executing a global marketing strategy to enhance brand recognition and drive demand generation for a data center provider
• Creating and implementing a targeted multichannel marketing campaign to support a hyperscale leasing initiative for a data center facility
• Conducting market research and competitive analysis to identify emerging trends and opportunities for brand differentiation in the data center industry

ASSUMPTION: These sample projects demonstrate the strategic and tactical marketing skills required for success in this role, with a focus on the data center industry and driving business growth.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 90 days, and how can I make the most significant impact on the business?
• How does this role collaborate with other departments, such as Sales and Product Development, to ensure alignment between marketing initiatives and business objectives?
• What are the key challenges facing the marketing team, and how can I help address them to drive success for the company?
• How does Prime Data Centers support the professional development and growth of its marketing team members?
• What are the company's long-term goals for marketing, and how can this role contribute to achieving them?

ASSUMPTION: These key questions help candidates understand the role's priorities, challenges, and opportunities for growth, as well as the company's long-term vision for marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the data center industry and strategic marketing initiatives
• Prepare examples of your past marketing campaigns, their outcomes, and the impact you made on the business
• Research Prime Data Centers and the data center industry to demonstrate your understanding of the role and the company
• Prepare thoughtful questions to ask the interviewer about the company, the team, and the role
• Follow up with the hiring manager within one week of submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.