Vice President of Marketing

📌 Core Information 🔹 Job Title: Vice President of Marketing 🔹 Company: Teramind 🔹 Location: United States (Remote) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 21, 2025 🔹 Experience Level: 10+ years 🔹 Remote Status: Fully Remote 🚀 Job Overview Key aspects of this role include: - Developing and executing global marketing strategy across all channels - Leading and mentoring a high-performing global marketing team - Driving demand generation and pipeline acceleration through multi-channel campaigns - Defining and refining brand voice, messaging, and market positioning - Collaborating cross-functionally with Sales, Product, Customer Success, and executive leadership ASSUMPTION: This role requires a strategic thinker with a proven track record in B2B marketing, experience in cybersecurity or related tech industries, and a strong ability to lead and mentor teams. 📋 Key Responsibilities ✅ Marketing Strategy: Develop and execute an integrated marketing strategy aligned with business objectives, market trends, and customer needs. ✅ Team Leadership: Build, lead, and mentor a high-performing global marketing team across demand gen, product marketing, content, brand, and comms. ✅ Demand Generation: Own pipeline generation and acceleration across digital, ABM, events, email, paid media, and partner campaigns. ✅ Brand & Positioning: Define and refine our brand voice, messaging, and market positioning to differentiate in the cybersecurity data space. ✅ Product Marketing: Partner with Product and Sales to deeply understand our offerings, market fit, and competitive landscape. Lead go-to-market efforts for product launches and enhancements. ✅ Analytics & ROI: Set KPIs, track performance, and continuously optimize based on data-driven insights. Own the marketing tech stack and budget. ✅ Collaboration: Work cross-functionally with Sales, Product, Customer Success, and executive leadership to align strategies and share insights. ASSUMPTION: The role requires a strong balance of creative and analytical thinking, with a focus on data-driven decision-making and continuous optimization. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred. Experience: - 10+ years of B2B marketing experience - 3-5 years in a senior leadership role (VP or above) at a high-growth tech company - Proven success driving pipeline and revenue through scalable, multi-channel marketing programs - Strong product marketing and brand development background - Experience scaling teams, building marketing infrastructure, and managing budgets effectively - Strong creative vision and ability to translate that vision into actionable marketing initiatives - Data-driven mindset with experience using analytics and AI to optimize marketing performance - Experience with marketing automation, CRM systems, and digital marketing channels - A pro-level of HubSpot experience Preferred Skills: - History of implementing innovative lead generation strategies that yielded measurable results - Ability to balance creative thinking with analytical decision-making - Proven success in motivating teams to exceed targets and continuous improvement - Experience taking companies from $50 million to $200 million ARR ASSUMPTION: While not explicitly stated, it's assumed that the ideal candidate will have a strong understanding of the cybersecurity industry and its unique marketing challenges. 💰 Compensation & Benefits Salary Range: $200,000 - $250,000 per year (Based on industry standards for a VP of Marketing role with 10+ years of experience in a high-growth tech company) Benefits: - Competitive salary with a focus on a global market - Career-growth opportunities - Flexible Time Off and Paid Time Off benefits - Ongoing training and development opportunities Working Hours: Full-time, with flexible hours and a focus on results and performance ASSUMPTION: The salary range is estimated based on industry standards for similar roles in high-growth tech companies. The actual salary may vary based on the candidate's experience and the company's budget. 📌 Applicant Insights 🔍 Company Context Industry: Cybersecurity data and enterprise technology Company Size: 51-200 employees Founded: 2014 Company Description: - Teramind is a fast-growing, mission-driven cybersecurity data company dedicated to helping organizations protect their most critical assets in a digital-first world. - They are committed to innovation, resourcefulness, diversity, and excellence in all aspects of their work. - Teramind offers a collaborative, forward-thinking work environment where new ideas come to life, experience is valued, and talent is incubated. Company Specialties: - Activity Monitoring - Audit and Forensics - Business Intelligence (BI) Reports - Compliance Management - DLP Technology - Employee Monitoring Software - Insider Threat Detection - Policy and Rule Engine - Privileged Access Management - Privileged User Monitoring - Productivity Optimization - Project Management - Real-Time Employee Tracking - Remote User Monitoring - Third Party Vendor Management - Time Tracking - User Activity Monitoring - User Behavior Analytics - Vendor Management - Workforce Productivity Monitoring Company Website: www.teramind.co ASSUMPTION: Teramind's focus on innovation, resourcefulness, diversity, and excellence creates a dynamic work environment that values independent thought, creativity, and the freedom to work from anywhere in the world. 📊 Role Analysis Career Level: Executive-level role reporting directly to the CEO or another C-level executive Reporting Structure: This role will have a global marketing team reporting to them, consisting of demand gen, product marketing, content, brand, and comms specialists. Work Arrangement: Fully remote, with the flexibility to work from anywhere in the world Growth Opportunities: - Potential to shape the company's marketing strategy and brand as it continues to grow and expand - Opportunities to mentor and develop team members, fostering a high-performing marketing culture - Possibility to take on additional responsibilities or lead new initiatives as the company evolves ASSUMPTION: The fully remote work arrangement allows for a diverse and global team, fostering a rich exchange of ideas and perspectives. 