Vice President of Marketing

📌 Core Information

🔹 Job Title: Vice President of Marketing

🔹 Company: First Southern National Bank

🔹 Location: Stanford, Kentucky, United States

🔹 Job Type: Full-Time

🔹 Category: Banking

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading strategic marketing initiatives to elevate brand visibility and drive revenue growth
• Aligning marketing efforts with company goals and supporting diverse business units
• Managing a marketing team and overseeing budgets and partnerships
• Strengthening customer relationships through targeted campaigns and data-driven strategies
• Representing the company at events and building trust in local markets

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and analytical skills to drive marketing efforts that support the company's overall profitability and growth.

📋 Key Responsibilities

✅ Lead and develop the marketing team, manage budgets and partnerships, and collaborate with leadership to align marketing with company goals

✅ Develop and lead brand strategy and awareness efforts by ensuring consistent messaging, reflecting core values, and strengthening the Family of Companies’ presence through campaigns, community engagement, and digital channels

✅ Drive customer growth and retention by using market insights, segmentation, and personalized engagement to design targeted campaigns that convert and deepen relationships

✅ Align marketing with revenue goals by supporting local market needs, optimizing customer lifetime value, and contributing to overall business profitability and growth

✅ Leverage data and analytics to guide decisions, forecast trends, measure performance, and foster a data-driven culture across teams

✅ Strengthen community and business relationships by aligning outreach across departments, representing the FOCs at events, and building trust in local markets

✅ Other duties as assigned

ASSUMPTION: This role requires a strong understanding of marketing metrics and data interpretation to make informed decisions and drive successful campaigns.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or another related field

Experience: 10+ years of progressive marketing leadership, ideally within banking, financial services, or a similarly regulated industry

Required Skills:

• Proven experience in brand management, digital marketing, customer acquisition, and customer relationship management
• Strong analytical skills with a deep understanding of marketing metrics and data interpretation
• Exceptional communication, leadership, and relationship-building abilities

Preferred Skills:

• Experience in community banking or a related industry
• Familiarity with the local market and community

ASSUMPTION: Candidates with experience in community banking or a related industry may have a better understanding of the local market and community, making them a stronger fit for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a VP of Marketing role with 10+ years of experience in the banking industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for meetings and events as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP of Marketing role with the required experience level. The actual salary may vary depending on factors such as the candidate's specific experience and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: 201-500 employees

Founded: 1982

Company Description:

• First Southern National Bank is a community and relationship-driven bank serving twelve counties throughout Central and Western KY
• The bank has been serving its customers for over 40 years and is passionate about building a great company
• First Southern recognizes its opportunity to use its example, influence, and resources to help others make wise financial decisions

Company Specialties:

• Consumer Lending
• Commercial Lending
• Community Bank
• Mobile Banking
• Online Banking

Company Website: http://www.fsnb.net

ASSUMPTION: First Southern National Bank is a well-established community bank with a strong focus on customer relationships and community engagement.

📊 Role Analysis

Career Level: Executive

Reporting Structure: This role reports directly to the President and CEO of First Southern National Bank

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential to grow within the marketing department or across other departments within the Family of Companies
• Opportunity to make a significant impact on the company's overall profitability and growth
• Chance to develop and mentor team members within the marketing department

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the marketing department and across the broader organization.

🌍 Location & Work Environment

Office Type: Traditional office environment with a focus on collaboration and teamwork

Office Location(s): 99 Lancaster Street, Stanford, KY 40484, US

Geographic Context:

• Stanford, Kentucky, is a small city with a population of approximately 3,000 people
• The city is located in the central part of the state and is known for its historic downtown area and annual events
• The surrounding area offers outdoor recreation opportunities, including hiking, fishing, and hunting

Work Schedule: Full-time, typically Monday through Friday, with flexibility for meetings and events as needed

ASSUMPTION: The work environment at First Southern National Bank is collaborative and team-oriented, with a strong focus on customer relationships and community engagement.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the President and CEO
• Background check and reference check

Key Assessment Areas:

• Marketing strategy and leadership
• Analytical skills and data interpretation
• Communication and relationship-building abilities
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your marketing leadership experience and relevant skills
• Prepare examples of successful marketing campaigns you've led and the results they achieved
• Research First Southern National Bank and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Marketing leadership, brand management, digital marketing, customer acquisition, customer relationship management, analytical skills, communication, leadership, relationship building

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to highlight your relevant experience and skills.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's existing marketing technology stack.

👔 Cultural Fit Considerations

Company Values:

• Community-focused
• Relationship-driven
• Customer-centric
• Data-informed

Work Style:

• Collaborative
• Adaptable
• Results-oriented
• Data-driven

Self-Assessment Questions:

• Do you have a proven track record of leading successful marketing campaigns in a regulated industry?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you have strong analytical skills and a data-driven approach to decision-making?

ASSUMPTION: Candidates who are a strong cultural fit for First Southern National Bank will be community-focused, relationship-driven, and customer-centric, with a data-informed approach to marketing.

⚠️ Potential Challenges

• Working in a small city with a limited marketing budget may present unique challenges in reaching and engaging target audiences
• The role requires a high level of strategic thinking and leadership, which may be challenging for candidates with less experience in marketing leadership
• The role involves managing a team and collaborating with leadership across diverse business units, which may require strong communication and relationship-building skills
• The role may require occasional travel to represent the company at events and build relationships with local businesses and community members

ASSUMPTION: Candidates should be prepared to face these potential challenges and have a plan for overcoming them in their application and interview responses.

📈 Similar Roles Comparison

• This role is similar to a VP of Marketing role in a community bank, but may have more responsibility for driving revenue growth and supporting diverse business units
• Candidates with experience in community banking or a related industry may find this role to be a good fit, as it offers the opportunity to leverage their industry knowledge and build on their existing experience
• This role offers significant growth opportunities for the right candidate, both within the marketing department and across the broader organization

ASSUMPTION: Candidates should research similar roles in the banking industry to better understand the unique aspects of this role and how their skills and experience align with the requirements.

📝 Sample Projects

• Developing and executing a marketing campaign to increase customer engagement and drive revenue growth for the bank's consumer lending products
• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns that deepen customer relationships and optimize customer lifetime value
• Collaborating with leadership across diverse business units to align marketing efforts with company goals and support overall profitability and growth

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached them in their application and interview responses.

❓ Key Questions to Ask During Interview

• How does this role support the overall profitability and growth of the company?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the company's plans for expanding its marketing efforts in the coming years, and how can this role contribute to that growth?
• How does the company measure the success of its marketing campaigns, and what metrics are most important to track?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's marketing goals and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing leadership experience and relevant skills
• Prepare examples of successful marketing campaigns you've led and the results they achieved
• Research First Southern National Bank and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.