Vice President of Marketing
IQ
Full-time
Remote
Worldwide
🌐 Digital Marketing
📌 Core Information
- Job Title: Vice President of Marketing
- Company: IQ
- Location: Spain (Remote)
- Job Type: Full-Time
- Category: Marketing
- Date Posted: January 12, 2025
- Experience Level: 5-10 years
- Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Crafting and executing comprehensive marketing strategies for IQ AI's brand expansion in AI, Web2/Web3, and crypto-native ecosystems.
- Collaborating with cross-functional teams to deliver impactful content, manage marketing calendars, and lead go-to-market strategies for product launches, updates, partnerships, and more.
- Leveraging a large personal X (Twitter) presence to drive global mindshare and community growth.
- Proven experience in leading marketing or growth initiatives in AI, blockchain (L1/L2), or DeFi projects.
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and adaptability to thrive in a dynamic, fast-paced environment. A strong understanding of both the AI and blockchain industries is crucial for success.
📋 Key Responsibilities
- Own and scale ATP marketing, positioning IQ AI as the category leader for tokenized agents, robotics integrations, and the Brain framework across DeFi and beyond.
- Drive social dominance by expanding both personal and IQ AI's audience on global platforms.
- Lead KOL and influencer strategy, building and managing a global pipeline across key regions.
- Run ecosystem and integration campaigns, overseeing everything from ATP agent launches to robotics demos, integrations, and co-marketing campaigns with wallets, protocols, and DeFi platforms.
- Expand and energize community by scaling Telegram, X, and Discord with creative, differentiated strategies.
- Command the media narrative by crafting PR, storytelling, and social campaigns that elevate IQ AI's brand in top-tier crypto, AI, and tech outlets.
- Measure, iterate, and win by defining KPIs for user growth, token traction, ecosystem adoption, and mindshare, and relentlessly optimizing against them.
- Collaborate across teams, working shoulder-to-shoulder with BD, Product, Engineering, and Design to execute seamless, high-impact launches.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Experience: 3-5+ years leading marketing in blockchain, AI, or DeFi projects.
- Required Skills:
- Large personal X (Twitter) presence with a significant, active following.
- Deep KOL and influencer network with proven success driving token and user growth.
- Proven experience with ecosystem campaigns, such as product integrations, agent/AI demos, robotics showcases, or major ecosystem partnerships.
- Strong PR and narrative skills, with a track record of securing Tier 1 media coverage.
- Hands-on experience with growth playbooks, including social, content, meme, video, and incentive campaigns.
- Community-building skills, with experience scaling Telegram, Discord, and X communities.
- Analytical and results-driven mindset, with the ability to define KPIs, track progress, and pivot when necessary.
- Startup speed and adaptability, thriving in fast-moving, high-volatility environments.
ASSUMPTION: While not explicitly stated, a strong understanding of the crypto and AI industries is essential for success in this role.
💰 Compensation & Benefits
- Salary Range: $150,000 - $250,000 per year (based on industry standards for a VP of Marketing with 5-10 years of experience in AI and blockchain)
- Benefits:
- The chance to define the voice of IQ AI and shape how the world understands tokenized agents, the Brain framework, ATP, and robotics.
- A company investing in its own ecosystem with a $10M agent fund dedicated to seeding and scaling projects on ATP.
- Big league exposure, working with projects already listed on Binance and Upbit, and collaborating with leaders like NEAR AI, Frax, and Coinbase AgentKit.
- Founder-level access, working directly with the executive team to help shape top-level strategy.
- High-impact role with real upside, including competitive salary, meaningful IQ token incentives, and bonuses tied to major KPIs like market cap, user growth, and ecosystem traction.
- A fast, no-politics culture that moves fast, experiments often, and cuts through the noise.
ASSUMPTION: The provided salary range is an estimate based on industry standards for similar roles in AI and blockchain. The actual salary may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Technology, Information, and Internet
- Company Size: 51-200 employees
- Founded: 2017
- Company Description: IQ AI uses blockchain technology and artificial intelligence to scale crypto knowledge. They are building a more intelligent future through Autonomous AI Superagents.