🌍 Location & Work Environment Office Type: Fully remote, with no physical office location Office Location(s): N/A Geographic Context: - United States (Remote) - Global team with diverse backgrounds and perspectives Work Schedule: Flexible, results-driven work schedule with a focus on performance and delivery ASSUMPTION: The fully remote work environment encourages a strong focus on results and performance, with team members expected to manage their time effectively and communicate regularly with their colleagues. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video call with the hiring manager to discuss the role and assess cultural fit 3. In-depth interview with the marketing team to evaluate skills and experience 4. Final interview with the CEO or another C-level executive to discuss long-term vision and alignment with company goals Key Assessment Areas: - Strategic thinking and marketing expertise - Leadership and team-building skills - Ability to drive results and optimize performance - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight your relevant marketing experience and achievements - Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and decision-making skills - Be ready to discuss your vision for Teramind's marketing strategy and how you would drive growth and success ATS Keywords: Marketing strategy, team leadership, demand generation, brand positioning, product marketing, analytics, collaboration, leadership, communication, team building, data-driven, creative vision, marketing automation, CRM systems, digital marketing, cybersecurity marketing ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, marketing expertise, leadership skills, and cultural fit, with a focus on driving results and optimizing performance. 🛠️ Tools & Technologies - HubSpot (pro-level experience required) - Marketing automation tools (e.g., Marketo, Pardot, or similar) - CRM systems (e.g., Salesforce, HubSpot CRM, or similar) - Digital marketing channels (e.g., Google Ads, social media platforms, email marketing tools, etc.) - Analytics and AI tools (e.g., Google Analytics, Tableau, or similar) ASSUMPTION: The required tools and technologies reflect the need for a data-driven, results-focused marketing approach that leverages the latest digital marketing channels and analytics platforms. 👔 Cultural Fit Considerations Company Values: - Innovation - Resourcefulness - Diversity - Excellence Work Style: - Results-driven and performance-focused - Collaborative and team-oriented - Adaptable and open to new ideas - Committed to continuous learning and improvement Self-Assessment Questions: 1. How do you embody Teramind's core values in your daily work? 2. How do you approach balancing creative thinking with analytical decision-making? 3. How do you foster a high-performing, collaborative team environment? ASSUMPTION: Teramind's focus on innovation, resourcefulness, diversity, and excellence creates a dynamic work environment that values independent thought, creativity, and the freedom to work from anywhere in the world. 🛡️ Potential Challenges 1. Managing a global marketing team with diverse backgrounds and time zones 2. Balancing creative thinking with data-driven decision-making and continuous optimization 3. Adapting to a fully remote work environment and managing time effectively 4. Navigating the unique marketing challenges and opportunities in the cybersecurity industry ASSUMPTION: The role presents unique challenges that require strong leadership, strategic thinking, and adaptability in a dynamic, global work environment. 📈 Similar Roles Comparison 1. VP of Marketing vs. CMO: While both roles involve strategic marketing leadership, the VP of Marketing typically focuses on tactical execution and team management, while the CMO is more focused on high-level strategy and cross-functional collaboration. 2. Cybersecurity Marketing vs. Enterprise Technology Marketing: Cybersecurity marketing requires a strong understanding of the unique challenges and opportunities in the cybersecurity industry, while enterprise technology marketing may involve a broader range of products and services. 3. High-Growth Tech Company vs. Established Enterprise: High-growth tech companies often prioritize innovation, adaptability, and rapid growth, while established enterprises may focus more on stability, process improvement, and long-term strategic planning. ASSUMPTION: The role of Vice President of Marketing at Teramind presents a unique blend of strategic, tactical, and leadership responsibilities that require a strong balance of creative and analytical thinking. 📝 Sample Projects 1. Developing and executing a multi-channel marketing campaign to drive brand awareness and pipeline generation 2. Conducting market research and competitive analysis to inform product positioning and messaging 3. Leading a team to create and execute a successful product launch, including go-to-market strategy, content development, and event planning 4. Optimizing marketing performance and ROI through data-driven insights and continuous improvement ASSUMPTION: The sample projects reflect the role's focus on strategic thinking, data-driven decision-making, and collaborative teamwork to drive results and optimize performance. ❓ Key Questions to Ask During Interview 1. How does Teramind differentiate itself in the cybersecurity data space, and how can marketing play a role in reinforcing that differentiation? 2. What are the key priorities for the marketing team in the first 90 days, and how can I contribute to driving success in those areas? 3. How does Teramind support the professional development and growth of its marketing team members? 4. What are the most significant challenges facing the marketing team currently, and how can I help address them? 5. How does Teramind measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important to track? ASSUMPTION: The key questions to ask during the interview focus on strategic thinking, leadership, and cultural fit, with a focus on driving results and optimizing performance. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://jobs.workable.com/view/8T4Q4D7KBskWKP1NKGX8DR/remote-vice-president-of-marketing-in-united-states-at-teramind 2. Tailor your resume and cover letter to highlight your relevant marketing experience and achievements 3. Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and decision-making skills 4. Be ready to discuss your vision for Teramind's marketing strategy and how you would drive growth and success 5. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.