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Vice President of Marketing

Kiva.org
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Vice President of Marketing

πŸ”Ή Company: Kiva.org

πŸ”Ή Location: U.S Remote

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 26, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Remote Solely

πŸš€ Job Overview

Key aspects of this role include:

  • Leading marketing across Kiva, owning strategy and execution across brand, growth, product marketing, and communications.
  • Partnering with product and design to shape go-to-market plans that drive engagement and adoption.
  • Fueling B2B growth by working with the partnerships team to reach and retain corporate and philanthropic partners.
  • Expanding Kiva's supporter base through campaigns and storytelling efforts.
  • Refreshing Kiva's brand to reflect both its history and bold future.
  • Building and leading a strong, mission-aligned marketing team that works collaboratively and moves fast.

ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and a deep understanding of both B2B and B2C marketing strategies.

πŸ“‹ Key Responsibilities

βœ… Lead marketing across Kiva, owning strategy and execution across brand, growth, product marketing, and communications.

βœ… Partner with product and design to shape go-to-market plans that drive engagement and adoption.

βœ… Fuel B2B growth by working with the partnerships team to reach and retain corporate and philanthropic partners.

βœ… Expand Kiva's supporter base through campaigns and storytelling efforts.

βœ… Refresh Kiva's brand to reflect both its history and bold future.

βœ… Build and lead a strong, mission-aligned marketing team that works collaboratively and moves fast.

ASSUMPTION: This role requires a high level of strategic thinking, collaboration, and leadership to drive marketing efforts across multiple channels and teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus but not required.

Experience: 10+ years of marketing experience, including senior leadership roles in high-growth or mission-driven organizations.

Required Skills:

  • Proven experience in product marketing and driving adoption.
  • Ability to craft compelling narratives and scale them through performance and content channels.
  • Strong leadership skills with the ability to collaborate deeply and lead without ego.
  • Hands-on operator with a track record of delivering real outcomes.
  • Fluency in marketing strategy, brand development, and growth strategies.

Preferred Skills:

  • Experience working in the non-profit sector or with social impact organizations.
  • Fluency in Spanish or other languages spoken by Kiva's global community.

ASSUMPTION: Candidates with a strong background in marketing strategy, product marketing, and leadership are strongly encouraged to apply. Experience in the non-profit sector or with social impact organizations is a plus but not required.

πŸ’° Compensation & Benefits

Salary Range: $190,000 - $242,000 per year. The final offer will be dependent upon the candidate's location, skills, and experience.

Benefits:

  • Health, dental, and vision insurance
  • Parental leave
  • Professional development
  • 401k matching
  • Unlimited PTO
  • Opportunities to connect with and learn from colleagues and partners around the world

Working Hours: Full-time, with flexible hours and a remote work arrangement.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Vice President of Marketing role in a non-profit organization. The final offer may vary depending on the candidate's location, skills, and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Kiva operates in the non-profit sector, focusing on expanding financial access to help underserved communities thrive.

Company Size: Kiva has 51-200 employees, providing a mid-sized organization structure with opportunities for impact and growth.

Founded: Kiva was founded in 2005, with a mission to expand financial access to help underserved communities thrive.

Company Description:

  • Kiva is an international non-profit organization that serves the financially excluded, especially underbanked women, refugees, and communities impacted by forced displacement, climate-vulnerable people, and systemically marginalized communities in the United States.
  • Kiva connects people through crowdfunded loans, putting the power of financial inclusion in all our hands.
  • Since 2005, the Kiva community has raised over $2 billion in loans, reaching over 5 million people in 84 countries.

Company Specialties:

  • Microfinance and micro-lending
  • Global partnerships
  • Poverty alleviation
  • Crowdfunding
  • Technology
  • Financial inclusion
  • Social impact
  • Climate and refugee finance

Company Website: https://www.kiva.org/

ASSUMPTION: Kiva's mission-driven approach and global impact make it an attractive opportunity for candidates seeking to make a social impact through their work.

πŸ“Š Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the CEO and working closely with leaders across product, partnerships, and philanthropy.

Reporting Structure: The Vice President of Marketing will report directly to the CEO and work closely with leaders across product, partnerships, and philanthropy.

Work Arrangement: This is a remote, work-from-home position, with the final candidate required to be based and authorized to work in the U.S.

Growth Opportunities:

  • Potential to shape Kiva's brand and marketing strategy as the organization enters a new chapter of growth and expansion.
  • Opportunity to work closely with the CEO and other senior leaders, gaining valuable experience and exposure.
  • Possibility to build and lead a high-performing marketing team, driving Kiva's marketing efforts and achieving its mission.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on Kiva's mission and brand.

