Vice President of Marketing and Leasing

📌 Core Information

🔹 Job Title: Vice President of Marketing and Leasing

🔹 Company: AVANTI RESIDENTIAL LLC

🔹 Location: Denver, CO or Phoenix, AZ

🔹 Job Type: Full-Time, On-Site

🔹 Category: Real Estate, Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-8 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing and leasing strategies
• Overseeing internal and external communications
• Leading marketing campaigns and digital advertising efforts
• Driving lead generation programs and improving conversion rates
• Promoting company culture and serving as a brand ambassador

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in both marketing and the multifamily real estate industry.

📋 Key Responsibilities

✅ Developing and executing comprehensive marketing and leasing strategies to drive occupancy, revenue growth, and brand recognition

✅ Overseeing all internal and external communications, ensuring consistency in messaging, brand voice, and company values

✅ Leading the creation and implementation of marketing campaigns, digital advertising, social media, SEO/SEM, content creation, and reputation management

✅ Building and executing lead generation programs to drive sales and expand the customer base, including management of all ILS and PPC strategies

✅ Developing and executing promotional campaigns at both the corporate and property level to support brand awareness, leasing velocity, resident engagement, and special initiatives

✅ Managing all social media platforms to grow engagement, elevate brand presence, and support recruitment, lead generation, and resident retention

✅ Partnering with onsite teams and regional leaders to develop innovative leasing initiatives, improve conversion rates, and enhance the resident experience

✅ Driving company culture by promoting values that inspire, engage, and unite team members at all levels

✅ Leading the planning and execution of the company’s annual leadership conference

✅ Owning and reporting on all key performance indicators (KPIs) related to leasing, marketing performance, lead generation, conversion, and brand engagement

✅ Using KPI data to drive performance, optimize campaigns, improve leasing effectiveness, and support strategic decision-making across the organization

✅ Overseeing the development and maintenance of property websites, listings, and leasing collateral to ensure accuracy, appeal, and alignment with brand standards

✅ Overseeing the production of corporate marketing materials related to the solicitation of real estate investment capital

✅ Serving as the company’s brand ambassador, ensuring a consistent and compelling presence across all touchpoints and platforms

✅ Mentoring and leading high-performing marketing and leasing teams, fostering creativity, collaboration, and accountability

✅ Collaborating cross-functionally with Operations, Training, HR, and IT to ensure alignment on company goals and support for key initiatives

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and team management skills to effectively drive marketing and leasing efforts across multiple platforms and teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or related field required. MBA or MA/MS in Marketing preferred.

Experience: 5-8 years of general marketing experience with displayed career growth required. Proven experience as a CMO or senior marketing leadership role required.

Required Skills:

• Exceptional emotional intelligence, leadership, and team management skills
• Excellent critical thinking, analytical and strategic development abilities
• Outstanding communication and interpersonal skills
• Complete knowledge of marketing strategy, planning, application, and execution of marketing initiatives
• Thorough knowledge of marketing data analytics with proven track record of increased revenue generation through marketing programs and strategic planning
• Established understanding of ESG principles and the integration of ESG into marketing strategies

Preferred Skills:

• Multi-family real estate experience
• Experience in managing external marketing resources, marketing consultants, and offshore creative teams

ASSUMPTION: Candidates with a strong background in marketing, leadership experience, and a proven track record in driving marketing and leasing success in the multifamily real estate industry are most likely to excel in this role.

💰 Compensation & Benefits

Salary Range: $140,000 - $160,000 per year. This range is based on industry standards for a Vice President of Marketing and Leasing role in the real estate industry, with consideration for the candidate’s experience level and the location of the position.

