Vice President of Marketing

📌 Core Information

🔹 Job Title: Vice President of Marketing

🔹 Company: Jacuzzi Group

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Leading marketing teams to develop and execute strategies for lead generation and marketing initiatives.
• Collaborating with company executives to formulate marketing budget plans and incorporate lead generation strategies.
• Managing and growing the marketing department to support the company's growth.
• Creating and delivering comprehensive reports on key performance indicators (KPIs) pertaining to marketing and lead generation.
• Improving field marketing technology systems and implementing innovative solutions to enhance marketing initiatives.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in marketing and lead generation. The ideal candidate will have experience in both traditional and digital marketing, as well as a solid understanding of the home improvement industry.

📋 Key Responsibilities

✅ Responsible for effectively communicating Marketing's role and vision throughout the entire organization.

✅ Provide direct leadership to three teams within the Jacuzzi Bath Remodel marketing organization; the local marketing, contact center, and field marketing teams.

✅ Work alongside company executives to formulate marketing budget plans on a monthly, quarterly, and annual basis, incorporating lead generation strategies and sales forecasts.

✅ Develop, craft, and deliver comprehensive reports on key performance indicators (KPIs) pertaining to marketing and lead generation.

✅ Advance field marketing technology systems by working collaboratively with teams to identify enhancements and execute innovative solutions that bolster marketing initiatives and yield measurable outcomes.

✅ Aim to exceed company sales projections while effectively managing budget.

✅ Experience in strategizing and controlling advertising budgets.

✅ Evaluate performance against projections regularly, ranging from quarterly to daily. Make necessary adjustments to ensure projected sales targets are met.

✅ Work closely with sales leadership to generate a steady stream of high-quality appointments that can be efficiently converted into sales.

✅ Develop a multi-faceted digital lead generation machine including website, SEO, PPC, Social, Email, and OTT.

ASSUMPTION: This role requires a hands-on approach to marketing and lead generation, with a focus on driving results and achieving sales targets. The ideal candidate will be comfortable working in a fast-paced environment and making data-driven decisions.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Experience: 10+ years of experience managing Marketing AND Lead Generation teams.

Required Skills:

• Proven ability to lead a nationwide, multi-site, marketing strategy.
• Must have experience with Traditional Marketing, Digital Marketing, Field Marketing, and Contact Centers.
• Proven track record in creating and delivering successful and cost-effective direct response marketing campaigns.

Preferred Skills:

• Previous experience in the home improvement industry.

ASSUMPTION: The ideal candidate will have a strong background in marketing and lead generation, with a focus on digital marketing and a proven track record in the home improvement industry.

💰 Compensation & Benefits

Salary Range: $215,000+ depending on experience. The salary range provided is an estimate based on industry standards for a Vice President of Marketing role with 10+ years of experience in the home improvement industry.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Working Hours: Full-time, with flexible hours as needed to meet project deadlines and attend team meetings.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Vice President of Marketing role with 10+ years of experience in the home improvement industry. The benefits listed are typical for a company of this size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Jacuzzi Group is a leading global manufacturer of hot tubs, swim spas, baths, showers, saunas, and pool equipment. They operate in the manufacturing industry, with a focus on wellness products.

Company Size: Jacuzzi Group has 1,001-5,000 employees, making it a mid-sized company. This size allows for a structured work environment with opportunities for growth and collaboration.

Founded: Jacuzzi Group was founded in 1956, with a rich history in the wellness industry. They have since grown to become a global leader in their field.

Company Description:

• Jacuzzi Group is a leading global manufacturer of hot tubs, swim spas, baths, showers, saunas, and pool equipment.
• They have a portfolio of brands, including Jacuzzi, Sundance Spas, Hydropool Swim Spas and Hot Tubs, Dimension One Spas, ThermoSpas, Dream Maker, Sun & Soul, Sunrise Spas, Vortex Spas, and more.
• Their products are available globally, with primary customers being specialty, big-box, and internet retailers, including The Home Depot, Ferguson, Costco, and Build.com. They also sell directly to consumers, builders, plumbers, and installation service providers through their network of thousands of independent authorized dealers.

Company Specialties:

• Hot Tubs
• Spas
• Luxury Baths
• Swim Spas
• Premium Showers
• Pool Equipment
• Steam Cabins
• Water Care
• and Hydromassage Jet Technology

Company Website: http://www.jacuzzi.com

ASSUMPTION: Jacuzzi Group is a well-established company with a strong reputation in the wellness industry. They offer a range of products and services, with a focus on innovation and quality.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the company's executives. It offers the opportunity to make a significant impact on the company's growth and success.

Reporting Structure: The Vice President of Marketing will report directly to the company's executives and oversee three teams within the Jacuzzi Bath Remodel marketing organization; the local marketing, contact center, and field marketing teams.

Work Arrangement: This role is remote, allowing for flexibility and the ability to work from anywhere in the United States.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Vice President of Marketing to expand their team and take on additional responsibilities.
• The role offers the opportunity to work closely with company executives, providing exposure to senior leadership and the chance to learn from experienced professionals.
• The company's global presence and diverse product portfolio offer opportunities for career growth and development.

ASSUMPTION: This role offers a unique opportunity to lead the marketing department and make a significant impact on the company's growth and success. The ideal candidate will be a strategic thinker with a proven track record in marketing and lead generation, as well as a strong understanding of the home improvement industry.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): United States

Geographic Context:

• The United States offers a diverse range of cultural, recreational, and professional opportunities.
• The remote work arrangement allows for flexibility and the ability to work from anywhere in the United States.
• The company's global presence offers opportunities for international travel and collaboration.