- Company Specialties: Blockchain and AI
ASSUMPTION: IQ AI is a growing company in the AI and blockchain space, offering opportunities for professional growth and impact.
📊 Role Analysis
- Career Level: Executive (VP)
- Reporting Structure: This role reports directly to the CEO and works closely with senior leadership, cross-functional teams, and external partners.
- Work Arrangement: Remote (Spain) with the possibility of occasional travel for events and meetings.
- Growth Opportunities: As a VP of Marketing, there are opportunities to grow within the company as it expands its presence in the AI and blockchain spaces. This role also offers the chance to shape the company's marketing strategy and brand, making a significant impact on its success.
ASSUMPTION: The remote work arrangement allows for a flexible schedule and work-life balance, while the growth opportunities depend on the company's performance and the individual's contributions.
🌍 Location & Work Environment
- Office Type: Remote (with the possibility of occasional travel)
- Office Location(s): Spain
- Geographic Context: Spain offers a vibrant tech industry, with a growing focus on AI and blockchain. The remote work arrangement allows for flexibility and work-life balance.
- Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate different time zones and work preferences.
ASSUMPTION: The remote work arrangement may require occasional overlap with the team's working hours to ensure effective collaboration and communication.
💼 Interview & Application Insights
- Typical Process: The application process may include an initial screening call, followed by interviews with key stakeholders, such as the CEO, marketing team members, and other senior leaders. A final round may involve a presentation or case study to assess the candidate's strategic thinking and problem-solving skills.
- Key Assessment Areas: Candidates should expect to be evaluated on their marketing expertise, strategic thinking, creativity, adaptability, and cultural fit. Technical assessments may also be included to assess the candidate's understanding of AI and blockchain technologies.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your large personal X (Twitter) presence and the impact you've made on your network.
- Prepare examples of your past marketing campaigns, KOL strategies, and ecosystem campaigns to discuss during the interview.
- Research IQ AI and the AI and blockchain industries to demonstrate your understanding of the company and its mission.
ASSUMPTION: The interview process may vary depending on the company's needs and the candidate's background. It is essential to be prepared for a range of interview formats and questions.
🛠️ Tools & Technologies
- Twitter (X) for social media presence and engagement
- Marketing automation tools (e.g., Hootsuite, Buffer, or Sprout Social)
- Project management tools (e.g., Asana, Trello, or Jira)
- Analytics tools (e.g., Google Analytics, Mixpanel, or Amplitude)
- AI and blockchain-specific tools and platforms (e.g., ATP, Binance, Upbit, NEAR AI, Frax, and Coinbase AgentKit)
ASSUMPTION: The required tools and technologies may evolve as the company grows and adopts new platforms to support its marketing efforts.
👔 Cultural Fit Considerations
- Company Values: Building a more intelligent future through Autonomous AI Superagents, focusing on innovation, collaboration, and continuous learning.
- Work Style: Fast-paced, experimental, and collaborative, with a focus on driving results and iterating based on performance data.
- Self-Assessment Questions:
- How do you align with IQ AI's mission to build a more intelligent future through Autonomous AI Superagents?
- How comfortable are you working in a fast-paced, experimental environment with a high degree of autonomy?
- How do your personal work styles and preferences fit with IQ AI's collaborative, data-driven approach to marketing?
ASSUMPTION: Cultural fit is crucial for success in this role, as it requires a high degree of autonomy, adaptability, and collaboration with cross-functional teams.
⚠️ Potential Challenges
- Balancing multiple priorities and stakeholders in a fast-paced, dynamic environment.
- Navigating the complexities of the AI and blockchain industries, with their rapidly evolving technologies and market trends.
- Managing a global KOL pipeline and influencer strategy across multiple regions and cultures.
- Measuring and optimizing marketing campaigns based on performance data and KPIs.
ASSUMPTION: These challenges can be overcome through strong project management skills, a deep understanding of the AI and blockchain industries, and a strategic, data-driven approach to marketing.
📈 Similar Roles Comparison
- Marketing Director at a blockchain company: This role may involve similar responsibilities, such as driving social dominance, managing KOL strategies, and running ecosystem campaigns. However, it may not require the same level of strategic thinking and autonomy as the VP of Marketing role at IQ AI.