🌍 Location & Work Environment

Office Type: Remote work arrangement, with no physical office required.

Office Location(s): Not applicable, as this is a remote work arrangement.

Geographic Context:

  • The U.S. is a large and diverse market, offering numerous opportunities for growth and impact.
  • Kiva's global presence and mission-driven approach provide opportunities to connect with and learn from colleagues and partners around the world.
  • The remote work arrangement offers flexibility and the ability to work from anywhere in the U.S.

Work Schedule: Full-time, with flexible hours and the ability to work remotely.

ASSUMPTION: The remote work arrangement offers flexibility and the ability to work from anywhere in the U.S., providing a unique opportunity for candidates seeking a work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-depth interview with senior leadership
  • Final interview with the CEO

Key Assessment Areas:

  • Marketing strategy and leadership skills
  • Ability to craft compelling narratives and drive adoption
  • Collaboration and teamwork skills
  • Alignment with Kiva's mission and values

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing strategy, leadership, and storytelling skills.
  • Demonstrate your understanding of Kiva's mission and how your skills and experience align with the role's requirements.
  • Prepare examples of your marketing campaigns and their outcomes to discuss during the interview.

ATS Keywords: Marketing strategy, product marketing, brand development, growth strategies, leadership, storytelling, collaboration, hands-on operator, non-profit sector, social impact, global community.

ASSUMPTION: Kiva's interview process is designed to assess candidates' marketing strategy, leadership, and storytelling skills, as well as their alignment with the organization's mission and values.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., HubSpot, Marketo)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • SEO and content marketing tools (e.g., SEMrush, Ahrefs)
  • Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Kiva's existing marketing tech stack and the candidate's areas of expertise.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Mission-driven
  • Collaborative
  • Inclusive
  • Adventurous
  • Impact-focused

Work Style:

  • Remote work arrangement with flexible hours
  • Collaborative and team-oriented approach
  • Focus on delivering real outcomes and driving impact

Self-Assessment Questions:

  • Do you share Kiva's commitment to expanding financial access and helping underserved communities thrive?
  • Are you comfortable working remotely and collaborating with a distributed team?
  • Do you thrive in a mission-driven environment and enjoy working on initiatives that make a real impact?

ASSUMPTION: Kiva's values and work style emphasize collaboration, inclusivity, and a mission-driven approach, making it an attractive opportunity for candidates seeking to make a social impact through their work.

⚠️ Potential Challenges

  • Balancing the demands of both B2B and B2C marketing efforts
  • Managing a remote team and fostering a collaborative work environment
  • Adapting to Kiva's unique mission-driven culture and approach to marketing
  • Navigating the complexities of the non-profit sector and its funding landscape

ASSUMPTION: These challenges are inherent to the role and the non-profit sector, and successful candidates will possess the skills and experience necessary to overcome them.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position requires a deep understanding of both B2B and B2C marketing strategies and their unique challenges.
  • Kiva's mission-driven approach and global impact set it apart from other organizations, offering a unique opportunity to make a social impact through marketing efforts.
  • This role offers significant growth opportunities, with the potential to shape Kiva's brand and marketing strategy as the organization enters a new chapter of growth and expansion.

ASSUMPTION: Candidates should be prepared to discuss their experience with both B2B and B2C marketing strategies and how their skills and experience align with Kiva's mission and values.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for a new product or service
  • Launching a successful marketing campaign that drives engagement and adoption
  • Refreshing Kiva's brand to reflect both its history and bold future
  • Expanding Kiva's supporter base through targeted campaigns and storytelling efforts

ASSUMPTION: These sample projects are designed to showcase the candidate's marketing strategy, leadership, and storytelling skills, as well as their ability to drive real outcomes and achieve Kiva's mission.

❓ Key Questions to Ask During Interview

  • Can you describe the current marketing tech stack and how it supports Kiva's marketing efforts?
  • How does Kiva's approach to marketing differ from other organizations in the non-profit sector?
  • What are the biggest challenges facing Kiva's marketing efforts, and how can this role help address them?
  • How does Kiva support the professional development and growth of its marketing team?
  • What are the key priorities for this role in the first 90 days, and how will success be measured?

ASSUMPTION: These questions are designed to assess the candidate's understanding of Kiva's marketing efforts, its unique challenges, and the opportunities for growth and impact in this role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your marketing strategy, leadership, and storytelling skills.
  • Prepare examples of your marketing campaigns and their outcomes to discuss during the interview.
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role.
  • If selected for an interview, be prepared to discuss your marketing strategy, leadership, and storytelling skills, as well as your alignment with Kiva's mission and values.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.