📌 Core Information
🔹 Job Title: Vice President of Marketing - B2B SaaS
🔹 Company: eSkill
🔹 Location: San Antonio, Texas, United States
🔹 Job Type: On-site, Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 13, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of marketing initiatives to drive company growth
- Collaboration with the CEO to set long-term strategic goals
- Identification and understanding of Ideal Customer Profile (ICP)
- Lead generation, pipeline improvement, and MRR expansion
- Optimization of Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS)
- Cross-functional teamwork to guide product decisions, customer lifecycle marketing, and sales resources creation
- Regular reporting and presentation of marketing metrics to the CEO
- Market analysis to identify challenges and growth opportunities
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and experience in senior marketing positions to successfully drive growth and achieve company objectives.
📋 Key Responsibilities
✅ Work with the CEO to set long-term strategic goals that fuel company growth
✅ Identify, understand, and develop eSkill’s ICP
✅ Create a strategy that increases ICP lead generation, improves pipeline, and expands MRR
✅ Collaborate with the marketing team to execute key initiatives
✅ Optimize CAC to grow the company efficiently
✅ Identify and diversify into untested marketing channels
✅ Evaluate and adjust marketing campaigns to maximize ROAS
✅ Work closely with other departments to guide product decisions, conduct customer lifecycle marketing, create sales resources, and more
✅ Prepare regular reports and presentations on marketing metrics for the CEO
✅ Conduct market analysis to identify challenges and growth opportunities
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to achieve marketing and business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field
Experience: Proven work in a senior role such as VP of Marketing or CMO
Required Skills:
- Excellent leadership, communication, analytics, and project management skills
- Demonstrable experience designing and implementing successful marketing campaigns
- Strategic mindset and the ability to make difficult decisions
Preferred Skills:
- Experience in the SaaS industry
- Familiarity with marketing automation tools and CRM
ASSUMPTION: While experience in the SaaS industry is not explicitly required, it would be beneficial for understanding the target market and competition.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a VP of Marketing role with 10+ years of experience in Texas)
Benefits:
- Health insurance plan with $0 deductible and $0 co-pay
- Dental and vision insurance plans
- Flexible spending account option
- Open PTO Policy plus 9 paid holidays per year
- Participation in our 401(k) savings plan
- Company-paid Life and AD&D coverage
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The salary range is estimated based on industry standards for a VP of Marketing role with the required experience level in the San Antonio, Texas area.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services, specifically focused on pre-employment skills assessment and improving hiring outcomes
Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for impact and growth
Founded: 2003, with over 20 years of experience in the industry
Company Description:
- eSkill provides accurate employment assessments for selection and skills gap measurement to minimize hiring mistakes, decrease recruiting costs, and improve hiring and training outcomes
- Offers the largest assessment catalog on the market, completely customizable skills tests, and dedicated client success management
- Has a perfect EEOC compliance record after 20 years and millions of applicants tested
Company Specialties:
- Pre-employment skills assessment
- ATS & ERP integration
- Hard skills testing
- Customizable tests
- Improved hiring outcomes
- Turnover reduction
- Optimized HR Processes
- Hiring compliance
- Robust test library
Company Website: http://www.eSkill.com
ASSUMPTION: eSkill's focus on pre-employment assessment and improving hiring outcomes makes it an attractive option for companies looking to optimize their recruitment processes.
📊 Role Analysis
Career Level: Executive, reporting directly to the CEO
Reporting Structure: This role reports directly to the CEO and oversees the Marketing department
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to shape the company's overall strategic planning and growth
- Chance to make a significant impact on the company's marketing efforts and bottom line
- Opportunity to work closely with the CEO and other departments to drive cross-functional initiatives
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to shape the company's strategic direction and make a lasting impact on its success.
🌍 Location & Work Environment
Office Type: On-site, with a physical office location in San Antonio, Texas
Office Location(s): 73 Princeton Street, Suite 213, Chelmsford, Massachusetts 01863, US
Geographic Context:
- San Antonio is the second-largest city in Texas and the seventh-most populous city in the United States
- The city offers a diverse economy with a strong presence in industries such as healthcare, government, and tourism
- San Antonio has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The on-site work arrangement allows for better collaboration and communication with the CEO and other departments, while the flexible remote work option provides some work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the CEO
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and communication skills
- Marketing expertise and campaign experience
- Analytical and project management skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, strategic thinking, and leadership skills
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
- Research eSkill's industry and competition to demonstrate your understanding of the market
- Practice common interview questions and be prepared to discuss your strategic vision for eSkill's marketing efforts
ATS Keywords: Marketing strategy, lead generation, pipeline improvement, MRR expansion, CAC optimization, ROAS, market analysis, cross-functional teamwork, marketing metrics, customer lifecycle marketing, sales resources creation
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, marketing expertise, and leadership skills, as well as their fit with the company's culture and values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Analytics tools (e.g., Google Analytics, Mixpanel, Amplitude)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with marketing automation tools, CRM, analytics tools, and project management tools will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Strategic and forward-thinking
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-oriented and action-taking
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy working collaboratively with cross-functional teams?
- Are you comfortable making data-driven decisions and adjusting strategies based on performance metrics?
- Do you possess strong leadership skills and the ability to inspire and motivate team members?
ASSUMPTION: eSkill values candidates who are strategic, data-driven, collaborative, and adaptable, with a strong focus on achieving results and driving growth.
⚠️ Potential Challenges
- Balancing strategic planning with day-to-day marketing execution
- Managing a team and driving results in a fast-paced, dynamic environment
- Adapting to changes in the market and competitive landscape
- Ensuring alignment with the CEO's vision and priorities
- Managing a tight budget and optimizing CAC to grow the company efficiently
ASSUMPTION: The role presents unique challenges that require a strong, adaptable leader with a proven track record in marketing and strategic planning.
📈 Similar Roles Comparison
- Unlike other VP of Marketing roles, this position reports directly to the CEO, offering a high level of influence and impact on the company's strategic direction
- eSkill's focus on pre-employment assessment and improving hiring outcomes sets it apart from other marketing roles in the HR services industry
- This role offers significant growth opportunities and the chance to make a lasting impact on the company's success
ASSUMPTION: While this role shares similarities with other VP of Marketing positions, its unique focus on pre-employment assessment and direct reporting to the CEO make it a distinct opportunity.
📝 Sample Projects
- Develop and execute a marketing campaign to increase lead generation and pipeline for a new product launch
- Conduct market research to identify new marketing channels and assess their potential for driving growth
- Create and implement a customer lifecycle marketing strategy to improve customer retention and expansion
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and execution-focused nature of the role, as well as its cross-functional aspects.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does the CEO envision this role contributing to the company's overall strategic planning?
- What are the key performance indicators (KPIs) for success in this role?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to testing and optimizing marketing campaigns?
ASSUMPTION: These interview questions help candidates better understand the role's expectations, the company's strategic vision, and its approach to marketing and team development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, strategic thinking, and leadership skills
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
- Research eSkill's industry and competition to demonstrate your understanding of the market
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
