Vice President of Marketing

📌 Core Information

🔹 Job Title: Vice President of Marketing

🔹 Company: Credo

🔹 Location: Remote (with some presence in Denver, Colorado)

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (remote with some presence in Denver, Colorado)

🚀 Job Overview

Key aspects of this role include:

• Leading marketing efforts to drive customer acquisition, retention, and revenue growth for Credo's health tech solutions
• Shaping Credo's brand, crafting compelling narratives, and developing strategic marketing initiatives
• Collaborating with cross-functional teams to gather market insights and translate them into messaging and campaigns
• Building, managing, and mentoring a lean marketing team
• Operating in a fast-paced, evolving environment with a strategic mindset and hands-on approach to execution

ASSUMPTION: This role requires a strong strategic mindset and the ability to adapt quickly to changes in a fast-paced environment. The ideal candidate will have experience leading marketing efforts in a health tech or healthcare SaaS company and be comfortable operating in a resource-constrained startup environment.

📋 Key Responsibilities

✅ Define and execute a comprehensive marketing strategy that supports customer acquisition, retention, and revenue growth across risk-bearing entities (MSOs, ACOs, payers)

✅ Align marketing priorities with executive goals, product roadmaps, and go-to-market plans

✅ Own and optimize marketing KPIs, budget, and ROI measurement

✅ Develop comprehensive yearly marketing strategy, targeting conferences, webinars, and thought leadership events

✅ Develop a clear and differentiated brand narrative that reflects Credo's expertise in risk adjustment, chart retrieval, and AI-driven value-based care

✅ Position Credo as a trusted thought leader with targeted messaging that resonates with healthcare finance, risk, and quality stakeholders

✅ Oversee the development of high-impact content (e.g., white papers, webinars, case studies) that educates and converts healthcare decision-makers

✅ Design and execute multi-channel campaigns (email, SEO, PPC, LinkedIn, webinars) to drive MQLs and sales pipeline

✅ Collaborate with product, sales, and customer success to gather insights from healthcare providers, payers, and population health teams

✅ Translate market feedback into messaging, content, and campaign direction

✅ Build, manage, and mentor a lean marketing team; hire key roles as the business scales

✅ Foster a culture of experimentation, measurement, and iterative learning

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will be comfortable leading a team and driving results in a fast-paced, evolving environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 10+ years of B2B marketing experience, including 5+ years in a leadership role within health tech, digital health, or healthcare SaaS

Required Skills:

• Proven success marketing to risk-bearing organizations, including MSOs, ACOs, and payers, especially within Medicare Advantage and Medicaid
• Deep understanding of risk adjustment, medical chart retrieval, HCC coding, quality measures, utilization management, and related regulatory frameworks
• Demonstrated ability to create high-converting content and campaigns targeting senior stakeholders in risk, finance, and clinical quality roles
• Strong command of healthcare-specific buyer personas and go-to-market strategies in regulated, complex environments
• Experience with marketing automation (e.g., HubSpot, Marketo), CRM platforms (e.g., Salesforce), and performance analytics tools
• Excellent verbal and written communication skills with a bias toward clear, value-driven messaging
• Comfortable operating in a resource-constrained startup environment: strategic when needed, hands-on when necessary

Preferred Skills:

• Familiarity with payer-provider dynamics, AI/ML applications in healthcare, or revenue cycle optimization

ASSUMPTION: The ideal candidate will have a strong background in B2B marketing within the health tech or healthcare SaaS industry. They will be comfortable operating in a fast-paced, evolving environment and have experience leading a team.

💰 Compensation & Benefits

Salary Range: $190,000 - $210,000 per year

Benefits:

• Bonus
• Equity

Working Hours: Full-time position with a flexible work schedule. The ability to work productively and without interruption or distraction during Mountain Time business hours is essential.

ASSUMPTION: The salary range for this role is competitive and based on industry standards for a Vice President of Marketing with 10+ years of experience in the health tech or healthcare SaaS industry.

📌 Applicant Insights

🔍 Company Context

Industry: Credo operates in the healthcare technology industry, focusing on medical record retrieval and analysis to empower providers to excel in value-based care.

Company Size: Credo is a small company with 11-50 employees, offering a collaborative and supportive work environment.

Founded: Credo was founded in 2021, making it a relatively new player in the healthcare technology space.

Company Description:

• Credo's medical record retrieval and analysis platform gathers and summarizes crucial information for value-based care organizations, enabling them to deliver exceptional care, risk adjust accurately, and drive superior reimbursement outcomes.
• Credo believes it's time for healthcare to join the digital revolution and is committed to helping healthcare providers improve patient care and outcomes through innovative technology solutions.
• Credo is currently running a pilot program for select patient populations and is open to partnerships with healthcare organizations.

Company Specialties:

• Medical Records
• Healthcare Technology
• Record Retrieval
• Patient Access
• Health Fiduciary
• Digital Health
• Risk Adjustment
• HEDIS
• HCC Coding
• and Medicare Advantage Providers

Company Website: www.credohealth.com

ASSUMPTION: Credo is a growing healthcare technology company focused on improving patient care and outcomes through innovative medical record retrieval and analysis solutions.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the CEO or another executive member of the leadership team.

Reporting Structure: The Vice President of Marketing will oversee a lean marketing team and collaborate with cross-functional teams, including product, sales, and customer success.

Work Arrangement: This is a hybrid role, with some presence required in the Denver, Colorado office. The ability to work productively and without interruption or distraction during Mountain Time business hours is essential.