- Growth Marketing Manager at an AI startup: This role may focus more on user acquisition and retention strategies, rather than the broader marketing strategy and brand elevation required for the VP of Marketing role at IQ AI.
- VP of Marketing at a tech company: This role may involve similar responsibilities, such as crafting and executing marketing strategies, driving brand awareness, and managing product launches. However, it may not require the same level of expertise in AI and blockchain technologies as the VP of Marketing role at IQ AI.
ASSUMPTION: The specific responsibilities and requirements of similar roles may vary depending on the company's size, industry, and growth stage.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new ATP agent launch, including social media campaigns, influencer partnerships, and ecosystem integrations.
- Creating a global KOL pipeline and influencer strategy to drive user growth and token traction in key regions, such as Korea, Vietnam, China, the U.S., and Europe.
- Crafting a PR and storytelling campaign to elevate IQ AI's brand in top-tier crypto, AI, and tech outlets, such as CoinDesk, TechCrunch, and Wired.
ASSUMPTION: These sample projects are intended to illustrate the types of marketing campaigns and initiatives that the VP of Marketing may be responsible for at IQ AI. The specific projects and priorities may vary depending on the company's needs and market conditions.
❓ Key Questions to Ask During Interview
- How does IQ AI plan to differentiate itself in the competitive AI and blockchain markets?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does IQ AI support the professional growth and development of its marketing team members?
- What is the company's approach to measuring and optimizing marketing campaigns based on performance data and KPIs?
- How does IQ AI collaborate with cross-functional teams, and what are the expectations for this role in terms of communication and coordination?
ASSUMPTION: These questions are intended to help candidates better understand the company's marketing strategy, priorities, and culture. The specific questions may vary depending on the candidate's background and interests.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://join.com/companies/iq/14416990-vice-president-of-marketing).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past marketing campaigns, KOL strategies, and ecosystem campaigns to discuss during the interview.
- Research IQ AI and the AI and blockchain industries to demonstrate your understanding of the company and its mission.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Vice President of Marketing
- Company: IQ
- Location: Spain (Remote)
- Job Type: Full-Time
- Category: Marketing
- Date Posted: January 12, 2025
- Experience Level: 5-10 years
- Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Crafting and executing comprehensive marketing strategies for IQ AI's brand expansion in AI, Web2/Web3, and crypto-native ecosystems.
- Collaborating with cross-functional teams to deliver impactful content, manage marketing calendars, and lead go-to-market strategies for product launches, updates, partnerships, and more.
- Leveraging a large personal X (Twitter) presence to drive global mindshare and community growth.
- Proven experience in leading marketing or growth initiatives in AI, blockchain (L1/L2), or DeFi projects.
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and adaptability to thrive in a dynamic, fast-paced environment. A strong understanding of both the AI and blockchain industries is crucial for success.
📋 Key Responsibilities
- Own and scale ATP marketing, positioning IQ AI as the category leader for tokenized agents, robotics integrations, and the Brain framework across DeFi and beyond.
- Drive social dominance by expanding both personal and IQ AI's audience on global platforms.
- Lead KOL and influencer strategy, building and managing a global pipeline across key regions.
- Run ecosystem and integration campaigns, overseeing everything from ATP agent launches to robotics demos, integrations, and co-marketing campaigns with wallets, protocols, and DeFi platforms.
- Expand and energize community by scaling Telegram, X, and Discord with creative, differentiated strategies.
- Command the media narrative by crafting PR, storytelling, and social campaigns that elevate IQ AI's brand in top-tier crypto, AI, and tech outlets.
- Measure, iterate, and win by defining KPIs for user growth, token traction, ecosystem adoption, and mindshare, and relentlessly optimizing against them.
- Collaborate across teams, working shoulder-to-shoulder with BD, Product, Engineering, and Design to execute seamless, high-impact launches.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Experience: 3-5+ years leading marketing in blockchain, AI, or DeFi projects.
- Required Skills:
- Large personal X (Twitter) presence with a significant, active following.
