π Core Information
πΉ Job Title: Vice President of Marketing
πΉ Company: Kiva.org
πΉ Location: U.S Remote
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: June 26, 2025
πΉ Experience Level: 10+ years
πΉ Remote Status: Remote Solely
π Job Overview
Key aspects of this role include:
- Leading marketing across Kiva, owning strategy and execution across brand, growth, product marketing, and communications.
- Partnering with product and design to shape go-to-market plans that drive engagement and adoption.
- Fueling B2B growth by working with the partnerships team to reach and retain corporate and philanthropic partners.
- Expanding Kiva's supporter base through campaigns and storytelling efforts.
- Refreshing Kiva's brand to reflect both its history and bold future.
- Building and leading a strong, mission-aligned marketing team that works collaboratively and moves fast.
ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and a deep understanding of both B2B and B2C marketing strategies.
π Key Responsibilities
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Lead marketing across Kiva, owning strategy and execution across brand, growth, product marketing, and communications.
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Partner with product and design to shape go-to-market plans that drive engagement and adoption.
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Fuel B2B growth by working with the partnerships team to reach and retain corporate and philanthropic partners.
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Expand Kiva's supporter base through campaigns and storytelling efforts.
β
Refresh Kiva's brand to reflect both its history and bold future.
β
Build and lead a strong, mission-aligned marketing team that works collaboratively and moves fast.
ASSUMPTION: This role requires a high level of strategic thinking, collaboration, and leadership to drive marketing efforts across multiple channels and teams.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus but not required.
Experience: 10+ years of marketing experience, including senior leadership roles in high-growth or mission-driven organizations.
Required Skills:
- Proven experience in product marketing and driving adoption.
- Ability to craft compelling narratives and scale them through performance and content channels.
- Strong leadership skills with the ability to collaborate deeply and lead without ego.
- Hands-on operator with a track record of delivering real outcomes.
- Fluency in marketing strategy, brand development, and growth strategies.
Preferred Skills:
- Experience working in the non-profit sector or with social impact organizations.
- Fluency in Spanish or other languages spoken by Kiva's global community.
ASSUMPTION: Candidates with a strong background in marketing strategy, product marketing, and leadership are strongly encouraged to apply. Experience in the non-profit sector or with social impact organizations is a plus but not required.
π° Compensation & Benefits
Salary Range: $190,000 - $242,000 per year. The final offer will be dependent upon the candidate's location, skills, and experience.
Benefits:
- Health, dental, and vision insurance
- Parental leave
- Professional development
- 401k matching
- Unlimited PTO
- Opportunities to connect with and learn from colleagues and partners around the world
Working Hours: Full-time, with flexible hours and a remote work arrangement.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Vice President of Marketing role in a non-profit organization. The final offer may vary depending on the candidate's location, skills, and experience.
π Applicant Insights
π Company Context
Industry: Kiva operates in the non-profit sector, focusing on expanding financial access to help underserved communities thrive.
Company Size: Kiva has 51-200 employees, providing a mid-sized organization structure with opportunities for impact and growth.
Founded: Kiva was founded in 2005, with a mission to expand financial access to help underserved communities thrive.
Company Description:
- Kiva is an international non-profit organization that serves the financially excluded, especially underbanked women, refugees, and communities impacted by forced displacement, climate-vulnerable people, and systemically marginalized communities in the United States.
- Kiva connects people through crowdfunded loans, putting the power of financial inclusion in all our hands.
- Since 2005, the Kiva community has raised over $2 billion in loans, reaching over 5 million people in 84 countries.
Company Specialties:
- Microfinance and micro-lending
- Global partnerships
- Poverty alleviation
- Crowdfunding
- Technology
- Financial inclusion
- Social impact
- Climate and refugee finance
Company Website: https://www.kiva.org/
ASSUMPTION: Kiva's mission-driven approach and global impact make it an attractive opportunity for candidates seeking to make a social impact through their work.
π Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the CEO and working closely with leaders across product, partnerships, and philanthropy.
Reporting Structure: The Vice President of Marketing will report directly to the CEO and work closely with leaders across product, partnerships, and philanthropy.
Work Arrangement: This is a remote, work-from-home position, with the final candidate required to be based and authorized to work in the U.S.
Growth Opportunities:
- Potential to shape Kiva's brand and marketing strategy as the organization enters a new chapter of growth and expansion.
- Opportunity to work closely with the CEO and other senior leaders, gaining valuable experience and exposure.