Growth Opportunities:

• As Credo continues to grow, there will be opportunities for the Vice President of Marketing to expand their team and take on additional responsibilities.
• This role offers the chance to make a significant impact on Credo's marketing efforts and contribute to the company's overall success.
• The ideal candidate will have the opportunity to shape Credo's brand and marketing strategy, positioning the company as a trusted thought leader in the healthcare technology industry.

ASSUMPTION: The Vice President of Marketing will play a critical role in Credo's growth and success, with the opportunity to make a significant impact on the company's marketing efforts and brand positioning.

🌍 Location & Work Environment

Office Type: Credo has a physical office in Denver, Colorado, but this role is primarily remote, with some presence in the office required.

Office Location(s): Denver, Colorado

Geographic Context:

• Denver, Colorado, is a vibrant and growing city with a strong healthcare industry.
• The Denver office is centrally located, making it easily accessible for employees.
• Credo's remote work policy allows for flexibility and work-life balance.

Work Schedule: Full-time position with a flexible work schedule. The ability to work productively and without interruption or distraction during Mountain Time business hours is essential.

ASSUMPTION: The hybrid work arrangement for this role offers a balance between remote work and in-office collaboration, providing the best of both worlds for the ideal candidate.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the CEO or another executive member of the leadership team
• Final interview with key stakeholders

Key Assessment Areas:

• Marketing strategy and execution
• Leadership and team management
• Communication and presentation skills
• Industry knowledge and healthcare-specific buyer personas

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements in the health tech or healthcare SaaS industry.
• Be prepared to discuss your marketing strategy for Credo and how you would position the company as a trusted thought leader in the healthcare technology industry.
• Demonstrate your ability to operate in a fast-paced, evolving environment and adapt quickly to changes.

ATS Keywords: B2B Marketing, Health Tech, Digital Health, Healthcare SaaS, Risk Adjustment, Medical Chart Retrieval, HCC Coding, Quality Measures, Utilization Management, Marketing Automation, CRM Platforms, Performance Analytics, Content Creation, Campaign Management, Communication Skills

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy, leadership, and industry knowledge, as well as their ability to operate in a fast-paced, evolving environment.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM platforms (e.g., Salesforce)
• Performance analytics tools
• SEO and PPC tools
• Email marketing platforms
• Webinar and event management tools

ASSUMPTION: The ideal candidate will have experience with marketing automation tools, CRM platforms, and performance analytics tools, as well as a strong understanding of SEO and PPC strategies.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Patient-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Strategic mindset with a hands-on approach to execution
• Comfortable operating in a fast-paced, evolving environment
• Strong communication and collaboration skills
• Ability to work independently and manage a team

Self-Assessment Questions:

• Do you have experience leading marketing efforts in a health tech or healthcare SaaS company?
• Are you comfortable operating in a resource-constrained startup environment?
• Do you have a strategic mindset and the ability to adapt quickly to changes?
• Do you have strong communication and collaboration skills?
• Are you able to work independently and manage a team?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Credo, with a strategic mindset, strong communication skills, and the ability to adapt quickly to changes in a fast-paced, evolving environment.

⚠️ Potential Challenges

• The hybrid work arrangement may require some travel to the Denver, Colorado office.
• The ability to work productively and without interruption or distraction during Mountain Time business hours is essential.
• The role may require some flexibility in working hours to accommodate meetings and events in different time zones.
• The healthcare industry is complex and regulated, requiring a strong understanding of the market and relevant regulatory frameworks.

ASSUMPTION: The ideal candidate will be comfortable with the hybrid work arrangement and able to work effectively in a fast-paced, evolving environment with some flexibility in working hours.

📈 Similar Roles Comparison

• This role is similar to a Vice President of Marketing or Head of Marketing position in a health tech or healthcare SaaS company.
• However, this role is unique in its focus on medical record retrieval and analysis, requiring a strong understanding of risk adjustment, HCC coding, and quality measures.
• This role offers the opportunity to make a significant impact on Credo's marketing efforts and brand positioning, with the potential for growth and expansion as the company continues to grow.

ASSUMPTION: The ideal candidate will have experience in a similar role in the health tech or healthcare SaaS industry and be comfortable with the unique focus of this role on medical record retrieval and analysis.

📝 Sample Projects

• Developing a comprehensive marketing strategy for Credo, targeting conferences, webinars, and thought leadership events
• Creating high-impact content (e.g., white papers, webinars, case studies) that educates and converts healthcare decision-makers
• Designing and executing multi-channel campaigns (email, SEO, PPC, LinkedIn, webinars) to drive MQLs and sales pipeline

ASSUMPTION: The ideal candidate will have experience developing and executing marketing strategies, creating high-impact content, and designing multi-channel campaigns in a health tech or healthcare SaaS company.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's current structure and how this role fits into the organization?
• What are the key priorities for the first 90 days in this role?
• How does Credo support the professional development and growth of its marketing team members?
• What are the biggest challenges facing Credo's marketing efforts, and how can this role address them?
• How does Credo measure the success of its marketing campaigns, and what KPIs are most important for this role?

ASSUMPTION: The ideal candidate will ask thoughtful and insightful questions about Credo's marketing team, priorities, and challenges to demonstrate their interest in and understanding of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements in the health tech or healthcare SaaS industry.
• Prepare for your interview by developing a marketing strategy for Credo and considering how you would position the company as a trusted thought leader in the healthcare technology industry.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.