- Deep KOL and influencer network with proven success driving token and user growth.
- Proven experience with ecosystem campaigns, such as product integrations, agent/AI demos, robotics showcases, or major ecosystem partnerships.
- Strong PR and narrative skills, with a track record of securing Tier 1 media coverage.
- Hands-on experience with growth playbooks, including social, content, meme, video, and incentive campaigns.
- Community-building skills, with experience scaling Telegram, Discord, and X communities.
- Analytical and results-driven mindset, with the ability to define KPIs, track progress, and pivot when necessary.
- Startup speed and adaptability, thriving in fast-moving, high-volatility environments.
ASSUMPTION: While not explicitly stated, a strong understanding of the crypto and AI industries is essential for success in this role.
💰 Compensation & Benefits
- Salary Range: $150,000 - $250,000 per year (based on industry standards for a VP of Marketing with 5-10 years of experience in AI and blockchain)
- Benefits:
- The chance to define the voice of IQ AI and shape how the world understands tokenized agents, the Brain framework, ATP, and robotics.
- A company investing in its own ecosystem with a $10M agent fund dedicated to seeding and scaling projects on ATP.
- Big league exposure, working with projects already listed on Binance and Upbit, and collaborating with leaders like NEAR AI, Frax, and Coinbase AgentKit.
- Founder-level access, working directly with the executive team to help shape top-level strategy.
- High-impact role with real upside, including competitive salary, meaningful IQ token incentives, and bonuses tied to major KPIs like market cap, user growth, and ecosystem traction.
- A fast, no-politics culture that moves fast, experiments often, and cuts through the noise.
ASSUMPTION: The provided salary range is an estimate based on industry standards for similar roles in AI and blockchain. The actual salary may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Technology, Information, and Internet
- Company Size: 51-200 employees
- Founded: 2017
- Company Description: IQ AI uses blockchain technology and artificial intelligence to scale crypto knowledge. They are building a more intelligent future through Autonomous AI Superagents.
- Company Specialties: Blockchain and AI
ASSUMPTION: IQ AI is a growing company in the AI and blockchain space, offering opportunities for professional growth and impact.
📊 Role Analysis
- Career Level: Executive (VP)
- Reporting Structure: This role reports directly to the CEO and works closely with senior leadership, cross-functional teams, and external partners.
- Work Arrangement: Remote (Spain) with the possibility of occasional travel for events and meetings.
- Growth Opportunities: As a VP of Marketing, there are opportunities to grow within the company as it expands its presence in the AI and blockchain spaces. This role also offers the chance to shape the company's marketing strategy and brand, making a significant impact on its success.
ASSUMPTION: The remote work arrangement allows for a flexible schedule and work-life balance, while the growth opportunities depend on the company's performance and the individual's contributions.
🌍 Location & Work Environment
- Office Type: Remote (with the possibility of occasional travel)
- Office Location(s): Spain
- Geographic Context: Spain offers a vibrant tech industry, with a growing focus on AI and blockchain. The remote work arrangement allows for flexibility and work-life balance.
- Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate different time zones and work preferences.
ASSUMPTION: The remote work arrangement may require occasional overlap with the team's working hours to ensure effective collaboration and communication.
💼 Interview & Application Insights
- Typical Process: The application process may include an initial screening call, followed by interviews with key stakeholders, such as the CEO, marketing team members, and other senior leaders. A final round may involve a presentation or case study to assess the candidate's strategic thinking and problem-solving skills.
- Key Assessment Areas: Candidates should expect to be evaluated on their marketing expertise, strategic thinking, creativity, adaptability, and cultural fit. Technical assessments may also be included to assess the candidate's understanding of AI and blockchain technologies.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your large personal X (Twitter) presence and the impact you've made on your network.
- Prepare examples of your past marketing campaigns, KOL strategies, and ecosystem campaigns to discuss during the interview.
- Research IQ AI and the AI and blockchain industries to demonstrate your understanding of the company and its mission.
ASSUMPTION: The interview process may vary depending on the company's needs and the candidate's background. It is essential to be prepared for a range of interview formats and questions.
