Vice President of Marketing

📌 Core Information

🔹 Job Title: Vice President of Marketing

🔹 Company: ProCaps Labs

🔹 Location: Henderson, NV, USA

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (with potential for hybrid arrangement)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of marketing efforts across all brand channels
• Driving brand awareness, customer engagement, and revenue growth
• Managing and mentoring a high-performing, multidisciplinary marketing team
• Collaborating with internal teams to align marketing efforts with broader business goals
• Championing a culture of continuous improvement

ASSUMPTION: This role requires a balance of data-driven thinking, creative leadership, and exceptional communication skills, with deep experience in consumer product marketing, ideally within the supplements or food manufacturing industries.

📋 Key Responsibilities

✅ Lead the development and execution of comprehensive marketing strategies to drive brand awareness, customer acquisition, retention, and loyalty

✅ Serve as the marketing liaison to the CEO and executive team, providing regular updates, insights, and performance reports

✅ Manage and mentor a high-performing, multidisciplinary marketing team, fostering collaboration and innovation

✅ Oversee the creation and deployment of marketing assets across digital, print, video, social, email, and events

✅ Ensure brand consistency across all platforms and touchpoints in alignment with brand guidelines

✅ Collaborate with internal teams—including Creative, Product Development, and Operations—to align marketing efforts with broader business goals

✅ Conduct competitive analysis, market research, and customer insights to inform marketing strategies and decision-making

✅ Own and optimize the marketing budget, ensuring high ROI across campaigns, paid media, and other initiatives

✅ Manage relationships with external vendors, agencies, and consultants to support marketing execution as needed

✅ Lead content marketing efforts, including strategy and execution of social media, thought leadership, whitepapers, and other brand storytelling

✅ Champion a culture of continuous improvement, coaching and developing team members to grow their expertise and impact

ASSUMPTION: This role involves a high level of strategic thinking, leadership, and team management, with a strong focus on driving measurable growth through innovative marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or related field (Master’s degree preferred)

Experience: 10+ years of senior marketing leadership experience; experience in supplements, health/wellness, or food manufacturing strongly preferred

Required Skills:

• Proven success in developing full-funnel marketing strategies that drive measurable growth
• Strong copywriting and editorial skills, with attention to brand tone, consistency, and storytelling
• Ability to leverage data and analytics to inform decisions and improve performance
• Exceptional leadership and team-building abilities
• Strong organizational and project management skills, with the ability to manage multiple priorities
• Excellent communication and stakeholder management skills
• Ability to thrive in a fast-paced, evolving environment

Preferred Skills:

• Experience with marketing automation tools and CRM platforms
• Fluency in Spanish or other languages

ASSUMPTION: Candidates with a strong background in consumer product marketing, particularly within the supplements or food manufacturing industries, will have a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on industry standards for a VP of Marketing with 10+ years of experience in the supplements or food manufacturing industries)

Benefits:

• Top-Tier Medical, Dental & Vision Coverage – $0 cost when you qualify for our Wellness Program
• Generous Paid Time Off – includes 8 paid company holidays
• 401(k) with Company Match – up to 4.5%
• 100% Company-Paid Life Insurance
• 100% Company-Paid Short-Term Disability Insurance
• Gym Membership Reimbursement
• Monthly Vitamin Allowance + Employee Discounts on Products
• Company-Funded Health Savings Account (HSA) – $1,600 annually
• Cash Bonuses Through Employee Referral Program
• Optional Pet Insurance Available

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM PST, with flexibility for hybrid arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: ProCaps Labs operates in the wellness and fitness services industry, with a focus on manufacturing and selling high-quality vitamins and supplements

Company Size: ProCaps Labs is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment

Founded: ProCaps Labs was founded in 1979 and has since grown to become a leading provider of vitamins and supplements

Company Description:

• ProCaps Labs is dedicated to producing quality products, educating customers, and giving back to the community
• The company is committed to green manufacturing practices and using its expertise and talent to help people live their healthiest lives
• ProCaps Labs offers a collaborative and driven work environment, with a focus on teamwork and collaboration

Company Specialties:

• Manufacturing and selling vitamins and supplements
• Green manufacturing practices
• Customer education and community involvement

Company Website: procapslabs.com

ASSUMPTION: ProCaps Labs' commitment to quality, education, and community involvement creates a positive work environment that prioritizes employee growth and development.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the CEO and serving as a strategic leader within the organization

Reporting Structure: The Vice President of Marketing will oversee the marketing team and collaborate with internal teams, including Creative, Product Development, and Operations

Work Arrangement: This role is primarily on-site, with potential for hybrid arrangements, requiring frequent presence in the Henderson, NV office

Growth Opportunities:

• Potential to shape and influence the company's marketing strategy and direction
• Opportunities to mentor and develop team members, fostering a culture of continuous improvement
• Possibility to expand the role's scope and impact as the company grows and evolves

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts and overall success.

