Vice President of Marketing and Leasing

📌 Core Information

🔹 Job Title: Vice President of Marketing and Leasing

🔹 Company: Avanti Residential LLC

🔹 Location: Denver, CO or Phoenix, AZ

🔹 Job Type: Full-Time

🔹 Category: Real Estate

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing and leasing strategies
• Overseeing internal and external communications
• Leading marketing campaigns and digital advertising efforts
• Building and executing lead generation programs
• Driving company culture and serving as a brand ambassador

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing and leasing strategies in the multifamily real estate industry.

📋 Key Responsibilities

✅ Develop and execute comprehensive marketing and leasing strategies to drive occupancy, revenue growth, and brand recognition across all communities

✅ Oversee all internal and external communications, ensuring consistency in messaging, brand voice, and company values

✅ Lead the creation and implementation of marketing campaigns, digital advertising, social media, SEO/SEM, content creation, and reputation management

✅ Build and execute lead generation programs to drive sales and expand the customer base, including management of all ILS (Internet Listing Services) and PPC (Pay-Per-Click) strategies

✅ Develop and execute promotional campaigns at both the corporate and property level to support brand awareness, leasing velocity, resident engagement, and special initiatives

✅ Manage all social media platforms to grow engagement, elevate brand presence, and support recruitment lead generation, and resident retention

✅ Partner with onsite teams and regional leaders to develop innovative leasing initiatives, improve conversion rates, and enhance the resident experience

✅ Drive company culture by promoting values that inspire, engage, and unite team members at all levels

✅ Lead the planning and execution of the company’s annual leadership conference

✅ Own and report on all key performance indicators (KPIs) related to leasing, marketing performance, lead generation, conversion, and brand engagement

✅ Use KPI data to drive performance, optimize campaigns, improve leasing effectiveness, and support strategic decision-making across the organization

✅ Oversee the development and maintenance of property websites, listings, and leasing collateral to ensure accuracy, appeal, and alignment with brand standards

✅ Oversee the production of corporate marketing materials related to the solicitation of real estate investment capital

✅ Serve as the company’s brand ambassador, ensuring a consistent and compelling presence across all touchpoints and platforms

✅ Mentor and lead high-performing marketing and leasing teams, fostering creativity, collaboration, and accountability

✅ Collaborate cross-functionally with Operations, Training, HR, and IT to ensure alignment on company goals and support for key initiatives

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and team management skills to effectively drive marketing and leasing efforts across multiple communities and teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or related field required. MBA or MA/MS in Marketing preferred.

Experience: 5-8 years of general marketing experience with displayed career growth is required. Proven experience as a CMO or senior marketing leadership role is required. Multi-family real estate experience is required.

Required Skills:

• Exceptional emotional intelligence, leadership, and team management skills
• Excellent critical thinking, analytical and strategic development abilities
• Outstanding communication and interpersonal skills
• Complete knowledge of marketing strategy, planning, application, and execution of marketing initiatives
• Thorough knowledge of marketing data analytics with proven track record of increased revenue generation through marketing programs and strategic planning
• Established understanding of ESG principles and the integration of ESG into marketing strategies

Preferred Skills:

• Experience in managing external marketing resources, marketing consultants, and offshore creative teams

ASSUMPTION: Candidates with a strong background in marketing, leadership, and multi-family real estate experience will be best suited for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Vice President of Marketing and Leasing role with 5-10 years of experience in the real estate industry, the estimated salary range is $150,000 - $200,000 per year. This range may vary depending on the candidate's experience and qualifications.

