Vice President of Marketing & Communications

📌 Core Information

🔹 Job Title: Vice President of Marketing & Communications

🔹 Company: Ronald McDonald House Charities of Greater DC

🔹 Location: Falls Church, VA

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Nonprofit - Social Services

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site with regional and occasional national travel

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive communications and engagement strategy
• Building and leading a nimble MarComms team
• Collaborating with internal teams and external stakeholders
• Driving impact for the organization's mission through storytelling and brand stewardship

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing and communications in the nonprofit sector.

📋 Key Responsibilities

✅ Develop and implement a world-class, creative, and strategic communications and marketing strategy

✅ Oversee brand identity and messaging, ensuring consistency across all platforms

✅ Drive the organization's digital marketing strategy, including social media, email campaigns, website management, and SEO

✅ Lead the overall management of the Direct Mail program

✅ Work closely with the VP of Development to drive prospect and donor engagement, increase contributions, and promote fundraising events

✅ Oversee the creation of compelling content, including advertising, newsletters, reports, and promotional materials

✅ Implement market research tools to help RMHCDC better understand and define its audiences and measure the success of its marketing and communications initiatives

✅ Cultivate, build, and sustain strong strategic partnerships with private, public, and nonprofit organizations

✅ Provide mentorship, guidance, and professional development opportunities to team members

✅ Ensure consistent reporting on goals, KPIs, and results

✅ Proactively create RMHCDC's campaign strategy for maximum impact, cost-effective execution, and excellent brand reinforcement

✅ Develop and implement crisis communication strategies to effectively manage and mitigate the impact of unforeseen events on the organization's reputation

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and adaptability to manage various responsibilities and teams.

🎯 Required Qualifications

Education: Bachelor’s Degree, Advanced Degree preferred

Experience: 10+ years of relevant experience in marketing and communications in the nonprofit sector, demonstrating progressive career growth

Required Skills:

• Proficient in Neon CRM (or similar database), MS Office Suite, Google Analytics, Constant Contact (or similar platform), Word Press, Adobe Creative Suite, Canva, Memory Fox, social media platforms, and project management software
• Proven success in translating organizational vision and high-level objectives into actionable multi-channel MarComms plans with clear goals and KPIs that measure impact
• Extensive successful writing and editing experience with a variety of print and digital communications media
• Demonstrated skill and comfort in proactively building relationships with top-tier reporters and editors, and in successfully positioning subject matter with the media to achieve high-impact placements
• Motivated by the mission of the Ronald McDonald House Charities of Greater Washington, DC and follows our Core Values of Integrity, Compassion, Accountability, Respect, and Excellence

Preferred Skills:

• Fluency in Spanish

ASSUMPTION: Candidates with a strong background in nonprofit marketing and communications, proven leadership skills, and a passion for the organization's mission are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $110,000 - $132,000 per year

Benefits:

• 100% ER covered Medical, Dental, Vision
• 401(k) with ER match
• Generous Paid Time Off
• Sick Leave

Working Hours: Full-time, hybrid schedule with significant regional travel expectations and occasional national travel. Evenings and weekend work required on occasion.

ASSUMPTION: The salary range is based on industry standards for similar roles in the nonprofit sector and the organization's size and location.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services, focusing on children's health and family support

Company Size: Small to medium-sized nonprofit with 11-50 employees

Founded: 1980, with over 40 years of serving families in the Greater Washington, DC area

Company Description:

• Ronald McDonald House Charities® of Greater Washington, DC (RMHCDC) eases the hardship of children’s illness on families through programs that directly improve the health and wellbeing of children.
• RMHCDC addresses the most urgent needs of our community – Children’s Health.
• The organization believes that an oasis of comfort in a a sea of chaos is as powerful as any medication and that a home is more than four walls and a roof over your head.

Company Specialties:

• Ronald McDonald House®
• Ronald McDonald Family Rooms®
• Hospitality “Cart with a Heart”

Company Website: rmhcdc.org

ASSUMPTION: RMHCDC is a well-established nonprofit organization with a strong commitment to its mission and values.

📊 Role Analysis

Career Level: Executive leadership role reporting to the Chief Operating Officer

Reporting Structure: Supervises the Digital Fundraising Manager, independent contractors, and works collaboratively with Development, Community Engagement, House Operations, and Finance.

