Vice President of Marketing

📌 Core Information

🔹 Job Title: Vice President of Marketing

🔹 Company: Bachman's Inc.

🔹 Location: Minneapolis, Minnesota, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership and hands-on execution to drive profitable growth
• Developing and executing comprehensive marketing strategies
• Managing day-to-day marketing and website operations
• Elevating the company's brand and connecting with customers across all revenue channels
• Collaborating with internal teams and external partners

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and operational management skills. It is ideal for a seasoned marketing professional looking to make a significant impact on a well-established company.

📋 Key Responsibilities

✅ Develop and own the annual marketing strategy, ensuring alignment with corporate goals for all revenue channels.

✅ Position the company's brand to drive customer acquisition, retention, and loyalty across all revenue channels.

✅ Oversee all marketing channels including advertising, promotions, digital marketing, email, social media, loyalty program, events, signage, PR, and content creation.

✅ Provide insights and leadership on emerging trends, customer behavior, competitive landscape, and opportunities for innovation.

✅ Partner with merchandising, operations, and sales teams to develop marketing campaigns that support seasonal sales and product initiatives.

✅ Work alongside internal teams to execute campaigns, analyze performance, and optimize results in real time.

✅ Serve as brand steward across all touchpoints, ensuring visual and voice consistency.

✅ Lead and mentor the marketing team, fostering a culture of creativity, accountability, and continuous improvement.

✅ Manage the marketing budget responsibly, maximizing ROI and making data-driven investment decisions.

✅ Build and manage relationships with external partners, agencies, and vendors as needed

✅ Lead the website team and manage the overall web strategy, including user experience, content, functionality, and integration with marketing campaigns.

✅ Ensure the various websites effectively serve the retail, service, and wholesale customers as a core brand and commerce platform.

✅ Lead and mentor the website team, fostering a culture of creativity, accountability, and continuous improvement.

✅ Active participation and contribution to Executive Committee strategic planning, decision-making, and company-wide initiatives

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and operational management skills. It is ideal for a seasoned marketing professional looking to make a significant impact on a well-established company.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field required

Experience: Minimum of 10 years of progressive experience in marketing, with at least 3 years in a senior leadership role.

Required Skills:

• Strategic leadership and planning
• Brand management and positioning
• Multi-channel marketing experience
• Data analysis and interpretation
• Budget management and financial acumen
• Cross-functional collaboration and team leadership
• Website strategy and management

Preferred Skills:

• Experience in the retail consumer goods, horticulture, lifestyle brands, or seasonal/experience-based businesses
• Fluency in Spanish (or other languages) for better customer connection

ASSUMPTION: Candidates should have a strong background in marketing strategy, brand management, and multi-channel marketing. Experience in a similar role or industry is a plus.

💰 Compensation & Benefits

Salary Range: $115,000 - $125,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on products and services
• Tuition reimbursement

Working Hours: 45+ hours per week, with additional hours and weekends required during holidays and garden season. Some evening work is required to support events.

ASSUMPTION: The salary range is based on industry standards for a Vice President of Marketing role in the Minneapolis area. Benefits are typical for a company of this size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Bachman's Inc. is a retail company specializing in floral, home, and garden products and services. It operates retail locations, a wholesale nursery, and landscaping divisions.

Company Size: Bachman's Inc. has 501-1,000 employees, providing a large company environment with ample opportunities for career growth and development.

Founded: Bachman's Inc. was founded in 1885 and remains family-owned, with fifth-generation Bachman family members leading the company today.

Company Description:

• Bachman's Inc. offers a wide range of products and services, including flowers, plants, garden decor, home decor, and landscaping services.
• The company operates retail locations in the Twin Cities, including full-service floral, home, and garden centers, a gift and décor store, a hardscapes center, and floral departments within grocery stores.
• Bachman's Inc. also operates indoor and outdoor landscaping divisions, a wedding/special events department, a nursery wholesale division, greenhouses, and a growing range.

Company Specialties:

• Floral and plant products
• Home and garden decor
• Landscaping services
• Wedding and special events services
• Wholesale nursery

Company Website: bachmans.com

ASSUMPTION: Bachman's Inc. is a well-established company with a strong reputation in the retail industry. Its large size and diverse product offerings provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Executive

Reporting Structure: This role reports directly to the President and CEO of Bachman's Inc. and oversees the marketing and website teams.

Work Arrangement: This is an on-site role with a flexible work schedule, requiring additional hours and weekends during peak seasons.