Benefits:

• Based on position, annual or quarterly bonuses are awarded based on performance and KPIs
• Up to 20% apartment discount
• Continuing education and tuition reimbursement
• A generous PTO policy
• Health and wellness benefits including Medical/HSA/FSA/Dental/Vision/STD/LTD and many other benefits to meet specific needs
• 4% company match for your 401k
• Avanti Shares Program where a portion of the company’s transactional profits are awarded to you. The longer you stay, the higher your return
• Avanti Cares Program that helps employees in financial need
• Tenure-based Anniversary Recess
• Avanti Advisors Program to help new hires with onboarding

Working Hours: 40 hours per week, with flexibility based on supervisor requirements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the candidate's position and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Avanti Residential is a real estate company specializing in multifamily property management and customer service, with a focus on technology. The multifamily real estate industry is competitive and dynamic, with a strong emphasis on customer service and community engagement.

Company Size: Avanti Residential has 201-500 employees, making it a mid-sized company. This size allows for a more personal work environment while still offering ample opportunities for growth and collaboration.

Founded: Avanti Residential was founded in 2018, making it a relatively young company with a strong focus on innovation and forward-thinking strategies.

Company Description:

• Avanti Residential is a bold new move in multifamily, focusing on people, community, and service to be a best-in-class management company for both employees and residents
• The company strives ever forward to be a best-in-class management company, with a focus on customer service and community engagement
• Avanti Residential is an owner-operator of apartment communities throughout Colorado, Arizona, Utah, Kansas, and Florida

Company Specialties:

• Multifamily property management
• Customer service
• Technology

Company Website: http://www.avantiresidential.com

ASSUMPTION: Avanti Residential's focus on people, community, and service sets it apart in the multifamily real estate industry, creating a unique work environment for employees.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of strategic thinking, leadership, and team management skills.

Reporting Structure: The Vice President of Marketing and Leasing will report directly to the CEO and work closely with other senior leaders within the company.

Work Arrangement: This role requires a full-time on-site presence, with flexibility based on supervisor requirements. The role may also require travel to various property locations and corporate offices.

Growth Opportunities:

• As a senior-level position, this role offers ample opportunities for growth and development within the company
• With the company's focus on innovation and forward-thinking strategies, there are opportunities for the Vice President of Marketing and Leasing to drive strategic initiatives and contribute to the company's overall success
• The company's generous benefits package, including continuing education and tuition reimbursement, provides employees with the opportunity to grow both personally and professionally

ASSUMPTION: The Vice President of Marketing and Leasing will play a critical role in driving the company's marketing and leasing efforts, with ample opportunities for growth and development within the role and the company.

🌍 Location & Work Environment

Office Type: Avanti Residential has corporate offices in Denver, CO, and Phoenix, AZ, with regional offices located throughout the United States.

Office Location(s): The Vice President of Marketing and Leasing may be based out of either the Denver, CO, or Phoenix, AZ, corporate office, with travel required to various property locations and corporate offices.

Geographic Context:

• Denver, CO, and Phoenix, AZ, offer vibrant and dynamic urban environments, with a strong focus on culture, arts, and outdoor recreation
• The multifamily real estate industry in both cities is competitive and dynamic, with a strong emphasis on customer service and community engagement
• Both cities offer ample opportunities for professional growth and development within the real estate industry

Work Schedule: This role requires a full-time on-site presence, with flexibility based on supervisor requirements. The role may also require travel to various property locations and corporate offices.

ASSUMPTION: The Vice President of Marketing and Leasing will have the opportunity to work in a dynamic and vibrant urban environment, with ample opportunities for professional growth and development within the real estate industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or other senior leaders within the company
• Background check and Wonderlic pre-employment assessment
• Final decision and offer

Key Assessment Areas:

• Marketing and leasing strategy development and execution
• Leadership and team management skills
• Communication and interpersonal skills
• Industry knowledge and experience

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and leasing experience, as well as your leadership and team management skills
• Be prepared to discuss your marketing and leasing strategy development and execution experience in detail
• Research Avanti Residential and the multifamily real estate industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Marketing strategy, lead generation, brand management, digital advertising, social media management, SEO/SEM, content creation, data analytics, team leadership, communication skills, emotional intelligence, critical thinking, strategic development, resident engagement, collaboration, accountability

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and leasing strategy development and execution experience, as well as their leadership and team management skills.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) and pay-per-click (PPC) management tools (e.g., Google Ads, SEMrush)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The Vice President of Marketing and Leasing will be expected to have a strong working knowledge of marketing automation platforms, CRM software, social media management tools, SEO and PPC management tools, and project management software.

