Vice President of Marketing

📌 Core Information

🔹 Job Title: Vice President of Marketing

🔹 Company: IQ

🔹 Location: Spain (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: January 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Crafting and executing comprehensive marketing strategies to drive IQ AI's growth and transformation
• Expanding IQ AI's presence in AI, Web2/Web3 spaces, and the crypto-native ecosystem
• Collaborating with cross-functional teams to deliver impactful content, manage marketing calendars, and lead go-to-market strategies
• Requiring a proven ability to generate visibility and growth opportunities in AI, blockchain, or DeFi projects

ASSUMPTION: The role requires a strategic mindset, strong leadership skills, and the ability to thrive in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Own and scale ATP marketing, positioning IQ AI as the category leader for tokenized agents, robotics integrations, and the Brain framework across DeFi and beyond

✅ Drive social dominance by expanding both personal and IQ AI's audience on X (Twitter) to capture global mindshare

✅ Lead KOL and influencer strategy by building and managing a global KOL pipeline across multiple regions

✅ Run ecosystem and integration campaigns, overseeing ATP agent launches, robotics demos, integrations, and co-marketing campaigns with wallets, protocols, and DeFi platforms

✅ Expand and energize community by scaling Telegram, X, and Discord with creative, differentiated strategies

✅ Command the media narrative by crafting PR, storytelling, and social campaigns that elevate IQ AI's brand in top-tier crypto, AI, and tech outlets

✅ Measure, iterate, and win by defining KPIs for user growth, token traction, ecosystem adoption, and mindshare, and relentlessly optimizing against them

✅ Collaborate across teams by working shoulder-to-shoulder with BD, Product, Engineering, and Design to execute seamless, high-impact launches

ASSUMPTION: The role may require occasional weekend or evening work to meet project deadlines or participate in global events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5+ years leading marketing in blockchain, AI, or DeFi projects

Required Skills:

• Large personal X (Twitter) presence with a significant, active following
• Proven experience with ecosystem campaigns, such as product integrations, agent/AI demos, robotics showcases, or major ecosystem partnerships
• Strong PR and narrative chops, with a track record of securing Tier 1 media coverage
• Hands-on experience with growth playbooks, including social, content, meme, video, and incentive campaigns
• Analytical and results-driven mindset, with the ability to define KPIs, track progress, and pivot when campaigns aren't landing
• Startup speed and adaptability, thriving in fast-moving, high-volatility environments

Preferred Skills:

• Experience bridging Web2 and Web3 or working with robotics, AI, or tokenization projects
• Fluency in multiple languages, particularly Spanish, Korean, Vietnamese, Chinese, or English

ASSUMPTION: The ideal candidate will have a strong understanding of the blockchain and AI industries, as well as a passion for staying up-to-date with the latest trends and developments.

💰 Compensation & Benefits

Salary Range: $150,000 - $250,000 per year (AI estimate based on experience level and industry standards)

Benefits:

• Competitive salary
• Meaningful IQ token incentives
• Bonuses tied to major KPIs, such as market cap, user growth, and ecosystem traction
• Founder-level access and high-impact role with real upside
• Fast, no-politics culture with minimal bureaucracy

Working Hours: Full-time (40 hours per week), with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 51-200 employees

Founded: 2017

Company Description:

• IQ is a technology company that uses blockchain technology and artificial intelligence to scale crypto knowledge
• The company is focused on building a more intelligent future through autonomous AI superagents
• IQ is committed to driving real adoption by investing in its own ecosystem and offering high-impact roles with real upside

Company Specialties:

• Blockchain and AI

Company Website: iqai.com

ASSUMPTION: IQ is a growing company with a strong focus on innovation and disruption within the blockchain and AI industries.