Growth Opportunities:

• Potential to advance to a C-level position within the company
• Opportunities to lead and mentor team members, fostering professional growth
• Chance to make a significant impact on the company's brand and marketing strategies

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to a C-level position and make a lasting impact on the company's brand and marketing strategies.

🌍 Location & Work Environment

Office Type: Bachman's Inc. has multiple retail locations and a corporate headquarters in the Minneapolis, Minnesota area.

Office Location(s): 6010 Lyndale Ave S, Minneapolis, Minnesota 55419, US

Geographic Context:

• The Minneapolis-Saint Paul metropolitan area has a population of over 3.6 million people, providing a large customer base for Bachman's Inc.
• The area is known for its mild summers and cold, snowy winters, which can impact seasonal marketing strategies.
• The Twin Cities have a strong retail industry, with numerous competitors and opportunities for collaboration.

Work Schedule: This role requires a flexible work schedule, with additional hours and weekends required during peak seasons, such as holidays and garden season.

ASSUMPTION: The Minneapolis-Saint Paul metropolitan area provides a large customer base and numerous opportunities for collaboration within the retail industry. The work schedule requires flexibility to accommodate peak seasons.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager and team members
• Final interview with the President and CEO of Bachman's Inc.
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and leadership skills
• Brand management and positioning expertise
• Multi-channel marketing experience
• Data analysis and interpretation skills
• Budget management and financial acumen
• Cross-functional collaboration and team leadership skills
• Website strategy and management experience

Application Tips:

• Highlight your strategic leadership and brand management experience in your resume and cover letter
• Include specific examples of your multi-channel marketing experience and data-driven decision-making
• Tailor your application to Bachman's Inc., emphasizing your understanding of the company and its products/services
• Prepare questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Strategic Leadership, Marketing Strategy, Brand Management, Multi-Channel Marketing, Data Analysis, Budget Management, Cross-Functional Collaboration, Website Strategy, Marketing Campaigns, Team Leadership

ASSUMPTION: The application process for this role is competitive, and candidates should highlight their strategic leadership and brand management experience to stand out.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
• Website content management systems (CMS) (e.g., WordPress, Adobe Experience Manager)
• Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should highlight their experience with these tools in their application materials.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative and creative
• Collaborative and supportive
• Accountable and responsible
• Community-minded

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Results-driven and accountable
• Adaptable and flexible
• Customer-focused and customer-centric

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working in a team-oriented, collaborative setting?
• Do you have a strong customer focus and customer-centric mindset?
• Are you adaptable and flexible, able to accommodate peak seasons and changing priorities?
• Do you have a proven track record of driving results and holding yourself accountable for your work?

ASSUMPTION: Candidates should assess their fit with Bachman's Inc.'s company values and work style before applying. A strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• Managing a large marketing team and budget responsibly
• Balancing strategic leadership with day-to-day operational management
• Adapting to the unique seasonal nature of the retail industry
• Collaborating effectively with multiple internal teams and external partners

• Ensuring consistent branding across all touchpoints and channels

ASSUMPTION: These challenges require strong leadership, strategic thinking, and operational management skills. Candidates should be prepared to address these challenges in their application materials and interviews.

📈 Similar Roles Comparison

• This role is similar to a Chief Marketing Officer (CMO) or Senior Vice President of Marketing in a larger organization, with a broader scope of responsibilities and a larger team to manage.
• In the retail industry, this role is similar to other marketing leadership positions in companies of a similar size and scope.
• Career-wise, this role is a significant step up from a marketing director or manager position, offering more strategic leadership and operational management responsibilities.

ASSUMPTION: Candidates should compare this role to similar marketing leadership positions in the retail industry to understand the unique aspects and requirements of this role.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive profitable growth across all revenue channels
• Launching a new marketing campaign to increase customer acquisition, retention, and loyalty
• Managing a website redesign project to improve user experience, content, functionality, and integration with marketing campaigns
• Conducting a competitive analysis and market research project to inform strategic decision-making

ASSUMPTION: These sample projects demonstrate the strategic leadership, operational management, and cross-functional collaboration required for success in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how can this role address them?
• How does this role collaborate with other departments, such as merchandising, operations, and sales?
• What are the company's long-term goals for marketing and branding, and how can this role contribute to achieving them?
• How does the company support the professional growth and development of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing campaigns and strategies?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and the challenges facing the marketing department. They also provide insight into the company's culture, priorities, and expectations for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your strategic leadership and brand management experience
• Prepare for interview questions by researching Bachman's Inc. and the retail industry
• Prepare questions to ask the interviewer, demonstrating your interest in the role and the company
• Follow up with the hiring manager one week after your interview to reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.