Work Arrangement: Hybrid schedule with significant regional travel expectations and occasional national travel. Evenings and weekend work required on occasion.

Growth Opportunities:

• Potential for career advancement within the organization
• Opportunities to shape the future of RMHCDC's marketing and communications strategy
• Chance to make a significant impact on the organization's mission and reputation

ASSUMPTION: This role offers significant growth opportunities for the right candidate with a strategic mindset and a passion for the organization's mission.

🌍 Location & Work Environment

Office Type: Hybrid, with a local office in Falls Church, VA

Office Location(s): The Park Offices - Falls Church, VA

Geographic Context:

• Falls Church, VA is located in the Washington, DC metropolitan area
• The area offers a mix of urban and suburban living with easy access to major highways and public transportation
• The cost of living is generally higher than the national average

Work Schedule: Full-time, hybrid schedule with significant regional travel expectations and occasional national travel. Evenings and weekend work required on occasion.

ASSUMPTION: The hybrid work arrangement offers flexibility while maintaining a strong connection to the organization's local office and mission.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the President & CEO and/or other senior leadership
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and presentation skills
• Cultural fit and alignment with RMHCDC's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Be prepared to discuss your marketing and communications strategy for RMHCDC
• Demonstrate your understanding of the nonprofit sector and RMHCDC's mission
• Showcase your ability to build and maintain strong relationships with internal and external stakeholders

ATS Keywords: Marketing, Communications, Strategy, Leadership, Nonprofit, Brand Stewardship, Digital Marketing, Social Media, Email Campaigns, Website Management, SEO, Content Creation, Fundraising, Relationship Building, Crisis Communication, Market Research, Team Leadership, Project Management, Analytics

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit for the organization.

🛠️ Tools & Technologies

• Neon CRM (or similar database)
• MS Office Suite
• Google Analytics
• Constant Contact (or similar platform)
• Word Press
• Adobe Creative Suite
• Canva
• Memory Fox
• Social media platforms
• Project management software

ASSUMPTION: Proficiency in the listed tools and technologies is required for this role, and candidates should be willing to learn new programs as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Compassion
• Accountability
• Respect
• Excellence

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Strategic and forward-thinking
• Committed to the organization's mission and values

Self-Assessment Questions:

• How do you embody RMHCDC's Core Values in your professional and personal life?
• How do you approach building and maintaining strong relationships with internal and external stakeholders?
• How do you balance strategic thinking with adaptability and responsiveness to change?

ASSUMPTION: Candidates should be able to demonstrate a strong alignment with RMHCDC's mission, values, and work style to ensure a good cultural fit.

⚠️ Potential Challenges

• Managing a team with varying levels of experience and expertise
• Balancing multiple priorities and deadlines
• Working with limited resources and budget constraints
• Navigating the unique dynamics of a nonprofit organization
• Managing the expectations of various stakeholders, including the Board of Directors, donors, and the public

ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to manage effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing and communications within the nonprofit sector, specifically for an organization supporting children's health and family support
• Compared to similar roles in the for-profit sector, this role offers the opportunity to make a significant impact on a mission-driven organization
• Career path comparison: This role offers potential for career advancement within the organization and the nonprofit sector

ASSUMPTION: This role offers a unique blend of strategic marketing and communications, leadership, and the opportunity to make a significant impact on a mission-driven organization.

📝 Sample Projects

• Developing and executing a comprehensive marketing and communications strategy for a major fundraising campaign
• Managing a team to create and distribute engaging content for various channels, including social media, email, and the organization's website
• Collaborating with the VP of Development to create targeted donor engagement and stewardship strategies

ASSUMPTION: These sample projects highlight the strategic, collaborative, and creative aspects of the role.

❓ Key Questions to Ask During Interview

• How does this role fit into the organization's long-term strategic plan?
• What are the biggest challenges facing the marketing and communications department, and how can this role address them?
• How does the organization support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the organization measure the success of its marketing and communications initiatives?

ASSUMPTION: These questions will help candidates better understand the role, the organization, and the expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link by April 19, 2025
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a portfolio or examples of your marketing and communications work, if applicable
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.