🛠️ Tools & Technologies
- Twitter (X) for social media presence and engagement
- Marketing automation tools (e.g., Hootsuite, Buffer, or Sprout Social)
- Project management tools (e.g., Asana, Trello, or Jira)
- Analytics tools (e.g., Google Analytics, Mixpanel, or Amplitude)
- AI and blockchain-specific tools and platforms (e.g., ATP, Binance, Upbit, NEAR AI, Frax, and Coinbase AgentKit)
ASSUMPTION: The required tools and technologies may evolve as the company grows and adopts new platforms to support its marketing efforts.
👔 Cultural Fit Considerations
- Company Values: Building a more intelligent future through Autonomous AI Superagents, focusing on innovation, collaboration, and continuous learning.
- Work Style: Fast-paced, experimental, and collaborative, with a focus on driving results and iterating based on performance data.
- Self-Assessment Questions:
- How do you align with IQ AI's mission to build a more intelligent future through Autonomous AI Superagents?
- How comfortable are you working in a fast-paced, experimental environment with a high degree of autonomy?
- How do your personal work styles and preferences fit with IQ AI's collaborative, data-driven approach to marketing?
ASSUMPTION: Cultural fit is crucial for success in this role, as it requires a high degree of autonomy, adaptability, and collaboration with cross-functional teams.
⚠️ Potential Challenges
- Balancing multiple priorities and stakeholders in a fast-paced, dynamic environment.
- Navigating the complexities of the AI and blockchain industries, with their rapidly evolving technologies and market trends.
- Managing a global KOL pipeline and influencer strategy across multiple regions and cultures.
- Measuring and optimizing marketing campaigns based on performance data and KPIs.
ASSUMPTION: These challenges can be overcome through strong project management skills, a deep understanding of the AI and blockchain industries, and a strategic, data-driven approach to marketing.
📈 Similar Roles Comparison
- Marketing Director at a blockchain company: This role may involve similar responsibilities, such as driving social dominance, managing KOL strategies, and running ecosystem campaigns. However, it may not require the same level of strategic thinking and autonomy as the VP of Marketing role at IQ AI.
- Growth Marketing Manager at an AI startup: This role may focus more on user acquisition and retention strategies, rather than the broader marketing strategy and brand elevation required for the VP of Marketing role at IQ AI.
- VP of Marketing at a tech company: This role may involve similar responsibilities, such as crafting and executing marketing strategies, driving brand awareness, and managing product launches. However, it may not require the same level of expertise in AI and blockchain technologies as the VP of Marketing role at IQ AI.
ASSUMPTION: The specific responsibilities and requirements of similar roles may vary depending on the company's size, industry, and growth stage.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new ATP agent launch, including social media campaigns, influencer partnerships, and ecosystem integrations.
- Creating a global KOL pipeline and influencer strategy to drive user growth and token traction in key regions, such as Korea, Vietnam, China, the U.S., and Europe.
- Crafting a PR and storytelling campaign to elevate IQ AI's brand in top-tier crypto, AI, and tech outlets, such as CoinDesk, TechCrunch, and Wired.
ASSUMPTION: These sample projects are intended to illustrate the types of marketing campaigns and initiatives that the VP of Marketing may be responsible for at IQ AI. The specific projects and priorities may vary depending on the company's needs and market conditions.
❓ Key Questions to Ask During Interview
- How does IQ AI plan to differentiate itself in the competitive AI and blockchain markets?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does IQ AI support the professional growth and development of its marketing team members?
- What is the company's approach to measuring and optimizing marketing campaigns based on performance data and KPIs?
- How does IQ AI collaborate with cross-functional teams, and what are the expectations for this role in terms of communication and coordination?
ASSUMPTION: These questions are intended to help candidates better understand the company's marketing strategy, priorities, and culture. The specific questions may vary depending on the candidate's background and interests.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://join.com/companies/iq/14416990-vice-president-of-marketing).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past marketing campaigns, KOL strategies, and ecosystem campaigns to discuss during the interview.
- Research IQ AI and the AI and blockchain industries to demonstrate your understanding of the company and its mission.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.