Benefits:

• Based on position, annual or quarterly bonuses are awarded based on performance and KPIs
• Up to 20% apartment discount
• Continuing education and tuition reimbursement
• A generous PTO policy
• Health and wellness benefits including Medical/HSA/FSA/Dental/Vision/STD/LTD and many other benefits to meet specific needs
• 4% company match for your 401k
• Avanti Shares Program where a portion of the company’s transactional profits are awarded to employees
• Avanti Cares Program that helps employees in financial need
• Tenure-based Anniversary Recess
• Avanti Advisors Program to help new hires with onboarding

Working Hours: Full-time, with a standard workweek of 40 hours. The work schedule and location may be based on supervisor requirements.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate’s experience and performance. The benefits listed are subject to change and may be dependent on the employee’s position and tenure with the company.

📌 Applicant Insights

🔍 Company Context

Industry: Avanti Residential is a multifamily real estate company that focuses on people, community, and service. They strive to be a best-in-class management company for both employees and residents.

Company Size: Avanti Residential has 201-500 employees, making it a mid-sized company where applicants can expect a more personal and collaborative work environment.

Founded: Avanti Residential was founded in 2018, making it a relatively new company with a strong focus on growth and innovation.

Company Description:

• Avanti Residential is a bold new move in multifamily real estate, focusing on people, community, and service
• The company aims to be a best-in-class management company for both employees and residents
• Avanti Residential is an owner-operator of apartment communities throughout Colorado, Arizona, Utah, Kansas, and Florida

Company Specialties:

• Multifamily property management
• Customer service
• Technology

Company Website: http://www.avantiresidential.com

ASSUMPTION: Avanti Residential’s focus on people, community, and service creates a unique and engaging work environment for employees. The company’s relatively short history and mid-sized employee base allow for ample opportunities for growth and advancement.

📊 Role Analysis

Career Level: The Vice President of Marketing and Leasing role is a senior-level position that requires a high degree of strategic thinking, leadership, and team management skills.

Reporting Structure: This role reports directly to the CEO and oversees the marketing and leasing teams across multiple locations.

Work Arrangement: This is a full-time, on-site position with a standard workweek of 40 hours. The work schedule and location may be based on supervisor requirements.

Growth Opportunities:

• As a senior-level position, there may be opportunities for career advancement within the company, such as taking on additional responsibilities or moving into a C-level role
• The company’s focus on growth and innovation creates opportunities for employees to take on new challenges and develop their skills
• Avanti Residential’s mid-sized employee base allows for a more personal and collaborative work environment, where employees have the opportunity to make a significant impact on the company’s success

ASSUMPTION: The Vice President of Marketing and Leasing role is a critical position within the company, and the right candidate will have the opportunity to make a significant impact on Avanti Residential’s growth and success.

🌍 Location & Work Environment

Office Type: Avanti Residential has corporate offices in Denver, CO, and Phoenix, AZ. The Vice President of Marketing and Leasing role may be based in either location, with the possibility of traveling to other company offices as needed.

Office Location(s): 1700 S Broadway, Ste 200, Denver, CO 80290; 14500 N Northsight Blvd, Ste 314, Scottsdale, AZ 85260

Geographic Context:

• Denver, CO: Known for its vibrant arts and culture scene, outdoor recreation opportunities, and thriving tech industry
• Phoenix, AZ: Known for its warm climate, diverse cultural attractions, and growing tech industry

Work Schedule: Full-time, with a standard workweek of 40 hours. The work schedule and location may be based on supervisor requirements.

ASSUMPTION: The Vice President of Marketing and Leasing role may require occasional travel to other company offices, but the primary work location will be in either Denver, CO, or Phoenix, AZ.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with hiring manager
• Final interview with CEO
• Background check and offer

Key Assessment Areas:

• Marketing and leasing strategy development and execution
• Leadership and team management skills
• Communication and interpersonal skills
• Data analysis and strategic decision-making
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and leadership experience, as well as your familiarity with the multifamily real estate industry
• Prepare for behavioral interview questions that focus on your ability to develop and execute marketing strategies, manage teams, and make data-driven decisions
• Research Avanti Residential’s company culture and values to demonstrate your alignment with the organization

ATS Keywords: Marketing strategy, leasing, brand management, lead generation, digital advertising, social media, SEO/SEM, data analytics, team leadership, emotional intelligence, critical thinking, strategic development, resident engagement, collaboration, ESG principles

ASSUMPTION: The interview process for the Vice President of Marketing and Leasing role will focus on assessing the candidate’s strategic thinking, leadership, and team management skills, as well as their alignment with Avanti Residential’s company culture and values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) and pay-per-click (PPC) advertising tools (e.g., Google Ads, SEMrush)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The Vice President of Marketing and Leasing role requires proficiency in marketing automation, CRM, and social media management tools, as well as a strong understanding of SEO, PPC, and data analysis techniques.