- Possibility to build and lead a high-performing marketing team, driving Kiva's marketing efforts and achieving its mission.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on Kiva's mission and brand.
π Location & Work Environment
Office Type: Remote work arrangement, with no physical office required.
Office Location(s): Not applicable, as this is a remote work arrangement.
Geographic Context:
- The U.S. is a large and diverse market, offering numerous opportunities for growth and impact.
- Kiva's global presence and mission-driven approach provide opportunities to connect with and learn from colleagues and partners around the world.
- The remote work arrangement offers flexibility and the ability to work from anywhere in the U.S.
Work Schedule: Full-time, with flexible hours and the ability to work remotely.
ASSUMPTION: The remote work arrangement offers flexibility and the ability to work from anywhere in the U.S., providing a unique opportunity for candidates seeking a work-life balance.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with senior leadership
- Final interview with the CEO
Key Assessment Areas:
- Marketing strategy and leadership skills
- Ability to craft compelling narratives and drive adoption
- Collaboration and teamwork skills
- Alignment with Kiva's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy, leadership, and storytelling skills.
- Demonstrate your understanding of Kiva's mission and how your skills and experience align with the role's requirements.
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview.
ATS Keywords: Marketing strategy, product marketing, brand development, growth strategies, leadership, storytelling, collaboration, hands-on operator, non-profit sector, social impact, global community.
ASSUMPTION: Kiva's interview process is designed to assess candidates' marketing strategy, leadership, and storytelling skills, as well as their alignment with the organization's mission and values.
π οΈ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and content marketing tools (e.g., SEMrush, Ahrefs)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Kiva's existing marketing tech stack and the candidate's areas of expertise.
π Cultural Fit Considerations
Company Values:
- Mission-driven
- Collaborative
- Inclusive
- Adventurous
- Impact-focused
Work Style:
- Remote work arrangement with flexible hours
- Collaborative and team-oriented approach
- Focus on delivering real outcomes and driving impact
Self-Assessment Questions:
- Do you share Kiva's commitment to expanding financial access and helping underserved communities thrive?
- Are you comfortable working remotely and collaborating with a distributed team?
- Do you thrive in a mission-driven environment and enjoy working on initiatives that make a real impact?
ASSUMPTION: Kiva's values and work style emphasize collaboration, inclusivity, and a mission-driven approach, making it an attractive opportunity for candidates seeking to make a social impact through their work.
β οΈ Potential Challenges
- Balancing the demands of both B2B and B2C marketing efforts
- Managing a remote team and fostering a collaborative work environment
- Adapting to Kiva's unique mission-driven culture and approach to marketing
- Navigating the complexities of the non-profit sector and its funding landscape
ASSUMPTION: These challenges are inherent to the role and the non-profit sector, and successful candidates will possess the skills and experience necessary to overcome them.
π Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of both B2B and B2C marketing strategies and their unique challenges.
- Kiva's mission-driven approach and global impact set it apart from other organizations, offering a unique opportunity to make a social impact through marketing efforts.
- This role offers significant growth opportunities, with the potential to shape Kiva's brand and marketing strategy as the organization enters a new chapter of growth and expansion.
ASSUMPTION: Candidates should be prepared to discuss their experience with both B2B and B2C marketing strategies and how their skills and experience align with Kiva's mission and values.
π Sample Projects
- Developing and executing a go-to-market strategy for a new product or service
- Launching a successful marketing campaign that drives engagement and adoption
- Refreshing Kiva's brand to reflect both its history and bold future
- Expanding Kiva's supporter base through targeted campaigns and storytelling efforts
ASSUMPTION: These sample projects are designed to showcase the candidate's marketing strategy, leadership, and storytelling skills, as well as their ability to drive real outcomes and achieve Kiva's mission.
β Key Questions to Ask During Interview
- Can you describe the current marketing tech stack and how it supports Kiva's marketing efforts?
- How does Kiva's approach to marketing differ from other organizations in the non-profit sector?
- What are the biggest challenges facing Kiva's marketing efforts, and how can this role help address them?
- How does Kiva support the professional development and growth of its marketing team?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
ASSUMPTION: These questions are designed to assess the candidate's understanding of Kiva's marketing efforts, its unique challenges, and the opportunities for growth and impact in this role.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing strategy, leadership, and storytelling skills.
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
- If selected for an interview, be prepared to discuss your marketing strategy, leadership, and storytelling skills, as well as your alignment with Kiva's mission and values.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.