Vice President of Marketing

📌 Core Information

🔹 Job Title: Vice President of Marketing

🔹 Company: Unusual Machines

🔹 Location: Orlando, FL

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of marketing efforts across consumer, enterprise, and government channels
• Hands-on management of digital marketing campaigns, content, and brand strategy
• Cross-functional collaboration with sales, product, and operations teams
• Brand unification and go-to-market strategy for Rotor Riot, Fat Shark, and defense product lines
• Growth and innovation in the FPV drone and defense technology sectors

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving growth and innovation in niche markets.

📋 Key Responsibilities

✅ Lead cross-functional marketing strategy across consumer, enterprise, and government channels

✅ Guide brand positioning and messaging for Rotor Riot, Fat Shark, and Unusual Machines’ defense line

✅ Oversee and analyze paid ad performance, SEO, email/SMS campaigns, and influencer partnerships

✅ Lead content planning and ensure alignment across social, community, YouTube, and media assets

✅ Monitor marketing metrics, manage budgets, and define performance goals for media, events, and e-commerce

✅ Collaborate with Sales, Product, and Operations on go-to-market strategy

✅ Supervise and support direct reports including the Director of Media, Video Editor, Webmaster, and Event Coordinator

✅ Partner with IR/PR to shape external communications

✅ Represent the brand at major defense expos, FPV industry events, and community experiences

ASSUMPTION: This role involves a mix of strategic planning, data-driven analysis, and hands-on management to drive marketing success across diverse channels and audiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of leadership experience in marketing, ideally in consumer electronics, e-commerce, or technical products

Required Skills:

• Proven expertise in digital marketing channels: paid ads, SEO, email, influencer, affiliate
• A deep understanding of performance marketing and how to optimize campaigns based on data
• Strong experience in brand strategy and community engagement across niche or enthusiast audiences
• Executive-level presence with a collaborative, data-driven approach to leadership
• Fluency in cross-functional communication between media, sales, operations, and product
• Experience managing teams, budgets, content schedules, and creative direction
• Strong storytelling skills—visually and verbally
• High comfort with marketing analytics tools and attribution models
• A passion for drones, FPV, defense innovation, or technical hobbies

Preferred Skills:

• Experience working with the U.S. government, DoD, or in a government contractor environment
• Familiarity with drone technology or prior experience building, flying, or piloting drones
• Military service or knowledge of military terminology and structure
• Experience managing e-commerce via platforms like Shopify and Klaviyo
• Understanding of YouTube content strategy and media performance metrics
• Exposure to CAD, aerospace, or 3D printing as part of your marketing ecosystem

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in digital marketing, brand strategy, and leadership, as well as a passion for the FPV drone and defense technology sectors.

💰 Compensation & Benefits

Salary Range: $150,000 - $170,000 per year

Benefits:

• Flexible Time Off (Unlimited)
• Competitive Health Benefits
• 401K
• Stock Options

Working Hours: Full-time, with flexible hybrid work arrangement

ASSUMPTION: The salary range is based on the provided information and industry standards for a Vice President of Marketing role with the required experience level and location.

📌 Applicant Insights

🔍 Company Context

Industry: Unusual Machines is a parent company to Rotor Riot and Fat Shark, two leading brands in the FPV drone industry, with a growing focus on defense technology and innovation.

Company Size: Unusual Machines is a mid-sized company with a collaborative and innovative work environment.

Founded: The company was founded in 2015, with a focus on FPV drone technology and a growing presence in the defense sector.

Company Description:

• Unusual Machines is the parent company to Rotor Riot and Fat Shark, two of the most respected and recognizable brands in the FPV drone industry.
• The company is known for its innovative products, high-quality content, and strong community engagement.
• Unusual Machines is committed to growth, innovation, and collaboration, with a focus on fueling its growth through the contributions of its talented team members.

Company Specialties:

• FPV drone technology and innovation
• Defense technology and government procurement
• Branding, digital strategy, content, and enterprise go-to-market efforts

Company Website: www.unusualmachines.com

ASSUMPTION: Unusual Machines is a growing company with a strong presence in the FPV drone industry and a growing focus on defense technology, offering opportunities for innovation and growth.

📊 Role Analysis

Career Level: Executive (Vice President)

Reporting Structure: This role reports directly to the CEO and oversees a team of marketing professionals, including the Director of Media, Video Editor, Webmaster, and Event Coordinator.

Work Arrangement: This role has a flexible hybrid work arrangement, with a focus on on-site collaboration and remote flexibility.

Growth Opportunities:

• Leadership development and mentorship opportunities
• Potential expansion into new markets and product lines
• Equity options and a say in the future of a growing, proudly American company

ASSUMPTION: This role offers significant growth opportunities, both in terms of personal development and the potential for career advancement within the company.