🌍 Location & Work Environment

Office Type: ProCaps Labs' headquarters is a modern, professional office environment, with a focus on collaboration and innovation

Office Location(s): 430 Parkson Road, Henderson, NV 89011, US

Geographic Context:

• Henderson, NV is a suburban city located in the Las Vegas metropolitan area
• The city offers a mix of urban and outdoor living, with easy access to parks, hiking trails, and entertainment
• Henderson has a desert climate, with hot summers and mild winters

Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM PST, with flexibility for hybrid arrangements and overtime as needed

ASSUMPTION: The work environment at ProCaps Labs is collaborative and supportive, with a focus on teamwork and innovation, and a commitment to green manufacturing practices.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the CEO and/or other members of the executive team
• Case study or presentation to demonstrate marketing strategy and problem-solving skills
• Final interview with the CEO to discuss fit, expectations, and next steps

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team management skills
• Communication and stakeholder management abilities
• Cultural fit and alignment with ProCaps Labs' values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the supplements or food manufacturing industries
• Prepare for interviews by researching ProCaps Labs' products, mission, and values, and be ready to discuss your marketing strategy and vision for the company
• Consider preparing a case study or presentation to demonstrate your marketing expertise and problem-solving skills

ATS Keywords: Marketing Strategy, Brand Awareness, Customer Engagement, Revenue Growth, Team Management, Marketing Leadership, Data-Driven Decision Making, Consumer Product Marketing, Supplements Industry, Food Manufacturing

ASSUMPTION: The application process for this role is competitive, and candidates with a strong background in consumer product marketing, particularly within the supplements or food manufacturing industries, will have a competitive edge.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• CRM platforms (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• SEO and content marketing tools (e.g., SEMrush, Ahrefs, Moz)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with marketing automation tools, CRM platforms, and other relevant technologies will be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Quality: ProCaps Labs is committed to producing high-quality products and maintaining the highest standards of excellence
• Education: The company prioritizes customer education and empowering individuals to make informed decisions about their health and wellness
• Community: ProCaps Labs is dedicated to giving back to the community and making a positive impact through its products and initiatives

Work Style:

• Collaborative: ProCaps Labs fosters a supportive and collaborative work environment, with a focus on teamwork and innovation
• Adaptable: The company is open to new ideas and approaches, and encourages employees to think creatively and adapt to change
• Driven: ProCaps Labs is committed to driving growth and success, both for the company and its employees

Self-Assessment Questions:

• Do you have a proven track record of driving measurable growth through innovative marketing strategies?
• Are you comfortable managing and mentoring a high-performing, multidisciplinary marketing team?
• Do you thrive in a fast-paced, evolving environment, and are you able to adapt to change and embrace new challenges?

ASSUMPTION: Candidates who align with ProCaps Labs' values and work style, and who are passionate about driving growth and success through innovative marketing strategies, will be well-suited to this role.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
• Balancing strategic thinking with day-to-day marketing execution and management
• Adapting to a fast-paced, evolving environment, with a focus on driving continuous improvement and growth
• Managing a marketing budget and ensuring high ROI across campaigns, paid media, and other initiatives

ASSUMPTION: These challenges can be overcome by a strong, strategic leader with exceptional communication and team management skills, and a commitment to driving growth and success through innovative marketing strategies.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a balance of strategic thinking, leadership, and team management, with a strong focus on driving measurable growth through innovative marketing strategies
• ProCaps Labs' commitment to quality, education, and community involvement creates a unique work environment that prioritizes employee growth and development
• This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts and overall success

ASSUMPTION: Candidates who are drawn to ProCaps Labs' commitment to quality, education, and community involvement, and who are passionate about driving growth and success through innovative marketing strategies, will be well-suited to this role.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive brand awareness, customer acquisition, retention, and loyalty
• Managing and mentoring a high-performing, multidisciplinary marketing team, fostering collaboration and innovation
• Overseeing the creation and deployment of marketing assets across digital, print, video, social, email, and events, ensuring brand consistency across all platforms and touchpoints

ASSUMPTION: These sample projects provide a snapshot of the strategic, leadership, and team management responsibilities required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into that vision?
• How does the marketing team collaborate with other departments, such as Creative, Product Development, and Operations?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does ProCaps Labs support the growth and development of its employees, particularly in the marketing department?
• What are the biggest challenges facing the marketing team, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the marketing team's priorities and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the supplements or food manufacturing industries
• Prepare for interviews by researching ProCaps Labs' products, mission, and values, and be ready to discuss your marketing strategy and vision for the company
• Consider preparing a case study or presentation to demonstrate your marketing expertise and problem-solving skills
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.