Work Schedule: Full-time, with flexible hours as needed to meet project deadlines and attend team meetings.

ASSUMPTION: The remote work arrangement offers flexibility and the ability to work from anywhere in the United States. The company's global presence offers opportunities for international travel and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening
• In-depth interview with hiring manager and/or team members
• Final interview with company executives
• Background check and reference check

Key Assessment Areas:

• Marketing and lead generation strategies
• Budget planning and management
• Reporting and data analysis
• Leadership and team management
• Industry knowledge and experience

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and lead generation experience, as well as your understanding of the home improvement industry.
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work in a fast-paced environment.
• Be ready to discuss your experience with traditional and digital marketing, as well as your familiarity with field marketing and contact centers.

ATS Keywords: Marketing, Lead Generation, Digital Marketing, Traditional Marketing, Field Marketing, Contact Centers, Advertising Budgets, Sales Projections, SEO, PPC, Social Media, Email Marketing, OTT, Performance Evaluation, Team Leadership, Reporting

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and lead generation experience, as well as their ability to lead a team and make data-driven decisions. The ideal candidate will have a strong background in marketing and lead generation, with a focus on digital marketing and a proven track record in the home improvement industry.

🛠️ Tools & Technologies

• Marketing automation software (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Search engine optimization (SEO) tools (e.g., Google Analytics, SEMrush)
• Pay-per-click (PPC) advertising platforms (e.g., Google Ads, Facebook Ads)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• Over-the-top (OTT) advertising platforms (e.g., Roku, Amazon Fire TV)

ASSUMPTION: The ideal candidate will have experience with a range of marketing and lead generation tools, as well as a strong understanding of how to use them to drive results and achieve sales targets.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer Focus
• Integrity
• Teamwork

Work Style:

• Collaborative
• Data-driven
• Results-oriented
• Adaptable
• Strategic

Self-Assessment Questions:

• Do you have experience leading a nationwide, multi-site marketing strategy?
• Are you comfortable working in a fast-paced environment and making data-driven decisions?
• Do you have experience with traditional and digital marketing, as well as field marketing and contact centers?
• Are you familiar with the home improvement industry and its trends?
• Do you have a proven track record in creating and delivering successful and cost-effective direct response marketing campaigns?

ASSUMPTION: The ideal candidate will be a strategic thinker with a proven track record in marketing and lead generation, as well as a strong understanding of the home improvement industry. They will be comfortable working in a fast-paced environment and making data-driven decisions.

⚠️ Potential Challenges

• The role requires a strong understanding of both traditional and digital marketing, as well as the ability to integrate them into a cohesive strategy.
• The home improvement industry is competitive, and the ideal candidate will have experience navigating and succeeding in a competitive environment.
• The role requires a high level of organization and attention to detail, as well as the ability to manage multiple projects and deadlines simultaneously.
• The remote work arrangement may present challenges in terms of communication and collaboration, and the ideal candidate will have experience working remotely and managing remote teams.

ASSUMPTION: The ideal candidate will have experience navigating and succeeding in a competitive environment, as well as a strong understanding of both traditional and digital marketing. They will also have experience working remotely and managing remote teams.

📈 Similar Roles Comparison

• This role is unique in that it focuses specifically on the marketing and lead generation efforts for Jacuzzi Group's company-owned stores. While there may be similar roles in other companies, the focus on company-owned stores and the specific needs of this business set it apart.
• The home improvement industry is competitive, and the ideal candidate will have experience navigating and succeeding in a competitive environment.
• This role offers the opportunity to lead a team and make a significant impact on the company's growth and success. It is well-suited for a strategic thinker with a proven track record in marketing and lead generation.

ASSUMPTION: While there may be similar roles in other companies, the focus on Jacuzzi Group's company-owned stores and the specific needs of this business set this role apart. The ideal candidate will have experience navigating and succeeding in a competitive environment, as well as a strong understanding of both traditional and digital marketing.

📝 Sample Projects

• Developing and executing a comprehensive marketing and lead generation strategy for Jacuzzi Group's company-owned stores.
• Managing and growing the marketing department to support the company's growth and expansion.
• Implementing and optimizing field marketing technology systems to enhance marketing initiatives and drive results.
• Creating and delivering comprehensive reports on key performance indicators (KPIs) pertaining to marketing and lead generation.
• Collaborating with company executives to formulate marketing budget plans and incorporate lead generation strategies.

ASSUMPTION: The ideal candidate will have experience with a range of marketing and lead generation projects, as well as a strong understanding of how to use them to drive results and achieve sales targets.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing and lead generation strategy for the upcoming year, and how this role fits into that plan?
• What are the key performance indicators (KPIs) that will be used to measure the success of this role, and how will progress be tracked?
• How does the company support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the company's marketing and lead generation efforts, and how can this role help to address them?
• How does the company's global presence impact the marketing and lead generation strategies for its company-owned stores?

ASSUMPTION: The ideal candidate will be a strategic thinker with a proven track record in marketing and lead generation, as well as a strong understanding of the home improvement industry. They will be comfortable working in a fast-paced environment and making data-driven decisions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and lead generation experience, as well as your understanding of the home improvement industry.
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work in a fast-paced environment.
• Be ready to discuss your experience with traditional and digital marketing, as well as your familiarity with field marketing and contact centers.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.