👔 Cultural Fit Considerations

Company Values:

• People-focused: Avanti Residential prioritizes the well-being and success of its employees
• Community-driven: The company is committed to creating and maintaining strong, vibrant communities for both its employees and residents
• Service-oriented: Avanti Residential strives to provide exceptional customer service and support to its employees and residents

Work Style:

• Collaborative: Avanti Residential fosters a collaborative work environment, with a strong emphasis on teamwork and cross-functional collaboration
• Accountable: The company holds its employees to high standards of accountability and responsibility
• Innovative: Avanti Residential encourages its employees to think creatively and drive forward-thinking strategies

Self-Assessment Questions:

• Do you align with Avanti Residential's people-focused, community-driven, and service-oriented values?
• Are you comfortable working in a collaborative and innovative work environment, with a strong emphasis on accountability?
• Do you have the leadership and team management skills necessary to drive marketing and leasing efforts across multiple communities and teams?

ASSUMPTION: Candidates who align with Avanti Residential's values and work style will be best suited for this role, with the ability to thrive in a collaborative, innovative, and accountable work environment.

⚠️ Potential Challenges

• The multifamily real estate industry is competitive and dynamic, with a strong emphasis on customer service and community engagement
• This role requires a high level of strategic thinking, leadership, and team management skills, with the ability to drive marketing and leasing efforts across multiple communities and teams
• The role may require travel to various property locations and corporate offices, with flexibility based on supervisor requirements
• The role may be subject to change and evolution based on the company's growth and strategic initiatives

ASSUMPTION: The Vice President of Marketing and Leasing will face challenges related to the competitive and dynamic nature of the multifamily real estate industry, as well as the high level of strategic thinking, leadership, and team management skills required for the role.

📈 Similar Roles Comparison

• This role is similar to other senior-level marketing and leasing positions within the multifamily real estate industry, with a focus on strategic thinking, leadership, and team management skills
• The multifamily real estate industry is competitive and dynamic, with a strong emphasis on customer service and community engagement
• This role offers ample opportunities for growth and development within the company, with a focus on innovation and forward-thinking strategies

ASSUMPTION: This role is similar to other senior-level marketing and leasing positions within the multifamily real estate industry, with a strong focus on strategic thinking, leadership, and team management skills.

📝 Sample Projects

• Developing and executing a comprehensive marketing and leasing strategy to drive occupancy and revenue growth across all communities
• Overseeing the production of corporate marketing materials related to the solicitation of real estate investment capital
• Leading the planning and execution of the company’s annual leadership conference

  ✅ Developing and executing a comprehensive marketing and leasing strategy to drive occupancy and revenue growth across all communities

  ✅ Overseeing the production of corporate marketing materials related to the solicitation of real estate investment capital

  ✅ Leading the planning and execution of the company’s annual leadership conference

ASSUMPTION: These sample projects are representative of the strategic thinking, leadership, and team management skills required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing and leasing strategy, and how this role fits into that overall strategy?
• How does the company support and foster a collaborative and innovative work environment, with a strong emphasis on accountability?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing and leasing efforts, and how will this role contribute to that success?
• What opportunities are there for growth and development within this role and the company?

ASSUMPTION: These key questions will help candidates better understand the company's marketing and leasing strategy, work environment, and growth opportunities within the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and leasing experience, as well as your leadership and team management skills
• Prepare for your phone or video screen with the HR department by researching Avanti Residential and the multifamily real estate industry
• Prepare for your in-depth interview with the hiring manager and/or other senior leaders within the company by developing your marketing and leasing strategy development and execution experience
• Complete the Wonderlic pre-employment assessment, if required
• Follow up with the HR department one week after your final interview to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.