👔 Cultural Fit Considerations

Company Values:

• Sempre Avanti (Always Forward)
• People People
• La Bella Vita (The Beautiful Life)

Work Style:

• Collaborative and team-oriented
• Focused on growth and innovation
• Data-driven and results-oriented

Self-Assessment Questions:

• Do you embrace a forward-thinking and collaborative work style?
• Are you passionate about driving marketing and leasing success through data-driven strategies?
• Do you align with Avanti Residential’s company values and commitment to people, community, and service?

ASSUMPTION: Avanti Residential’s company culture is centered around collaboration, growth, and a commitment to people, community, and service. Candidates who align with these values and work styles are most likely to thrive in the company’s dynamic and engaging work environment.

⚠️ Potential Challenges

• Managing a team of marketing and leasing professionals across multiple locations
• Balancing the need for strategic, long-term marketing initiatives with the demands of day-to-day leasing operations
• Adapting to the unique marketing and leasing needs of each individual property within Avanti Residential’s portfolio
• Ensuring consistent branding and messaging across all marketing channels and touchpoints

ASSUMPTION: The Vice President of Marketing and Leasing role presents unique challenges related to team management, strategic planning, and brand consistency across multiple locations and platforms.

📈 Similar Roles Comparison

• The Vice President of Marketing and Leasing role is unique to Avanti Residential, as it combines senior-level marketing and leasing responsibilities within a single position
• Similar roles in other multifamily real estate companies may include Chief Marketing Officer (CMO), Vice President of Marketing, or Vice President of Leasing
• Career paths for this role may include advancement to a C-level position, such as Chief Marketing Officer or Chief Operating Officer, or transitioning to a role within a related industry, such as real estate investment or property management

ASSUMPTION: The Vice President of Marketing and Leasing role at Avanti Residential is a unique and challenging position that requires a high degree of strategic thinking, leadership, and team management skills. Candidates with experience in both marketing and leasing, as well as a strong understanding of the multifamily real estate industry, are most likely to succeed in this role.

📝 Sample Projects

• Developing and executing a comprehensive marketing and leasing strategy for a new multifamily property launch
• Conducting market research and analysis to identify trends and opportunities in the multifamily real estate industry
• Managing a team of marketing and leasing professionals to execute a company-wide rebranding initiative

ASSUMPTION: The Vice President of Marketing and Leasing role at Avanti Residential involves a wide range of marketing and leasing projects, from strategic planning and execution to day-to-day management and team leadership.

❓ Key Questions to Ask During Interview

• Can you describe the company’s long-term vision for growth and expansion, and how this role contributes to that vision?
• How does Avanti Residential support the professional development and growth of its marketing and leasing team members?
• What are the key priorities for the first 90 days in this role, and how will my success be measured?
• How does Avanti Residential approach ESG integration into its marketing and leasing strategies?
• What are the most significant challenges facing the multifamily real estate industry, and how does Avanti Residential plan to address them?

ASSUMPTION: The interview process for the Vice President of Marketing and Leasing role at Avanti Residential will focus on assessing the candidate’s strategic thinking, leadership, and team management skills, as well as their alignment with the company’s culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and leadership experience, as well as your familiarity with the multifamily real estate industry
• Prepare for behavioral interview questions that focus on your ability to develop and execute marketing strategies, manage teams, and make data-driven decisions
• Research Avanti Residential’s company culture and values to demonstrate your alignment with the organization
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.