🌍 Location & Work Environment

Office Type: The company's headquarters is located in Orlando, FL, with a hybrid work arrangement that combines on-site collaboration and remote work.

Office Location(s): Orlando, FL

Geographic Context:

• Orlando is a vibrant city with a growing tech industry and a strong presence in the defense sector.
• The city offers a diverse range of cultural attractions, entertainment options, and outdoor activities.
• Orlando has a subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Full-time, with flexible hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing for a more flexible and adaptable work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interview with the hiring manager and other team members
• Final interview with the CEO to discuss long-term vision and fit for the role
• Background check and reference checks

Key Assessment Areas:

• Strategic thinking and leadership skills
• Digital marketing expertise and data-driven decision-making
• Brand strategy and community engagement
• Cross-functional communication and collaboration
• Alignment with company values and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and passion for the FPV drone and defense technology sectors.
• Be prepared to discuss your approach to marketing strategy, data analysis, and team management.
• Research the company and its products to demonstrate your understanding of the FPV drone industry and Unusual Machines' unique value proposition.

ATS Keywords: Marketing strategy, digital marketing, brand strategy, performance marketing, cross-functional communication, team management, FPV drone, defense technology, niche marketing

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a focus on their ability to drive marketing success in the FPV drone and defense technology sectors.

🛠️ Tools & Technologies

• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• SEO tools (e.g., SEMrush, Ahrefs)
• Paid advertising platforms (e.g., Google Ads, Facebook Ads)
• Content management systems (e.g., WordPress, Shopify)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals, with a focus on data-driven decision-making and cross-functional collaboration.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer focus and community engagement
• Integrity and accountability
• Growth and adaptability

Work Style:

• Strategic and data-driven
• Collaborative and cross-functional
• Adaptable and growth-oriented
• Hands-on and detail-oriented
• Passionate about FPV drone and defense technology sectors

Self-Assessment Questions:

• How do you approach marketing strategy and data-driven decision-making in a fast-paced, innovative environment?
• How do you engage with niche communities and build brand loyalty across diverse channels and audiences?
• How do you collaborate effectively with cross-functional teams, including sales, product, and operations?
• How do you balance strategic thinking with hands-on execution and creative direction?
• How do you stay up-to-date with industry trends and adapt to changes in the marketing landscape?

ASSUMPTION: Unusual Machines values a collaborative, data-driven, and adaptable work style, with a strong focus on innovation, customer focus, and community engagement.

⚠️ Potential Challenges

• Managing a diverse team with varying levels of experience and expertise
• Balancing strategic thinking with hands-on execution and creative direction
• Adapting to changes in the marketing landscape and industry trends
• Navigating the unique requirements and regulations of the defense sector
• Building and maintaining strong relationships with key stakeholders, including customers, partners, and government agencies

ASSUMPTION: This role presents unique challenges and opportunities, with a focus on driving marketing success in the FPV drone and defense technology sectors, while managing a diverse team and navigating a dynamic industry landscape.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of niche, high-skill communities and the ability to speak the language of defense and government procurement.
• This role offers a unique opportunity to unify branding, digital strategy, content, and enterprise go-to-market efforts under one roof, with a focus on driving growth and innovation in the FPV drone and defense technology sectors.
• Career progression in this role may involve expanding into new markets, product lines, or leadership positions within the company.

ASSUMPTION: This role is unique in its focus on the FPV drone and defense technology sectors, with a strong emphasis on niche marketing, cross-functional collaboration, and strategic leadership.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for the launch of a new defense product line
• Analyzing and optimizing paid advertising campaigns across multiple channels to maximize ROI
• Creating and implementing a content strategy that engages niche communities and drives brand loyalty
• Collaborating with sales and product teams to develop and execute go-to-market strategies for new products
• Managing and growing a team of marketing professionals, including the Director of Media, Video Editor, Webmaster, and Event Coordinator

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, with a focus on driving marketing success in the FPV drone and defense technology sectors.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does the company approach cross-functional collaboration and communication between marketing, sales, product, and operations?
• What are the most significant challenges facing the FPV drone and defense technology sectors, and how can this role address them?
• How does the company engage with its customers and community, and what are the key opportunities for growth and innovation in these areas?

ASSUMPTION: These key questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to drive marketing success in the FPV drone and defense technology sectors.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and passion for the FPV drone and defense technology sectors.
• Prepare for your interview by researching the company, its products, and the industry trends in the FPV drone and defense technology sectors.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.
• If you are selected for an interview, be prepared to discuss your approach to marketing strategy, data analysis, and team management, as well as your long-term vision for the role and the company.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.