📊 Role Analysis

Career Level: Executive

Reporting Structure: Reports directly to the CEO or another senior executive

Work Arrangement: Remote OK, with occasional in-person meetings or events

Growth Opportunities:

• Potential to shape the voice of IQ AI and define its brand within the AI and blockchain industries
• Opportunity to work directly with the executive team and help shape top-level strategy
• Chance to expand personal influence and network within the global blockchain and AI communities

ASSUMPTION: The role offers significant growth potential for the right candidate, with opportunities to make a lasting impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote, with occasional in-person meetings or events

Office Location(s): Spain (Grand Cayman, Grand Cayman KY1-1103, KY)

Geographic Context:

• Spain offers a vibrant and growing blockchain and AI ecosystem, with numerous opportunities for collaboration and innovation
• The remote work arrangement allows for flexibility and work-life balance
• The company's headquarters in Grand Cayman, Grand Cayman provides a stable and supportive business environment

Work Schedule: Full-time (40 hours per week), with flexibility for occasional remote work

ASSUMPTION: The remote work arrangement may require occasional travel for in-person meetings or events, and the work schedule may vary depending on project demands.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the marketing team
• Final interview with the CEO or another senior executive

Key Assessment Areas:

• Marketing strategy and vision
• Leadership and team management skills
• Industry knowledge and expertise
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your large personal X (Twitter) presence and provide examples of your marketing campaigns and successes
• Demonstrate your understanding of the blockchain and AI industries and how you can contribute to IQ AI's growth

ATS Keywords: Marketing leadership, blockchain, AI, DeFi, KOL management, community building, public relations, growth strategies, ecosystem campaigns, social media, content creation, analytical skills, startup environment, influencer strategy, robotics, tokenization

ASSUMPTION: The interview process may vary depending on the company's needs and the candidate's qualifications.

🛠️ Tools & Technologies

• Social media platforms (X, Twitter, LinkedIn, etc.)
• Marketing automation tools (e.g., Hootsuite, Buffer, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Analytics and reporting tools (e.g., Google Analytics, Tableau, etc.)

ASSUMPTION: The required tools and technologies may vary depending on the candidate's experience and the company's specific needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation and disruption
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Fast-paced and dynamic
• Results-driven and focused on achieving KPIs
• Collaborative and supportive of team members' growth and development

Self-Assessment Questions:

• Do you thrive in fast-paced, high-volatility environments?
• Are you comfortable working remotely and managing your own time and priorities?
• Do you have a strong personal presence on X (Twitter) and a proven track record of driving growth through marketing campaigns?

ASSUMPTION: The ideal candidate will be a self-starter with a strong work ethic, excellent communication skills, and a passion for driving growth and innovation within the blockchain and AI industries.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent communication and collaboration
• Keeping up with the rapidly evolving blockchain and AI industries and adapting marketing strategies accordingly
• Balancing the demands of multiple projects and priorities
• Navigating the complexities of the global blockchain and AI ecosystems

ASSUMPTION: The role may present unique challenges that require creativity, adaptability, and strong leadership skills to overcome.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong personal presence on X (Twitter) and a proven ability to drive growth through marketing campaigns
• The role focuses on expanding IQ AI's presence within the AI and Web2/Web3 spaces and the crypto-native ecosystem, rather than a specific industry or product
• The career path for this role may involve transitioning into a senior leadership or executive position within the company or the broader blockchain and AI industries

ASSUMPTION: The role offers unique opportunities and challenges that set it apart from other marketing positions within the blockchain and AI industries.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new ATP agent or robotics integration
• Managing a global KOL pipeline and coordinating influencer campaigns across multiple regions
• Crafting a PR campaign to secure Tier 1 media coverage for a major ecosystem partnership or product launch

ASSUMPTION: The role may involve a wide range of marketing projects, requiring strong leadership, adaptability, and strategic thinking.

❓ Key Questions to Ask During Interview

• How does IQ AI plan to differentiate itself within the competitive AI and blockchain industries?
• What are the key priorities for this role in the first 90 days?
• How does IQ AI support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the company, and how can this role contribute to addressing them?
• How does IQ AI measure the success of its marketing campaigns, and what KPIs are most important for this role?

ASSUMPTION: The ideal candidate will ask thoughtful, insightful questions that demonstrate their understanding of the role and their commitment to driving IQ AI's growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the IQ AI Careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing campaigns and successes, demonstrating your large personal X (Twitter) presence and ability to drive growth
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.